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Author : Art Stevens
Publisher : Acropolis Books (NY)
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Persuasion Explosion written by Art Stevens and published by Acropolis Books (NY). This book was released on 1985 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Stevens
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (692 download)
Download or read book Persuasion Explosion written by Art Stevens and published by . This book was released on 1985 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Duffy
Publisher : Routledge
ISBN 13 : 1317309634
Total Pages : 413 pages
Book Rating : 4.3/5 (173 download)
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Author : John B. Judis
Publisher :
ISBN 13 : 9780997126440
Total Pages : 182 pages
Book Rating : 4.1/5 (264 download)
Download or read book The Populist Explosion written by John B. Judis and published by . This book was released on 2016 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Far and away the most incisive examination of the central development in contemporary politics: the rise of populism on both the right and the left. Superb.""--Thomas Edsall, New York Times columnistWhat's happening in global politics? As if overnight, many Democrats revolted and passionately backed a socialist named Bernie Sanders; the United Kingdom voted to leave the European Union ; the vituperative billionaire Donald Trump became the presidential nominee of the Republican party; and a slew of rebellious parties continued to win elections in Switzerland, Norway, Italy, Austria, and Gre.
Author : Robert A. Pape
Publisher : University of Chicago Press
ISBN 13 : 0226645649
Total Pages : 361 pages
Book Rating : 4.2/5 (266 download)
Download or read book Cutting the Fuse written by Robert A. Pape and published by University of Chicago Press. This book was released on 2010-10-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting the Fuse offers a wealth of new knowledge about the origins of suicide terrorism and strategies to stop it. Robert A. Pape and James K. Feldman have examined every suicide terrorist attack worldwide from 1980 to 2009, and the insights they have gleaned from that data fundamentally challenge how we understand the root causes of terrorist campaigns today—and reveal why the War on Terror has been ultimately counterproductive. Through a close analysis of suicide campaigns by Al Qaeda and other terrorist organizations in Iraq, Afghanistan, Pakistan, Lebanon, Israel, Chechnya, and Sri Lanka, the authors provide powerful new evidence that, contrary to popular and dangerously mistaken belief, only a tiny minority of these attacks are motivated solely by religion. Instead, the root cause is foreign military occupation, which triggers secular and religious people alike to carry out suicide attacks.Cutting the Fuse calls for new, effective solutions that America and its allies can sustain for decades, relying less on ground troops in Muslim countries and more on offshore, over-the-horizon military forces along with political and economic strategies that empower local communities to stop terrorists in their midst.
Author : John Braithwaite
Publisher : SUNY Press
ISBN 13 : 9780873959315
Total Pages : 226 pages
Book Rating : 4.9/5 (593 download)
Download or read book To Punish or Persuade written by John Braithwaite and published by SUNY Press. This book was released on 1985-01-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In To Punish or Persuade, John Braithwaite declares that coal mine disasters are usually the result of corporate crime. He surveys 39 coal mine disasters from around the world, including 19 in the United States since 1960, and concludes that mine fatalities are usually not caused by human error or the unstoppable forces of nature. He shows that a combination of punitive and educative measures taken against offenders can have substantial effects in reducing injuries to miners. Braithwaite not only develops a model for determining the optimal mix of punishment and persuasion to maximize mine safety, but provides regulatory agencies in general with a model for mixing the two strategies to ensure compliance with the law. To Punish or Persuade looks at coal mine safety in the United States, Great Britain, Australia, France, Belgium, and Japan. It examines closely the five American coal mining companies with the best safety performance in the industry: U.S. Steel, Bethlehem Steel, Consolidation Coal Company, Island Creek Coal Company, and Old Ben Coal Company. It also takes a look at the safety record of unionized versus non-unionized mines and how safety regulation enforcement impacts productivity.
Author : Jason Cutter
Publisher :
ISBN 13 : 9781890427375
Total Pages : 264 pages
Book Rating : 4.4/5 (273 download)
Download or read book Selling with Authentic Persuasion written by Jason Cutter and published by . This book was released on 2020-08-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don't think it's the right career for you? Do you worry people will perceive you as pushy or dishonest? Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what's really important‚"‚€‚"your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers' trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker. After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.
Author : Daniel J. O′Keefe
Publisher : SAGE Publications
ISBN 13 : 148331510X
Total Pages : 591 pages
Book Rating : 4.4/5 (833 download)
Download or read book Persuasion written by Daniel J. O′Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Author : Greg Goodale
Publisher : University of Illinois Press
ISBN 13 : 0252093208
Total Pages : 210 pages
Book Rating : 4.2/5 (52 download)
Download or read book Sonic Persuasion written by Greg Goodale and published by University of Illinois Press. This book was released on 2011-04-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.
Author : Victoria O'Donnell
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.0/5 ( download)
Download or read book Persuasion written by Victoria O'Donnell and published by . This book was released on 1982 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angus Burgin
Publisher : Harvard University Press
ISBN 13 : 0674067436
Total Pages : 314 pages
Book Rating : 4.6/5 (74 download)
Download or read book The Great Persuasion written by Angus Burgin and published by Harvard University Press. This book was released on 2012-10-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world.
Author : George Pullman
Publisher : Hackett Publishing
ISBN 13 : 1624660975
Total Pages : 434 pages
Book Rating : 4.6/5 (246 download)
Download or read book Persuasion: History, Theory, Practice written by George Pullman and published by Hackett Publishing. This book was released on 2013-09-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.
Author : Charles U. Larson
Publisher :
ISBN 13 : 9780534101343
Total Pages : 452 pages
Book Rating : 4.1/5 (13 download)
Download or read book Persuasion written by Charles U. Larson and published by . This book was released on 1989 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Levine
Publisher : John Wiley & Sons
ISBN 13 : 0471266345
Total Pages : 290 pages
Book Rating : 4.4/5 (712 download)
Download or read book The Power of Persuasion written by Robert Levine and published by John Wiley & Sons. This book was released on 2003-02-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated. He takes a hands-on approach to looking behind the curtain of shilling and pitch by showing pitchmen at work.
Author : Dave Lakhani
Publisher : Wiley + ORM
ISBN 13 : 111804049X
Total Pages : 222 pages
Book Rating : 4.1/5 (18 download)
Download or read book Persuasion written by Dave Lakhani and published by Wiley + ORM. This book was released on 2011-02-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." John Klymshyn, author of Move the Sale Forward
Author : Norbert AUBUCHON
Publisher : AMACOM
ISBN 13 : 0814417019
Total Pages : 205 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Anatomy of Persuasion written by Norbert AUBUCHON and published by AMACOM. This book was released on 2007-06-27 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.
Author : Shawn T. Wahl
Publisher : Routledge
ISBN 13 : 1000442373
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)
Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
