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Personas 111
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Download or read book Personas 111 written by Tomihiro Kono and published by . This book was released on 2020-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the possibility of wigs by portraying 111 transformations of Cameron Lee Phan in 111 handmade wigs made by Tomihiro Kono. Hairstyles are closely related to our identity; They create both our inner and outer self. This can reflect our personality or, in some way, can hide our true selves. We can suddenly make ourselves look like a different person by wearing a wig. A wig is a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual. Changing how we look is an act of self-reflection, self-assertion, and self-defense.?We live in the spirals of the world by defining ourselves and being defined by others.In Latin times a persona was a mask; today our digital masks have turned into persons that amplify our individual digital essence, letting our fake and intangible identities take over. Tomihiro Kono's wigs are a reaction to our digital society and a way to reclaim our physicality: with his creations the artist and designer invites us indeed to go over a physical, rather than digital, transformation. A wig by Tomihiro Kono is therefore a "mask-thrix" - a mask for the hair ("thrix" meaning "hair" in Greek), a symbol of an existential drama and the possibility of taking up not just one role, but multiple ones. By wearing a wig by Tomihiro Kono you can be anything and anyone but yourself. The promise is alluring. Enter the Mask-Thrix.
Book Synopsis Seamos personas de influencia by : Jim Dornan
Download or read book Seamos personas de influencia written by Jim Dornan and published by Thomas Nelson Inc. This book was released on with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Soul of Creativity by : Roberta Kwall
Download or read book The Soul of Creativity written by Roberta Kwall and published by Stanford University Press. This book was released on 2010 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores human creativity to illustrate how the legal system can protect a wide variety of authors from attribution failures and other assaults to the intended messages of their works.
Book Synopsis Testing Code Security by : Maura A. van der Linden
Download or read book Testing Code Security written by Maura A. van der Linden and published by CRC Press. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The huge proliferation of security vulnerability exploits, worms, and viruses place an incredible drain on both cost and confidence for manufacturers and consumers. The release of trustworthy code requires a specific set of skills and techniques, but this information is often dispersed and decentralized, encrypted in its own jargon and terminology,
Download or read book Emergent written by Stephen Scott Johnson and published by John Wiley & Sons. This book was released on 2017-09-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional hierarchical structures are falling – is your organisation ready? Emergent provides a handbook for navigating – and thriving in – the new cultural paradigm. More than a simple DIY for change, this book empowers organisations to diagnose change risk, address current shortcomings and adapt to the increasing current away from hierarchies to autonomous and interdependent networks. Unguided, most fail in their attempt; this shift exposes huge skills deficits, a lack of engagement, lack of value and meaning, market reach, penetration and more. Here, a twenty-year veteran of brand and culture transformation outlines a unique governance framework and blueprint for implementing and co-creating your own cultural shift. Methodologies from crowdsourcing and social movements are adopted as tools for initiating change and creating cultural cohesion around a higher purpose, and essential skills and tools help equip organisations and individuals for the emergent future. Today's workplace demands are creating extraordinary challenges for organisations; power is shifting, and the spotlight has forced businesses to engage with stakeholders in more meaningful ways, and to acknowledge a need for radical ‘humanization' of the workplace. To drive successful change you need to spark a movement. This book provides a way forward through the transition, with expert guidance and a clear, actionable framework for implementation. Adopt a unique governance framework for culture transformation Energise, mobilise and catalyse change, innovation and growth Address skills deficits, values misalignment, failed engagement and more Ignite your organisation's purpose and forge sustainability for the future The demand for greater values alignment, autonomy and individual empowerment – fuelled by technology and increasing interdependencies – is bringing down the traditional power structure. The question is: what moves into its place? A strong organisational culture is the difference between surviving and thriving in the marketplace. Emergent provides a practical blueprint for transformation to help your organisation navigate the shift successfully.
Book Synopsis API Analytics for Product Managers by : Deepa Goyal
Download or read book API Analytics for Product Managers written by Deepa Goyal and published by Packt Publishing Ltd. This book was released on 2023-02-21 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook Key FeaturesTransform your APIs into revenue-generating entities by turning them into productsMeet your business needs by improving the way you research, strategize, market, and measure resultsCreate and implement a variety of metrics to promote growthBook Description APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers' needs, expectations, and satisfaction too. Once you've gathered your data, you'll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs. What you will learnBuild a long-term strategy for an APIExplore the concepts of the API life cycle and API maturityUnderstand APIs from a product management perspectiveCreate support models for your APIs that scale with the productApply user research principles to APIsExplore the metrics of activation, retention, engagement, and churnCluster metrics together to provide contextExamine the consequences of gameable and vanity metricsWho this book is for If you're a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.
Book Synopsis Institutionalization of UX by : Eric Schaffer
Download or read book Institutionalization of UX written by Eric Schaffer and published by Pearson Education. This book was released on 2014 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It''s thorough yet still accessible for the smart businessperson. I''ve been working with user-centered design for over twenty years, and I found myself circling tips and tricks." -Harley Manning, vice president & research director, customer experience, Forrester Research "Some argue that the big advances in our impact on user experience will come from better methods or new technologies. Some argue that they will come from earlier involvement in the design and development process. The biggest impact, however, will come as more and more companies realize the benefits of user-centered design and build cultures that embrace it. Eric offers a practical roadmap to get there." -Arnie Lund, connected experience labs technology leader and human--systems interaction lab manager, GE Global Research "User experience issues are a key challenge for development of increasingly complex products and services. This book provides much-needed insights to help managers achieve their key objectives and to develop more successful solutions." -Aaron Marcus, president, Aaron Marcus and Associates, Inc. "This handy book should be required reading for any executive champions of change in any development organization making products that demand a compelling user experience. It does an excellent job in laying the foundation for incorporating user experience engineering concepts and best practices into these corporations. In today''s competitive economy, business success will greatly depend on instituting the changes in design methods and thinking that are so clearly and simply put forth in this most practical and useful book." -Ed Israelski, director, human factors, AbbVie "If you''re tasked with building a user-experience practice in a large organization, this book is for you (and your boss). Informed by years of case studies and consulting experience, Eric Schaffer provides the long view, clearly describing what to expect, what to avoid, and how to succeed in establishing user-centered principles at your company." -Pat Malecek, former user experience manager, AVP, CUA, A.G. Edwards & Sons, Inc. "For those of us who have evangelized user experience for so many years, we finally have a book that offers meaningful insights that can only come from years of practical experience in the real world. Here is a wonderful guide for all who wish to make user experience a ''way of life'' for their companies." -Feliça Selenko, Ph.D., former principal technical staff member, AT&T "Dr. Schaffer''s mantra is that the main differentiator for companies of the future will be the ability to build practical, useful, usable, and satisfying user experiences. This is a book that provides the road map necessary to allow your organization to achieve these goals." -Colin Hynes, president, UX Inc. Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company''s stock price. While UX practitioners know how to design usable, engaging applications that create good user experiences, establishing that process on an industrial scale poses critical IT challenges for an organization. How do you build user-centered design into your culture? What infrastructure do you need in order to make UX design faster, cheaper, and better? How do you create the organizational structure and staffing solution that will support UX design over time? Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering. First published in 2004 as Institutionalization of Usability, this new, expanded edition looks beyond the science of usability to the broader, deeper implications of UX: Once customers can use your applications and websites easily, how does your organization ensure that those engagements are satisfying, engaging, and relevant? Contextual innovation expert Apala Lahiri contributes a new chapter on managing cultural differences for international organizations. Whether you are an executive leading the institutional-ization process, a manager supporting the transition of your organization''s UX practice, or an engineer working on UX issues, this guide will help you build a mature and sustainable practice in UX design.
Download or read book Leading Lean written by Jean Dahl and published by O'Reilly Media. This book was released on 2019-12-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies from startups to corporate giants face massive amounts of disruption today. Now more than ever, organizations need nimble and responsive leaders who know how to exploit the opportunities that change brings. In this insightful book, Jean Dahl, a senior executive and expert in the Lean mindset and its methods, demonstrates why you need to embrace Modern Lean principles and thinking to redefine leadership in this age of digital disruption in order to continuously evolve the Lean enterprise. Drawing on nearly three decades of corporate and consulting experience, Ms. Dahl lays out a new holistic framework for developing Modern Lean leaders. Through personal experiences and compellingreal-world case studies, she explains specific steps necessary for you and your company to proactively understand and respond to change. Understand the leadership challenges Lean leaders face in our 21st century global economy Explore the six dimensions of the Modern Lean Framework™ Learn and apply the nine steps necessary to become a Lean leader Use Modern Lean methods to build a culture of continuous learning that can be sustained and maintained within your organization Seize competitive advantage by embracing Modern Lean to tbuild an enterprise that understands how to respond to disruption
Book Synopsis Human-Computer Interaction by : Andrew Sears
Download or read book Human-Computer Interaction written by Andrew Sears and published by CRC Press. This book was released on 2009-03-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed on first publication as a compendium of foundational principles and cutting-edge research, The Human-Computer Interaction Handbook has become the gold standard reference in this field. Derived from select chapters of this groundbreaking resource, Human-Computer Interaction: The Development Practice addresses requirements specification, design and development, and testing and evaluation activities. It also covers task analysis, contextual design, personas, scenario-based design, participatory design, and a variety of evaluation techniques including usability testing, inspection-based and model-based evaluation, and survey design. The book includes contributions from eminent researchers and professionals from around the world who, under the guidance of editors Andrew Sear and Julie Jacko, explore visionary perspectives and developments that fundamentally transform the discipline and its practice.
Download or read book Momentum written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-05-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
Book Synopsis Rhetoric and Experience Architecture by : Liza Potts
Download or read book Rhetoric and Experience Architecture written by Liza Potts and published by Parlor Press LLC. This book was released on 2017-08-04 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations value insights from reflexive, iterative processes of designing interactive environments that reflect user experience. “I really like this definition of experience architecture, which requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.”—Donald Norman (The Design of Everyday Things)
Book Synopsis Writology: FreshMarks & SophStrokes (Volumes II & III of the Writologist Series--Economy Style) by : H.A. Calahan
Download or read book Writology: FreshMarks & SophStrokes (Volumes II & III of the Writologist Series--Economy Style) written by H.A. Calahan and published by Lulu.com. This book was released on 2016-10-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome back to the journey. The journey of Writology! Writology takes you, the reader, on a chronological journey of evolutionary writing. Using all original creations, the author showcases how writing does not happen overnight. Just as coals turn into diamonds, so too does writing take time to become polished to perfection. Volumes II and III continues the journey by collecting his Freshmen and Sophomore years of high school level works. Volume II encompasses early attempts at research works, Volume III, considered by the author to be the richest part of the entire planned Writologist Series, establishes writing becoming a core passion for H.A. Calahan. As with Volume I, these collected volumes contain original sketches and artwork created by the author. Accented with author commentary.Several suggested exercises based on original assignments or creations are also included to help readers continue their own journey. This journey continues now! The Economy style is printed in black and white.
Download or read book 1980 Census of Housing written by and published by . This book was released on 1984 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Crack the Customer Mind Code by : Gary Hennerberg
Download or read book Crack the Customer Mind Code written by Gary Hennerberg and published by Morgan James Publishing. This book was released on 2016-01-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
Book Synopsis The Essential Persona Lifecycle: Your Guide to Building and Using Personas by : Tamara Adlin
Download or read book The Essential Persona Lifecycle: Your Guide to Building and Using Personas written by Tamara Adlin and published by Morgan Kaufmann. This book was released on 2010-03-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
Book Synopsis A Man by Any Other Name by : Joseph M. Beilein Jr.
Download or read book A Man by Any Other Name written by Joseph M. Beilein Jr. and published by University of Georgia Press. This book was released on 2023-09 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few men of the Civil War era were as complicated or infamous as William Clarke Quantrill. Most who know him recognize him as the architect of the Confederate raid on Lawrence, Kansas, in August 1863 that led to the murder of 180 mostly unarmed men and boys. Before that, though, Quantrill led a transient life, shifting from one masculine form to another. He played the role of fastidious schoolmaster, rough frontiersman, and even confidence man, developing certain notions and skills on his way to becoming a proslavery bushwhacker. Quantrill remains impossible to categorize, a man whose motivations have been difficult to pin down. Using new documents and old documents examined in new ways, A Man by Any Other Name paints the most authentic portrait of Quantrill yet rendered. The detailed study of this man not only explores a one-of-a-kind enigmatic figure but also allows us entry into many representative experiences of the Civil War generation. This picture brings to life a unique vision of antebellum life in the territories and a fresh view of guerrilla warfare on the border. Of even greater consequence, seeing Quantrill in this way allows us to examine the perceived essence of American manhood in the mid-nineteenth century.
Download or read book A Boy Named Sue written by Diane Pecknold and published by Univ. Press of Mississippi. This book was released on 2010-10-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the smiling, sentimental mothers portrayed in 1930s radio barn dance posters, to the sexual shockwaves generated by Elvis Presley, to the female superstars redefining contemporary country music, gender roles and imagery have profoundly influenced the ways country music is made and enjoyed. Proper male and female roles have influenced the kinds of sounds and images that could be included in country music; preconceptions of gender have helped to determine the songs and artists audiences would buy or reject; and gender has shaped the identities listeners made for themselves in relation to the music they revered. This interdisciplinary collection of essays is the first book-length effort to examine how gender conventions, both masculine and feminine, have structured the creation and marketing of country music. The essays explore the uses of gender in creating the personas of stars as diverse as Elvis Presley, Patsy Cline, and Shania Twain. The authors also examine how deeply conventions have influenced the institutions and everyday experiences that give country music its image: the popular and fan press, the country music industry in Nashville, and the line dance crazes that created the dance hall boom of the 1990s. From Hank Thompson's "The Wild Side of Life" to Johnny Cash's "A Boy Named Sue," from Tammy Wynette's "Stand by Your Man" to Loretta Lynn's ode to birth control, "The Pill," A Boy Named Sue demonstrates the role gender played in the development of country music and its current prominence.
