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Author :
Publisher : Dorrance Publishing
ISBN 13 : 1434971120
Total Pages : 56 pages
Book Rating : 4.4/5 (349 download)
Download or read book Pavlov's Cats and Thirty Other Short Takes from Mensa Monthlies written by and published by Dorrance Publishing. This book was released on with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rolf Dobelli
Publisher : Harper Collins
ISBN 13 : 0062359800
Total Pages : 269 pages
Book Rating : 4.0/5 (623 download)
Download or read book The Art of Thinking Clearly written by Rolf Dobelli and published by Harper Collins. This book was released on 2014-05-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Despite the best of intentions, humans are notoriously bad—that is, irrational—when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as “cognitive errors.” Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all sorts of situations, for problems big and small: whether to choose the apple or the cupcake; whether to keep retirement funds in the stock market when the Dow tanks, or whether to take the advice of a friend over a stranger. The “behavioral turn” in neuroscience and economics in the past twenty years has increased our understanding of how we think and how we make decisions. It shows how systematic errors mar our thinking and under which conditions our thought processes work best and worst. Evolutionary psychology delivers convincing theories about why our thinking is, in fact, marred. The neurosciences can pinpoint with increasing precision what exactly happens when we think clearly and when we don’t. Drawing on this wide body of research, The Art of Thinking Clearly is an entertaining presentation of these known systematic thinking errors--offering guidance and insight into everything why you shouldn’t accept a free drink to why you SHOULD walk out of a movie you don’t like it to why it’s so hard to predict the future to why shouldn’t watch the news. The book is organized into 100 short chapters, each covering a single cognitive error, bias, or heuristic. Examples of these concepts include: Reciprocity, Confirmation Bias, The It-Gets-Better-Before-It-Gets-Worse Trap, and the Man-With-A-Hammer Tendency. In engaging prose and with real-world examples and anecdotes, The Art of Thinking Clearly helps solve the puzzle of human reasoning.
Author : Rolf Dobelli
Publisher : Hachette UK
ISBN 13 : 1444759558
Total Pages : 310 pages
Book Rating : 4.4/5 (447 download)
Download or read book The Art of Thinking Clearly written by Rolf Dobelli and published by Hachette UK. This book was released on 2013-04-11 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: *OVER 3 MILLION COPIES SOLD* This book will change the way you think about decision-making. If you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices. From why you should not accept a free drink to why you should keep a diary, from dealing with a personal problem to negotiating at work, The Art of Thinking Clearly is a simple, straightforward and always surprising guide to a better, smarter you. Making better choices will transform your life at work, at home, forever. 'A treat - highly relevant, scientifically grounded and beautifully written' Claudio Feser, Senior Partner, McKinsey 'Intelligent, informative and witty' Christoph Franz, former Lufthansa CEO PRAISE FOR ROLF DOBELLI 'Dobelli has a gift for identifying the best ideas in the world' Jonathan Haidt, author of The Righteous Mind 'One of Europe's finest minds' Matt Ridley, author of The Evolution of Everything 'A virtuosic synthesizer of ideas' Joshua Greene, author of Moral Tribes
Author : Maxwell Maltz
Publisher : Souvenir Press
ISBN 13 : 1800812930
Total Pages : 336 pages
Book Rating : 4.8/5 (8 download)
Download or read book Psycho-Cybernetics (Updated and Expanded) written by Maxwell Maltz and published by Souvenir Press. This book was released on 2022-09-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.
Author : Guillermo Gonzalez
Publisher : Regnery Gateway
ISBN 13 : 1684510775
Total Pages : 466 pages
Book Rating : 4.6/5 (845 download)
Download or read book The Privileged Planet written by Guillermo Gonzalez and published by Regnery Gateway. This book was released on 2020-01-07 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earth. The Final Frontier Contrary to popular belief, Earth is not an insignificant blip on the universe’s radar. Our world proves anything but average in Guillermo Gonzalez and Jay W. Richards’ The Privileged Planet: How Our Place in the Cosmos Is Designed for Discovery. But what exactly does Earth bring to the table? How does it prove its worth among numerous planets and constellations in the vastness of the Milky Way? In The Privileged Planet, you’ll learn about the world’s life-sustaining capabilities, water and its miraculous makeup, protection by the planetary giants, and how our planet came into existence in the first place.
Author : David Lerman
Publisher : John Wiley & Sons
ISBN 13 : 0471217905
Total Pages : 337 pages
Book Rating : 4.4/5 (712 download)
Download or read book Exchange Traded Funds and E-Mini Stock Index Futures written by David Lerman and published by John Wiley & Sons. This book was released on 2002-07-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how to use both ETFs and E-Minis for high-powered results Exchange Traded Funds (ETFs) are a remarkable new tool for trading and investing in broad market segments or narrow sectors. ETF trading volume and asset growth continue to soar at record levels. Ideal for speculating in and hedging as well as long-term investing in the broader markets, these index products work together to diversify and balance any global portfolio. Now, one of the top executives (and experts) in the industry reveals the intricacies of the products, how to use them, and what the future holds. Readers will get sample index portfolios and strategies for all market participants--ranging from the short-term trader to the long-term investor; and from the risk taker to the conservative investor. David Lerman (Chicago, IL) is the Senior Director of Equity Index Products Marketing at the Chicago Mercantile Exchange. He has traveled around the globe on behalf of the CME, giving seminars and workshops to retail and institutional audiences, including pension funds, corporations, banks and brokers on risk management/trading using equity index futures and options.
Author : Richard Pellegrino
Publisher : Penguin
ISBN 13 : 1101198672
Total Pages : 314 pages
Book Rating : 4.1/5 (11 download)
Download or read book The Complete Idiot's Guide to Improving Your I.Q. written by Richard Pellegrino and published by Penguin. This book was released on 1998-12-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're no idiot, of course. You've read a few books and can hold your own in a room full of university professors. But when it comes to problem-solving and understanding complex theories and facts, you feel like your brain is going to explode. Don't reach for the aspirin just yet! The Complete Idiot's Guide to Improving Your IQ unlocks the secrets of you brain and teaches you how to whip those sparking synapses into shape.
Author : Martin Lindstrom
Publisher : Random House Australia
ISBN 13 : 1742753922
Total Pages : 304 pages
Book Rating : 4.7/5 (427 download)
Download or read book Brandwashed written by Martin Lindstrom and published by Random House Australia. This book was released on 2011-09-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
Author : Laurence Leamer
Publisher : Saint Martin's Paperbacks
ISBN 13 : 9780312922566
Total Pages : 500 pages
Book Rating : 4.9/5 (225 download)
Download or read book King of the Night written by Laurence Leamer and published by Saint Martin's Paperbacks. This book was released on 1990 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's best-known talk-show host and TV's most phenomenal success is completely revealed in this spicy, and scandalous biography written by the acclaimed author of As Time Goes By. The most authoritative of the unauthorized Carson surveys.--Kirkus Reviews.
Author : Peter Tompkins
Publisher : HarperCollins
ISBN 13 : 006287442X
Total Pages : 420 pages
Book Rating : 4.0/5 (628 download)
Download or read book The Secret Life of Plants written by Peter Tompkins and published by HarperCollins. This book was released on 2018-06-12 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once in a while you find a book that stuns you. Its scope leaves you breathless. This is such a book." — John White, San Francisco Chronicle Explore the inner world of plants and its fascinating relation to mankind, as uncovered by the latest discoveries of science. In this truly revolutionary and beloved work, drawn from remarkable research, Peter Tompkins and Christopher Bird cast light on the rich psychic universe of plants. The Secret Life of Plants explores plants' response to human care and nurturing, their ability to communicate with man, plants' surprising reaction to music, their lie-detection abilities, their creative powers, and much more. Tompkins and Bird's classic book affirms the depth of humanity's relationship with nature and adds special urgency to the cause of protecting the environment that nourishes us.
Author : Robert Ehrlich
Publisher :
ISBN 13 : 9780691099996
Total Pages : 342 pages
Book Rating : 4.0/5 (999 download)
Download or read book Eight Preposterous Propositions written by Robert Ehrlich and published by . This book was released on 2003 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a series of case studies of some of the most controversial subjects in the natural and social sciences including extraterrestrial life, placebo cures, and psychokinesis, explaining how readers can use scientific tools to judge the accuracy of controversial ideas as well as the trustworthiness of their experts.
Author : Neville D. Fowkes
Publisher : Wiley
ISBN 13 : 9780471943099
Total Pages : 464 pages
Book Rating : 4.9/5 (43 download)
Download or read book An Introduction to Mathematical Modelling written by Neville D. Fowkes and published by Wiley. This book was released on 1994-08-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates the challenges and fascinations of mathematical modelling and enables students to develop the skills required to examine real life problems. The various techniques and skills are introduced to the reader through the discussion of a variety of carefully selected problems and exercises, largely drawn from industrial contexts. Maple is used for the problems discussed and for many of the exercises, with suggestions and commands provided for readers unfamiliar with this software package.
Author : P.B. Medawar
Publisher : Routledge
ISBN 13 : 1000466507
Total Pages : 119 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Art of the Soluble written by P.B. Medawar and published by Routledge. This book was released on 2021-11-29 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1967, The Art of the Soluble presents collection of essays giving the views of the author on creativity and originality in science and on the logical connections between creative and critical thought. It is also a pioneering study of the ethology of the scientists – of the anatomy of scientific behaviour. Is it true that scientists are detached or dispassionate observers of Nature? What underlies the scientist’s deep concern over the matters of priority? How did a class distinction grow up between pure and applied science? By what criteria do scientists value their own and their colleagues work? Some of the answers grow out of author’s four critical studies of Teilhard de Chardin, Arthur Koestler, D’Arcy Thompson and Herbert Spencer and the book as whole is knit together by a major essay Hypothesis and Imagination, on the nature of scientific reasoning. P. B. Medawar, who won the Nobel Prize for Medicine in 1960, did not see science as a book-keeping of Nature but, on the contrary, as the greatest of human adventures. This book will be an essential read for scholars and researchers of philosophy of Science, natural science, and philosophy in general
Author : Zdenek Sesták
Publisher : Springer Science & Business Media
ISBN 13 : 9401726302
Total Pages : 391 pages
Book Rating : 4.4/5 (17 download)
Download or read book Photosynthesis Bibliography written by Zdenek Sesták and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geoffrey D. Falk
Publisher :
ISBN 13 : 9780973620313
Total Pages : 536 pages
Book Rating : 4.6/5 (23 download)
Download or read book Stripping the Gurus written by Geoffrey D. Falk and published by . This book was released on 2009-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Armed with wit, insight, and truly astonishing research, Falk utterly demolishes the notion of the enlightened guru who can lead devotees to nirvana.--John Horgan, author of "Rational Mysticism."
Author : Janna Quitney Anderson
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742568660
Total Pages : 319 pages
Book Rating : 4.7/5 (425 download)
Download or read book Imagining the Internet written by Janna Quitney Anderson and published by Rowman & Littlefield Publishers. This book was released on 2005-07-21 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1990s, people predicted the death of privacy, an end to the current concept of 'property,' a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions—and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.
Author : Peter Tompkins
Publisher : books catalog
ISBN 13 : 9788129105639
Total Pages : 472 pages
Book Rating : 4.1/5 (56 download)
Download or read book Secrets of the Soil written by Peter Tompkins and published by books catalog. This book was released on 1989 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book,a fascinating companion to The Secret Life of Plants by the same authors, tells the story of the innovative, nontraditional, often surprising things that certain scientists, farmers, and mystics are doing to prevent the slow degradation of our planet. For example, using the techniques of Rudolf Steiner s biodynamic agriculture with its reliance on ethereal forces from the planets,Dan Carlson s growth stimulating Sonic Bloom, and rock dust fertilizer to revitalize depleted soils; or gardening with the help of truly amazing new technologies to reverse serious agricultural problems.The authors illustrate,in a truly enlightening and convincing manner, the pivotal role that the natural elements play in ourlives, and the necessity of cultivating and sustaining a relationship with one most basic of them the soil.
