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Pamela In The Marketplace
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Book Synopsis 'Pamela' in the Marketplace by : Thomas Keymer
Download or read book 'Pamela' in the Marketplace written by Thomas Keymer and published by Cambridge University Press. This book was released on 2005-12-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Body of Work written by Pamela Slim and published by Penguin. This book was released on 2013-12-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the tools to have meaningful careers in this new world of work. She shows how to find the connections among diverse accomplishments, sell your story, and continually reinvent and relaunch your brand.
Book Synopsis Escape From Cubicle Nation by : Pamela Slim
Download or read book Escape From Cubicle Nation written by Pamela Slim and published by Penguin. This book was released on 2009-04-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it. In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.
Book Synopsis The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by : Pamela Slim
Download or read book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You written by Pamela Slim and published by McGraw Hill Professional. This book was released on 2021-10-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Book Synopsis Why People Buy Things They Don't Need by : Pamela N. Danziger
Download or read book Why People Buy Things They Don't Need written by Pamela N. Danziger and published by Paramount Market Publishing. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.
Download or read book Parenting, Inc. written by Pamela Paul and published by Macmillan. This book was released on 2008-04 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what’s worth their money—and what’s a waste Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the “parenting” industry. In Parenting, Inc., Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children’s health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feeds into overspending. Paul’s book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.
Book Synopsis Let Them Eat Cake by : Pamela Danziger
Download or read book Let Them Eat Cake written by Pamela Danziger and published by Kaplan Publishing. This book was released on 2005-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In &I, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the ""butterflies,"" these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an insight into what luxury means to the consumer, &I covers the natural evolution as today's luxuries become tomorrow's necessities, as products move ""from the classes to the masses."" Readers will learn: * How to ""get it right for the masses"" and how to ""get it right for the classes"" with profiles of companies that exhibit best practices in luxury marketing. * Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer. * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.
Download or read book Agility Shift written by Pamela Meyer and published by Routledge. This book was released on 2016-11-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: As contrary as it sounds, "planning" -- as we traditionally understand the term--can be the worst thing a company can do. Consider that volatile weather events disrupt trusted supply chains, markets, and promised delivery schedules. Ever-shifting geo-political tensions, as well as internal political upheaval within U.S. and global governments, derail long-planned new ventures. Technology failures block opportunities. Competitors suddenly change their product or release date; your team cannot meet the pace of innovations in your market niche, leaving you sidelined. There are myriad ways in the current business environment for a company's well-considered business plans to go awry. Most business schools continue to prepare managers to be effective in stable and predictable environments, conditions that, if they ever existed at all, are long gone. The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leaders' approaches, "Agility is not simply accelerated planning." Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.
Book Synopsis Pamela Morgan's Flavors by : Pamela Morgan
Download or read book Pamela Morgan's Flavors written by Pamela Morgan and published by Viking Adult. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nestled in New York's cutting-edge Flatiron district, Pamela Morgan's catering and carry-out shop, Flavors, is a runaway sensation. Now Morgan and her acclaimed cookbook co-author Michael McLaughlin have distilled the essence of flavors for the home cook. Full color.
Book Synopsis A Jealous God by : Pamela R. Winnick
Download or read book A Jealous God written by Pamela R. Winnick and published by HarperChristian + ORM. This book was released on 2005-10-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the personal and professional motivations behind the scientific community’s dogmatic rejection of religion and how this impacts the culture. The age-old war between religion and science has taken a new twist. Once the dedicated scientist-martyr fought heroically against rigid religionists. But now the tables have turned, and it is established science crusading against religion, pushing atheistic agendas in the classroom, in textbooks, and in the media. This book shows how science has now become a religion of its own—an often fanatical one at that—furiously preaching atheism, punishing dissenters, dictating how and what we should think, and subtly inserting its worldviews in everything from education to entertainment. And, with stunning clarity, it proves that, with billions of dollars up for grabs in the race for stem cell research, intellectual integrity has been replaced with good old-fashioned greed. With sharp insight and completely original reporting, this book defiantly shows the extent to which science is beating down religion and how this systematic tyranny is unmistakably weakening culture and society.
Download or read book Shopping written by Pamela Danziger and published by Kaplan Publishing. This book was released on 2006-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent history of shopping has been defined by decade-long periods of dynamic change. The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The ’90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl’s among them, following suit. The first decade of the new millennium is the decade of luxury, with retailers offering an expanded range of traditional heritage brand luxury to the “classes,” and retailers serving the mass market offering up new, more affordable versions of luxury for the “masses.” We are now into the second half of that decade and the logical question is “What’s next?” Shopping will answer this question using the three tools that give marketers and retailers “future vision” – as discovered by Pam Danziger, president of marketing consulting and research firm Unity Marketing.
Book Synopsis Manage to Engage by : Pamela Hackett
Download or read book Manage to Engage written by Pamela Hackett and published by John Wiley & Sons. This book was released on 2021-03-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO of highly respected global consultancy Proudfoot shares her secrets to achieve your leadership license to operate and create businesses fit for people Manage to Engage: How Great Managers Create Remarkable Results provides leaders with a practical, business-proven approach for building stronger organizational ecosystems that achieve exceptional results and long-term prosperity. Packed with innovative tools and exercises that can be immediately applied in any management setting, in-person or virtually, this invaluable guide shows you how to create a movement of energized and enabled people who are truly engaged in their work. Author Pamela Hackett has advised, led, and supported people through major change for some of the world's most prominent companies and brands throughout her 35 years in management consulting. In this must-read book, Pamela shares with you the one factor that underpins all performance improvement and transformation goals - be they operational, financial, cultural, or ultimately driven by your customer. It is to have a fully engaged workforce. She shares her passionate commitment to "people solutions” in business and operations improvement by teaching you how to place engagement at the center of both your leadership and your entire organization. Designed to infuse engagement into every part of your day-to-day role, this vital resource will help you: Raise your head from your technology, connect with people, and build strong relationships by following simple yet powerful concepts like the “HeadsUP High 5” Leverage active management and other behavior models to change the way your teams work with you, and motivate them strive for ‘best possible’ instead of ‘best practice’ Use the innovative “1.5.30 Connect” performance improvement framework to bring about measurable and meaningful change through engagement and replace your outdated annual performance review system Recognize and rapidly adapt to the post-COVID world of work where more people are working remotely— and connectivity and engagement is more crucial than ever before Manage to Engage: How Great Managers Create Remarkable Results should be required reading for anyone wanting to create great relationships at work, be genuinely connected to people, and power-up engagement levels to new highs.
Book Synopsis Originality and Intellectual Property in the French and English Enlightenment by : Reginald McGinnis
Download or read book Originality and Intellectual Property in the French and English Enlightenment written by Reginald McGinnis and published by Routledge. This book was released on 2013-10-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are legal concepts of intellectual property and copyright related to artistic notions of invention and originality? Do literary and legal scholars have anything to learn from each other, or should the legal debate be viewed as separate from questions of aesthetics? Bridging what are usually perceived as two distinct areas of inquiry, this interdisciplinary volume begins with a reflection on the "origins" of literary and legal questions in the Enlightenment to consider their ramifications in the post-Enlightenment and contemporary world. Tying in to the growing scholarly interest in connections between law and literature, on the one hand, and to the contemporary interrogation of "originality" and "authorship," on the other hand, the present volume furthers research in the field by providing a dense study of the legal and historical context to re-examine our current assumptions about supposed earlier Enlightenment and Romantic ideals of individual authorship and originality.
Book Synopsis The Best Flea, Antique, Vintage, and New-Style Markets in America by : Pamela Keech
Download or read book The Best Flea, Antique, Vintage, and New-Style Markets in America written by Pamela Keech and published by New York Review of Books. This book was released on 2013-11-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the countless flea markets in America, there are those that deserve to be called legendary. Scattered around the country, these are the markets with hundreds—sometimes thousands—of dealers and whose spectacular settings, covetable offerings, and colorful histories make each an unforgettable experience and a unique adventure. Pamela Keech—a museum curator who shops professionally at flea markets—profiles her top twenty choices, the flea markets that can be counted on to surprise and delight at every turn. Tackling these mammoth events, however, is not for the faint of heart. For starters, the size and scope of each market can be overwhelming—no, are overwhelming. They cover acres and acres and miles and miles. (To give you an idea of their scope, there is one that stretches from Maryland to Missouri and another from Michigan to Alabama.) The Best Flea, Antique, Vintage, and New-Style Markets in America is an essential guide for shoppers who want to get the most out of each venue. All the practical details are covered: how far ahead of time to make reservations, how to avoid wasting precious time in traffic jams, how to navigate the miles of aisles, how to determine the best paths through the markets, how much territory can be covered in a day, how to find out where the must-see dealers set up their tables, what to take to be comfortable, and more. Other essential information includes smart negotiating, shipping options, and—because the thrill of the chase can be utterly exhausting—great local places to eat and where to find a soft bed at the end of the day. One of the many charms of the book is its focus on regional style. Each of the markets profiled has an unmistakable sense of place, evident in the merchandise that fills the booths. Canton, Texas started 150 years ago as a trading market for cattle and livestock; this is where you’ll find vintage cowboy boots, railroad and ranch memorabilia, and primitives. At the Rose Bowl Flea Market, the proximity to Hollywood casts a sparkle over everything; don’t be surprised to find yourself browsing elbow to elbow with movie stars at tables filled with memorabilia from the silver screen and glamorous costume jewelry. At Shipshewana, in the heartland of the Indiana Amish, you’ll find more than the usual number of pie safes, kitchen implements, and quilts. Keech highlights these differences with bits of cultural and decorative history and lots and lots of photographs that will make even armchair travelers feel like part of the action.
Download or read book Rectangle Time written by Pamela Paul and published by Penguin. This book was released on 2021-02-16 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for story time, New York Times Book Review editor Pamela Paul's funny and charming story about books, pets, and reading together will enchant readers of all ages. This spunky, self-assured cat has always loved Rectangle Time--when the boy and the man he lives with curl up with their rectangle and read aloud from it. The cat knows how helpful he is during Rectangle Time, of course--his presence is vital to the very ritual! But when the rectangle starts to get smaller, the stories start to get quieter, and worst of all, the boy no longer needs the cat's "help," the cat must find a way to reclaim his part in Rectangle Time, even if slightly different from before. In this fun, funny, and ultimately sweet story about growing up, embracing change, and the ways we all can misread social cues, we see the power of stories to bring everyone together--there's always room for everyone at story time. Praise for Rectangle Time: "The story subtly celebrates the pleasures of being read to and of growing toward reading independence. . . . A good option to hand educators needing to teach inference and for lovers of silly cats." --SLJ "A sweet story about falling in love with reading." --Kirkus "Comforting . . . clever." --Publishers Weekly "This readaloud is sure to become a read-along as the listener's own literacy and vocabulary skills increase." --BCCB "Truly delightful . . . kids will giggle over the familiar feline antics." --Booklist
Book Synopsis Authority in Byzantium by : Pamela Armstrong
Download or read book Authority in Byzantium written by Pamela Armstrong and published by Routledge. This book was released on 2016-12-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authority is an important concept in Byzantine culture whose myriad modes of implementation helped maintain the existence of the Byzantine state across so many centuries, binding together people from different ethnic groups, in different spheres of life and activities. Even though its significance to understanding the Byzantine world is so central, it is nonetheless imperfectly understood. The present volume brings together an international cast of scholars to explore this concept. The contributions are divided into nine sections focusing on different aspects of authority: the imperial authority of the state, how it was transmitted from the top down, from Constantinople to provincial towns, how it dealt with marginal legal issues or good medical practice; authority in the market place, whether directly concerning over-the-counter issues such as coinage, weights and measures, or the wider concerns of the activities of foreign traders; authority in the church, such as the extent to which ecclesiastical authority was inherent, or how constructs of religious authority ordered family life; the authority of knowledge revealed through imperial patronage or divine wisdom; the authority of text, though its conformity with ancient traditions, through the Holy scriptures and through the authenticity of history; exhibiting authority through images of the emperor or the Divine. The final section draws on personal experience of three great ’authorities’ within Byzantine Studies: Ostrogorsky, Beck and Browning.
Book Synopsis Her Infinite Variety by : Pamela Rafael Berkman
Download or read book Her Infinite Variety written by Pamela Rafael Berkman and published by Simon and Schuster. This book was released on 2001-06-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: With elegance, sympathy, and nuance, Her Infinite Variety celebrates the women in William Shakespeare's world. These lyrical stories move from Elizabethan London, where Shakespeare is drawn to the plight of the young wife of a wealthy friend, to a wintry Denmark, where Ophelia struggles to understand her love for Hamlet, and to Shakespeare's Stratford home, where his daughter Judith deliberately enters into a shameful marriage. At the center of this remarkable book is Shakespeare's enduring love for Anne Hathaway, his beautiful, passionate, illiterate wife. Together, the masterfully interwoven stories of Her Infinite Variety bring to life a Shakespeare who was formed by the women he loved -- and who loved him.