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Book Synopsis Pictorial Metaphor in Advertising by : Charles Forceville
Download or read book Pictorial Metaphor in Advertising written by Charles Forceville and published by Routledge. This book was released on 2002-01-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.
Download or read book Gleason's Pictorial written by and published by . This book was released on 1853 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Pictorial History of the American Revolution by : Robert Sears
Download or read book The Pictorial History of the American Revolution written by Robert Sears and published by . This book was released on 1847 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pictorial Bible Stories for the Young by : H. F.
Download or read book Pictorial Bible Stories for the Young written by H. F. and published by . This book was released on 1855 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Pictorial Third by : Liliane Louvel
Download or read book The Pictorial Third written by Liliane Louvel and published by Routledge. This book was released on 2018-05-23 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pictorial Third: An Essay into Intermedial Criticism examines the extent to which poetry intertwines with painting and the visual at large, and studies the singular relationship established between language and image, observesing the modalities and workings of what is termed ‘intermedial transposition‘. By following a critical method of the close analysis of texts, the book examines to what extent the "pictorial" tool may be of help to analyze literary texts and thus enlarge and enrich literary criticism. Examining the technical notions typical of the medium and its history, including perspective, framing, colour, anamorphosis, trompe-l’œil, Veronica veil, still life, portrait, figure, illusion, apparatus, genres and styles, this volume presents a pragmatics of image-in-text and of the visual-in-text as an operative tool. This "pictorial" reading necessarily includes synesthesia and the senses; it also functions as a reading event , or what happens to one when one unawares encounters a picture (be it present in the book or the object of an ekprhasis). Thus the body is eventually given back a role to play. The sensitive approach has its own resonances and the eye or the gaze sometimes sees double in such intermedially oriented texts. This volume proposes to identify the pictorial third as the phenomenon which can be apprehended in terms of effect or affect not only as a concept.
Book Synopsis The Dianshizhai Pictorial by : Xiaoqing Ye
Download or read book The Dianshizhai Pictorial written by Xiaoqing Ye and published by University of Michigan Press. This book was released on 2003 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings to life the visual culture of the "nightless city," late nineteenth-century Shanghai, through analyses of more than one hundred drawn depictions
Book Synopsis The Pictorial Edition of the Works of Shakspere by : William Shakespeare
Download or read book The Pictorial Edition of the Works of Shakspere written by William Shakespeare and published by . This book was released on 1841 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Pictorial Photographers of America Publisher :Library of Alexandria ISBN 13 :1465541632 Total Pages :41 pages Book Rating :4.4/5 (655 download)
Book Synopsis Pictorial Photography in America 1920-1922 by : Pictorial Photographers of America
Download or read book Pictorial Photography in America 1920-1922 written by Pictorial Photographers of America and published by Library of Alexandria. This book was released on 2008-01-01 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many people photography is merely a mechanical process. To an increasing number, however, photography is being seen as an art, by which personal impressions of nature or human life may be expressed as truly as by the brush. These workers in photography see in it a medium by which the action of light upon sensitive surfaces may be so controlled as really to interpret scenes and persons in the individualistic spirit of a true art. From every part of our country come evidences of the growing appreciation of photography as a pictorial medium. Exhibitions in many museums which have hitherto been indifferent to pictures made with the lens have opened the eyes of the public to the possibilities of the camera. Clubs of photographic workers in various cities have maintained or fostered the movement. The lure of the moving picture has stimulated the interest of countless multitudes in photography, and the occasional presentation of fine pictorial work in this direction has given a prophecy of better things to come. The time, therefore, seems ripe to present in this book a collection of the work of American pictorial photographers in all sections of the country. Many of these workers are members of the organization known as the Pictorial Photographers of America; but the appeal for photographic material for this book has been confined to no one society or club, but has been widely inclusive of associations and individuals, and it is believed that the work here presented is fairly representative of the best American effort along these lines at the present time. It is the hope and intention of the organization that publishes this book to stimulate interest in this branch of pictorial art. This is believed to be the first attempt in America to give a comprehensive presentation of the status of pictorial photography as illustrated by the product of many of its best workers. As such it is commended to the consideration of photographers both professional and amateur, of artists and art lovers, and of the public generally.
Book Synopsis Evaluation of Decision Making Performance on Three Pictorial Navigation Displays by : Marshall A. Narva
Download or read book Evaluation of Decision Making Performance on Three Pictorial Navigation Displays written by Marshall A. Narva and published by . This book was released on 1958 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A group of pilots and a group of non-pilots solved two representative types of navigation problems using three map-type navigation displays representing different movement relationships between an aircraft symbol and a ground station symbol. The three displays were as follows: (A) "aircraft movement" display: aircraft symbol translates in x and y and rotates in theta (heading), station symbol (map) is fixed; (B) "mixed movement" display: aircraft symbol fixed in position but rotates in theta, station symbol (map) translates in x and y; (C) "earth movement" display: aircraft symbol is fixed, station symbol (map) translates in x and y and rotates in theta, to indicate change in position and heading. The displays were presented by a static projection technique, with the different movement relationships explained verbally to the subjects. The two types of problems differed in the passage of a command track line either through or not through the position of the aircraft. To solve each problem a directional decision and a heading decision had to be made. A number of measures reflecting the speed and accuracy of these decisions were obtained. For the non-pilots, there were no significant differences in performance attributable to the different movement relationships. For the pilots, a significant interaction between the displays and the problem types was obtained for two of the measures. For the type of problem in which the command track line did not pass through the aircraft position, the "direction to turn" decision was made significantly more rapidly with either the "aircraft movement" display or the "mixed movement" display than with the "earth movement" display. For the same type of problem, significantly fewer reversals were made on those problems with other than a south heading with the "aircraft movement" display than with the "earth movement" display. As no significant difference in performance occurred between the "aircraft movement" and the "mixed movement" displays, it is suggested that the "mixed movement" type of display be subjected to further study, as this type of display has several operational advantages."--Abstract
Book Synopsis Pictorial Nominalism by : Thierry De Duve
Download or read book Pictorial Nominalism written by Thierry De Duve and published by U of Minnesota Press. This book was released on 2005-10-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the invention of the readymade as a critical point in contemporary art.
Book Synopsis Making Pictorial Print by : Alison Hedley
Download or read book Making Pictorial Print written by Alison Hedley and published by University of Toronto Press. This book was released on 2021-10-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the nineteenth century, print media dominated British popular culture, produced in greater variety and on a larger scale than ever before. Within decades, new visual and auditory media had ushered in a mechanized milieu, displacing print from its position at the heart of cultural life. During this period of intense change, illustrated magazines maintained a central position in the media landscape by transforming their letterpress orientation into a visual and multimodal one. Ultimately, this transformation was important for the new media cultures of the twentieth and twenty-first centuries. Making Pictorial Print recovers this chapter in the history of new media, applying concepts from media theory and the digital humanities to analyse four popular late-Victorian magazines – the Illustrated London News, the Graphic, Pearson’s Magazine, and the Strand – and the scrapbook media that appropriated them. Using the concept of media literacy, these case studies demonstrate the ways in which periodical design aesthetics affected the terms of engagement presented to readers, creating opportunities for them to participate in and even contribute to popular culture. Shaped by publishers, advertisers, and readers themselves, the pages of these periodicals document the emergence of modern mass culture as we know it and offer insight into the new media of our digital present.
Book Synopsis Pictorical Bible stories. 1st portion of a ser. of Pictorial Bible and Church-history stories, by the ed. of the ser. of Hymns and songs for Catholic families and schools [signing himself H.F.]. (People's ed.). Pictorial Bible and Church history stories by : Henry Formby
Download or read book Pictorical Bible stories. 1st portion of a ser. of Pictorial Bible and Church-history stories, by the ed. of the ser. of Hymns and songs for Catholic families and schools [signing himself H.F.]. (People's ed.). Pictorial Bible and Church history stories written by Henry Formby and published by . This book was released on 1855 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pictorial Signs and the Language of Film by : Jan Marie Lambert Peters
Download or read book Pictorial Signs and the Language of Film written by Jan Marie Lambert Peters and published by Rodopi. This book was released on 1981 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wat de boekdrukkunst gedaan heeft voor het woord, dat heeft de camera gedaan voor het beeld. Het beeld uit de camera is in meer dan één opzicht een concurrent geworden van het woord. Niet omdat de beeldmedia het einde schijnen in te luiden van een leescultuur, maar omdat fotografie, film, televisie en video ons op een heel andere manier aanspreken dan boek en blad. Onderwerp van dit essay is dan ook niet de inhoud van de beeldmedia, maar de invloed die de vorm van het mediale beeld uitoefent op ons kijken en voelen, onze verbeelding en ons denken.
Book Synopsis Steill's pictorial spelling and reading assistant by : B. Steill
Download or read book Steill's pictorial spelling and reading assistant written by B. Steill and published by . This book was released on 1845 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stiell's Pictorial Spelling and Reading Assistant by : B. Steill
Download or read book Stiell's Pictorial Spelling and Reading Assistant written by B. Steill and published by . This book was released on 1845 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gleason's Pictorial Drawing-room Companion by : Maturia Murray Ballou
Download or read book Gleason's Pictorial Drawing-room Companion written by Maturia Murray Ballou and published by . This book was released on 1852 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cervantes and the Pictorial Imagination by : Ana María G. Laguna
Download or read book Cervantes and the Pictorial Imagination written by Ana María G. Laguna and published by Bucknell University Press. This book was released on 2009 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a whole, this study demonstrates how, in order to examine a mind like Cervantes's, we need to approach his work and his world from a perspective as culturally integrative as his own." "This book includes twenty-eight illustrations."--Jacket.
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