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Pink Goldfish Defy Ordinary Exploit Imperfection And Captivate Your Customers
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Book Synopsis Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by : Stan Phelps
Download or read book Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers written by Stan Phelps and published by 9 Inch Marketing. This book was released on 2018-01-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
Book Synopsis Pink Goldfish 2.0: Defy Normal and Exploit Imperfection by : David Rendall
Download or read book Pink Goldfish 2.0: Defy Normal and Exploit Imperfection written by David Rendall and published by 9 Inch Marketing. This book was released on 2021-04-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you become one of the few organizations or individuals that become extraordinary? How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them. P!NK GOLDF!SH 2.0 is broken into three main sections: Section I outlines the Why. It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We'll share the symbolism of the goldfish and the reasoning behind the color pink. Section II showcases the What. Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business. Section III explains the How. Here we share the process of finding your own Pink Goldfish. We delve into the six A's. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combining two or more strategies to become even more unique. The sixth and final A is Attack. Attack will provide insight on how to exploit the weaknesses of your competition. Praise for P!NK GOLDF!SH 2.0: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond."- Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" - Jay Baer, founder of Convince & Convert and author of Hug Your Haters and Talk Triggers "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
Book Synopsis How Not to Suck At Marketing by : Jeff Perkins
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Book Synopsis What's Your Purple Goldfish? by : Stan Phelps
Download or read book What's Your Purple Goldfish? written by Stan Phelps and published by . This book was released on 2012-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Book Synopsis Gregg Shorthand by : John Robert Gregg
Download or read book Gregg Shorthand written by John Robert Gregg and published by . This book was released on 1905 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Renegade Marketing by : Drew Neisser
Download or read book Renegade Marketing written by Drew Neisser and published by Cmo Huddles. This book was released on 2021-10-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
Book Synopsis The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by : Michael F. Schein
Download or read book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers written by Michael F. Schein and published by McGraw Hill Professional. This book was released on 2021-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Book Synopsis English-Ido Dictionary by : Luther H. Dyer
Download or read book English-Ido Dictionary written by Luther H. Dyer and published by . This book was released on 1924 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Peter F. Bulmer Publisher :Strategic Book Publishing & Rights Agency ISBN 13 :1682355772 Total Pages :434 pages Book Rating :4.6/5 (823 download)
Book Synopsis The Lost Secret of Speaking Perfect English by : Peter F. Bulmer
Download or read book The Lost Secret of Speaking Perfect English written by Peter F. Bulmer and published by Strategic Book Publishing & Rights Agency. This book was released on with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn The Lost Secret of Speaking Perfect English? The Moving Mouth Dictionary technique provides a very simple approach to perfecting English speaking and pronunciation. The book takes a down-to-earth approach for speaking clear English, as it breathes some fresh air into the stuffy corridors of academic learning. It is geared to help students and business people speak impressive and naturally clear English, taking much of the guessing out of pronunciation and spelling. English will become more of a physical activity, rather than a cerebral academic subject. The key is in identifying and improving specifi c types of reverse and forward mouth movements, actions based on using simple vertical mouth movement notations that have simple associations with key phonetics sounds for specifi c letters. The technique’s forward and reverse mouth movements combined with a natural English rhythm also helps trigger and access vocabulary and verbs, while aiding in word retention, fl uency and auto correcting. The book features a dictionary of over 11,000 words, including some of the most diffi cult words in the English language, which have been broken down, putting these notations into “mouthables.” The process draws heavily on early humans’ natural ability to howl and growl, using their mouths vertically. Hence, the lost connection between our near ancestors can aid our ability to speak clear English, an ability we have lost and need to rediscover.
Book Synopsis The Four Factors of Effective Leadership by : David J. Rendall
Download or read book The Four Factors of Effective Leadership written by David J. Rendall and published by Createspace Independent Pub. This book was released on 2006-04-13 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines the wisdom of ancient philosophers, successful executives and leadership gurus into a clear roadmap for leadership success. Using stories of famous leaders and infamous failures, the author illustrates the importance of the four factors: Influence, Integrity, Inspiration, and Improvement. These factors are contrasted with the pitfalls of ineffective leadership: Power, Position, Popularity, and Personality.
Book Synopsis Impossible to Ignore: Creating Memorable Content to Influence Decisions by : Carmen Simon
Download or read book Impossible to Ignore: Creating Memorable Content to Influence Decisions written by Carmen Simon and published by McGraw Hill Professional. This book was released on 2016-06-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Book Synopsis Color Codes by : Charles A. Riley (II.)
Download or read book Color Codes written by Charles A. Riley (II.) and published by UPNE. This book was released on 1995 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary look at the role of color in contemporary aesthetics.
Book Synopsis Words to Rhyme with by : Willard R. Espy
Download or read book Words to Rhyme with written by Willard R. Espy and published by Checkmark Books. This book was released on 2001 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use dictionary of over 80,000 rhyming words.
Book Synopsis The Literariness of Media Art by : Claudia Benthien
Download or read book The Literariness of Media Art written by Claudia Benthien and published by Routledge. This book was released on 2018-09-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beginning of the 20th century saw literary scholars from Russia positing a new definition for the nature of literature. Within the framework of Russian formalism, the term 'literariness' was coined. The driving force behind this theoretical inquiry was the desire to identify literature--and art in general--as a way of revitalizing human perception, which had been numbed by the automatization of everyday life. The transformative power of 'literariness' is made manifest in many media artworks by renowned artists such as Chantal Akerman, Mona Hatoum, Gary Hill, Jenny Holzer, William Kentridge, Nalini Malani, Bruce Nauman, Martha Rosler, and Lawrence Weiner. These artists, much like the young Russian and German scholars of the 20th century, use literariness as a tool to analyze the esthetics of spoken or written language within experimental film, video performance, moving image installations, and many more media-based art forms. This volume uses, as its foundation, the Russian formalist school of literary theory, with the goal of extending these theories to include contemporary concepts in film and media studies, such as neoformalism, intermediality, remediation, and postdrama.
Book Synopsis The Dangerous Passion by : David M. Buss
Download or read book The Dangerous Passion written by David M. Buss and published by Simon and Schuster. This book was released on 2000-02-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do men and women cheat on each other? How do men really feel when their partners have sex with other men? What worries women more -- men who turn to other women for love or men who simply want sexual variety in their lives? Can the jealousy husbands and wives experience over real or imagined infidelities be cured? Should it be? In this surprising and engaging exploration of men's and women's darker passions, David Buss, acclaimed author of The Evolution of Desire, reveals that both men and women are actually designed for jealousy. Drawing on experiments, surveys, and interviews conducted in thirty-seven countries on six continents, as well as insights from recent discoveries in biology, anthropology, and psychology, Buss discovers that the evolutionary origins of our sexual desires still shape our passions today. According to Buss, more men than women want to have sex with multiple partners. Furthermore, women who cheat on their husbands do so when they are most likely to conceive, but have sex with their spouses when they are least likely to conceive. These findings show that evolutionary tendencies to acquire better genes through different partners still lurk beneath modern sexual behavior. To counteract these desires to stray -- and to strengthen the bonds between partners -- jealousy evolved as an early detection system of infidelity in the ancient and mysterious ritual of mating. Buss takes us on a fascinating journey through many cultures, from pre-historic to the present, to show the profound evolutionary effect jealousy has had on all of us. Only with a healthy balance of jealousy and trust can we be certain of a mate's commitment, devotion, and true love.
Book Synopsis The Freak Factor by : David J. Rendall
Download or read book The Freak Factor written by David J. Rendall and published by Advantage Media Group. This book was released on 2022-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your inner freak... and discover your unique potential. Think of the thing that makes you strange--the weakness that you won't admit during a job interview or performance evaluation. Well, have you ever thought that the foundation of your success might be found in that weakness? Are you embracing your inner freak, or are you hiding it in order to conform and maintain the status quo? David Rendall believes that amplifying your weaknesses is crucial for your success, and he encourages you to do the same. In The Freak Factor, David argues that what makes you weird also makes you exceptional and what makes you weak also makes you strong. Embrace your freak factor, and discover: →→ Greater personal happiness, fulfillment, and energy →→ More meaningful relationships with family and friends →→ Increased employee engagement and productivity →→ Better business strategy and marketing Your greatest weakness is also your greatest strength. Find out how maximizing your freak factor can transform your life, work, and relationships.
