Pinterest for Business: The Basics

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082533
Total Pages : 75 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Pinterest for Business: The Basics by : Karen Leland

Download or read book Pinterest for Business: The Basics written by Karen Leland and published by Entrepreneur Press. This book was released on 2013-04-28 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to save you time, this ebook short offers a digestible action plan for setting up camp on this new social playground. In minutes, learn step by step how to set up a magnetic account as an individual or business, master the fundamental features for building a community, and basic tools for engaging users. This “short” is designed to acquaint you with the power of Pinterest. Topics covered include: • The ins and outs of signing up and getting started on Pinterest • Building boards that get noticed, drive traffic and convert fans into customers • How to become a content creator and curator • Strategies for creating an enthusiastic following • Best practices for engaging the Pinterest community • Pinterest etiquette

Pinterest for You and Your Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518654435
Total Pages : 56 pages
Book Rating : 4.6/5 (544 download)

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Book Synopsis Pinterest for You and Your Business by : Mark Sheppard

Download or read book Pinterest for You and Your Business written by Mark Sheppard and published by Createspace Independent Publishing Platform. This book was released on 2015-10-16 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate Pinterest like a pro! Learn the ins and outs of this social network giant for you and your business. This guide will show you how easy it is to use Pinterest and navigate this social media giant like an expert. You can take Pinterest with you wherever you go. You can now download applications that allow you to access this growing social media site not only on your computer, but also on your cell phone, tablet, laptop, and iPad. Inside your will find: How to use Pinterest from A to Z: open an account, pinning any images from any websites, create your boards and manage your boards, pin videos, how to actively participate to the Pinterest community Tips and strategies to use Pinterest more efficiently and more If you are or are already running a business or starting a new one, you'll discover that because of the site's unique demographics, it's an effective method of promoting your products and services. If you haven't thought about it before, you may want to consider using it as a part of your overall marketing strategy. How to market your business on Pinterest: Demographics Tagging others in your pins Create an online catalogue in Pinterest Link to your website Get your site verified Be active and make key contacts for your business Sponsor a Pinterest contest and more. Are you ready to begin to learn one of the hottest social media sites around? Let's get started! Scroll back up and grab your copy today!

Pinfluence

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Publisher : John Wiley & Sons
ISBN 13 : 1118414713
Total Pages : 214 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Pinfluence by : Beth Hayden

Download or read book Pinfluence written by Beth Hayden and published by John Wiley & Sons. This book was released on 2012-06-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Pinterest Marketing Success

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Author :
Publisher : Zen Mastery Srl
ISBN 13 : 9786069837740
Total Pages : 42 pages
Book Rating : 4.8/5 (377 download)

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Book Synopsis Pinterest Marketing Success by : Elna Brandie

Download or read book Pinterest Marketing Success written by Elna Brandie and published by Zen Mastery Srl. This book was released on 2021-02-22 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pinterest Marketing Success: The Essential Guide to Pinterest Marketing for Beginners, Discover How You Can Use Pinterest To Effectively Promote Your Products and Business It is pretty common to see businesses have Facebook, Twitter, and Instagram account for their social networking where they can promote their products and services. What some of them don't have and are really missing out on is having their own dedicated Pinterest account as well. For those who have no idea what Pinterest is, it is a bookmarking tool people can use to save different ideas. People use it to plan events and milestones in their life or use it as inspiration whenever they need to create something. There are links to the site for every bookmarked pin so it is easier to go directly to the source to learn more or buy the products. This book will teach you all the information you need to conduct effective marketing on Pinterest. You will discover how to use Pinterest in order to promote your business, products, and services. You will learn the different tools you can use and different marketing strategies that can help your business. You will also learn how Pinterest can be a huge asset and help to boost sales for your business. This book will discuss the following topics: What is Pinterest? Why You Should Pinterest for Business Pinterest Basics Pinterest Marketing Strategy Pinterest Marketing Tips and Techniques Pinterest has more than 320 million active users at the end of 2019 and more than 200 billion pins have been saved on Pinterest. It has actually now become the 3rd largest social network in the US next to Facebook and Instagram. Most people go to Pinterest to shop so you have a great opportunity to turn them into loyal customers. If you want to discover more about Pinterest marketing, scroll up and click "add to cart" now.

Pinterest Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118417674
Total Pages : 336 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Pinterest Marketing by : Jennifer Evans Cario

Download or read book Pinterest Marketing written by Jennifer Evans Cario and published by John Wiley & Sons. This book was released on 2012-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

Ultimate Guide to Pinterest for Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082312
Total Pages : 300 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Pinterest for Business by : Karen Leland

Download or read book Ultimate Guide to Pinterest for Business written by Karen Leland and published by Entrepreneur Press. This book was released on 2013-05-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success — one pin at a time.

The Complete Idiot's Guide to Pinterest Marketing

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Author :
Publisher : Penguin
ISBN 13 : 1615642927
Total Pages : 220 pages
Book Rating : 4.6/5 (156 download)

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Book Synopsis The Complete Idiot's Guide to Pinterest Marketing by : Barbara Boyd

Download or read book The Complete Idiot's Guide to Pinterest Marketing written by Barbara Boyd and published by Penguin. This book was released on 2012-11-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071805567
Total Pages : 258 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network by : Jason Miles

Download or read book Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network written by Jason Miles and published by McGraw Hill Professional. This book was released on 2012-10-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Pinterest

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Publisher :
ISBN 13 : 9781519272089
Total Pages : 32 pages
Book Rating : 4.2/5 (72 download)

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Book Synopsis Pinterest by : Jamie Gray

Download or read book Pinterest written by Jamie Gray and published by . This book was released on 2015-11-17 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: PinterestPinterest For Business - Simple Step-by-Step Guide On Pinterest Marketing, Social Media Tips And Strategies To Build Your Own BrandSocial media is everywhere that we look. It has become one of the main means for getting information about a person or business. This is why businesses are becoming more active on social media sites. Pinterest, though many view as nothing more than a social site for friends and strangers, can be a valuable tool for businesses. For businesses who want to dominate the market, learning how to run with Pinterest as part of their marketing strategy is essential. In this book, several aspects will be covered in an aim to help businesses established themselves on Pinterest and to start seeing results with using this social media. To start, Pinterest is introduced, along with basic instructions on how to set up a business account via this social media platform. From there, will take an in-depth look into the marketing for a business on Pinterest. Not only in how to use Pinterest for your marketing needs, but also what you should and should not be doing as a business on Pinterest.Since social media is such a strong component of a marketing plan for a business we will take a look at certain tips that can help with managing social media. Social media does include Pinterest, and these tips are going to help across the platforms of several social media options out there for businesses to use.We will look into how social media, namely Pinterest, can help in building your brand. As well as what you should be doing to build your brand, and how this will help your overall approach to business. Your business is your livelihood, thus you should do whatever you can do in order to ensure that you succeed. Knowing what you should do on Pinterest is just as important as knowing what to avoid. Through knowing the common errors that businesses make you can ensure that you are doing all that you can do for success via Pinterest. Through all the information contained within this guide, you can easily start to master Pinterest for your business and render great results for your image and brand on the market.

Ultimate Guide to Pinterest for Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599185083
Total Pages : 212 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Ultimate Guide to Pinterest for Business by : Karen Leland

Download or read book Ultimate Guide to Pinterest for Business written by Karen Leland and published by Entrepreneur Press. This book was released on 2013-05-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guides businesses on how they can use the social media phenomenon to promote themselves, including how to create an attractive company profile, engage a target market, and develop an enthusiastic following.

Build Your Brand with Pinterest

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Author :
Publisher : Hyperink Inc
ISBN 13 : 161464263X
Total Pages : 32 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis Build Your Brand with Pinterest by : Sarita Harbour

Download or read book Build Your Brand with Pinterest written by Sarita Harbour and published by Hyperink Inc. This book was released on 2012-07-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK Social media marketing is quickly becoming a crucial aspect of promoting any business: free and easy-to-learn platforms such as Facebook, Twitter, and Pinterest mean than businesses of all sizes can interact effectively with their target markets in our 21st century world. Many entrepreneurs successfully use these social media platforms as a way to market their businesses online, and you can too. As one of the most quickly growing social media platforms, CNN reports that according to Experian Marketing Services 2012 Digital Marketing Trend Report, Pinterest ranks number three on the list of most visited social sites, behind Facebook and Twitter. In the month of February alone, Pinterest attracted new users at an astonishing rate, increasing traffic to the site by fifty percent. The study also found that over ninety percent of adult internet users regularly visit one or more social media sites. Want to learn how to use this powerful tool to your fullest advantage? MEET THE AUTHOR A former financial adviser with over a decade of experience in personal finance and small business banking, Sarita Harbour is a professional freelance writer specializing in small business, personal finance, and content marketing techniques. Sarita is passionate about frugal living, financial literacy, and teaching small business owners how to provide and market excellent content on their websites. Her writing appears online at Zerys.com, Chron.com, The Business Finance Store and several other business and finance blogs. Sarita graduated from the University of Guelph with a degree in Psychology, and she holds the Personal Financial Planning designation from the Institute of Canadian Bankers. View her writing clips online at http://saritaharbour.contently.com/. Sarita can be found on Twitter @Avamummy. EXCERPT FROM THE BOOK According to the Wall Street Journal, its 17.8 million users places Pinterest ahead of LinkedIn on the list of most used social media sites, and it is also third on the list of the fastest growing American websites for the month of February, 2012. New accounts are opened every day, and businesses of all sizes are taking note of the marketing opportunities Pinterest provides. On ways an experienced user can build their brand on Pinterest: #8. Pin Tutorials: Video tutorials are an excellent way to get your business noticed on Pinterest. With so many do-it-yourself-ers looking online for advice on everything from painting a room to learning to knit, pinning a tutorial linking back to your website with the products needed for the project makes great marketing sense. Create your video and upload it to YouTube. On YouTube, click the share button and copy the url for the video (do NOT use the embed code). On Pinterest, click the Add button on the top of the screen. Paste in the url and click Find Images. Write a great description and pin your video tutorial to the board of your choice. CHAPTER OUTLINE How to Build Your Brand With Pinterest + Introduction + What Makes Pinterest Different from Other Social Media Sites? + For Pinterest Novices + 15 Ways an Experienced Pinterest User Can Build Their Brand on Pinterest + ...and much more

Pinterest Ultimate Guide

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781505723441
Total Pages : 0 pages
Book Rating : 4.7/5 (234 download)

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Book Synopsis Pinterest Ultimate Guide by : Lance MacNeil

Download or read book Pinterest Ultimate Guide written by Lance MacNeil and published by Createspace Independent Publishing Platform. This book was released on 2014-12-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to Pinterest, including the history and basic skills.

Make Pinterest Work for Your Business

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781502910721
Total Pages : 146 pages
Book Rating : 4.9/5 (17 download)

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Book Synopsis Make Pinterest Work for Your Business by : Alex Stearn

Download or read book Make Pinterest Work for Your Business written by Alex Stearn and published by Createspace Independent Pub. This book was released on 2014-10-22 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE PINTEREST WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Pinterest marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Pinterest work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Pinterest to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand The book explains how to How to run a successful Pinterest marketing Campaign How to gain followers and build a highly targeted audience on Pinterest The basic of pinning How to create outstanding pins and boards Best pinning practices How to prepare your website for success How to measure and monitor your results on Pinterest

Pinterest Profit Secrets 2020 Training Guide

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Author :
Publisher : Estalontech
ISBN 13 : 8834172728
Total Pages : 86 pages
Book Rating : 4.8/5 (341 download)

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Book Synopsis Pinterest Profit Secrets 2020 Training Guide by : Laura Maya

Download or read book Pinterest Profit Secrets 2020 Training Guide written by Laura Maya and published by Estalontech. This book was released on 2019-08-17 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 250 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Pinterest also drives people to make purchases. At least, that’s what the 100 million-plus businesses that are currently using the social media platform have learned. A massive 87% of Pinterest users say that they've purchased a product or service because of the app, and 66% of all pins are related to some type of brand or product. Pinterest is a goldmine for marketers who want to increase their sales and revenue. It's growing like mad and the engagement rates are off the chart! And most importantly, your content has a longer shelf life on Pinterest. So, why wait? With this high-impact training guide, you’re going to learn everything you need to know. We start with the basics of Pinterest. From common terms and words to setting up your page, to creating killer marketing strategies, growing your email list, doing the perfect SEO and dominating the platform. And that’s why we want to make it a total no-brainer for you to get started today! Pinterest profit Secrets Training Guide will enable you- To improve visibility and engagement for your brand To get more inbound links To drive additional traffic to your blog and attract more business. To outgrow your competitors with latest strategies Presenting…. Pinterest Profit Secrets 2020 Training Guide – is massive golden content, written by skilled professionals that walks you through proven and expert tips and practices for your success with Pinterest. This is an enormous info packed training guide that is compiled with precision and enriched with time-tested methods. Download this amazing guide and join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.pint

Pinterest for Business

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Author :
Publisher : Que Publishing
ISBN 13 : 0133102386
Total Pages : 325 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Pinterest for Business by : Jess Loren

Download or read book Pinterest for Business written by Jess Loren and published by Que Publishing. This book was released on 2012-08-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to profiting from Pinterest! Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”...driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business! LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls

Business Basics for Musicians

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538134640
Total Pages : 332 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Business Basics for Musicians by : Bobby Borg

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Information and Communication Technologies in Tourism 2014

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3319039733
Total Pages : 907 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Information and Communication Technologies in Tourism 2014 by : Zheng Xiang

Download or read book Information and Communication Technologies in Tourism 2014 written by Zheng Xiang and published by Springer Science & Business Media. This book was released on 2014-01-08 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.