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Persuasive Evidence
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Book Synopsis Persuasive Advertising by : J. Armstrong
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Book Synopsis Persuasive Communication by : James Brian Stiff
Download or read book Persuasive Communication written by James Brian Stiff and published by Guilford Press. This book was released on 2002-10-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Book Synopsis Persuasive Communication by : James B. Stiff
Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Book Synopsis Persuasive Communication, Third Edition by : James B. Stiff
Download or read book Persuasive Communication, Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Book Synopsis Persuasive Communication Skills by : S. Steinberg
Download or read book Persuasive Communication Skills written by S. Steinberg and published by Juta and Company Ltd. This book was released on 1999-10-31 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.
Book Synopsis Persuasive Advertising by : J. Armstrong
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Book Synopsis The Playbook of Persuasive Reasoning by : Gavin F. Hurley
Download or read book The Playbook of Persuasive Reasoning written by Gavin F. Hurley and published by Vernon Press. This book was released on 2019-02-27 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability' provides an easy, practical guide to the strategies of persuasive reasoning, which Gavin Hurley argues is crucial to all effective communication. Helping professionals and students to become better and more likeable communicators, this fundamental “playbook” outlines numerous eye-opening communicative maneuvers for readers of all levels and backgrounds. It offers a unique approach to argumentation and persuasion and moves away from the more conventional methods which are often overtechnical, unnecessarily complex or too science oriented. Hurley demonstrates how to successfully apply these strategies of cooperative argumentation to your life in order to succeed professionally, socially and cerebrally. This he argues, will allow you to empower your messaging and increase your social magnetism. 'The Playbook of Persuasive Reasoning' is a down-to-earth guide on effective rhetorical strategizing. It is written for everyday application, based on everyday examples, and embedded in everyday language. Today, successful communication is a highly sought-after trait by international employers, clients, and customers alike. Gavin Hurley shows how a wide range of people can benefit from learning how to deliver more abstract material in an effective manner: both verbally and written. This guide is particularly appealing for professionals, including business managers, as well as academics and students, including public intellectuals. 'The Playbook of Persuasive Reasoning' is a useful book for anyone wanting to enrich their skills and strengthen their powers of communication in order to have a social and professional advantage.
Book Synopsis The Lawyer's Guide to Creating Persuasive Computer Presentations by : Ann E. Brenden
Download or read book The Lawyer's Guide to Creating Persuasive Computer Presentations written by Ann E. Brenden and published by American Bar Association. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the advantages of computer presentation resources, how to use them effectively in and out of the courtroom, and the legal issues involved in their use. Includes a CD-ROM with sample Microsoft( PowerPoint presentations.
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Book Synopsis Exploitation of Schemata in Persuasive and Manipulative Discourse in English, Polish and Russian by : Anna Kuzio
Download or read book Exploitation of Schemata in Persuasive and Manipulative Discourse in English, Polish and Russian written by Anna Kuzio and published by Cambridge Scholars Publishing. This book was released on 2015-04-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human beings have an intrinsic need to be with people who are similar to themselves. This is because they share the same ways of doing things, the same values, and function according similar rules. When one is with people who tend to be similar, human behavior is normalized, and one’s actions appear to be in accordance with those exhibited by others in one’s social circle. However, sometimes it becomes apparent that the situation is somewhat more complex. When this happens, one realizes that the issues that have been taken for granted about human interaction are not necessarily the same for everyone. This book elucidates what happens in the processes of communication when people from different cultural backgrounds experience other cultures. Emphasis is also given to the issue of interaction between people from various cultures. The book highlights the aspects that are recognized to posit difficulties in conveying messages from one culture to another. The notions of schemata, frames, scenarios and cultural scripts are outlined. The third part of the book examines some principles of critical discourse analysis, including, for instance, socio-political attitude, as well as concentrating on the notion of power relations of groups, legitimated by text as well as speech. This part also describes the concept of persuasion, as well as persuasive communication. The fourth part of the book is analytic. Attention is given to various discourses one encounters in everyday life and to the examination of various kinds of discourse, including for instance, complimenting, as well as political, discourse. As such, this book provides a new point of view for linguists as well as those interested in communication practice. The empirical part of the book will help shed some light on dilemmas people may be obliged to face in their career, and should be especially useful to students of intercultural communication.
Book Synopsis Practical Principles of Persuasion by : Kathryn Sue Young
Download or read book Practical Principles of Persuasion written by Kathryn Sue Young and published by Waveland Press. This book was released on 2021-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.
Book Synopsis An Analytical Approach To Evidence by : Ronald Jay Allen
Download or read book An Analytical Approach To Evidence written by Ronald Jay Allen and published by Aspen Publishing. This book was released on 2021-09-14 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy a new version of this textbook and receive access to the Connected eBook with Study Center on CasebookConnect, including: lifetime access to the online ebook with highlight, annotation, and search capabilities; practice questions from your favorite study aids; an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. Learn more about Connected eBooks. A problem-based Evidence coursebook that presents the Federal Rules of Evidence in context, illuminates the rules’ underlying theories and perspectives, and provides a fully updated and systematic account of the law in a student-friendly hornbook-style format. The material is accompanied with straightforward and systematic explanations. Lively discussion and interesting problems (rather than numerous appellate case excerpts) engage students in understanding the principles, policies, and debates that surround evidence law. The book also contains self-assessment sections in each chapter that teach students how to identify and resolve legal issues and succeed in the final exam. To sum up: this book stands out as “all in one”: it gives students of evidence an up-to-date comprehensive account of the law; it explains complex evidentiary issues in a straightforward and systematic fashion; and it also tells students what their exam will look like and how to succeed in it. New to the Seventh Edition: A new case file to introduce numerous evidence issues throughout the semester, with spin-off problems in each chapter. Updated doctrine, including application of evidence rules to electronic evidence and the online environment. Professors and students will benefit from: An opening case file introducing students to the process of analyzing evidence in terms of the essential elements of a legal dispute, serving as an effective introduction to much of the course to follow A wide range of real-world problems exposes students to the depth and complexity of the Rules of Evidence Every chapter addresses basic rules interpretation, essential policy, and connects theory to practice Assessment problems (modeled on exam questions) at the end of each chapter, including answers with explanations Teaching materials Include: Updated and streamlined Teacher’s Manual, including sample syllabi for both 4- and 3-credit courses, transition guide for each chapter, teaching guidance, and answers to all the problems in the book Problems Supplement that includes most problems deleted from prior editions
Book Synopsis Scattered Corporation V. Chicago Stock Exchange, Inc by :
Download or read book Scattered Corporation V. Chicago Stock Exchange, Inc written by and published by . This book was released on 1996 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Terrazas V. Kissinger written by and published by . This book was released on 1977 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Digest of Decisions and Encyclopaedia of Pennsylvania Law, 1754-1898 ... by : George Wharton Pepper
Download or read book A Digest of Decisions and Encyclopaedia of Pennsylvania Law, 1754-1898 ... written by George Wharton Pepper and published by . This book was released on 1899 with total page 1824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Express: Persuasive Communication by : Mike Clayton
Download or read book Business Express: Persuasive Communication written by Mike Clayton and published by Pearson UK. This book was released on 2014-09-04 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need to know about persuasive communication, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch - it’s all up to you. But however you use it, you’ll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. - Save time – it’s quick and easy to read - Get smart – just the essential knowledge you need - Feel good – watch your confidence grow Business Express – know how in no time! It'll only take about 30 minutes for you to get up to speed on one of these other great Business Express subjects too. Seach by title, download your copies and start knowing more in no time: Managing Your Time Productively Developing Your Influencing Skills Delegating Effectively Managing Upwards Successfully Persuasive Communication Leading Your Team Through Change Making Effective Decisions Managing Performance and Appraisals Managing Difficult Situations and Discussions Negotiating With Confidence Writing Compelling Reports and Proposals Presenting With Confidence How to be Assertive Effective Mentoring Coaching Effectively Managing Productive Meetings Motivating Your Team Embracing Diversity Within Your Team Effective Problem Solving Interviewing With Confidence
Book Synopsis Seven Steps to Writing Success - Persuasive Writing Manual (Second Edition) by : Jen McVeity
Download or read book Seven Steps to Writing Success - Persuasive Writing Manual (Second Edition) written by Jen McVeity and published by Seven Steps to Writing Success. This book was released on 2021-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to transform your students into masters of persuasion? Packed with practical, time-saving classroom resources, this manual makes planning and implementing the Seven Steps just as fun as learning it! Inside this Step-by-Step guide, you’ll find: • theory and techniques for each Step • annotated writing samples showing the techniques in action • fun and flexible curriculum-aligned writing activities and templates • over 100 differentiated writing topics, plus picture prompts • planning and assessment resources • a ‘Putting It All Together’ chapter.
