Passion Driven

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The Passion-Driven Classroom

Author : Angela Maiers
Publisher : Routledge
ISBN 13 : 1317930649
Total Pages : 240 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Passion-Driven Classroom by : Angela Maiers

Download or read book The Passion-Driven Classroom written by Angela Maiers and published by Routledge. This book was released on 2014-01-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join The Passion-Driven Classroom Summer Book Club on the Curriculum 21 Ning! Discover ways to cultivate a thriving and passionate community of learners – in your classroom! In this book, educators and consultants Angela Maiers and Amy Sandvold show you how to spark and sustain your students’ energy, excitement, and love of learning. This book presents ideas for planning and implementing a Clubhouse Classroom, where passion meets practice every day. In the Clubhouse Classroom, students learn new skills and explore their talents with the help of educators who are invigorated by the subjects they teach. Contents include: Achievement Gap or Passion Gap? A Passion-Driven Classroom: The Essentials Organizing the Clubhouse Classroom Managing the Clubhouse Classroom Learn how to move away from prescription-driven learning toward passion-driven learning, and begin to make a real difference in the lives of your students. These strategies will help teachers in Grades K-12 put the "heart" back into teaching and learning – and make a lasting impact as educators!

Passion-Driven Education

Author : Connor Boyack
Publisher : Libertas Press
ISBN 13 : 1943521115
Total Pages : 183 pages
Book Rating : 4.9/5 (435 download)

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Book Synopsis Passion-Driven Education by : Connor Boyack

Download or read book Passion-Driven Education written by Connor Boyack and published by Libertas Press. This book was released on 2016-08-16 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need parenting advice on how to inspire your child to love learning? Whether you homeschool or send your kids to public or private school, this is essential reading for your situation. Why? Because schooling has become a disaster. Your child's interests and uniqueness are disregarded, and structured curriculum and standards like Common Core place them on a conveyor belt that treats all children the same. This system crushes a child's curiosity. Your child deserves better! There is a better way: one that ensures your child sees learning as a joy and provides you, the parent, with a much less stressful way to educate and empower your son or daughter. In this book, Connor Boyack shares the exciting philosophy and empowering day-to-day steps involved in passion-driven education. A child's curiosity and natural desire to learn are like a tiny flame, easily extinguished unless it's protected and given fuel. This book will help you as a parent both protect that flame of curiosity and supply it with the fuel necessary to make it burn bright throughout your child's life. Let's ignite our children's natural love of learning! Five Things Discussed in the Book What's the problem with schools? Whether public, private, or "home," schooling is structured in a way that has significant negative outcomes for children academically, psychologically, and emotionally. To understand the solutions, you first need to review these problems.What's your goal? Too many parents simply send their children to school out of ritual and expectation, without thinking about the end result. Caring parents must ponder the outcomes of education and what they want their children to become. Once goals are established, we can make a plan.I need solutions! It's easy to point out problems with schooling. It's more important that we review serious and attainable solutions that can help you educate your child and preserve (or restore) their natural love of learning.What are the alternatives? If schools are inherently problematic and crush a child's curiosity, what can be done? We'll review several differing approaches to education that incorporate some of the solutions listed earlier.Passion-driven education The best way to educate a child is to speak to them in a language they already understand, using their personal interests as a "hook" to make other subjects interesting and relevant. We'll review some examples and then give you an action plan.

Passion Driven

Author : Tayo Ayinla
Publisher : Author House
ISBN 13 : 1491887079
Total Pages : 189 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis Passion Driven by : Tayo Ayinla

Download or read book Passion Driven written by Tayo Ayinla and published by Author House. This book was released on 2014-02 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working for others to earn a salary may be a comforting adventure at the initial stage of one s work life; but ultimately, it could mean the worst form of slavery. As someone rightly puts it, devoting your time, skills and energy to another man to earn a fixed income is bondage of a high order. It simply means you have transferred the determination of how your life turns out yo someone else But how about risking everything to become your own boss where you are in the driver s seat of your destiny? Are you afraid of taking the plunge? Or peradventure, you are already on your business but struggling with making it work. There is nothing to worry about anymore.Passion Driven, written by Tayo Ayinla, provides a practical roadmap you can use in either case. In this fascinating and highly illuminating manual, you can learn: * How to discover a good business idea* How to discover your God-given passion* How to raise finance for your business* How to survive challenges of entrepreneurship* How to grow the business into an empire that can take care of your life style* How to get out of paid employment successfully and become your own bossAnd many more.Passion Driven is laced with practical steps which the author used to negotiate himself successfully out of paid employment and build a thriving business. Follow the steps carefully, and with an open mind, you will be in charge of your destiny."

Passion Driven Profession

Author : Denise Conway
Publisher : FriesenPress
ISBN 13 : 1460230884
Total Pages : 124 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Passion Driven Profession by : Denise Conway

Download or read book Passion Driven Profession written by Denise Conway and published by FriesenPress. This book was released on 2016-02-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people spend more time planning their vacations than they do planning a career, but we only spend two weeks on holidays and a lifetime working. Sadly, statistics show that eighty percent of people in the workplace are unsatisfied with what they do for a living. Finding a fulfilling career is one of the most challenging decisions that you can make. Whether you re a student who s still unclear on career goals or someone who s already in the workplace and unhappy where you are, Passion Driven Profession offers an outline for your path to success. You ll learn to clarify your goals, identify the natural strengths and abilities that will make you employable, and determine occupations that offer potential for personal fulfillment. With its insightful perspectives and much practical, hands-on advice about how to focus on and move toward employment goals, Passion Driven Profession offers an opportunity to invest in yourself and begin the career of your dreams. The secret to success is closer than you think!"

The Passion Driven Life

Author : Louis F. Vargas
Publisher : Morgan James Publishing
ISBN 13 : 1600377211
Total Pages : 345 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis The Passion Driven Life by : Louis F. Vargas

Download or read book The Passion Driven Life written by Louis F. Vargas and published by Morgan James Publishing. This book was released on 2009-12-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Going to the Next Level in Love, Life & Business! The Passion-Driven Life depicts amazing stories, including that of the author's Horatio Alger-like story, which will uplift and "wow" your soul. It reveals lessons, principles and secrets learned about life, money, death, love, financial success, balance, friendship and what is important in life. An immigrant, street-smart kid from a rough family upbringing, an elite college graduate, and making his first fortune on Wall Street, then losing it all, to an amazing come-back as a Chairman of an Inc. 500 company, the author’s story conveys a powerful message of hope, Godly faith, possibility and having a fighting spirit. If you are an individual, employee or business executive looking to transform your life, excel further, and have balance. Some of the many things this book reveals are: * How to empower thoughts and re-focus on purpose, passion and success. * The 7 Secrets of Business Success. * How to harness the power of the mind and find out what holds you back. * Why life’s really not all about you, sorry to disappoint you! * The source of unshakeable faith and hope in life. * How to overcome setbacks and obstacles. * Unleash balance and enjoyment in your life and live life at the pace of passion.

The Passion-Driven Classroom

Author : Angela Maiers
Publisher : Routledge
ISBN 13 : 1315394723
Total Pages : 110 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis The Passion-Driven Classroom by : Angela Maiers

Download or read book The Passion-Driven Classroom written by Angela Maiers and published by Routledge. This book was released on 2017-09-07 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your classroom into a thriving community of learners! In The Passion-Driven Classroom, bestselling authors Angela Maiers and Amy Sandvold show you how to spark and sustain your students’ energy, excitement, and love of learning. This updated edition offers a new framework for changing your mindset and implementing a passion-driven classroom, where passion meets practice every day as students learn new skills and explore their talents. You’ll come away with specific examples of how to set up your classroom, how to manage it, and how to assign passion projects where students take the lead. With this book, you’ll be able to move away from prescription-driven learning toward Passion-Driven Learning, so you can make a real difference in the lives of your students.

Creating Passion-Driven Teams

Author : Dan Bobinski
Publisher : Red Wheel/Weiser
ISBN 13 : 1601638760
Total Pages : 178 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Creating Passion-Driven Teams by : Dan Bobinski

Download or read book Creating Passion-Driven Teams written by Dan Bobinski and published by Red Wheel/Weiser. This book was released on 2009-06-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to motivate your team with a passion for success in this management guide packed with practical, proven strategies. Can passion be taught? Can it be fostered? The answer is yes. But above all, a team leader must create the right conditions for passion to emerge. In this practical guide, Dan Bobinski draws on twenty years of consulting experience, extensive studies of best practices, and the latest in neuroscience research to reveal the secrets of success that motivate teams to top performance. Inside, you’ll learn how to: Motivate without manipulating Turn mistakes into a fervent drive for quality Equip teams to enthusiastically adapt to change Create environments in which people strive for excellence And much more Today’s workforce requires managers to be more than just a person in charge. Creating Passion-Driven Teams show you how to tap your team’s natural motivations and achieve consistent, sustained top performance.

The Passion-Driven Sermon

Author : James Shaddix
Publisher : B&H Publishing Group
ISBN 13 : 0805427228
Total Pages : 196 pages
Book Rating : 4.8/5 (54 download)

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Book Synopsis The Passion-Driven Sermon by : James Shaddix

Download or read book The Passion-Driven Sermon written by James Shaddix and published by B&H Publishing Group. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author gives special attention to theological subjects such as the nature of revelation, the role of persuasion, and the effectual work of God's Word.

The Passion Plan at Work

Author : Richard Y. Chang
Publisher : John Wiley & Sons
ISBN 13 : 9780787959029
Total Pages : 304 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis The Passion Plan at Work by : Richard Y. Chang

Download or read book The Passion Plan at Work written by Richard Y. Chang and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his best-selling book, The Passion Plan, Richard Chang showed individuals how to discover their passion and turn it into personal and professional fulfillment. Now, in The Passion Plan at Work he shows how to bring passion into the workplace--and turn good companies into great ones. Adapting his seven-step model for individuals to an organizational perspective, Chang explains how passion can provide direction and improve performance at all levels of a company. Carefully leading readers through his do-it-yourself process, Chang provides specific guidelines for creating an action plan that galvanizes an organization around passion. Along the way he provides practical tools--questionnaires, worksheets, and checklists--to help assess an organization's Passion Profile and make passion a big part of your company's ongoing success.

The Passion Paradox

Author : Brad Stulberg
Publisher : Rodale Books
ISBN 13 : 1635653444
Total Pages : 194 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis The Passion Paradox by : Brad Stulberg

Download or read book The Passion Paradox written by Brad Stulberg and published by Rodale Books. This book was released on 2019-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

The Trouble with Passion

Author : Erin Cech
Publisher : Univ of California Press
ISBN 13 : 0520972694
Total Pages : 341 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Trouble with Passion by : Erin Cech

Download or read book The Trouble with Passion written by Erin Cech and published by Univ of California Press. This book was released on 2021-11-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Probing the ominous side of career advice to "follow your passion," this data-driven study explains how the passion principle fails us and perpetuates inequality by class, gender, and race; and it suggests how we can reconfigure our relationships to paid work. "Follow your passion" is a popular mantra for career decision-making in the United States. Passion-seeking seems like a promising path for avoiding the potential drudgery of a life of paid work, but this "passion principle"—seductive as it is—does not universally translate. The Trouble with Passion reveals the significant downside of the passion principle: the concept helps culturally legitimize and reproduce an exploited, overworked white-collar labor force and broadly serves to reinforce class, race, and gender segregation and inequality. Grounding her investigation in the paradoxical tensions between capitalism's demand for ideal workers and our cultural expectations for self-expression, sociologist Erin A. Cech draws on interviews that follow students from college into the workforce, surveys of US workers, and experimental data to explain why the passion principle is such an attractive, if deceptive, career decision-making mantra, particularly for the college educated. Passion-seeking presumes middle-class safety nets and springboards and penalizes first-generation and working-class young adults who seek passion without them. The ripple effects of this mantra undermine the promise of college as a tool for social and economic mobility. The passion principle also feeds into a culture of overwork, encouraging white-collar workers to tolerate precarious employment and gladly sacrifice time, money, and leisure for work they are passionate about. And potential employers covet, but won't compensate, passion among job applicants. This book asks, What does it take to center passion in career decisions? Who gets ahead and who gets left behind by passion-seeking? The Trouble with Passion calls for citizens, educators, college administrators, and industry leaders to reconsider how we think about good jobs and, by extension, good lives.

Drive to Passion

Author : Ted Obomanu
Publisher : AuthorHouse
ISBN 13 : 1467041084
Total Pages : 316 pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis Drive to Passion by : Ted Obomanu

Download or read book Drive to Passion written by Ted Obomanu and published by AuthorHouse. This book was released on 2011-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The methods of attaining great heights are frequently discussed, with many postulations propounded by pundits and individuals of phenomenal accomplishments, yet reaching the pinnacle of such heights remains ever so elusive to the masses; hence, only a select few are able to make these extraordinary strides. In Drive to Passion, Ted Obomanu chronicles the lives of a few highly accomplished individuals: - Harland Sanders, a perfectionist, who was the founder of Kentucky Fried Chicken (KFC); - Winston Churchill, the vivacious and popular prime minister of Britain, who led his country to victory during the Second World War; - Joseph Kennedy, patriarch of the Kennedy clan, business mogul, and kingmaker; - Sidney Poitier, acclaimed actor and the first African-American movie star to receive an Oscar in a leading role; - Abraham Lincoln, one of the greatest presidents of the United States, responsible for the abolition of slavery; - Suze Orman, financial guru and popular TV host who epitomizes passion; - Barack Obama, the first African-American president of the United States, who accomplished this unprecedented feat despite its improbability; - Oprah Winfrey, owner of a TV network, one of the wealthiest and most powerful people in the world, and was the host and producer of one of the most popular TV shows ever. Obomanu does this to explore firsthand how these individuals were able to reach the summit of their vocations. He also turns the chronicling of these great individuals' lives into an intriguing narrative, without compromising the lessons. Obomanu makes significant findings in this book: Passion more than anything else is responsible for success and greatness, which is self-evident in the lives of the great individuals he chronicles; to attain distinction, the quest for passion should always be centered around a niche; passion is fueled by drive, and a shift in focus from passion to the rewards of accomplishments, such as wealth, may potentially derail the attainment of success and greatness; mentors play a huge role in the accomplishment of our goals. At the conclusion of this great reading, Obomanu delves into how spirituality and personal development can greatly enhance the quest for passion and how the pursuit of passion can trigger happiness and longevity. He sums up by asserting that the aspiration of success and greatness should be driven by all the components of passion to ensure its sustainability and potential value to society.

The Passion Test

Author : Janet Bray Attwood
Publisher : Simon and Schuster
ISBN 13 : 1849838674
Total Pages : 269 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis The Passion Test by : Janet Bray Attwood

Download or read book The Passion Test written by Janet Bray Attwood and published by Simon and Schuster. This book was released on 2011-10-13 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible to anyone of any faith or background, The Passion Test takes readers on a journey to experience the transformation that occurs when they determine what really matters most to them. Through interactive sections, the book helps the reader to identify their top 5 passions, and provides guidance on how to align their life with those passions. Combining powerful storytelling and profound wisdom from the world's leading experts in self-development, The Passion Testshows practical ways how the law of attraction can be used to bring a life of unlimited reward and unconditional love.

The Purpose Driven Life

Author : Sergio Rijo
Publisher : SERGIO RIJO
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Purpose Driven Life by : Sergio Rijo

Download or read book The Purpose Driven Life written by Sergio Rijo and published by SERGIO RIJO. This book was released on 2023-09-14 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you searching for deeper meaning and fulfillment in your life? Do you find yourself pondering the age-old question, "What on Earth am I here for?" Look no further than 'The Purpose Driven Life: What on Earth Am I Here For?' – a profoundly inspiring and practical guide to discovering and embracing your life's purpose. In this transformative book, readers embark on a journey of self-discovery, guided by timeless wisdom and insightful real-life stories. Whether you're at a crossroads in your life, seeking greater fulfillment, or simply looking to live with more intention, this book provides a roadmap to a purpose-driven existence. Explore the concept of purpose as a lifelong journey, one that evolves and adapts as you grow and learn. Learn to navigate challenges, cultivate resilience, and live in alignment with your core values and passions. Discover the power of giving back, building meaningful relationships, and finding balance in a material world. As you delve into this profound exploration, you'll be equipped with actionable steps to incorporate purpose into your daily life. From morning reflections to evening self-assessments, you'll gain practical tools to live your purpose every day, no matter where you are on your journey. 'The Purpose Driven Life' isn't just a book; it's an invitation to a life of meaning, fulfillment, and impact. It reminds us that our quest for purpose is a lifelong adventure—a journey that adds depth, richness, and joy to our existence. Whether you're embarking on this journey for the first time or seeking to deepen your understanding of your unique purpose, this book is your trusted companion on the path to a purpose-driven life. Discover the beauty of a life lived in alignment with your deepest values and passions. Embrace your unique purpose, and let your light shine brightly for all to see. 'The Purpose Driven Life: What on Earth Am I Here For?' is your guide to unlocking the extraordinary potential within you and experiencing the profound joy of living a purpose-driven life.

Driven by Intention: Own Your Purpose, Gain Power, and Pursue Your Passion as a Woman at Work

Author : Michelle Gadsden-Williams
Publisher : McGraw Hill Professional
ISBN 13 : 1260473929
Total Pages : 240 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Driven by Intention: Own Your Purpose, Gain Power, and Pursue Your Passion as a Woman at Work by : Michelle Gadsden-Williams

Download or read book Driven by Intention: Own Your Purpose, Gain Power, and Pursue Your Passion as a Woman at Work written by Michelle Gadsden-Williams and published by McGraw Hill Professional. This book was released on 2022-03-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing guide for women who want to transform the way they work and create their own success—from an award-winning global diversity expert. Ambition alone will only take you but so far. Without a plan, however, you're left with blind ambition and that won't necessarily take you where you want to go. In this groundbreaking book by diversity, workplace culture, and career building expert Michelle Gadsden-Williams, you’ll discover how much more useful—and rewarding—it is to cultivate an intentional mindset. Deeply inspiring and eminently practical, Driven by Intention shows how intention is about so much more than simply setting goals: it’s figuring out why we choose what we want to do and how we get this done in order to seamlessly execute and achieve our passions. Simply put, intention is the “secret sauce” of realizing your vision—at home, at work, or wherever you have passions worth pursuing. Gadsden-Williams combines years of professional experience with research-based insights, proven strategies, and effective exercises to provide the tools you need to get started, in chapters that include: Setting Intentions vs Setting Goals Strengthening Your Squad Defining Your Meaning by Impact Transforming Company Culture Leveraging Your Prized Assets Managing Your Financial Life Men as Allies for Female Leaders Filled with practical steps to take now and how to reimagine what comes next, Driven by Intention is an effective blueprint for success and the profiles of twelve highly accomplished women (and one executive chairman who is a male ally) that drive the lessons home. You’ll find relatable strategies and tactics embedded in their stories—from women who had to forge their own paths, faced uncertainty or incredible odds and still managed to rise above it all, and establish uber successful careers for themselves. Women such as Mellody Hobson, president and co-CEO of the largest black-owned asset management firm, Ariel Investments; Fairygodboss co-founders Georgene Huang and Romy Newman; Sheri Salata, who had extraordinary success over more than 20 years as executive producer of The Oprah Winfrey Show and president of Harpo Studios; and more share how they rose to the top because they were driven by their intentions. Driven by Intention is a book for impact seekers who want to make a material difference at work, in the world, and in their own lives—on their own terms.

The Passion-Driven Sermon

Author : James Shaddix
Publisher : B&H Publishing Group
ISBN 13 : 1433676710
Total Pages : 196 pages
Book Rating : 4.4/5 (336 download)

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Book Synopsis The Passion-Driven Sermon by : James Shaddix

Download or read book The Passion-Driven Sermon written by James Shaddix and published by B&H Publishing Group. This book was released on 2003-05-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seasoned pastor and educator James L. Shaddix presents a philosophical and theological argument for the practice of biblical exposition as the pastor’s primary approach to preaching ministry in the local church. Shaddix emphasizes listening for God’s voice in the sermon, God-centered vs. man-centered preaching, and/or preaching for real life-change.

Practice-Oriented Marketing

Author : Ralf T. Kreutzer
Publisher : Springer Nature
ISBN 13 : 3658397179
Total Pages : 564 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Practice-Oriented Marketing by : Ralf T. Kreutzer

Download or read book Practice-Oriented Marketing written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2023-03-08 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.