Pioneers Of Promotion

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Pioneers of Promotion

Author : Joe Dobrow
Publisher : University of Oklahoma Press
ISBN 13 : 0806161396
Total Pages : 513 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Pioneers of Promotion by : Joe Dobrow

Download or read book Pioneers of Promotion written by Joe Dobrow and published by University of Oklahoma Press. This book was released on 2018-06-14 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill’s Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World’s Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. Using mostly newspapers—plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol—Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world’s fair attracted more than 27 million visitors. Tapping his practitioner’s knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world’s fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. Pioneers of Promotion at long last gives these founders of American marketing their due.

Author :
Publisher :
ISBN 13 : 080616140X
Total Pages : 409 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis by :

Download or read book written by and published by . This book was released on with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Obsessives, Pioneers, and Other Varieties of Minor Genius

Author : Malcolm Gladwell
Publisher : Little, Brown
ISBN 13 : 0316086142
Total Pages : 99 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Obsessives, Pioneers, and Other Varieties of Minor Genius by : Malcolm Gladwell

Download or read book Obsessives, Pioneers, and Other Varieties of Minor Genius written by Malcolm Gladwell and published by Little, Brown. This book was released on 2009-10-20 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: !--StartFragment--What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. !--EndFragment--

Popular American Recording Pioneers

Author : Frank Hoffmann
Publisher : Routledge
ISBN 13 : 1136592296
Total Pages : 454 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Popular American Recording Pioneers by : Frank Hoffmann

Download or read book Popular American Recording Pioneers written by Frank Hoffmann and published by Routledge. This book was released on 2012-11-12 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encounter the trailblazers whose recordings expanded the boundaries of technology and brought “popular” music into America's living rooms! Popular American Recording Pioneers: 1895--1925 (winner of the 2001 Association for Recorded Sound Collections Award of Excellence in Historical Recorded Sound Research) covers the lives and careers of over one hundred musical artists who were especially important to the recording industry in its early years. Here are the men and women who brought into American homes the hits of the day--Tin Pan Alley numbers, Broadway show tunes, ragtime, parlor ballads, early jazz, and dance music of all kinds. Popular American Recording Pioneers: 1895--1925 compiles rare information that was scattered in hundreds of record catalogs, hobbyist magazines, newspaper clippings, phonograph trade journals, and other sources. Look no further! This volume is the ultimate resource on the subject! You will increase your knowledge in these areas: the recording industry's formative years artists’personalities and musical styles popular music history history of recording technology Popular American Recording Pioneers: 1895--1925 provides a unique “who's who” approach to popular music history. It is the definitive work on the music that was popular during America's coming of age. No music historian should be without this volume.

Pioneers of Digital

Author : Mel Carson
Publisher : Kogan Page Publishers
ISBN 13 : 0749466057
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Pioneers of Digital by : Mel Carson

Download or read book Pioneers of Digital written by Mel Carson and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

Becoming a Pioneer - A Book Series- Book 3

Author : Bimal Shah
Publisher :
ISBN 13 : 9781088077023
Total Pages : 0 pages
Book Rating : 4.0/5 (77 download)

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Book Synopsis Becoming a Pioneer - A Book Series- Book 3 by : Bimal Shah

Download or read book Becoming a Pioneer - A Book Series- Book 3 written by Bimal Shah and published by . This book was released on 2022-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pioneers in Public Health

Author : Jill Stewart
Publisher : Taylor & Francis
ISBN 13 : 1351671499
Total Pages : 144 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Pioneers in Public Health by : Jill Stewart

Download or read book Pioneers in Public Health written by Jill Stewart and published by Taylor & Francis. This book was released on 2017-04-21 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public health movement involved numerous individuals who made the case for change and put new practices into place. However despite a growing interest in how we understand history to inform current evidence-based practice, there is no book focusing on our progressive pioneers in public health and environmental health. This book seeks to fill that gap. It examines carefully selected public and environmental health pioneers who made a real difference to the UK’s health, some with international influence. Many of these pioneers were criticised in their life-times, yet they had the strength of character to know what they were doing was fundamentally right and persevered, often against many odds. Including chapters on: Thomas Fresh John Snow Duncan of Liverpool Margaret McMillan George Cadbury Christopher Addison Margery Spring Rice and others. This book will help readers place pioneers in a wider context and to make more sense of their academic and practitioner work today; how evidence (and what was historically understood by it) underpins modern day practice; and how these visionary pioneers developed their ideas into practice, some not fully appreciated until after their own deaths. Pioneers in Public Health sets the tone for a renewed focus on research into evidence-based public and environmental health, which has become subject of growing international interest in recent years.

Will and Vision

Author : Gerard J. Tellis
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Will and Vision by : Gerard J. Tellis

Download or read book Will and Vision written by Gerard J. Tellis and published by . This book was released on 2006 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pioneers of Science and Technology

Author : Georgia Amson-Bradshaw
Publisher : B.E.S. Publishing
ISBN 13 : 9781438012209
Total Pages : 48 pages
Book Rating : 4.0/5 (122 download)

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Book Synopsis Pioneers of Science and Technology by : Georgia Amson-Bradshaw

Download or read book Pioneers of Science and Technology written by Georgia Amson-Bradshaw and published by B.E.S. Publishing. This book was released on 2018 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover female innovators and inventors from past and present, including Rosalind Franklin, Marie Curie, Lisa Meitner, Jane Goodall, Katherine Johnson, Chien-Shiung Woo, Indira Nath, Wanda Diaz Merced, and many others.

Legends

Author : Tim O'Brien
Publisher : Casa Flamingo Literary Arts
ISBN 13 : 9781893951136
Total Pages : 0 pages
Book Rating : 4.9/5 (511 download)

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Book Synopsis Legends by : Tim O'Brien

Download or read book Legends written by Tim O'Brien and published by Casa Flamingo Literary Arts. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: OBriens multi-book series pays homage to the greatest of the great--those who made the amusement parks, theme parks, and waterparks what they are today.

The Gentle Marketing Revolution

Author : Sarah Santacroce
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.7/5 (9 download)

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Book Synopsis The Gentle Marketing Revolution by : Sarah Santacroce

Download or read book The Gentle Marketing Revolution written by Sarah Santacroce and published by . This book was released on 2021-01-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!

O Pioneers!

Author : Willa Cather
Publisher : Modernista
ISBN 13 : 9181080794
Total Pages : 188 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis O Pioneers! by : Willa Cather

Download or read book O Pioneers! written by Willa Cather and published by Modernista. This book was released on 2024-07-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the young Swedish-descended Alexandra Bergson inherits her father's farm in Nebraska, she must transform the land from a wind-swept prairie landscape into a thriving enterprise. She dedicates herself completely to the land—at the cost of great sacrifices. O Pioneers! [1913] is Willa Cather's great masterpiece about American pioneers, where the land is as important a character as the people who cultivate it. WILLA CATHER [1873-1947] was an American author. After studying at the University of Nebraska, she worked as a teacher and journalist. Cather's novels often focus on settlers in the USA with a particular emphasis on female pioneers. In 1923, she was awarded the Pulitzer Prize for the novel One of Ours, and in 1943, she was elected to the American Academy of Arts and Sciences.

Business Chemistry

Author : Kim Christfort
Publisher : John Wiley & Sons
ISBN 13 : 1119501563
Total Pages : 311 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Business Chemistry by : Kim Christfort

Download or read book Business Chemistry written by Kim Christfort and published by John Wiley & Sons. This book was released on 2018-05-22 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to putting cognitive diversity to work Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumble? Or how you, as a leader, can make or break team potential? Business Chemistry holds the answers. Based on extensive research and analytics, plus years of proven success in the field, the Business Chemistry framework provides a simple yet powerful way to identify meaningful differences between people’s working styles. Who seeks possibilities and who seeks stability? Who values challenge and who values connection? Business Chemistry will help you grasp where others are coming from, appreciate the value they bring, and determine what they need in order to excel. It offers practical ways to be more effective as an individual and as a leader. Imagine you had a more in-depth understanding of yourself and why you thrive in some work environments and flounder in others. Suppose you had a clearer view on what to do about it so that you could always perform at your best. Imagine you had more insight into what makes people tick and what ticks them off, how some interactions unlock potential while others shut people down. Suppose you could gain people’s trust, influence them, motivate them, and get the very most out of your work relationships. Imagine you knew how to create a work environment where all types of people excel, even if they have conflicting perspectives, preferences and needs. Suppose you could activate the potential benefits of diversity on your teams and in your organizations, improving collaboration to achieve the group’s collective potential. Business Chemistry offers all of this--you don’t have to leave it up to chance, and you shouldn’t. Let this book guide you in creating great chemistry!

Mobile Marketing

Author : Cindy Krum
Publisher : Pearson Education
ISBN 13 : 0768694795
Total Pages : 580 pages
Book Rating : 4.7/5 (686 download)

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Book Synopsis Mobile Marketing by : Cindy Krum

Download or read book Mobile Marketing written by Cindy Krum and published by Pearson Education. This book was released on 2010-02-25 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers...avoiding overly intrusive, counterproductive techniques...and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing

Madison Avenue and the Color Line

Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812220605
Total Pages : 332 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Madison Avenue and the Color Line by : Jason Chambers

Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

The Pioneers

Author : David G. McCullough
Publisher :
ISBN 13 : 9781982131661
Total Pages : 331 pages
Book Rating : 4.1/5 (316 download)

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Book Synopsis The Pioneers by : David G. McCullough

Download or read book The Pioneers written by David G. McCullough and published by . This book was released on 2019 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As part of the Treaty of Paris, in which Great Britain recognized the new United States of America, Britain ceded the land that comprised the immense Northwest Territory, a wilderness empire northwest of the Ohio River containing the future states of Ohio, Indiana, Illinois, Michigan, and Wisconsin. A Massachusetts minister named Manasseh Cutler was instrumental in opening this vast territory to veterans of the Revolutionary War and their families for settlement. Included in the Northwest Ordinance were three remarkable conditions: freedom of religion, free universal education, and most importantly, the prohibition of slavery. In 1788 the first band of pioneers set out from New England for the Northwest Territory under the leadership of Revolutionary War veteran General Rufus Putnam. They settled in what is now Marietta on the banks of the Ohio River. McCullough tells the story through five major characters: Cutler and Putnam; Cutler's son Ephraim; and two other men, one a carpenter turned architect, and the other a physician who became a prominent figure in American science. They and their families created a town in a primeval wilderness, while coping with such frontier realities as trees of a size never imagined, floods, fires, wolves, bears, even an earthquake, all the while negotiating a contentious and sometimes hostile relationship with the native people. Like so many of McCullough's subjects, they let no obstacle deter or defeat them. Drawn in great part from a rare and all-but-unknown collection of diaries and letters by the key figures, The Pioneers is a uniquely American story of people whose ambition and courage led them to remarkable accomplishments."--Dust jacket.

Tobacco Advertising

Author : Gerard S. Petrone
Publisher : Schiffer Book for Collectors
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Tobacco Advertising by : Gerard S. Petrone

Download or read book Tobacco Advertising written by Gerard S. Petrone and published by Schiffer Book for Collectors. This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrations of antique tobacco artifacts, old photographs and contemporary advertising draw the reader through the growth of the tobacco industry and shown promotional ploys and gimmickry that evolved. This highly acclaimed book combines a well-researched text with photographs and price guide to study a hot topic.