Performance Driven Crm How To Make Your Customer Relationship Management Vision A Reality

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PERFORMANCE DRIVEN CRM: HOW TO MAKE YOUR CUSTOMER RELATIONSHIP MANAGEMENT VISION A REALITY

Author : Stanley Brown & Moosha Gulycz
Publisher : John Wiley & Sons
ISBN 13 : 9788126510108
Total Pages : 300 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis PERFORMANCE DRIVEN CRM: HOW TO MAKE YOUR CUSTOMER RELATIONSHIP MANAGEMENT VISION A REALITY by : Stanley Brown & Moosha Gulycz

Download or read book PERFORMANCE DRIVEN CRM: HOW TO MAKE YOUR CUSTOMER RELATIONSHIP MANAGEMENT VISION A REALITY written by Stanley Brown & Moosha Gulycz and published by John Wiley & Sons. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Senior Managers and Upper and Mid-Level Managers in marketing, relationship marketing, and customer care Special Features: · Case studies and best practice examples from PwC's global CRM practice--including FedEx, NEC, and Sears· Includes questionnaires, assessment tools, exercises, and action plans· Measurement tools are applicable to the firm's internal culture as well as external customer care· Features e-business applications--using Web tools in research and assessment; what to measure in an Internet environment· Brown is a partner in PwC's Global Customer Relationship Management Practice, an international authority on the subject of customer care, and the author of several books About The Book: This book picks up where Customer Relationship Management left off. That book laid the foundation, the vision of CRM-what it is and what it can do for your organization-whereas this book shows clearly and quantifiably how to get there and how to ensure that you stay there. Many organizations have embraced CRM as the way of the future and have invested millions of dollars in CRM technology and processes. But how effective is that investment? What should you measure to determine the value your CRM initiatives are delivering to the organization? Performance-Driven CRM shows you how to apply a balanced scorecard approach to your customer care initiatives. It gives you the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.

Customer Relationship Management

Author : Stanley A. Brown
Publisher : Wiley
ISBN 13 : 9780471644095
Total Pages : 376 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Customer Relationship Management by : Stanley A. Brown

Download or read book Customer Relationship Management written by Stanley A. Brown and published by Wiley. This book was released on 2000-04-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize customer satisfaction and maximize your bottom line Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential customers, this innovative book shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction. * Covers developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer care Stanley A. Brown (Toronto, Canada) is Partner in Charge of the Centre of Excellence in Customer Care at PricewaterhouseCoopers in Toronto.

Customer Relationship Management

Author : Roger J. Baran
Publisher : Taylor & Francis
ISBN 13 : 1317419332
Total Pages : 450 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Customer Relationship Management by : Roger J. Baran

Download or read book Customer Relationship Management written by Roger J. Baran and published by Taylor & Francis. This book was released on 2016-12-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

CRM

Author : Roger Joseph Baran
Publisher : Routledge
ISBN 13 : 0415896568
Total Pages : 406 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis CRM by : Roger Joseph Baran

Download or read book CRM written by Roger Joseph Baran and published by Routledge. This book was released on 2013 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

CIO

Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis CIO by :

Download or read book CIO written by and published by . This book was released on 2001-12-15 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cases in Call Center Management

Author : Richard Feinberg
Publisher : Purdue University Press
ISBN 13 : 9781557533425
Total Pages : 372 pages
Book Rating : 4.5/5 (334 download)

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Book Synopsis Cases in Call Center Management by : Richard Feinberg

Download or read book Cases in Call Center Management written by Richard Feinberg and published by Purdue University Press. This book was released on 2005 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by authorities on the call center industry, this book brings to light the strategic importance of call centers in today's business world. As interactions with customers move away from person-to-person the call center is becoming a vital force for corporate marketing and communication.

Industrial Marketing

Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis Industrial Marketing by : Mukerjee

Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Satisfaction Research Management

Author : Derek R. Allen
Publisher : Quality Press
ISBN 13 : 0873893352
Total Pages : 265 pages
Book Rating : 4.8/5 (738 download)

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Book Synopsis Customer Satisfaction Research Management by : Derek R. Allen

Download or read book Customer Satisfaction Research Management written by Derek R. Allen and published by Quality Press. This book was released on 2004-02-11 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful organizations have shifted from being product-based organizations to customer-based organizations, and customer satisfaction management (CSM) is an integral aspect of this new way of thinking. Successfully measuring customer satisfaction can be complicated and very detailed, requiring a great deal of in depth research and analysis. Customer Satisfaction Research Management is intended for advanced service quality managers and marketing researchers involved in the management of customer satisfaction programs. This is the third book in a series by author Derek Allen, focusing on customer satisfaction measurement, analysis, and implementation. Allen begins with the assumption that the reader has at least a minimal familiarity with the psychometric aspects of customer satisfaction measurement, statistical analysis, and linkage research that attempts to establish a causal relationship between customer attitudes and business outcomes. He then builds on this base to first discuss the theoretical relationship between customer satisfaction and financial performance, and then to dive deep into specific applications of customer satisfaction programs. Some of the areas covered include dealing with the challenges of conducting global customer satisfaction measurement programs, linking performance metrics to management compensation systems and financial outcomes, and results deployment. "This book will prove an invaluable resource for research managers charged with developing and implementing customer satisfaction research programs for their organization." Albrecht (Al) Grabenstein First Vice President, Corporate Marketing Comerica "This book describes with outstanding examples how insights gained from deep analysis of customer satisfaction research results can be used to create successful customer relationship marketing strategies and to design effective business processes which improve both customer satisfaction and business results." Lyle Kan Senior Vice President, Performance Management Countrywide Home Loans "Derek Allen offers managers of customer retention programs the tools necessary for the implementation and management of a successful program Managers whose companies have customer relationship management systems in place will also find the discussions on CRM, marketing research, and customer satisfaction very useful." Manuel Gutierrez Director of Market Research Kohler Co.

Strategic Retail Management

Author : Joachim Zentes
Publisher : Springer
ISBN 13 : 3658101830
Total Pages : 468 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Strategic Retail Management by : Joachim Zentes

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer. This book was released on 2016-10-07 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

CUSTOMER RELATIONSHIP MANAGEMENT

Author : KAUSHIK MUKERJEE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120332857
Total Pages : 189 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis CUSTOMER RELATIONSHIP MANAGEMENT by : KAUSHIK MUKERJEE

Download or read book CUSTOMER RELATIONSHIP MANAGEMENT written by KAUSHIK MUKERJEE and published by PHI Learning Pvt. Ltd.. This book was released on 2007-07-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES  Provides insight into contemporary developments in CRM  Cites Indian as well as global examples  Offers case studies on Indian and global companies to highlight the use of CRM

Information and Management Systems for Product Customization

Author : Thorsten Blecker
Publisher : Springer Science & Business Media
ISBN 13 : 0387233482
Total Pages : 285 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Information and Management Systems for Product Customization by : Thorsten Blecker

Download or read book Information and Management Systems for Product Customization written by Thorsten Blecker and published by Springer Science & Business Media. This book was released on 2005-12-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. Information and Management Systems for Product Customization will concentrate on both product customization and costs' efficiency, which is termed as mass customization. Moreover, mass customization with its multi-dimensions is the new business paradigm challenging today's manufacturing companies.

Enterprise Resource Planning: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466641541
Total Pages : 1629 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Enterprise Resource Planning: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Enterprise Resource Planning: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2013-06-30 with total page 1629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design, development, and use of suitable enterprise resource planning systems continue play a significant role in ever-evolving business needs and environments. Enterprise Resource Planning: Concepts, Methodologies, Tools, and Applications presents research on the progress of ERP systems and their impact on changing business needs and evolving technology. This collection of research highlights a simple framework for identifying the critical factors of ERP implementation and statistical analysis to adopt its various concepts. Useful for industry leaders, practitioners, and researchers in the field.

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century

Author : Paul Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0072264403
Total Pages : 690 pages
Book Rating : 4.0/5 (722 download)

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Book Synopsis CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century by : Paul Greenberg

Download or read book CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century written by Paul Greenberg and published by McGraw Hill Professional. This book was released on 2004-08-16 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Customer Relationship Management

Author : Chaturvedi
Publisher : Excel Books India
ISBN 13 : 9788174464569
Total Pages : 222 pages
Book Rating : 4.4/5 (645 download)

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Book Synopsis Customer Relationship Management by : Chaturvedi

Download or read book Customer Relationship Management written by Chaturvedi and published by Excel Books India. This book was released on 2006-03-30 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: Customer Relationship Management CRM was born in the 1990s in the West. In the initial phases, the over enthusiastic businesses invested almost US$ 400 billion. But, the very same businesses were disheartened very soon primarily because there were no * visible. And, there were no quick results mainly because 80 per cent of the investments were made in technology. 'CRM' meant 'technology' to them then; 'CRM' means 'technology' to them even today. However, no business need bother so long as it is ready to go by the 'human' aspect of CRM, and take technology only as a facilitator. This book is an attempt to present this 'human' side of CRM. The authors' belief is that, in the long-term, CRM can be successful only due to its 'human' face. The book is arranged in three Parts. Part I, Customer Relationship Management, contains the academic inputs titled as Customer is King, Customer Managed Relationships MINI-Marketing, Types of CRM, Building Blocks of CRM & CRM Strategies, Customer Relationship Management by Indian Firms, Customer Retention Strategies, HRM in CRM, and Implementing a Technology-based CRM Solution. Part II, Call Centre Management, covers the areas concerning the working of a call centre titled as The Call Centre, Call Centre Functionality, Team Building, Customer Relationship Management, Web-based Customer Support, and Contact Centre Glossary. Part III, Cases, gives a first-hand idea of the working of CRM in the more peculiar contexts, like public sector undertakings through five well documented cases. Contents Part I: Customer Relationship Management, Customer is King, Customer Managed Relationships-Mini-Marketing, Types of CRM, Building Blocks of CRM & CRM Strategy, Customer Relationship Management by Indian Firms, Customer Retention Strategies, HRM in CRM, Implementing a Technology-based CRM Solution, Future Trends in CRM Part II: Call Centre Management, The Call Centre, Call Centre Functionality, Team Building, Customer Relatio

Management Des Stratégies À Découvrir

Author :
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Management Des Stratégies À Découvrir by :

Download or read book Management Des Stratégies À Découvrir written by and published by . This book was released on 2002 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Relationship Marketing

Author : Richard J. Varey
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Relationship Marketing by : Richard J. Varey

Download or read book Relationship Marketing written by Richard J. Varey and published by . This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

Transforming Corporate Performance

Author : Michael Milgate
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313053618
Total Pages : 332 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Transforming Corporate Performance by : Michael Milgate

Download or read book Transforming Corporate Performance written by Michael Milgate and published by Bloomsbury Publishing USA. This book was released on 2004-03-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the experiences of companies leading the field in performance measurement, Milgate pinpoints the significant developments that will drive performance measurement into the millennium. This book discards passing trends and focuses on providing in-depth, international coverage of the issues that count. It analyzes and evaluates new and emerging trends, approaches, models, and methodologies. Milgate explains how these techniques and processes work in practice and how they can add clear, bottom-line benefits to your organization. In recent years, business performance measurement has altered beyond recognition. What used to guarantee success for leading companies now barely ensures average performance. Far too often, business performance measurement is a weakness, lacking focus and coherence. New sources of leverage have emerged and new approaches have been introduced. Only those companies that master the new techniques will reach the top of the league. To achieve a competitive edge, companies must reevaluate business performance, its measurement, and the final result. This book shows you how. Drawing on the experiences of companies leading the field in performance measurement, Milgate pinpoints the significant developments that will drive performance measurement into the millennium. This book discards passing trends and focuses on providing in-depth, international coverage of the issues that count. It analyzes and evaluates new and emerging trends, approaches, models, and methodologies. Milgate explains how these techniques and processes work in practice and how they can add clear, bottom-line benefits to your organization.