Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Pink Goldfish 20 Defy Normal And Exploit Imperfection
Download Pink Goldfish 20 Defy Normal And Exploit Imperfection full books in PDF, epub, and Kindle. Read online Pink Goldfish 20 Defy Normal And Exploit Imperfection ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by : Stan Phelps
Download or read book Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers written by Stan Phelps and published by 9 Inch Marketing. This book was released on 2018-01-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
Book Synopsis What's Your Purple Goldfish? by : Stan Phelps
Download or read book What's Your Purple Goldfish? written by Stan Phelps and published by . This book was released on 2012-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Book Synopsis How Not to Suck At Marketing by : Jeff Perkins
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Book Synopsis The Book of the Damned by : Charles Fort
Download or read book The Book of the Damned written by Charles Fort and published by Library of Alexandria. This book was released on 2020-09-28 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Time travel, UFOs, mysterious planets, stigmata, rock-throwing poltergeists, huge footprints, bizarre rains of fish and frogs-nearly a century after Charles Fort's Book of the Damned was originally published, the strange phenomenon presented in this book remains largely unexplained by modern science. Through painstaking research and a witty, sarcastic style, Fort captures the imagination while exposing the flaws of popular scientific explanations. Virtually all of his material was compiled and documented from reports published in reputable journals, newspapers and periodicals because he was an avid collector. Charles Fort was somewhat of a recluse who spent most of his spare time researching these strange events and collected these reports from publications sent to him from around the globe. This was the first of a series of books he created on unusual and unexplained events and to this day it remains the most popular. If you agree that truth is often stranger than fiction, then this book is for you"--Taken from Good Reads website.
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Book Synopsis The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by : Michael F. Schein
Download or read book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers written by Michael F. Schein and published by McGraw Hill Professional. This book was released on 2021-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Book Synopsis Pink Goldfish 2.0: Defy Normal and Exploit Imperfection by : David Rendall
Download or read book Pink Goldfish 2.0: Defy Normal and Exploit Imperfection written by David Rendall and published by 9 Inch Marketing. This book was released on 2021-04-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you become one of the few organizations or individuals that become extraordinary? How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them. P!NK GOLDF!SH 2.0 is broken into three main sections: Section I outlines the Why. It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we've learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We'll share the symbolism of the goldfish and the reasoning behind the color pink. Section II showcases the What. Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business. Section III explains the How. Here we share the process of finding your own Pink Goldfish. We delve into the six A's. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combining two or more strategies to become even more unique. The sixth and final A is Attack. Attack will provide insight on how to exploit the weaknesses of your competition. Praise for P!NK GOLDF!SH 2.0: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond."- Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" - Jay Baer, founder of Convince & Convert and author of Hug Your Haters and Talk Triggers "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
Book Synopsis The Disappearing Spoon by : Sam Kean
Download or read book The Disappearing Spoon written by Sam Kean and published by Little, Brown. This book was released on 2010-07-12 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestselling author Sam Kean comes incredible stories of science, history, finance, mythology, the arts, medicine, and more, as told by the Periodic Table. Why did Gandhi hate iodine (I, 53)? How did radium (Ra, 88) nearly ruin Marie Curie's reputation? And why is gallium (Ga, 31) the go-to element for laboratory pranksters? The Periodic Table is a crowning scientific achievement, but it's also a treasure trove of adventure, betrayal, and obsession. These fascinating tales follow every element on the table as they play out their parts in human history, and in the lives of the (frequently) mad scientists who discovered them. The Disappearing Spoon masterfully fuses science with the classic lore of invention, investigation, and discovery -- from the Big Bang through the end of time. Though solid at room temperature, gallium is a moldable metal that melts at 84 degrees Fahrenheit. A classic science prank is to mold gallium spoons, serve them with tea, and watch guests recoil as their utensils disappear.
Download or read book Wicked written by Gregory Maguire and published by Harper Collins. This book was released on 2009-10-13 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller and basis for the Tony-winning hit musical, soon to be a major motion picture starring Cynthia Erivo and Ariana Grande With millions of copies in print around the world, Gregory Maguire’s Wicked is established not only as a commentary on our time but as a novel to revisit for years to come. Wicked relishes the inspired inventions of L. Frank Baum’s 1900 novel, The Wonderful Wizard of Oz, while playing sleight of hand with our collective memories of the 1939 MGM film starring Margaret Hamilton (and Judy Garland). In this fast-paced, fantastically real, and supremely entertaining novel, Maguire has populated the largely unknown world of Oz with the power of his own imagination. Years before Dorothy and her dog crash-land, another little girl makes her presence known in Oz. This girl, Elphaba, is born with emerald-green skin—no easy burden in a land as mean and poor as Oz, where superstition and magic are not strong enough to explain or overcome the natural disasters of flood and famine. Still, Elphaba is smart, and by the time she enters Shiz University, she becomes a member of a charmed circle of Oz’s most promising young citizens. But Elphaba’s Oz is no utopia. The Wizard’s secret police are everywhere. Animals—those creatures with voices, souls, and minds—are threatened with exile. Young Elphaba, green and wild and misunderstood, is determined to protect the Animals—even if it means combating the mysterious Wizard, even if it means risking her single chance at romance. Ever wiser in guilt and sorrow, she can find herself grateful when the world declares her a witch. And she can even make herself glad for that young girl from Kansas. Recognized as an iconoclastic tour de force on its initial publication, the novel has inspired the blockbuster musical of the same name—one of the longest-running plays in Broadway history. Popular, indeed. But while the novel’s distant cousins hail from the traditions of magical realism, mythopoeic fantasy, and sprawling nineteenth-century sagas of moral urgency, Maguire’s Wicked is as unique as its green-skinned witch.
Book Synopsis CRITIQUE OF IMPURE REASON by : Steven James Bartlett
Download or read book CRITIQUE OF IMPURE REASON written by Steven James Bartlett and published by Studies in Theory and Behavior. This book was released on 2021-09-01 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Critique of Impure Reason: Horizons of Possibility and Meaning comprises a major and important contribution to philosophy. It inaugurates a revolutionary paradigm shift in philosophical thought by providing compelling and long-sought-for solutions to a wide range of philosophical problems. In the process, the massive work fundamentally transforms the way in which the concepts of reference, meaning, and possibility are understood. The book includes a Foreword by the celebrated German philosopher and physicist Carl Friedrich von Weizsäcker. In Kant’s Critique of Pure Reason we find an analysis of the preconditions of experience and of knowledge. In contrast, but yet in parallel, the new Critique focuses upon the ways—unfortunately very widespread and often unselfconsciously habitual—in which many of the concepts that we employ conflict with the very preconditions of meaning and of knowledge. This is a book about the boundaries of frameworks and about the unrecognized conceptual confusions in which we become entangled when we attempt to transgress beyond the limits of the possible and meaningful. We tend either not to recognize or not to accept that we all-too-often attempt to trespass beyond the boundaries of the frameworks that make knowledge possible and the world meaningful. The Critique of Impure Reason proposes a bold, ground-breaking, and startling thesis: that a great many of the major philosophical problems of the past can be solved through the recognition of a viciously deceptive form of thinking to which philosophers as well as non-philosophers commonly fall victim. For the first time, the book advances and justifies the criticism that a substantial number of the questions that have occupied philosophers fall into the category of “impure reason,” violating the very conditions of their possible meaningfulness. The purpose of the study is twofold: first, to enable us to recognize the boundaries of what is referentially forbidden—the limits beyond which reference becomes meaningless—and second, to avoid falling victims to a certain broad class of conceptual confusions that lie at the heart of many major philosophical problems. As a consequence, the boundaries of possible meaning are determined. Bartlett, the author or editor of more than 20 books, is responsible for identifying this widespread and delusion-inducing variety of error, metalogical projection. It is a previously unrecognized and insidious form of erroneous thinking that undermines its own possibility of meaning. It comes about as a result of the pervasive human compulsion to seek to transcend the limits of possible reference and meaning. Based on original research and rigorous analysis combined with extensive scholarship, the Critique of Impure Reason develops a self-validating method that makes it possible to recognize, correct, and eliminate this major and pervasive form of fallacious thinking. In so doing, the book provides at last provable and constructive solutions to a wide range of major philosophical problems. CONTENTS AT A GLANCE Preface Foreword by Carl Friedrich von Weizsäcker Acknowledgments Avant-propos: A philosopher’s rallying call Introduction A note to the reader A note on conventions PART I WHY PHILOSOPHY HAS MADE NO PROGRESS AND HOW IT CAN 1 Philosophical-psychological prelude 2 Putting belief in its place: Its psychology and a needed polemic 3 Turning away from the linguistic turn: From theory of reference to metalogic of reference 4 The stepladder to maximum theoretical generality PART II THE METALOGIC OF REFERENCE A New Approach to Deductive, Transcendental Philosophy 5 Reference, identity, and identification 6 Self-referential argument and the metalogic of reference 7 Possibility theory 8 Presupposition logic, reference, and identification 9 Transcendental argumentation and the metalogic of reference 10 Framework relativity 11 The metalogic of meaning 12 The problem of putative meaning and the logic of meaninglessness 13 Projection 14 Horizons 15 De-projection 16 Self-validation 17 Rationality: Rules of admissibility PART III PHILOSOPHICAL APPLICATIONS OF THE METALOGIC OF REFERENCE Major Problems and Questions of Philosophy and the Philosophy of Science 18 Ontology and the metalogic of reference 19 Discovery or invention in general problem-solving, mathematics, and physics 20 The conceptually unreachable: “The far side” 21 The projections of the external world, things-in-themselves, other minds, realism, and idealism 22 The projections of time, space, and space-time 23 The projections of causality, determinism, and free will 24 Projections of the self and of solipsism 25 Non-relational, agentless reference and referential fields 26 Relativity physics as seen through the lens of the metalogic of reference 27 Quantum theory as seen through the lens of the metalogic of reference 28 Epistemological lessons learned from and applicable to relativity physics and quantum theory PART IV HORIZONS 29 Beyond belief 30 Critique of Impure Reason: Its results in retrospect SUPPLEMENT The Formal Structure of the Metalogic of Reference APPENDIX I: The Concept of Horizon in the Work of Other Philosophers APPENDIX II: Epistemological Intelligence References Index About the author
Book Synopsis A Clergyman's Daughter by : George Orwell
Download or read book A Clergyman's Daughter written by George Orwell and published by HMH. This book was released on 1950-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pious young woman grapples with a loss of memory—and of faith—in this sharp, witty novel by the author of 1984 and Animal Farm. Dorothy is the daughter of the Reverend Charles Hare, rector of St. Athelstan’s in Depression-era Suffolk, England. She serves as a dutiful housekeeper, performs good works, cultivates good thoughts—and pricks her arm with a pin when a bad thought arises. But even as she toils away making costumes for the church school play, she is haunted by thoughts about the poverty that surrounds her and the debts she can’t afford to pay. Then, suddenly, she finds herself in London. She is wearing silk stockings, has money in her pocket, and cannot remember her own name . . . This novel of a woman thrust into a strange journey, struck by amnesia and grappling with questions of faith and identity in a world of unemployment and hunger, is a masterful work of satire by one of the great writers of the twentieth century.
Book Synopsis Expanded Cinema by : Gene Youngblood
Download or read book Expanded Cinema written by Gene Youngblood and published by Fordham University Press. This book was released on 2020-03-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category. First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world. A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective. Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.
Book Synopsis Brand the Change by : Anne Miltenburg
Download or read book Brand the Change written by Anne Miltenburg and published by BIS Publishers. This book was released on 2018-02-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.
Book Synopsis Seeing Black and White by : Alan Gilchrist
Download or read book Seeing Black and White written by Alan Gilchrist and published by Oxford University Press. This book was released on 2006-06-08 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the human visual system determines the lightness of a surface, that is, its whiteness, blackness, or grayness, remains--like vision in general--a mystery. In fact, we have not even been able to create a machine that can determine, through an artificial vision system, whether an object is white, black, or gray. Although the photoreceptors in the eye are driven by light, the light reflected by a surface does not reveal its shade of gray. Depending upon the level of illumination, a surface of any shade of gray can reflect any amount of light. In Seeing Black and White Alan Gilchrist ties together over 30 years of his own research on lightness, and presents the first comprehensive, historical review of empirical work on lightness, covering the past 150 years of research on images ranging from the simple to the complex. He also describes and analyzes the many theories of lightness--including his own--showing what each can and cannot explain. Gilchrist highlights the forgotten-yet-exciting work done in the first third of the twentieth century, describing several crucial experiments and examining the brilliant but nearly unknown work of the Hungarian gestalt theorist, Lajos Kardos. Gilchrists review also includes a survey of the pattern of lightness errors made by humans, many of which result in delightful illusions. He argues that because these errors are not random, but systematic, they are the signature of our visual software, and so provide a powerful tool that can reveal how lightness is computed. Based on this argument and the concepts of anchoring, grouping, and frames of reference, Gilchrist presents a new theoretical framework that explains an unprecedented array of lightness errors. As both the first comprehensive overview of research on lightness and the first unified presentation of Gilchrists new theoretical framework Seeing Black and White will be an invaluable resource for vision scientists, cognitive psychologists, and cognitive neuroscientists.
Download or read book The Art Spirit written by Robert Henri and published by . This book was released on 1923 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transgender On Screen by : J. Phillips
Download or read book Transgender On Screen written by J. Phillips and published by Springer. This book was released on 2006-07-10 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exploration of the cultural representations of transvestism and transsexuality in modern screen media against a historical background. Focussing on a dozen mainstream films and on shemale Internet pornography, this fascinating study demonstrates the interdependency of our perceptions of transgender and its culturally constructed images.
Book Synopsis Renegade Marketing by : Drew Neisser
Download or read book Renegade Marketing written by Drew Neisser and published by Cmo Huddles. This book was released on 2021-10-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
