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Persuasion Techniques
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Book Synopsis Techniques of Visual Persuasion by : Larry Jordan
Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Book Synopsis Techniques of Persuasion by : J. A. C. Brown
Download or read book Techniques of Persuasion written by J. A. C. Brown and published by . This book was released on 1977 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hidden Persuasion written by Marc Andrews and published by BIS Publishers. This book was released on 2019-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Book Synopsis Techniques of Propaganda and Persuasion by : Magedah Shabo
Download or read book Techniques of Propaganda and Persuasion written by Magedah Shabo and published by Prestwick House Inc. This book was released on 2008 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 7 Secrets of Persuasion by : James C. Crimmins
Download or read book 7 Secrets of Persuasion written by James C. Crimmins and published by Red Wheel/Weiser. This book was released on 2016-09-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."
Download or read book Win Bigly written by Scott Adams and published by Penguin. This book was released on 2017-10-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Book Synopsis Brilliant Persuasion by : Stephen C. Young
Download or read book Brilliant Persuasion written by Stephen C. Young and published by Pearson UK. This book was released on 2016-11-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Book Synopsis Persuasive Techniques by : Richard Lewis
Download or read book Persuasive Techniques written by Richard Lewis and published by . This book was released on 2021-01-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B. Cialdini, B. F. Skinner, Albert Bandura etc. Who Will Benefit From Reading "Persuasive Techniques"? Anyone interested in Influence, the Psychology of Persuasion, Subliminal Persuasion or Persuasive Techniques in general will learn a great deal. All the 21 Laws of Persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a STRONG BUSINESS BIAS and will definitely help business people, internet marketers and entrepreneurs. "Persuasive Techniques" includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly. What Will You Discover From Reading "Persuasive Techniques"? Master the Power of Persuasion Discover How Subliminal Messages and Subliminal Persuasion works Learn Persuasive Techniques and Persuasive writing Techniques Persuasion, The Art of Persuasion, Persuasion Techniques, Persuasiveness and Methods of Persuasion Social Influence, Influencing, Influence Science and Practice How to Use Mind Control Techniques Persuasive Speaking and Tools of Persuasion Influence, Human Behavior, Mind Control and social Psychology Stop Being a Gullible Consumer And Much, Much More... People Who Read This Book: "I learned a lot from reading it! This is the most comprehensive, and accessible, book on marketing-related psychological theories I've ever seen."Moe Muise, KeywordsBlogger.com"You Can Understand Exactly How to Begin Applying These 21 Laws of Persuasion to Your Business Right Away!"Tim Nesbitt, TheAffiliateMarketingGuide.net"Richard's smashed it with this one - imagine a comprehensive book on the powers of persuasion with only the most essential details and tidbits in - no fluff, no random tangents... just value."Ben Palmer-Wilson, BenPalmerWilson.com"This is one book you don't want to miss out on! I'm adding my copy to my library of favorite marketing books right alongside of Robert B. Cialdini's books "Influence" and "YES - 50 Scientifically Proven Ways to Be Persuasive". Cialdini's books are great but this book was written specifically help Internet Marketers." Steve Shulenski, StartaPhotographyBusinessToday.com"Richard gets it absolutely right. Richard explains and demonstrates how important psychology and really understanding what makes your potential target customers tick is in online marketing. I will read it again until I am confident that I've attained the level of psychological mastery that the author has obviously achieved." Steve Cowan, SteveCowan.com"This book taps into some advanced concepts, while still presenting the 'basic' info - so you don't need a degree in psychological theories to help you navigate the book (although I did get flashbacks of my last years in college...). The part that most marketers will enjoy is the "application" area in each Law of Persuasion chapter. This is the area that tells you how to use each specific law to help you sell and position your product." Danielle Lynn, DanielleLynn.com
Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Book Synopsis The Psychology of Fraud, Persuasion and Scam Techniques by : Martina Dove
Download or read book The Psychology of Fraud, Persuasion and Scam Techniques written by Martina Dove and published by Routledge. This book was released on 2020-12-29 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fraud, Persuasion and Scam Techniques provides an in-depth explanation of not only why we fall for scams and how fraudsters use technology and other techniques to manipulate others, but also why fraud prevention advice is not always effective. Starting with how fraud victimisation is perceived by society and why fraud is underreported, the book explores the different types of fraud and the human and demographic factors that make us vulnerable. It explains how fraud has become increasingly sophisticated and how fraudsters use communication, deception and theories of rationality, cognition and judgmental heuristics, as well as specific persuasion and scam techniques, to encourage compliance. Covering frauds including romance scams and phishing attacks such as advance fee frauds and so-called miracle cures, the book explores ways we can learn to spot scams and persuasive communication, with checklists and advice for reflection and protection. Featuring a set of practical guidelines to reduce fraud vulnerability, advice on how to effectively report fraud and educative case studies and examples, this easy-to-read, instructive book is essential reading for fraud prevention specialists, fraud victims and academics and students interested in the psychology of fraud.
Book Synopsis Methods of Persuasion by : Nick Kolenda
Download or read book Methods of Persuasion written by Nick Kolenda and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.
Book Synopsis Advanced Persuasion Techniques by : Weslen Carvalho
Download or read book Advanced Persuasion Techniques written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-06-04 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the secrets behind the most advanced persuasion techniques in this essential guide. From refined strategies for influencing decisions to innovative methods for winning over the audience, this book offers a deep dive into the tools and tactics needed to excel in the art of persuasion in any setting. With practical examples, insightful observations, and astute approaches, this book will be your reliable guide to mastering persuasion and achieving your goals with confidence and effectiveness.
Book Synopsis Neuro Linguistic Programming - Persuasion Techniques by : James M. Blackford
Download or read book Neuro Linguistic Programming - Persuasion Techniques written by James M. Blackford and published by James M. Blackford. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know dark psychology and its fundamentals? Do you want to master manipulation techniques to influence people? Do you feel that someone is manipulating you and you want to defend yourself? If you want to know the human psyche in depth, learn to master, recognize and defend yourself from mental manipulation, read on to see the importance of the things you will learn with this book. By Dark Psychology we mean the techniques used to manipulate and persuade people. These techniques can be used both negatively against us, but also positively in our daily lives to gain acceptance and be more influential socially or at work. Therefore, it is necessary to understand these techniques both to avoid being victims of those who apply them, and to improve our condition of human relationships. IN THIS BOOK YOU WILL LEARN: · THE FOUNDATIONS OF DARK PSYCHOLOGY AND ITS HISTORICAL AND SCIENTIFIC BASIS. · MENTAL MANIPULATION TECHNIQUES · RECOGNIZE AND DEFEND YOURSELF AGAINST MANIPULATORS WHO NEGATIVELY AFFECT YOUR LIFE · ACTIVELY USE MENTAL MANIPULATION TO IMPROVE ONE'S SOCIAL AND WORK LIFE · ACTIVE AND PASSIVE HANDLING TECHNIQUES Psychology and manipulation, together with the simple and practical techniques that you will find in the book, will help you improve your living condition and relate better to everyone. IF YOU WANT TO KNOW MORE AND WANT TO REGAIN CONTROL OF YOURSELF AND YOUR LIFE, DON'T WAIT... GO BACK TO THE TOP OF THE PAGE AND CLICK "BUY NOW!
Book Synopsis NLP: How to Influence People With Nlp, Nonverbal Communication and Persuasion Techniques (How to Change Subconscious Programs) by : John Stephens
Download or read book NLP: How to Influence People With Nlp, Nonverbal Communication and Persuasion Techniques (How to Change Subconscious Programs) written by John Stephens and published by John Stephens. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manipulation carries with it a lot of negative connotation but all of us have used it at some point or another, and it is likely that we have been a subject of it as well. It is simply the process that is used in order to get someone to do something specific for you. It can present itself in the form of a commercial on television, a billboard ad on the street, or a sales person that is trying to convince you to purchase a product or service. Psychological manipulation skills can be very helpful in your everyday social, personal and career life. In this book, you’ll discover: • How to wield Dark Psychology: Learn all the basics of Dark Psychology, body language, emotional manipulation, and NLP. Understand what it is and how to protect yourself from it. • Effective persuasion techniques: Become a highly effective person by utilizing the techniques found in this book that are proven to be fool-proof! • Improve your life: See an immediate improvement in your daily life and make life easier for you with these tactics! Persuasion is a powerful tool that can help you master other people's minds as well as your own. The human tendency to follow the lead of others is something we have been doing since the beginning of human civilizations. This book will be your comprehensive guide to understanding the concepts of persuasion and how to apply them through all areas of your life. Mastering these techniques will quickly improve the quality of your life. This book is an essential tool for anyone who wants to lead and influence others and, ultimately, take control of their own life.
Download or read book Persuasion written by Shevron Hirsch and published by Efalon Acies. This book was released on 2020-09-27 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The following topics are included in this 3-book combo: Book 1: When you are trying to convince someone else to do something, it’s often important that you know how to use persuasion techniques. This could be different in all kinds of situations. For example, if you want to persuade your partner to perform a romantic or kind act, it will different than negotiating the price of a contract. In this book, several subtopics in relation to persuasion are going to be addressed, such as persuasion tactics in marriage, in business, in meetings, in convincing the masses, and stealth persuasion techniques. Aside from this, many thoughts will be expressed and ideas given to help you understand these essentials. Book 2: How can you become a master of persuasion? How do you get your way? These three questions are at the heart of this brief book, that will reveal many secrets of the persuasion realm many have entered. Once you learn to recognize the most important techniques of persuading others, you will be able to use them and become better at getting what you want in life. The most crucial topics in this book include: the 6 best ways to get your way, how to use the heart and not the head, persuasion techniques predators use against their victims, how to use a good story, common logical fallacies, tricks to market your brand better and be more convincing, and how persuasion is related to law. If any of these topics pique your interest, then I encourage you to get started with this book.
