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Patron Engagement And Marketing Products And Services For Public Libraries
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Book Synopsis Patron Engagement and Marketing Products and Services for Public Libraries by : Marshall Breeding
Download or read book Patron Engagement and Marketing Products and Services for Public Libraries written by Marshall Breeding and published by ALA Techsource. This book was released on 2022-03-28 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue provides an overview of the technology products currently available to support library outreach and marketing strategies.
Book Synopsis Ltr 58(1): Library Engagement Platforms by : DAVID LEE. KING
Download or read book Ltr 58(1): Library Engagement Platforms written by DAVID LEE. KING and published by ALA Techsource. This book was released on 2022-02-28 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: King introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers
Book Synopsis Library Services for Multicultural Patrons by : Carol Smallwood
Download or read book Library Services for Multicultural Patrons written by Carol Smallwood and published by Rowman & Littlefield. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types--school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming multicultural patrons into libraries and strategies for serving them more effectively. Librarians will find in these chapters tried and true tips and techniques for marketing and promotion, improving reference services for speakers of English as a second language, and enhancing programming that they can easily implement in their own libraries and communities. The chapters are divided into the following categories for ease of access: 1) Getting Organized and Finding Partners, 2) Reaching Students, 3) Community Connections, 4) Applying Technology, 6) Outreach Initiatives, 6) Programming and Events, and 7) Reference Services. Librarians of all types will be pleased to discover easy-to-implement suggestions for collaborative efforts, many rich and diverse programming ideas, strategies for improving reference services and library instruction to speakers of English as a second language, marketing and promotional tips designed to welcome multicultural patrons into the library, and much more.
Book Synopsis Patron-Driven Acquisitions by : Judith M. Nixon
Download or read book Patron-Driven Acquisitions written by Judith M. Nixon and published by Routledge. This book was released on 2014-01-02 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan. These books had one circulation guaranteed and so appealed to librarians who were concerned about the large percentage of books selected and purchased by librarians but never checked out by their patrons. Early assessments of the projects indicated that patrons selected quality books that in many cases were cross disciplinary and covered emerging areas of scholarly interest. However, now we have a significant database of the ILL purchase records to compare these titles with books selected through normal methods. The projects described in this book present a powerful argument for involving patrons in the book selection process. This book looks at patron-driven acquisitions for printed books at Purdue University, the University of Nebraska-Lincoln and the University of Illinois, as well as exploring new programs that allow patrons to select e-books or participate in other innovative ways in building the library collections. This book was published as a special issue of Collection Management.
Book Synopsis Ask, Listen, Empower by : Mary Davis Fournier
Download or read book Ask, Listen, Empower written by Mary Davis Fournier and published by American Library Association. This book was released on 2021-01-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Tracie D. Hall Community engagement isn’t simply an important component of a successful library—it’s the foundation upon which every service, offering, and initiative rests. Working collaboratively with community members—be they library customers, residents, faculty, students or partner organizations— ensures that the library works, period. This important resource from ALA’s Public Programs Office (PPO) provides targeted guidance on how libraries can effectively engage with the public to address a range of issues for the betterment of their community, whether it is a city, neighborhood, campus, or something else. Featuring contributions by leaders active in library-led community engagement, it’s designed to be equally useful as a teaching text for LIS students and a go-to handbook for current programming, adult services, and outreach library staff. Balancing practical tools with case studies and stories from field, this collection explores such key topics as why libraries belong in the community engagement realm; getting the support of board and staff; how to understand your community; the ethics and challenges of engaging often unreached segments of the community; identifying and building engaged partnerships; collections and community engagement; engaged programming; and outcome measurement.
Book Synopsis Library Services for Online Patrons by : Joelle E. Pitts
Download or read book Library Services for Online Patrons written by Joelle E. Pitts and published by Libraries Unlimited. This book was released on 2019-10-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A practical blueprint for improving online services for library patrons who learn, study, and research online"--
Book Synopsis Mobile Technology in Libraries by : David Lee King
Download or read book Mobile Technology in Libraries written by David Lee King and published by ALA TechSource. This book was released on 2021-02-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue of Library Technology Reports (vol. 57, no. 2) presents tools and practices for giving your customers a great experience while connecting with your library.
Book Synopsis The Public Library Magazine by : St. Louis Public Library
Download or read book The Public Library Magazine written by St. Louis Public Library and published by . This book was released on 1897 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Service in Libraries by : Charles Harmon
Download or read book Customer Service in Libraries written by Charles Harmon and published by Scarecrow Press. This book was released on 2013-02-13 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, nine librarians from across the country describe their libraries’ best practices in this key area. Their contributions range from all-encompassing customer service policies and models any library can both adapt and be proud of to micro-approaches that emphasize offering excellent user-focused technology planning, picture book arrangement with patrons in mind, Web 2.0 tools to connect users with the library, establishing good service delivery chains, and making your library fantastic for homeschoolers. As past Public Library Association President Audra Caplan writes in her introduction to this book, “There is nothing magical about providing excellent customer service; it just takes the right people, the right philosophy and the passion to make it a reality.” If you’ve got all that, here are the best practices to make stellar customer service a reality for your library’s users.
Book Synopsis Practical Marketing for the Academic Library by : Stephanie Espinoza Villamor
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Book Synopsis The Marketing of Academic, National and Public Libraries Worldwide by : David Baker
Download or read book The Marketing of Academic, National and Public Libraries Worldwide written by David Baker and published by Elsevier. This book was released on 2024-01-30 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Author :International Development Research Centre (Canada) Publisher :IDRC ISBN 13 :0889368171 Total Pages :483 pages Book Rating :4.8/5 (893 download)
Book Synopsis Marketing Information Products and Services by : International Development Research Centre (Canada)
Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1999 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.
Book Synopsis Promoting Individual and Community Health at the Library by : Mary Grace Flaherty
Download or read book Promoting Individual and Community Health at the Library written by Mary Grace Flaherty and published by American Library Association. This book was released on 2018-11-30 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though today’s consumers have unprecedented access to health information, its quality and veracity varies widely. Public libraries can play an important role in supporting library users in their health information seeking efforts. In this book Flaherty shows how to guide library users to high quality health information by relying on up to date, authoritative sources. She also demonstrates why taking the initiative to offer health promotion programming can be a valuable form of community outreach, serving community needs while increasing visibility. Library directors, programming staff, reference librarians, and health educators will all benefit from this book’s patron-centered stance, which features a historic overview of the consumer health movement and how it intersects with public libraries;guidance on finding and evaluating the best print, electronic, and app-based health information sources, with advice on keeping up to date;an in-depth look at collaborative efforts to provide and sponsor simple health-related activities in public libraries, spotlighting programs in action at libraries across the county;instructions on creating, planning, preparing, marketing, and evaluating a public library health program;discussions of important issues surrounding health information provision efforts, including patron privacy and liability concerns; andguidelines for public libraries’ role in public health efforts, including disaster preparedness. Armed with this book’s expert advice and plentiful examples of successful initiatives, public libraries will feel empowered to make a difference in community members’ health and well-being.
Book Synopsis Embedded Business Librarianship for the Public Librarian by : Barbara A. Alvarez
Download or read book Embedded Business Librarianship for the Public Librarian written by Barbara A. Alvarez and published by American Library Association. This book was released on 2016-07-28 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loaded with recommended practices for increasing engagement and developing courses and programs for business owners, professionals, and job seekers in the community, this book points the way towards making the library an integral part of the business community in ways that are realistic and sustainable.
Book Synopsis Technological Advancements in Library Service Innovation by : Lamba, Manika
Download or read book Technological Advancements in Library Service Innovation written by Lamba, Manika and published by IGI Global. This book was released on 2022-02-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in library services are rapidly developing within numerous areas including building design, program and event planning, patron experience and engagement, literacy program development, and administration and management. To ensure these changes are implemented and considered successfully, a closer look at the challenges, trends, and practices of these innovations is crucial. Technological Advancements in Library Service Innovation examines the recent activities of successful and groundbreaking research and practices around the world surrounding library service innovation and presents various forward-thinking initiatives. It also provides an overview of libraries’ successful experiences, identifies emerging global themes and trends, and offers guidance to library practitioners on how to pursue the recent trends in their own library environment. Covering topics such as technology adoption and organizational structures, this book is ideal for library professionals, researchers, academicians, instructors, and students.
Book Synopsis The Librarian's Nitty-Gritty Guide to Social Media by : Laura Solomon
Download or read book The Librarian's Nitty-Gritty Guide to Social Media written by Laura Solomon and published by American Library Association. This book was released on 2013 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
Download or read book Going Virtual written by Sarah Ostman and published by American Library Association. This book was released on 2021-04-07 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the moment the pandemic took hold in Spring 2020, libraries and library workers have demonstrated their fortitude and flexibility by adapting to physical closures, social distancing guidelines, and a host of other challenges. Despite the obstacles, they’ve been able to stay connected to their communities—and helped connect the people in their communities to each other, as well as to the information and services they need and enjoy. Ostman and ALA’s Public Programs Office (PPO) here present a handpicked cross-section of successful programs, most of them virtual, from a range of different libraries. Featuring events designed to support learning, spark conversation, create connection, or simply entertain, the ideas here will inspire programming staff to try similar offerings at their own libraries. Showcasing innovation in action as well as lessons learned, programs include COVID-19 Misinformation Challenge, featuring an email quiz, to encourage participants to separate fact from fiction; weekly virtual storytimes; community cooking demonstrations via Zoom; an online grocery store tour, complete with tips about shopping healthy on a budget; a virtual beer tasting that boasted 80 attendees; socially distanced "creativity crates" for summer reading; an online Minecraft club for kids ages 6 and up; a Zoom presentation about grieving and funerals during COVID, featuring the director of a local funeral home; Art Talk Tuesday, a one-hour, docent-led program; a virtual lecture on the history of witchcraft, presented by a public library in partnership with a university rare book room, that drew thousands of viewers; "knitting for knewbies" kits for curbside pickup; Songs from the Stacks, an ongoing virtual concert series in the style of NPR’s “Tiny Desk”; a pink supermoon viewing party that included people howling at the moon together from their homes on Facebook Live; and many others
