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Playing The Changes On The Jazz Metaphor
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Book Synopsis Playing the Changes on the Jazz Metaphor by : Morris B. Holbrook
Download or read book Playing the Changes on the Jazz Metaphor written by Morris B. Holbrook and published by Now Publishers Inc. This book was released on 2008 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Playing the Changes on the Jazz Metaphor proposes an expanded view of the jazz metaphor in a broadened perspective that embraces a wide range of possibilities in organizational, management, and marketing-related themes. This monograph presents a new Typology of Jazz Musicians based on different kinds of artistic offerings. This typology will combine three key distinctions or dimensions to construct a twelve-fold classification that - when extended to the sphere of organizational behavior and business strategy as a Typology of Management and Marketing Styles - will shed light on different ways in which the jazz metaphor relates to organizational design, business practice, management skills, and marketing opportunities. In order to describe these typologies, the author examines important aspects of a first-level jazz metaphor as it relates to organizational issues involved in shaping the jazz improvisation into a form of collective collaboration. This is followed by attention to a second-level linguistic metaphor based on viewing jazz as a kind of language at the foundation for a collaborative conversation.
Book Synopsis Handbook of Entrepreneurship and Marketing by : Ian Fillis
Download or read book Handbook of Entrepreneurship and Marketing written by Ian Fillis and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Book Synopsis Music, Movies, Meanings, and Markets by : Morris Holbrook
Download or read book Music, Movies, Meanings, and Markets written by Morris Holbrook and published by Routledge. This book was released on 2012-01-25 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. After a review of other work on music in motion pictures, the book explores and illustrates the ways in which on-screen jazz performances contribute to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.
Book Synopsis Concise Guide to Entrepreneurship, Technology and Innovation by : David B. Audretsch
Download or read book Concise Guide to Entrepreneurship, Technology and Innovation written by David B. Audretsch and published by Edward Elgar Publishing. This book was released on 2015-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark book will be the first port of call for any student or scholar seeking a brief introduction to each of the fundamental topics in entrepreneurship, technology, and innovation. Written by the top international scholars in their field, this book has an encyclopedic range; from academic entrepreneurship to valuing an entrepreneurial enterprise. Each chapter provides an informed overview of the topic and references in each chapter guide the reader to the more advanced literature. Students of entrepreneurship, technology, and innovation as well as those who wish to have an introduction to the scope of this field of study will be benefit from this exemplary collection.
Download or read book Brand Mascots written by Stephen Brown and published by Routledge. This book was released on 2014-06-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Book Synopsis Computers and Creativity by : Jon McCormack
Download or read book Computers and Creativity written by Jon McCormack and published by Springer Science & Business Media. This book was released on 2012-08-21 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary volume introduces new theories and ideas on creativity from the perspectives of science and art. Featuring contributions from leading researchers, theorists and artists working in artificial intelligence, generative art, creative computing, music composition, and cybernetics, the book examines the relationship between computation and creativity from both analytic and practical perspectives. Each contributor describes innovative new ways creativity can be understood through, and inspired by, computers. The book tackles critical philosophical questions and discusses the major issues raised by computational creativity, including: whether a computer can exhibit creativity independently of its creator; what kinds of creativity are possible in light of our knowledge from computational simulation, artificial intelligence, evolutionary theory and information theory; and whether we can begin to automate the evaluation of aesthetics and creativity in silico. These important, often controversial questions are contextualised by current thinking in computational creative arts practice. Leading artistic practitioners discuss their approaches to working creatively with computational systems in a diverse array of media, including music, sound art, visual art, and interactivity. The volume also includes a comprehensive review of computational aesthetic evaluation and judgement research, alongside discussion and insights from pioneering artists working with computation as a creative medium over the last fifty years. A distinguishing feature of this volume is that it explains and grounds new theoretical ideas on creativity through practical applications and creative practice. Computers and Creativity will appeal to theorists, researchers in artificial intelligence, generative and evolutionary computing, practicing artists and musicians, students and any reader generally interested in understanding how computers can impact upon creativity. It bridges concepts from computer science, psychology, neuroscience, visual art, music and philosophy in an accessible way, illustrating how computers are fundamentally changing what we can imagine and create, and how we might shape the creativity of the future. Computers and Creativity will appeal to theorists, researchers in artificial intelligence, generative and evolutionary computing, practicing artists and musicians, students and any reader generally interested in understanding how computers can impact upon creativity. It bridges concepts from computer science, psychology, neuroscience, visual art, music and philosophy in an accessible way, illustrating how computers are fundamentally changing what we can imagine and create, and how we might shape the creativity of the future.
Download or read book Playing Changes written by Nate Chinen and published by Vintage. This book was released on 2019-07-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Books of the Year: NPR, GQ, Billboard, JazzTimes In jazz parlance, “playing changes” refers to an improviser’s resourceful path through a chord progression. In this definitive guide to the jazz of our time, leading critic Nate Chinen boldly expands on that idea, taking us through the key changes, concepts, events, and people that have shaped jazz since the turn of the century—from Wayne Shorter and Henry Threadgill to Kamasi Washington and Esperanza Spalding; from the phrase “America’s classical music” to an explosion of new ideas and approaches; from claims of jazz’s demise to the living, breathing scene that exerts influence on mass culture, hip-hop, and R&B. Grounded in authority and brimming with style, packed with essential album lists and listening recommendations, Playing Changes takes the measure of this exhilarating moment—and the shimmering possibilities to come.
Book Synopsis Key Factors and Use Cases of Servant Leadership Driving Organizational Performance by : Pressentin, Maria
Download or read book Key Factors and Use Cases of Servant Leadership Driving Organizational Performance written by Pressentin, Maria and published by IGI Global. This book was released on 2021-12-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective leadership is a major influence in the value creation for the success and sustainability required for organizations to thrive. Servant leader, or service minded-behaving leader, motivation and interactions tend to promote exemplary performance and collaboration in organizations. This is a 21st century must-have workplace-applicable style to develop cohesive high performing teams, purposeful and engaging environments, and build trust and organization vitality. Key Factors and Use Cases of Servant Leadership Driving Organizational Performance provides findings and recommendations to support practical application of servant leadership theory for the 21st century economy. Moreover, the book seeks to share evidence of how servant or service mindset and behavior-oriented leaders might mitigate organizational existing conditions to promote team member empowerment through servant-like interactions, as a result influencing their performance. Covering topics such as empathetic leadership and employee satisfaction, it is ideal for executives, managers, researchers, practitioners, aspiring leaders, educational institutions/libraries, academicians, consulting firms, and students.
Book Synopsis Marketing the Arts by : Finola Kerrigan
Download or read book Marketing the Arts written by Finola Kerrigan and published by Routledge. This book was released on 2010-04-27 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Book Synopsis Marketing Management by : Luca M. Visconti
Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Book Synopsis The Other Divide by : Yanna Krupnikov
Download or read book The Other Divide written by Yanna Krupnikov and published by Cambridge University Press. This book was released on 2022-01-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is little doubt that increasing polarization over the last decade has transformed the American political landscape. In The Other Divide, Yanna Krupnikov and John Barry Ryan challenge the nature and extent of that polarization. They find that more than party, Americans are divided by involvement in politics. On one side is a group of Americans who are deeply involved in politics and very expressive about their political views; on the other side is a group much less involved in day-to-day political outcomes. While scholars and journalists have assumed that those who are most vocal about their political views are representative of America at large, they are in fact a relatively small group whose voices are amplified by the media. By considering the political differences between the deeply involved and the rest of the American public, Krupnikov and Ryan present a broader picture of the American electorate than the one that often appears in the news.
Book Synopsis Value in Marketing by : Marin A. Marinov
Download or read book Value in Marketing written by Marin A. Marinov and published by Routledge. This book was released on 2019-11-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm’s competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers.
Book Synopsis The Real Jazz Pedagogy Book by : Ray Smith
Download or read book The Real Jazz Pedagogy Book written by Ray Smith and published by Outskirts Press. This book was released on 2019-01-16 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a jazz teacher for jazz teachers, "The Real Jazz Pedagogy Book" is based on the premise that successful jazz teachers must be constantly working four main areas: 1) the wind instruments-including tone production, intonation, and section playing skills; 2) playing styles correctly-such as rhythmic and time feel approach, articulation approach, and phrasing; 3) the rhythm section-playing the instruments, time feel and concept, coordination of comping, harmonic voicings, drum fills and setups, stylistic differences; and 4) the soloists-developing improvisational skills (both right brain and left brain), jazz theory, the ballad soloist, and the vocal soloist. Ray Smith, who has taught and directed jazz ensembles, including the acclaimed Brigham Young University group, Synthesis, and given private lessons for over forty years, also discusses the details of running school programs. Smith's YouTube channel complements "The Real Jazz Pedagogy Book."
Book Synopsis Columbia Business School by : Brian Thomas
Download or read book Columbia Business School written by Brian Thomas and published by Columbia University Press. This book was released on 2016-11-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring interviews with topflight scholars discussing their work and that of their colleagues, this retrospective of the first hundred years of Columbia Business School recounts the role of the preeminent institution in transforming education, industry, and global society. From its early years as the birthplace of value investing to its seminal influence on Warren Buffett and Benjamin Graham, the school has been a profound incubator of ideas and talent, determining the direction of American business. In ten chapters, each representing a single subject of the school's research, senior faculty members recount the collaborative efforts and innovative approaches that led to revolutionary business methods in fields like finance, economics, and accounting. They describe the pioneering work that helped create new quantitative and stochastic tools to enhance corporate decision making, and they revisit the groundbreaking twentieth-century marketing and management paradigms that continue to affect the fundamentals of global business. The volume profiles several prominent centers and programs that have helped the school adapt to recent advancements in international business, entrepreneurship, and social enterprise. Columbia Business School has long offered its diverse students access to the best leaders and thinkers in the industry. This book not only reflects on these relationships but also imagines what might be accomplished in the next hundred years.
Book Synopsis Manufacturing Systems by : National Academy of Engineering
Download or read book Manufacturing Systems written by National Academy of Engineering and published by National Academies Press. This book was released on 1992-02-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some 70 percent of U.S. manufacturing output currently faces direct foreign competition. While American firms understand the individual components of their manufacturing processes, they must begin to work with manufacturing systems to develop world-class capabilities. This new book identifies principles-termed foundations-that have proved effective in improving manufacturing systems. Authored by an expert panel, including manufacturing executives, the book provides recommendations for manufacturers, leading to specific action in three areas: Management philosophy and practice. Methods used to measure and predict the performance of systems. Organizational learning and improving system performance through technology. The volume includes in-depth studies of several key issues in manufacturing, including employee involvement and empowerment, using learning curves to improve quality, measuring performance against that of the competition, focusing on customer satisfaction, and factory modernization. It includes a unique paper on jazz music as a metaphor for participative manufacturing management. Executives, managers, engineers, researchers, faculty, and students will find this book an essential tool for guiding this nation's businesses toward developing more competitive manufacturing systems.
Book Synopsis Metaphors For Musicians by : Randy Halberstadt
Download or read book Metaphors For Musicians written by Randy Halberstadt and published by "O'Reilly Media, Inc.". This book was released on 2011-01-12 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and enlightening book gives insight into almost every aspect of jazz musicianship---scale/chord theory, composing techniques, analyzing tunes, practice strategies, etc. For any level of player, on any instrument. Endorsed by Jessica Wiliams, Jerry Bergonzi, Bill mays, etc.
Book Synopsis Critical Essays on John Edgar Wideman by : Bonnie TuSmith
Download or read book Critical Essays on John Edgar Wideman written by Bonnie TuSmith and published by Univ. of Tennessee Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume is an indispensable study of Wideman's oeuvre, covering the full range of his career by addressing the key features of his fiction and nonfiction from 1967 to the present.The essays in this book reflect the most advanced thinking on Wideman's prolific, extraordinary art. The collection features at least one article on each major work and includes the voices of both well-established and emerging scholars. Though their critical perspectives are diverse, the contributors place Wideman squarely at the center of contemporary African American literature as an exemplar of postmodern approaches to literary art. Several position Wideman within the context of his predecessors-Wright, Baldwin, Ellison-and within a larger cultural context of music and collective history. The essays examine Wideman's complex style and his blending of African and Western cosmologies and aesthetics, the use of personal narrative, and his imaginative revisioning of forgotten historical events. These insightful analyses cover virtually every stage of Wideman's career and every genre in which he has written. A detailed bibliography of Wideman's work is also included"--From Amazon.co.
