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Perception And Importance Of Authenticity Among The Subgroup Of Chinese Generation Y
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Book Synopsis Tourism and Intangible Cultural Heritage by : World Tourism Organization
Download or read book Tourism and Intangible Cultural Heritage written by World Tourism Organization and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The present UNWTO study provides the first comprehensive baseline research of the Organization on the links between tourism and intangible cultural heritage (ICH). Besides exploring major challenges, risks and opportunities for tourism development related to ICH, it further discusses practical steps for the elaboration, management and marketing of intangible cultural heritage-based tourism products."--Foreword.
Book Synopsis Social Identity, Intergroup Conflict, and Conflict Reduction by : Richard D. Ashmore
Download or read book Social Identity, Intergroup Conflict, and Conflict Reduction written by Richard D. Ashmore and published by . This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has revolutionized the study of animal behavior. The fundamental principle of evolutionary game theory--that the strategy adopted by one individual depends on the strategies exhibited by others--has proven a powerful tool in uncovering the forces shaping otherwise mysterious behaviors. In this volume, the first since 1982 devoted to evolutionary game theory, leading researchers describe applications of the theory to diverse types of behavior, providing an overview of recent discoveries and a synthesis of current research. The volume begins with a clear introduction to game theory a.
Book Synopsis Interdisciplinary Relationships in the Social Sciences by : Muzafer Sherif
Download or read book Interdisciplinary Relationships in the Social Sciences written by Muzafer Sherif and published by Routledge. This book was released on 2017-07-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary collaboration in the social sciences is obviously essential to scientifi c progress, but discontent and practical diffi culties hinder collaboration in research and training. Many of the problems arise from the failure in the separate disciplines to understand the basis on which collaboration is necessary and possible. In an eff ort to shed light on the situation, these original essays by eminent scholars-economists, geographers, psychologists, political scientists,sociologists, anthropologists, and others-demonstrate eff ective means of achieving interdisciplinary coordination in studying human behavior and delineating promising areas-for cooperative research. Th e book provides a sophisticated guide to the nature of knowledge in social science as applied to its core disciplines.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Restaurant Chains in China by : Guojun Zeng
Download or read book Restaurant Chains in China written by Guojun Zeng and published by Springer. This book was released on 2018-10-12 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1959-02 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Building Brand Authenticity by : M. Beverland
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Book Synopsis Social Media in Industrial China by : Xinyuan Wang
Download or read book Social Media in Industrial China written by Xinyuan Wang and published by UCL Press. This book was released on 2016-09-13 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.
Book Synopsis Social Science Research by : Anol Bhattacherjee
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Book Synopsis The Adult Learner by : Malcolm S. Knowles
Download or read book The Adult Learner written by Malcolm S. Knowles and published by Routledge. This book was released on 2020-12-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’ pioneering theory of andragogy which transformed education theory in the 1970s. The resulting principles of a self-directed, experiential, problem-centred approach to learning have been hugely influential and are still the basis of the learning practices we use today. Understanding these principles is the cornerstone of increasing motivation and enabling adult learners to achieve. The 9th edition of The Adult Learner has been revised to include: Updates to the book to reflect the very latest advancements in the field. The addition of two new chapters on diversity and inclusion in adult learning, and andragogy and the online adult learner. An updated supporting website. This website for the 9th edition of The Adult Learner will provide basic instructor aids including a PowerPoint presentation for each chapter. Revisions throughout to make it more readable and relevant to your practices. If you are a researcher, practitioner, or student in education, an adult learning practitioner, training manager, or involved in human resource development, this is the definitive book in adult learning you should not be without.
Book Synopsis Career Management & Work-Life Integration by : Brad Harrington
Download or read book Career Management & Work-Life Integration written by Brad Harrington and published by SAGE. This book was released on 2007-05-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career Management & Work/Life Integration: Using Self-Assessment to Navigate Contemporary Careers is a comprehensive, easy-to-follow guide to managing contemporary careers. Although grounded in theory, the book also provides an extensive set of exercises and activities that can guide career management over the lifespan. Authors Brad Harrington and Douglas T. Hall offer a highly useful self-assessment guide for students and other individuals who want to deal with the challenge of succeeding in a meaningful career while living a happy, well-balanced life. Key Features Bridges theory and application: While the book helps readers gain a better understanding of theories on careers, work life, and human resources, it also guides them to develop a tailored, personalized career strategy for themselves. Offers a rigorous self-assessment process: Serving as the book′s foundation, this self-assessment guide gives readers a wealth of information and insight regarding their own career priorities and strategies. Provides a more thorough experiential view than existing books: This book integrates work from both the career management and the work life field while most academic literature treats these two areas separately. Intended Audience Career Management & Work/Life Integration is a great resource for employers and career planning offices. This book will also by ideal for undergraduate and graduate courses in Career Management; Leadership Development; Organizational Behavior; and Human Resource Management in the departments of business, management, and organizational psychology. Instructor′s Resources Available upon request, an instructor′s resource CD accompanies the book and includes such teaching aids as PowerPoint slides, and teaching notes for each chapter, as well as assignments, key concepts, and terms for each chapter.
Book Synopsis Generation Z Goes to College by : Corey Seemiller
Download or read book Generation Z Goes to College written by Corey Seemiller and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.
Book Synopsis The New Generation Z in Asia by : Elodie Gentina
Download or read book The New Generation Z in Asia written by Elodie Gentina and published by Emerald Group Publishing. This book was released on 2020-10-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
Book Synopsis New Tools for Environmental Protection by : National Research Council
Download or read book New Tools for Environmental Protection written by National Research Council and published by National Academies Press. This book was released on 2002-07-13 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people believe that environmental regulation has passed a point of diminishing returns: the quick fixes have been achieved and the main sources of pollution are shifting from large "point sources" to more diffuse sources that are more difficult and expensive to regulate. The political climate has also changed in the United States since the 1970s in ways that provide impetus to seek alternatives to regulation. This book examines the potential of some of these "new tools" that emphasize education, information, and voluntary measures. Contributors summarize what we know about the effectiveness of these tools, both individually and in combination with regulatory and economic policy instruments. They also extract practical lessons from this knowledge and consider what is needed to make these tools more effective. The book will be of interest to environmental policy practitioners and to researchers and students concerned with applying social and behavioral sciences knowledge to improve environmental quality.
Book Synopsis China's One-Child Family Policy by : E. Croll
Download or read book China's One-Child Family Policy written by E. Croll and published by Springer. This book was released on 1985-07-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Doctoral Dissertations on Asia written by and published by . This book was released on 1993 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Patriotism in East Asia by : Jun-Hyeok Kwak
Download or read book Patriotism in East Asia written by Jun-Hyeok Kwak and published by Routledge. This book was released on 2014-09-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current territorial disputes between the Northeast Asian countries have stimulated a resurgence of bellicose nationalism, and threaten to upset recent efforts to achieve regional cooperation and economic integration in East Asia. Alongside this, debates over pre-1945 Japanese wartime atrocities, aggravated by still unresolved territorial disputes between Japan and its neighbours have triggered diplomatic conflicts in Japanese-South Korean relations, virulent anti-Japanese protests in China, and a dramatic increase of right-wing nationalism in Japan. Many have perceived these phenomena as inevitable corollaries, inasmuch as they regard the Northeast Asian countries as historically homogeneous and nationalistic states, and have begun to question the feasibility of the post-Cold War efforts to replace nationalism with a moderate version of civic solidarity. This book contributes to the debates surrounding patriotism and nationalism in Northeast Asia, and investigates the feasibility of non-ethnocentric patriotism in countries across the region. In doing so, it highlights the differences between Asian and Western concepts of republican patriotism via theoretical discussions of the evolving discourses on nationalism, patriotism, democracy and civic solidarity. The chapters combine theoretical discussion with historical case studies such as modern state building in late Qing Dynasty; nineteenth century Japanese political thought; and the twentieth century Korean independence movement. In turn, the contributors explore the possibilities for republican patriotism in contemporary Northeast Asia, with a focus on the Chinese term minzu, and the possibilities it holds for an alternative configuration of national identity in the age of globalization; Maruyama Masao’s theories of nationalism in Japan; the National Security Law in South Korea, and the impact it has had on the country’s political culture; and the Taiwanese movement for self-governance. Patriotism in East Asia will appeal to students and scholars of Asian politics, political theory, Asian history and peace studies, as well as to those interested in issues of nationalism.
