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Play Big Brand Bold
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Book Synopsis Play Big, Brand Bold by : Suzanne Chadwick
Download or read book Play Big, Brand Bold written by Suzanne Chadwick and published by . This book was released on 2019-11-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place.
Download or read book Get Bold written by Sandy Carter and published by IBM Press. This book was released on 2012 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
Book Synopsis Play Big, Brand Bold by : Suzanne Chadwick
Download or read book Play Big, Brand Bold written by Suzanne Chadwick and published by . This book was released on 2020-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right place. After building a successful business and brand - post a few false starts - Suzanne shares stories and insights from her journey in life and business as well as some key lessons she's learnt along the way. As a business, branding and speaker coach, Suzanne has worked with hundreds of women in business through to corporate CEOs to support them to play bigger and brand bolder. Interviewing over 50 women one-on-one to understand what makes them tick, why they play small, what they really desire for themselves, their business, their family and their lives, Suzanne shares four key things: 1. Why we play small and the five mindset minefields that hold us back 2. How to start branding bolder 3. How to market like it's your new-found love 4. What it takes to step up to the plate and take your business from basic biscuits to got-to-have goodness This book is for those who want more, who want to be more, do more and create more impact. It's for those who want to become braver in how they go after what they want and those who want to think bigger. It's your time to step up, show up and stand out and I'm here to help you do that.
Download or read book Play It Loud! written by Sara Gilbert and published by Capstone. This book was released on 2010 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the history of music, focusing on 20th and 21st century movements in popular music, groundbreaking musicians of the time period, and how music has influenced social, political, and cultural change.
Book Synopsis Big Brands Are Watching You by : Francesca Sobande
Download or read book Big Brands Are Watching You written by Francesca Sobande and published by Univ of California Press. This book was released on 2024-01-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Book Synopsis Verizon Untethered by : Ivan Seidenberg
Download or read book Verizon Untethered written by Ivan Seidenberg and published by Post Hill Press. This book was released on 2018-05-01 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Verizon leadership team stands apart from most leadership teams today in their willingness repeatedly to put the enterprise before the individual. At first blush, this might look like a hopelessly old-fashioned notion in the age of the selfie. Yet, I would argue this is a trait that future leaders and boards of directors across industries would do well to understand and embrace. Seidenberg not once but twice in the service of company shareholders and employees subordinated himself and put off taking sole leadership of the company to advance the enterprise’s odds of success. And many others in this story exhibited the same trait to help build this industry-leading enterprise. They understood that the risk of not acting and thereby destroying value during a period of accelerating technological change and industry consolidation—a situation faced by leadership teams around the world today—was much greater than the risk of stepping in as No. 2 or co-CEO. In my 50 years of experience, it is a rare leadership team that will subordinate itself for the benefit of the industry, customers and the company. That principle, that the company comes first, the individual second, is what will define successful leadership teams of the future. Multiple leadership principles, some new, some timeless, emerge from this narrative and will be of great use to the next generation of leaders across industries and around the world. By taking a look at a company that successfully executed exponential transformation, we can take the strategies of Verizon leaders and apply them to our own experiences.—Ram Charan
Book Synopsis You are the Brand by : Steve Adubato
Download or read book You are the Brand written by Steve Adubato and published by Rutgers University Press. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Download or read book Playing Big written by Tara Mohr and published by Random House. This book was released on 2014-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "At last. At last this very important book has been written... It will empower legions of women to step into their greatness.' ELIZABETH GILBERT, author of EAT, PRAY, LOVE 'One of the most important books in my life. If you want to achieve anything, or simply be less stressed, this book will help you do it. In it you will find your voice, your ability, your self-confidence and perhaps even your mission in life. Buy it. Pass it on.' SHIRLEY CONRAN The groundbreaking book that gives every woman the practical skills they need to begin PLAYING BIG. Five years ago, Tara Mohr began to see a pattern in her work as an expert in leadership: women with tremendous talent, ideas and aspiration were not recognising their own brilliance. They felt that they were playing small' in their lives and careers and wanted to play bigger', but didn't know how. And so Tara devised a step-by-step programme for playing big from the inside out: this book is the result. Many women are aware of the changes they need to make to be more successful, but they don't know how to become that more confident woman they'd like to be. Playing Big provides real, practical to
Book Synopsis Big, Bold, and Beautiful by : Kierra Sheard-Kelly
Download or read book Big, Bold, and Beautiful written by Kierra Sheard-Kelly and published by Zonderkidz. This book was released on 2021-04-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this immersive and inspirational book, Grammy Award-nominated singer Kierra Sheard shares her hard-won advice on body positivity, spiritual self-care, goal setting, finding your joy, and living boldly in faith, empowering you to grab the life you’re meant to lead. Every one of us was born to make a difference. But do you sometimes feel overwhelmed by the things the world prioritizes, thinking you don’t match up or you don’t fit into the mold? Or do you wish you had a more supportive family, or positive role models, or access to the things you need emotionally and spiritually to keep going? Kierra Sheard sees you and will teach you how to: Identify your goals, talents, and gifts so you can survive and thrive Deal with societal expectations and focus on what really matters Truly love yourself and find out who you really are as an individual Live your faith loud and proud Inside Big, Bold, and Beautiful you’ll find: Short and easy-to-read chapters with deep advice for teens and young women on navigating life, and insightful questions to help you find your path Illustrated feature pages containing stand-alone graphics that highlight key topics for easy reference when you need a boost An ideal gift for those who need encouragement, as well as graduates getting ready for a new phase
Download or read book Scrappy written by Terri L. Sjodin and published by Penguin. This book was released on 2016 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort.
Book Synopsis Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies by : Pope, Nigel
Download or read book Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies written by Pope, Nigel and published by IGI Global. This book was released on 2009-05-31 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Download or read book Playing Big written by Tara Mohr and published by Avery. This book was released on 2014 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "Huffington Post" columnist and women's leadership expert outlines practical skills that women can use to implement positive change, covering such topics as self-esteem and how to overcome sabotaging gender rules of conduct.--Publisher information.
Download or read book Brand New World written by Sarah J Kay and published by Create a Bold Future LLC. This book was released on 2021-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future. Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth. The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress. Brand New World explains how to: - Develop a brand vision and strategy which articulates the brand's role in creating a bold future. - Align resources to create measurable value for all stakeholders beyond financial growth. - Encourage next-generation leaders to make choices about how they lead your brand.
Download or read book Passion Brands written by Kate Newlin and published by Prometheus Books. This book was released on 2009-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.
Download or read book Be BIG written by Judith H. Katz and published by National Geographic Books. This book was released on 2008-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many people have decided that the safest way to get through life is to be small. They try not to attract attention to themselves, just tending their own safe little garden. They’ve decided it’s too dangerous to think big, to speak out, to take risks. They might get shot down. Or look foolish. People will think they’re just not good enough. But, particularly today, organizations need people to step up and be BIG. We need new ideas, new products, new processes. People have to bring more of themselves to the workplace, to contribute more, and to have a bigger impact on the success of the organization. This inspiring illustrated book challenges all of us to show up more fully as individuals and in our interactions with others and to find ways to be BIG together. In straightforward, incisive language, Judith Katz and Frederick Miller help us understand all of the many, sometimes subtle ways we make ourselves small. They show how we make others small as well and how these same attitudes can keep us from working together effectively. And they encourage us to nourish new attitudes that will make us, our coworkers, and our organizations bigger. Be BIG invites us to bring more of ourselves to each situation—whether working independently, with another individual, or with a group—so that we can do our best work together.
