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The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2003 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.

Persuasion

Author : Daniel J. O'Keefe
Publisher : SAGE
ISBN 13 : 9780761925392
Total Pages : 388 pages
Book Rating : 4.9/5 (253 download)

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Book Synopsis Persuasion by : Daniel J. O'Keefe

Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion in Your Life

Author : Shawn T. Wahl
Publisher : Routledge
ISBN 13 : 1000442373
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Persuasion in Your Life by : Shawn T. Wahl

Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 9780367185787
Total Pages : 600 pages
Book Rating : 4.1/5 (857 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2020-07-15 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication's approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complimented by online resources for both instructors and students, including an instructor's manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

Persuasion

Author : Daniel J. O′Keefe
Publisher : SAGE Publications
ISBN 13 : 148331510X
Total Pages : 591 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Persuasion by : Daniel J. O′Keefe

Download or read book Persuasion written by Daniel J. O′Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Attitudes And Persuasion

Author : Richard E Petty
Publisher : Routledge
ISBN 13 : 0429981783
Total Pages : 403 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Attitudes And Persuasion by : Richard E Petty

Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Attitudes and Persuasion

Author : Philip Erwin
Publisher : Psychology Press
ISBN 13 : 1317724755
Total Pages : 176 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Attitudes and Persuasion by : Philip Erwin

Download or read book Attitudes and Persuasion written by Philip Erwin and published by Psychology Press. This book was released on 2014-02-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.

Persuasion in Advertising

Author : John O'Shaugnessy
Publisher : Routledge
ISBN 13 : 113435410X
Total Pages : 233 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Persuasion in Advertising by : John O'Shaugnessy

Download or read book Persuasion in Advertising written by John O'Shaugnessy and published by Routledge. This book was released on 2003-11-20 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

The Complete Idiot's Guide to Persuasion

Author : Steve Booth-Butterfield
Publisher : Penguin
ISBN 13 : 9781592578580
Total Pages : 292 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis The Complete Idiot's Guide to Persuasion by : Steve Booth-Butterfield

Download or read book The Complete Idiot's Guide to Persuasion written by Steve Booth-Butterfield and published by Penguin. This book was released on 2009 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology.

Persuasive Communication

Author : James B. Stiff
Publisher : Guilford Publications
ISBN 13 : 146252950X
Total Pages : 401 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Persuasive Communication by : James B. Stiff

Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Persuasion

Author : Robert H Gass
Publisher : Routledge
ISBN 13 : 1351806246
Total Pages : 450 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Persuasion by : Robert H Gass

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2018-01-29 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

Persuasion

Author : Michael E. Roloff
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Persuasion by : Michael E. Roloff

Download or read book Persuasion written by Michael E. Roloff and published by SAGE Publications, Incorporated. This book was released on 1980 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics. 'This collection seemed to me a good review of a fascinating field. As a therapist, I found I was able to pull together a range of ideas that I considered worthy of development and application...Though not written with therapists in mind, this book represented for me an introduction to a new range of possibilities for influencing people towards

Practical Guide for Persuasion

Author : Chris Peterson
Publisher : Chris Peterson
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Practical Guide for Persuasion by : Chris Peterson

Download or read book Practical Guide for Persuasion written by Chris Peterson and published by Chris Peterson. This book was released on 2020-06-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you always wanted to make people listen to you; but somehow, you always fail, no matter how hard you tried? Have you tried in vain to persuade a large group of people? It does not matter if you've never been able to convince someone. Worry not! Here are the perfect tools to make it happen for you. Persuasion is something that you need, whether you're negotiating a big deal for your company, trying to inspire an audience of students or just trying to convince your kids to have healthier habits. Making people listen to us is difficult in itself, but persuading someone is certainly more challenging! But with the right kind of teaching, anyone can possess the power to make an audience not only listen to him but also be moved enough to let his words make an impact! To be able to persuade your listeners is a powerful instrument to have, and you're at the right place to learn exactly how to do so. So, pick up the book and get to reading.

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 1993 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

Vocabulary, Persuasion, and Person Perception

Author : Alan Francis Sewell
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (947 download)

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Book Synopsis Vocabulary, Persuasion, and Person Perception by : Alan Francis Sewell

Download or read book Vocabulary, Persuasion, and Person Perception written by Alan Francis Sewell and published by . This book was released on 1971 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion

Author : Robert N. Bostrom
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Persuasion by : Robert N. Bostrom

Download or read book Persuasion written by Robert N. Bostrom and published by Prentice Hall. This book was released on 1983 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Persuasion

Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.