Overdeliver

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Overdeliver

Author : Brian Kurtz
Publisher : Hay House, Inc
ISBN 13 : 1401956769
Total Pages : 314 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Overdeliver by : Brian Kurtz

Download or read book Overdeliver written by Brian Kurtz and published by Hay House, Inc. This book was released on 2019-04-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Overpromise and Overdeliver

Author : Rick Barrera
Publisher : Penguin
ISBN 13 : 9781591840619
Total Pages : 242 pages
Book Rating : 4.8/5 (46 download)

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Book Synopsis Overpromise and Overdeliver by : Rick Barrera

Download or read book Overpromise and Overdeliver written by Rick Barrera and published by Penguin. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.

Overpromise and Overdeliver (Revised Edition)

Author : Rick Barrera
Publisher : Penguin
ISBN 13 : 1101046430
Total Pages : 242 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Overpromise and Overdeliver (Revised Edition) by : Rick Barrera

Download or read book Overpromise and Overdeliver (Revised Edition) written by Rick Barrera and published by Penguin. This book was released on 2009-04-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

The Generous Husband

Author : Paul Byerly
Publisher : Karis Publishing
ISBN 13 : 9780971804050
Total Pages : 220 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis The Generous Husband by : Paul Byerly

Download or read book The Generous Husband written by Paul Byerly and published by Karis Publishing. This book was released on 2004-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.

Customers for Life

Author : Carl Sewell
Publisher : Crown Currency
ISBN 13 : 0307567311
Total Pages : 241 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Customers for Life by : Carl Sewell

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

The Clockwork Muse

Author : Eviatar Zerubavel
Publisher : Harvard University Press
ISBN 13 : 0674135865
Total Pages : 124 pages
Book Rating : 4.6/5 (741 download)

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Book Synopsis The Clockwork Muse by : Eviatar Zerubavel

Download or read book The Clockwork Muse written by Eviatar Zerubavel and published by Harvard University Press. This book was released on 1999-03-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who has blanched at the uphill prospect of finishing a thesis, dissertation, or book, this piece holds out something more practical than hope: a plan.

Time in Maps

Author : Kären Wigen
Publisher : University of Chicago Press
ISBN 13 : 022671862X
Total Pages : 248 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Time in Maps by : Kären Wigen

Download or read book Time in Maps written by Kären Wigen and published by University of Chicago Press. This book was released on 2020-11-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maps organize us in space, but they also organize us in time. Looking around the world for the last five hundred years, Time in Maps shows that today’s digital maps are only the latest effort to insert a sense of time into the spatial medium of maps. Historians Kären Wigen and Caroline Winterer have assembled leading scholars to consider how maps from all over the world have depicted time in ingenious and provocative ways. Focusing on maps created in Spanish America, Europe, the United States, and Asia, these essays take us from the Aztecs documenting the founding of Tenochtitlan, to early modern Japanese reconstructing nostalgic landscapes before Western encroachments, to nineteenth-century Americans grappling with the new concept of deep time. The book also features a defense of traditional paper maps by digital mapmaker William Rankin. With more than one hundred color maps and illustrations, Time in Maps will draw the attention of anyone interested in cartographic history.

I Love Capitalism!

Author : Ken Langone
Publisher : Penguin
ISBN 13 : 0735216258
Total Pages : 337 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis I Love Capitalism! by : Ken Langone

Download or read book I Love Capitalism! written by Ken Langone and published by Penguin. This book was released on 2018-05-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller Iconoclastic entrepreneur and New York legend Ken Langone tells the compelling story of how a poor boy from Long Island became one of America's most successful businessmen. Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream -- of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic. In a series of fascinating stories, Langone shows how he struggled to get an education, break into Wall Street, and scramble for an MBA at night while competing with privileged competitors by day. He shares how he learned how to evaluate what a business is worth and apply his street smarts to 8-figure and 9-figure deals . And he's not shy about discussing, for the first time, his epic legal and PR battle with former NY Governor Eliot Spitzer. His ultimate theme is that free enterprise is the key to giving everyone a leg up. As he writes: This book is my love song to capitalism. Capitalism works! And I'm living proof -- it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I've got to argue profoundly and passionately: I'm the American Dream.

Measuring and Managing Information Risk

Author : Jack Freund
Publisher : Butterworth-Heinemann
ISBN 13 : 0127999329
Total Pages : 411 pages
Book Rating : 4.1/5 (279 download)

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Book Synopsis Measuring and Managing Information Risk by : Jack Freund

Download or read book Measuring and Managing Information Risk written by Jack Freund and published by Butterworth-Heinemann. This book was released on 2014-08-23 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and Managing Information Risk provides a proven and credible framework for understanding, measuring, and analyzing information risk of any size or complexity. Intended for organizations that need to either build a risk management program from the ground up or strengthen an existing one, this book provides a unique and fresh perspective on how to do a basic quantitative risk analysis. Covering such key areas as risk theory, risk calculation, scenario modeling, and communicating risk within the organization, Measuring and Managing Information Risk helps managers make better business decisions by understanding their organizational risk. - Uses factor analysis of information risk (FAIR) as a methodology for measuring and managing risk in any organization. - Carefully balances theory with practical applicability and relevant stories of successful implementation. - Includes examples from a wide variety of businesses and situations presented in an accessible writing style.

Debugging Teams

Author : Brian W. Fitzpatrick
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491932511
Total Pages : 190 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Debugging Teams by : Brian W. Fitzpatrick

Download or read book Debugging Teams written by Brian W. Fitzpatrick and published by "O'Reilly Media, Inc.". This book was released on 2015-10-13 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent decades learning the technical side of their jobs, most haven’t really focused on the human component. Learning to collaborate is just as important to success. If you invest in the "soft skills" of your job, you can have a much greater impact for the same amount of effort. The authors share their insights on how to lead a team effectively, navigate an organization, and build a healthy relationship with the users of your software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers.

Who Is Michael Ovitz?

Author : Michael Ovitz
Publisher : Penguin
ISBN 13 : 1101601485
Total Pages : 402 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Who Is Michael Ovitz? by : Michael Ovitz

Download or read book Who Is Michael Ovitz? written by Michael Ovitz and published by Penguin. This book was released on 2018-09-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're going to read one book about Hollywood, this is the one. As the co-founder of Creative Artists Agency, Michael Ovitz earned a reputation for ruthless negotiation, brilliant strategy, and fierce loyalty to his clients. He reinvented the role of the agent and helped shape the careers of hundreds of A-list entertainers, directors, and writers, including Steven Spielberg, Martin Scorsese, Meryl Streep, Sean Connery, Bill Murray, Robin Williams, and David Letterman. But this personal history is much more than a fascinating account of celebrity friendships and bare-knuckled dealmaking. It's also an underdog's story: How did a middle-class kid from Encino work his way into the William Morris mailroom, and eventually become the most powerful person in Hollywood? How did an agent (even a superagent) also become a power in producing, advertising, mergers & acquisitions, and modern art? And what were the personal consequences of all those deals? After decades of near-silence in the face of controversy, Ovitz is finally telling his whole story, with remarkable candor and insight.

The Little Red Book of Wisdom

Author : Mark DeMoss
Publisher : Thomas Nelson Inc
ISBN 13 : 1595553541
Total Pages : 210 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Little Red Book of Wisdom by : Mark DeMoss

Download or read book The Little Red Book of Wisdom written by Mark DeMoss and published by Thomas Nelson Inc. This book was released on 2011-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: DeMoss gathers insights for living wisely from history, Scripture, and a lifetime of listening. The result is a handy, accessible book that gives readers a new way to enjoy lasting success in the work world and beyond.

Skip the Line

Author : James Altucher
Publisher : HarperCollins
ISBN 13 : 0062998935
Total Pages : 288 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Skip the Line by : James Altucher

Download or read book Skip the Line written by James Altucher and published by HarperCollins. This book was released on 2021-02-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people’s interests and passions evolve. The key to riding this wave, entrepreneur James Altucher advises, is to constantly be curious about what’s next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most important, to pursue the things that interest you. In Skip the Line, he reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true, despite—and perhaps due to—his many failures along the way. Altucher combines his personal story with concrete—and unorthodox—insights that work. But Skip the Line isn’t about hacks and shortcuts—it’s about transforming the way you think, work, and live, letting your interests guide your learning, time, and resources. It’s about allowing yourself to do what comes naturally; the more you do what you love, the better you do it. While showing you how to approach change and crisis, Altucher gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership—all of which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.

Built to Serve

Author : Evan Carmichael
Publisher : Savio Republic
ISBN 13 : 1642934925
Total Pages : 259 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Built to Serve by : Evan Carmichael

Download or read book Built to Serve written by Evan Carmichael and published by Savio Republic. This book was released on 2020-03-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people wake up and drive to a job that they hate. Think about your five closest friends. Are they happy? Do they live their lives with purpose? Do you? We put on a fake front for what we want people to see and think about us, but the reality is most people aren’t happy. We’re lost. We settle. We aren’t happy with where we are. You can’t be happy if you don’t know your purpose. It’s not possible. You want more but you don’t even know where to start. You know there is more out there. You see others having success and you want it, too; there is nothing wrong with that. You just need help finding your purpose so you can find the success you see all around you. You can be productive, crush your goals, pretend that all the things that you’ve acquired actually mean something…but at the end of the day, if you don’t know your purpose, you’ll always feel like there’s something missing. You’ll know that you’re capable of more and that you’re not living the life you should be. You might be fooling the world, but you’re not fooling the person looking back at you in the mirror. You need to find your actual power source. Your purpose is your source of power. Once you find your purpose it’ll fuel you for life. You’ll do things that you never thought you were capable of. Achieving your purpose will force you to morph into a stronger version of yourself. You’ll have to push through fears, insecurities, and doubts that held you back. But somehow it’ll all feel possible and necessary because you’re purpose-driven now…and that’s the only thing you’ll ever need.

Boundary Boss

Author : Terri Cole, MSW, LCSW
Publisher : Sounds True
ISBN 13 : 1683647696
Total Pages : 204 pages
Book Rating : 4.6/5 (836 download)

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Book Synopsis Boundary Boss by : Terri Cole, MSW, LCSW

Download or read book Boundary Boss written by Terri Cole, MSW, LCSW and published by Sounds True. This book was released on 2021-04-20 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break Free From Over-Functioning, Over-Delivering, People-Pleasing, and Ignoring Your Own Needs So You Can Finally Live the Life You Deserve! Most of us were never taught how to effectively express our preferences, desires or deal-breakers. Instead, we hide our feelings behind passive-aggressive behavior, deny our own truths, or push our emotions down until we get depressed or so frustrated that we explode, potentially destroying hard-won trust and relationships. The most successful and satisfied people on the planet have one thing in common: the ability to create and communicate clear, healthy boundaries. This ability is, hands down, the biggest game changer when it comes to creating a healthy, happy, self-determined life. In Boundary Boss, psychotherapist Terri Cole reveals a specific set of skills that can help you stop abandoning yourself for the sake of others (without guilt or drama) and get empowered to consciously take control of every aspect of your emotional, spiritual, physical, personal, and professional life. Since becoming a Boundary Boss is a process, Cole also offers actionable strategies, scripts, and techniques that can be used in the moment, whenever you need them. You will learn: • How to recognize when your boundaries have been violated and what to do next • How your unique “Boundary Blueprint” is unconsciously driving your boundary behaviors, and strategies to redesign it • Powerful boundary scripts so in the moment you will know what to say • How to manage “Boundary Destroyers”—including emotional manipulators, narcissists, and other toxic personalities • Where you fall on the spectrum of codependency and how to create healthy, balanced relationships This book is for women who are exhausted from over-giving, overdoing, and even over-feeling. If you’re getting it all done but at the expense of yourself, give yourself the gift of Boundary Boss.

Hungry Planet

Author : Faith d' Aluisio
Publisher : Material World
ISBN 13 : 9781580088695
Total Pages : 292 pages
Book Rating : 4.0/5 (886 download)

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Book Synopsis Hungry Planet by : Faith d' Aluisio

Download or read book Hungry Planet written by Faith d' Aluisio and published by Material World. This book was released on 2007-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of what families around the world eat by featuring portraits of thirty families from twenty-four countries with a week's supply of food.

Ma Cuisine

Author : Auguste Escoffier
Publisher : Hamlyn (UK)
ISBN 13 : 9780600601043
Total Pages : 884 pages
Book Rating : 4.6/5 (1 download)

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Book Synopsis Ma Cuisine by : Auguste Escoffier

Download or read book Ma Cuisine written by Auguste Escoffier and published by Hamlyn (UK). This book was released on 2000 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: "August Escoffier's reflection on a lifetime in kitchens, is available in paperback...If...serious about French food, cooking technique, garnishes or simply reading about the topic, this reference from a founder of London's Savoy Hotel, who has been called the greatest cook ever, could be a treasured gift. Translated into English, it includes U.S. measures and notes so if [you] decide to actually make Chaudfroid of Chicken or Acacia Blossom Fritters, there is nothing to stop [you]."--"Atlanta Journal."