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Polarize Fast Track Marketing For Growth Hackers
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Book Synopsis POLARIZE: Fast-Track Marketing For Growth Hackers by : Matt Cumming
Download or read book POLARIZE: Fast-Track Marketing For Growth Hackers written by Matt Cumming and published by Lulu.com. This book was released on 2014-01-20 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: POLARIZE is marketing reframed, reconsidered and reinvented - modern marketing wizardry - an enchantment that captivates and converts best-match consumers to brand-lovers and public advocates. HEY. You might hate this - great... Otherwise, you're probably going to feel pretty damn buzzed about the POLARIZE approach. And that's the point really. The love/hate response is powerful. It's HIGHLY motivating. It makes people do stuff. They take sides and talk about it. Whereas, the "yeah, well, I guess that looks nice" response is not really a response at all. Fence-sitters don't buy your stuff. What do you want - for people to like you (boring!), or for people to LOVE you? The 'lovers' (advocates) SHARE more, BUY more and their enthusiasm is contagious. Even the 'haters' (detractors) share WAY more than your fence-sitters. POLARIZE will show you how to get a whole lot more 'lovers' (and a few huggable haters too) - it's a serious fast-track marketing 'growth hack' for your business.
Book Synopsis Growth Hacker Marketing by : Ryan Holiday
Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Penguin. This book was released on 2014-09-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Download or read book Growth Hacking written by George Pain and published by . This book was released on 2019-08-07 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a website that is struggling to gain traction? Do you have no idea how to monetize your business or get more subscriber? This book could be the answer you're looking for... The emergence of Web and Mobile technologies have revolutionalized the way businesses are conducted. Those enterprises that have leveraged these technologies have made tremendous exponential growth. Google, Facebook, Uber, Dropbox, Twitter, Amazon, are just but a few examples of those enterprises that leveraged these technologies to reap big rewards. This book is about sharing with you innovative marketing tactics to grow faster and smarter. The book does not assume your level of knowledge and understanding of what Growth Hacking is all about. Thus, it starts with a beginner's approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This book gives you practical hands-on techniques on how you should apply growth hacking to achieve great success. These techniques touch on all stages of your brand's funnel right from customer acquisition, customer activation, customer retention, revenue generation and referral. It further provides you with growth hacking strategy that you can employ using these techniques to grow faster and smarter. Like any business enterprise, having the right people to run it is paramount. Growth hacking is not an exception. Yet, building a team for growth hacking require a uniquely different approach than what we are accustomed to in the traditional approach. This book not only presents you with different proven models of growth team but also helps you to identify the right hackers for your team. In this regard, it provides you with tips and qualities to look for in a hacker and the key competencies required. Growth, like a vehicle moving on a highway, requires levers (Gears) to be able to move on (be they manual or automatic). The most critical elements of growth are its levers. Failure to identify levers simply means uncertain growth. This book helps you to identify critical levers for your brand and the relevant drivers that can propel it so that you can have a more predictable growth. Attracting customers is a critical component of growth hacking. Yet, without a great first impression, this comes to naught. From this book, you will be able to learn the best ways to attract customers through a great first impression, appropriate acquisition hacks and right engagement. Follow-ups are great. Yet inappropriate follow-ups can turn-off your existing and potential customers. You will also learn follow-up hacks that can bring forth a great impact on your targets for greater growth. Customer retention is the most prized treasure of any marketing endeavor. Without it, you lose your customers faster than a leaking tank loses water. You will learn customer retention hacks that help to protect your growth reservoir. Finally, you are running a business. You need to make money. This book provides you with proven monetization hacks that you can employ to guarantee you exponential income growth that not only rewards you for your smart innovation but also assures your business future.
Book Synopsis Disruptive Marketing by : Geoffrey Colon
Download or read book Disruptive Marketing written by Geoffrey Colon and published by . This book was released on 2016 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world ... Where selling is dead, but ongoing conversation thrives Where consumers generate the best content about brands Where people tune out noise and listen to feelings Where curiosity leads the marketing team Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
Book Synopsis Handbook of the Sociology of Racial and Ethnic Relations by : Pinar Batur
Download or read book Handbook of the Sociology of Racial and Ethnic Relations written by Pinar Batur and published by Springer. This book was released on 2018-06-11 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of racial and ethnic relations has become one of the most written about aspects in sociology and sociological research. In both North America and Europe, many "traditional" cultures are feeling threatened by immigrants from Latin America, Africa and Asia. This handbook is a true international collaboration looking at racial and ethnic relations from an academic perspective. It starts from the principle that sociology is at the hub of the human sciences concerned with racial and ethnic relations.
Book Synopsis The Enigma of Clarence Thomas by : Corey Robin
Download or read book The Enigma of Clarence Thomas written by Corey Robin and published by Metropolitan Books. This book was released on 2019-09-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Enigma of Clarence Thomas is a groundbreaking revisionist take on the Supreme Court justice everyone knows about but no one knows. “One of the marvels of Robin’s razor-sharp book is how carefully he marshals his evidence.... It isn’t every day that reading about ideas can be both so gratifying and unsettling.” – The New York Times Most people can tell you two things about Clarence Thomas: Anita Hill accused him of sexual harassment, and he almost never speaks from the bench. Here are some things they don’t know: Thomas is a black nationalist. In college he memorized the speeches of Malcolm X. He believes white people are incurably racist. In the first examination of its kind, Corey Robin– one of the foremost analysts of the right (The Reactionary Mind) – delves deeply into both Thomas’s biography and his jurisprudence, masterfully reading his Supreme Court opinions against the backdrop of his autobiographical and political writings and speeches. The hidden source of Thomas’s conservative views, Robin shows, is a profound skepticism that racism can be overcome. Thomas is convinced that any government action on behalf of African-Americans will be tainted by racism; the most African-Americans can hope for is that white people will get out of their way. There’s a reason, Robin concludes, why liberals often complain that Thomas doesn’t speak but seldom pay attention when he does. Were they to listen, they’d hear a racial pessimism that often sounds similar to their own. Cutting across the ideological spectrum, this unacknowledged consensus about the impossibility of progress is key to understanding today’s political stalemate.
Download or read book Why We're Polarized written by Ezra Klein and published by Simon and Schuster. This book was released on 2020-01-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.
Book Synopsis Global Trends 2040 by : National Intelligence Council
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Book Synopsis Winner-Take-All Politics by : Jacob S. Hacker
Download or read book Winner-Take-All Politics written by Jacob S. Hacker and published by Simon and Schuster. This book was released on 2010 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the growing divide between the incomes of the wealthy class and those of middle-income Americans, exonerating popular suspects to argue that the nation's political system promotes greed and under-representation.
Book Synopsis Politics, Policy, and Public Options by : Ganesh Sitaraman
Download or read book Politics, Policy, and Public Options written by Ganesh Sitaraman and published by Cambridge University Press. This book was released on 2021-07 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first interdisciplinary collection to assess public options as a single category. This title is also available as Open Access on Cambridge Core.
Download or read book Zero to Sold written by Arvid Kahl and published by . This book was released on 2020-07-03 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Book Synopsis Ours to Hack and to Own by : Trebor Scholz
Download or read book Ours to Hack and to Own written by Trebor Scholz and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rollback of net neutrality, platform cooperativism becomes even more pressing: In one volume, some of the most cogent thinkers and doers on the subject of the cooptation of the Internet, and how we can resist and reverse the process.
Download or read book Hacking Growth written by Alex Kehr and published by CreateSpace. This book was released on 2015-10-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage- combining data, product, and marketing to build a strong community around a brand is. The days of press releases and billboards are gone, and the days of giving customers the tools to talk about a product are here. By making it simpler for customers to talk about a product, it becomes easier to accomplish explosive growth and quickly build a business that triumphs. Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It's about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, marketers can achieve impressive business results and have the most fun they've ever had building a business.
Book Synopsis Surveillance Studies by : David Lyon
Download or read book Surveillance Studies written by David Lyon and published by Polity. This book was released on 2007-07-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of surveillance is more relevant than ever before. The fast growth of the field of surveillance studies reflects both the urgency of civil liberties and privacy questions in the war on terror era and the classical social science debates over the power of watching and classification, from Bentham to Foucault and beyond. In this overview, David Lyon, one of the pioneers of surveillance studies, fuses with aplomb classical debates and contemporary examples to provide the most accessible and up-to-date introduction to surveillance available. The book takes in surveillance studies in all its breadth, from local face-to-face oversight through technical developments in closed-circuit TV, radio frequency identification and biometrics to global trends that integrate surveillance systems internationally. Surveillance is understood in its ambiguity, from caring to controlling, and the role of visibility of the surveilled is taken as seriously as the powers of observing, classifying and judging. The book draws on international examples and on the insights of several disciplines; sociologists, political scientists and geographers will recognize key issues from their work here, but so will people from media, culture, organization, technology and policy studies. This illustrates the diverse strands of thought and critique available, while at the same time the book makes its own distinct contribution and offers tools for evaluating both surveillance trends and the theories that explain them. This book is the perfect introduction for anyone wanting to understand surveillance as a phenomenon and the tools for analysing it further, and will be essential reading for students and scholars alike.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
