People And Products

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People and Products

Author : Allan J. Kimmel
Publisher : Routledge
ISBN 13 : 1317607503
Total Pages : 321 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis People and Products by : Allan J. Kimmel

Download or read book People and Products written by Allan J. Kimmel and published by Routledge. This book was released on 2015-03-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Designing Products People Love

Author : Scott Hurff
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491923660
Total Pages : 324 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Products People Love by : Scott Hurff

Download or read book Designing Products People Love written by Scott Hurff and published by "O'Reilly Media, Inc.". This book was released on 2015-12-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

The Human Brand

Author : Chris Malone
Publisher : John Wiley & Sons
ISBN 13 : 1118611314
Total Pages : 208 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Human Brand by : Chris Malone

Download or read book The Human Brand written by Chris Malone and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Africa, Its Geography, People, and Products

Author : William Edward Burghardt Du Bois
Publisher : Oxford University Press
ISBN 13 : 0199385734
Total Pages : 109 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Africa, Its Geography, People, and Products by : William Edward Burghardt Du Bois

Download or read book Africa, Its Geography, People, and Products written by William Edward Burghardt Du Bois and published by Oxford University Press. This book was released on 2014-02-20 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: W. E. B. Du Bois was a public intellectual, sociologist, and activist on behalf of the African American community. He profoundly shaped black political culture in the United States through his founding role in the NAACP, as well as internationally through the Pan-African movement. Du Bois's sociological and historical research on African-American communities and culture broke ground in many areas, including the history of the post-Civil War Reconstruction period. Du Bois was also a prolific author of novels, autobiographical accounts, innumerable editorials and journalistic pieces, and several works of history. Written in very accessible prose, these two booklets, originally published in 1930, allowed W. E. B. Du Bois to reach a wide audience with an interest in Africa. What is so incredible about the two Africa booklets is their lasting relevance and value to the study of Africa today. Coupling Du Bois's breadth of scholarship with his passion for the subjects, the analyses in these booklets are integral to the study of Africa. Many of his arguments foreshadowed the issues and debates regarding Africa in the twentieth century. Expertly synthesized in an introduction by Emmanuel Akyeampong, this edition of the two Africa booklets is essential for anyone interested in African history.

Africa, Its Geography, People and Products and Africa-Its Place in Modern History (The Oxford W. E. B. Du Bois)

Author : W. E. B. Du Bois
Publisher : Oxford University Press
ISBN 13 : 0199385742
Total Pages : 110 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Africa, Its Geography, People and Products and Africa-Its Place in Modern History (The Oxford W. E. B. Du Bois) by : W. E. B. Du Bois

Download or read book Africa, Its Geography, People and Products and Africa-Its Place in Modern History (The Oxford W. E. B. Du Bois) written by W. E. B. Du Bois and published by Oxford University Press. This book was released on 2014-02-01 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: W. E. B. Du Bois was a public intellectual, sociologist, and activist on behalf of the African American community. He profoundly shaped black political culture in the United States through his founding role in the NAACP, as well as internationally through the Pan-African movement. Du Bois's sociological and historical research on African-American communities and culture broke ground in many areas, including the history of the post-Civil War Reconstruction period. Du Bois was also a prolific author of novels, autobiographical accounts, innumerable editorials and journalistic pieces, and several works of history. Written in very accessible prose, these two booklets, originally published in 1930, allowed W. E. B. Du Bois to reach a wide audience with an interest in Africa. What is so incredible about the two Africa booklets is their lasting relevance and value to the study of Africa today. Coupling Du Bois's breadth of scholarship with his passion for the subjects, the analyses in these booklets are integral to the study of Africa. Many of his arguments foreshadowed the issues and debates regarding Africa in the twentieth century. Expertly synthesized in an introduction by Emmanuel Akyeampong, this edition of the two Africa booklets is essential for anyone interested in African history.

People Before Products

Author : 松下幸之助
Publisher : PHP研究所
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (569 download)

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Book Synopsis People Before Products by : 松下幸之助

Download or read book People Before Products written by 松下幸之助 and published by PHP研究所. This book was released on 1992-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: 【NOTE : This eBook does not present the entire content as it appears in the print edition. 】Management based on the principle of collective wisdom not only leads to better business performance, it also fosters the growth of individual human potential. From my own experience and observations, employees grow in insight and ability even if their supervisor is the most average of people, as long as that supervisor is a willing listener and is determined to work harder than anyone else to mobilize the human resources available to him or her. This is how humankind’s tremendous potential will be fully realized. 【注書籍版に収録された「Part Two:Memorable Encounters」は収録されておりません。ご了承ください。】【PHP研究所】

Well-Designed

Author : Jon Kolko
Publisher : Harvard Business Review Press
ISBN 13 : 1625274807
Total Pages : 224 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Well-Designed by : Jon Kolko

Download or read book Well-Designed written by Jon Kolko and published by Harvard Business Review Press. This book was released on 2014-10-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Marketing Channel Management

Author : Russell W. McCalley
Publisher : Praeger
ISBN 13 : 9780275954390
Total Pages : 296 pages
Book Rating : 4.9/5 (543 download)

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Book Synopsis Marketing Channel Management by : Russell W. McCalley

Download or read book Marketing Channel Management written by Russell W. McCalley and published by Praeger. This book was released on 1996-08-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).

Make Your People Before You Make Your Products

Author : Paul Turner
Publisher : John Wiley & Sons
ISBN 13 : 111889958X
Total Pages : 326 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Make Your People Before You Make Your Products by : Paul Turner

Download or read book Make Your People Before You Make Your Products written by Paul Turner and published by John Wiley & Sons. This book was released on 2014-11-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your people hold the key to your business success Make Your People Before You Make Your Products is an authoritative guide to the evolution of talent management. Written specifically for HR professionals this book describes how organizations can gain a global competitive edge through better management of talent resources. With a practice-based philosophy, readers will learn more effective talent management strategies for a complex market in which people are often the only competitive advantage. Inclusivity is emphasized, and discussion centres on innovative, dynamic, fluid approaches to talent acquisition, development, and retention. In today's market environment, talent has moved from audience to community while leadership has shifted from control to empowerment. Traditional, linear approaches to talent management are falling short, and directing resources solely to senior management and HIPOs is no longer a valid strategy. This book provides practical guidance on more modern approaches, helping organizations to: Attract and retain the best talent by expanding talent resource management Augment traditional management methods with more dynamic techniques Develop a talent strategy that recognizes the new diversity of supply and demand Consider the evolving roles of talent and leadership in a global context Contextual changes in workplace dynamics necessitate an updated approach for keeping the best people on board and using them to their utmost potential. Talent management is a driving force behind an organization's success, affecting outcomes by every major metric – if the strategy becomes stale, success is no longer sustainable. Make Your People Before You Make Your Products is guide toward developing an organization's greatest asset.

The People Equation

Author : Deborah Perry Piscione
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626566429
Total Pages : 192 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The People Equation by : Deborah Perry Piscione

Download or read book The People Equation written by Deborah Perry Piscione and published by Berrett-Koehler Publishers. This book was released on 2017-04-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching leaders how to focus on people development rather than product development, this book provides you with a formula for exponentially increasing out-of-the-box thinking in your organization and multiplying your chances for greater growth and success. --

People Powered

Author : Jono Bacon
Publisher : HarperCollins Leadership
ISBN 13 : 1400214890
Total Pages : 321 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis People Powered by : Jono Bacon

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

The User's Journey

Author : Donna Lichaw
Publisher : Rosenfeld Media
ISBN 13 : 1933820365
Total Pages : 160 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis The User's Journey by : Donna Lichaw

Download or read book The User's Journey written by Donna Lichaw and published by Rosenfeld Media. This book was released on 2016-03-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

How Everyday Products Make People Sick

Author : Paul D. Blanc
Publisher : Univ of California Press
ISBN 13 : 0520248821
Total Pages : 391 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis How Everyday Products Make People Sick by : Paul D. Blanc

Download or read book How Everyday Products Make People Sick written by Paul D. Blanc and published by Univ of California Press. This book was released on 2007-01-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden health dangers lurk in many of the seemingly innocent products we encounter every day - a tube of glue in a kitchen drawer, a bottle of bleach in the laundry room, a rayon scarf on a closet shelf, a brass knob on the front door, a wood plank on an out-door deck. It presents a picture not of one exceptional or corrutpt industry but, rather, of how run-of-the mill manufacturing processes and consumer marketing expose workers and the general public alike to toxic hazards.

Designing Products People Love

Author : Scott Hurff
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491923644
Total Pages : 324 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing Products People Love by : Scott Hurff

People over Products: A Guide to Demographic-Driven Product Design

Author : Lance Balungcas
Publisher : Lance Balungcas
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4./5 ( download)

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Book Synopsis People over Products: A Guide to Demographic-Driven Product Design by : Lance Balungcas

Download or read book People over Products: A Guide to Demographic-Driven Product Design written by Lance Balungcas and published by Lance Balungcas. This book was released on 2023-05-18 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where people are at the heart of every design decision, "People over Products" is an essential guide for designers seeking to create meaningful and impactful products that resonate with their target audience. This captivating book dives deep into the realm of demographic-driven product design, offering a wealth of knowledge, theories, and practical insights to help designers unlock the power of understanding and empathizing with their users. Written by an expert in the field of product design, this book paints a vivid picture of the intersection between creativity, user-centricity, and demographic insights. Through engaging storytelling and expert analysis, readers are taken on a captivating journey that explores the intricate relationship between design, human behavior, and societal impact. From demystifying the art of demographic research and persona development to delving into the nuances of designing for different generations, genders, abilities, and contexts, "People over Products" equips designers with the tools and strategies they need to craft products that align with the needs, aspirations, and values of their intended audience. By embracing the principles of ethical and responsible design, this book empowers designers to create products that not only delight users but also make a positive difference in their lives and the world at large. Immerse yourself in the world of demographic-driven design, and let "People over Products" be your trusted companion as you embark on a transformative journey to create products that truly resonate with and enrich the lives of your users. Discover the art of putting people at the forefront of your design process, and unlock the immense potential of demographic insights to shape a future where products are not just objects, but powerful catalysts for human connection, empowerment, and well-being.