Perspectives On The Mature Market

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Entrepreneurial Strategy

Author : Lucio Cassia
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781958162
Total Pages : 330 pages
Book Rating : 4.9/5 (581 download)

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Book Synopsis Entrepreneurial Strategy by : Lucio Cassia

Download or read book Entrepreneurial Strategy written by Lucio Cassia and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Strategy aims to revive the debate on the role of entrepreneurship in the context of mature business. The authors contend that mature and declining industries are increasingly dominated by the negative pressure of external factors but they are also embedded with a potential renewed role for entrepreneurship because the industry forces as a whole tend to break up, leaving space for strategic business innovation.

Product and Services Management

Author : George Avlonitis
Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Product and Services Management by : George Avlonitis

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

The Silver Market Phenomenon

Author : Florian Kohlbacher
Publisher : Springer Science & Business Media
ISBN 13 : 3540753303
Total Pages : 514 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis The Silver Market Phenomenon by : Florian Kohlbacher

Download or read book The Silver Market Phenomenon written by Florian Kohlbacher and published by Springer Science & Business Media. This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.

Perspectives and Strategies for Promoting Safe Transportation Among Older Adults

Author : David W. Eby
Publisher : Elsevier
ISBN 13 : 0128123265
Total Pages : 302 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Perspectives and Strategies for Promoting Safe Transportation Among Older Adults by : David W. Eby

Download or read book Perspectives and Strategies for Promoting Safe Transportation Among Older Adults written by David W. Eby and published by Elsevier. This book was released on 2018-11-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting Safe Transportation among Older Adults: Perspectives and Strategies provides a concise, comprehensive, and up-to-date resource on safe mobility for an aging population. The book offers an interdisciplinary perspective for understanding and influencing the behavior of older adults with regard to their safe transportation. It is organized around the professions and disciplines that have a stake in the safe transportation of older adults and the role they play at each stage of their mobility needs. The book also addresses the various strategies that have been used to help keep older adults safe and mobile. Readers will find great insights on key issues related to aging and mobility, giving them an overarching framework for how to maintain safe mobility into older adulthood. The book enables readers to understand the perspectives of the critical groups of people involved in keeping older people safe and explores existing strategies by which an aging individual can maintain safe mobility. - Utilizes a multidisciplinary, evidence-based approach for examining the complexities of transportation for older adults - Offers an integrated, overarching narrative for understanding the key issues of safety and mobility in our aging society - Written by leading transportation and health scholars - Offers insights into the perspectives of all the stakeholders, such as hands-on transportation and health practitioners, students of varying levels, researchers and policymakers

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

A Risk-information Perspective on the Marketing of M&A Advisory

Author : Ute Kristin Schuler
Publisher : Peter Lang
ISBN 13 : 9783039104345
Total Pages : 348 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis A Risk-information Perspective on the Marketing of M&A Advisory by : Ute Kristin Schuler

Download or read book A Risk-information Perspective on the Marketing of M&A Advisory written by Ute Kristin Schuler and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies choose their investment bank M&A advisor? What roles do sales presentation, the bank's reputation, its relationship with the company, and the company's experience with banks during previous transactions play? Can universal banks build on their commercial banking relationships with the company when applying for an advisory mandate? How well do reputation and other vehicles help decrease perceived risk associated with the M&A advisor choice, and how reliably do they yield subsequent satisfaction? What can banks learn from these interdependencies for a successful go-to-market, both externally (marketing and sales) and internally (culture, organization, incentive systems)? The topic of how companies choose their M&A advisor has not been in the focus of any publication to date. By building on risk theory, information economy, principal agent theory, and product classifications, this publication develops a theoretical framework in which real-life marketing problems are being addressed. A European-wide survey among M&A advice users is used to quantitatively validate or reject the so-derived hypotheses, before further-reaching implications are being discussed.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

The Core Competence of the Corporation

Author : C. K. Prahalad
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Core Competence of the Corporation by : C. K. Prahalad

Download or read book The Core Competence of the Corporation written by C. K. Prahalad and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Macromarketing: A Canadian Perspective

Author : Donald N. Thompson
Publisher : Marketing Classics Press
ISBN 13 : 1613112238
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Macromarketing: A Canadian Perspective by : Donald N. Thompson

Download or read book Macromarketing: A Canadian Perspective written by Donald N. Thompson and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Issues in Aging

Author : Mark Novak
Publisher : Routledge
ISBN 13 : 1315445344
Total Pages : 1088 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Issues in Aging by : Mark Novak

Download or read book Issues in Aging written by Mark Novak and published by Routledge. This book was released on 2018-02-02 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Aging combines social, psychological, biological, and philosophical perspectives to present a multifaceted picture of aging. Novak illustrates both the problems and the opportunities that accompany older age. This text helps students understand the tremendous variability in aging and introduces them to careers working with older adults. This new edition reflects the continued changes in the way we age. The fourth edition has been updated to include emerging issues in aging. These include the prevalence of HIV/AIDs in later life, current research on mental potential in old age, the creation of age-friendly cities, and new options for end-of-life care. Each chapter begins with a set of learning objectives to guide students in their reading, and concludes with a list of main points, questions for discussion or study, suggested readings, and relevant web sites to consult. Each chapter also includes up-to-date charts and graphs as well as key terms to help students understand the issues presented. Break out boxes reveal the human side of aging through the stories of individuals in real life and in the media.

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1668435926
Total Pages : 346 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Critical Perspectives on Diversity, Equity, and Inclusion in Marketing by : Gbadamosi, Ayantunji

Download or read book Critical Perspectives on Diversity, Equity, and Inclusion in Marketing written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2022-05-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as less privileged or low-income consumers are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

Segmenting the Mature Market

Author : Carol M. Morgan
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Segmenting the Mature Market by : Carol M. Morgan

Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.

The U.S. Mature Market

Author : Robert Brown
Publisher :
ISBN 13 : 9781562418182
Total Pages : 257 pages
Book Rating : 4.4/5 (181 download)

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Book Synopsis The U.S. Mature Market by : Robert Brown

Download or read book The U.S. Mature Market written by Robert Brown and published by . This book was released on 2003 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Demographic Dividend

Author : David Bloom
Publisher : Rand Corporation
ISBN 13 : 0833033735
Total Pages : 127 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis The Demographic Dividend by : David Bloom

Download or read book The Demographic Dividend written by David Bloom and published by Rand Corporation. This book was released on 2003-02-13 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is long-standing debate on how population growth affects national economies. A new report from Population Matters examines the history of this debate and synthesizes current research on the topic. The authors, led by Harvard economist David Bloom, conclude that population age structure, more than size or growth per se, affects economic development, and that reducing high fertility can create opportunities for economic growth if the right kinds of educational, health, and labor-market policies are in place. The report also examines specific regions of the world and how their differing policy environments have affected the relationship between population change and economic development.

Marketing to the Mindset of Boomers and Their Elders

Author : Carol M. Morgan
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing to the Mindset of Boomers and Their Elders by : Carol M. Morgan

Download or read book Marketing to the Mindset of Boomers and Their Elders written by Carol M. Morgan and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.

Competence Perspectives on Learning and Dynamic Capabilities

Author : Aimé Heene
Publisher : Emerald Group Publishing
ISBN 13 : 1849505209
Total Pages : 219 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Competence Perspectives on Learning and Dynamic Capabilities by : Aimé Heene

Download or read book Competence Perspectives on Learning and Dynamic Capabilities written by Aimé Heene and published by Emerald Group Publishing. This book was released on 2008-02-04 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how organizational competence and dynamic capabilities can support the competitive position of a firm. This book describes strategic, organizational, and behavioral perspectives on processes of competence development.

Market Segmentation Analysis

Author : Sara Dolnicar
Publisher : Springer
ISBN 13 : 9811088187
Total Pages : 332 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Market Segmentation Analysis by : Sara Dolnicar

Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.