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Overcome Digital Challenges In Automotive Industry
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Book Synopsis Overcome Digital Challenges In Automotive Industry by : Harry Blowers
Download or read book Overcome Digital Challenges In Automotive Industry written by Harry Blowers and published by . This book was released on 2021-08-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The automotive industry has contributed significantly to shaping up the global economy. The faster the growth, the greater the necessity of target marketing for industry-specific manufacturers. Besides, digital and mobile channels drastically influence buyers' decision-making nowadays. With escalated demand and stiff competition around, auto vendors are compelled to market through digital platforms. But how? This book will improve your automotive digital marketing strategy so you can start putting some measurable actions behind the words in your TV commercials. Inside, you'll read about: - Learn how to drive your strategic operations and establish checkpoints - Know and understand your competition and how they affect your strategy - Decide on your approach how, when and what you will tackle with the right marketing vehicles - Discover proven techniques and tips that will accelerate your overall digital goals
Book Synopsis The Digital Transformation of the Automotive Industry by : Uwe Winkelhake
Download or read book The Digital Transformation of the Automotive Industry written by Uwe Winkelhake and published by Springer. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.
Book Synopsis Digital Marketing in the Automotive Electronics Industry by : Uli Schneider
Download or read book Digital Marketing in the Automotive Electronics Industry written by Uli Schneider and published by Springer Nature. This book was released on 2023-06-08 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Book Synopsis Digital Transformation for Improved Industry and Supply Chain Performance by : Khan, Muhammad Rahies
Download or read book Digital Transformation for Improved Industry and Supply Chain Performance written by Khan, Muhammad Rahies and published by IGI Global. This book was released on 2024-05-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of Industry 4.0, integrating digital technologies into supply chain management (SCM) presents opportunities and challenges. While Industry 4.0 promises increased efficiency, productivity, and competitiveness, its impact on sustainability within SCM remains a pressing concern. Existing literature often needs to look more into the holistic integration of Industry 4.0 technologies with sustainable practices in SCM, leaving a critical gap in understanding and implementation. This gap not only inhibits the realization of sustainable performance but also hinders firms from aligning with global sustainability agendas such as the United Nations Sustainable Development Goals (UNSDG) 2030. Digital Transformation for Improved Industry and Supply Chain Performance offers a comprehensive solution by examining the integration of Industry 4.0 technology and SCM sustainability. It addresses the urgent need for firms to undergo digital transformation to achieve sustainable performance. It provides insights into how Industry 4.0 technologies can be strategically leveraged to promote sustainability in SCM operations. Through in-depth analysis of critical topics such as cybersecurity, resilience, circular economy practices, and ethical considerations, this book equips readers with the knowledge and tools necessary to navigate the complexities of Industry 4.0-enabled SCM sustainability.
Book Synopsis AI Impacts in Digital Consumer Behavior by : Musiolik, Thomas Heinrich
Download or read book AI Impacts in Digital Consumer Behavior written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-03-04 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
Book Synopsis New Frontiers of the Automobile Industry by : Alex Covarrubias V.
Download or read book New Frontiers of the Automobile Industry written by Alex Covarrubias V. and published by Springer Nature. This book was released on 2019-11-28 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.
Book Synopsis Digitalization Cases Vol. 2 by : Nils Urbach
Download or read book Digitalization Cases Vol. 2 written by Nils Urbach and published by Springer Nature. This book was released on 2021-10-30 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible. With all economic and societal sectors being challenged by emerging technologies, the digital economy is highly volatile, uncertain, complex, and ambiguous. It confronts established organizations with substantial challenges and opportunities. Against this backdrop, this book reports on best practices and lessons learned from organizations that succeeded in tackling the challenges and seizing the opportunities of the digital economy. It illustrates how twenty organizations leveraged their capabilities to create disruptive innovation, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, covering the many facets that digitalization may have. As all case descriptions follow a unified template, they are easily accessible for readers and provide insightful examples for practitioners as well as interesting cases for researchers, teachers, and students. Almost every organization is trying to figure out how best to respond to the opportunities and threats posed by digitalization. This book provides valuable lessons from those organizations that have already begun their digital transformation journey. Michael D. Myers, Professor of Information Systems, University of Auckland Digitalization Cases provides firsthand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. This book gives real pointers on the how and where to start. Anna Kopp, Head of IT Germany, Microsoft The cases compiled in the second volume of Digitalization Cases show how disruption can actively be managed. Further, long-term insights from extended success stories of the first edition highlight that courage to change pays off well. This book represents a motivation for organizations to drive their digital transformation journeys actively. Markus Richter, State Secretary at the Federal Ministry of the Interior, Building and Community and Federal Government Commissioner for Information Technology, Germany
Book Synopsis Meeting the Technology Management Challenges in the Automotive Industry by : Ashok Boghani
Download or read book Meeting the Technology Management Challenges in the Automotive Industry written by Ashok Boghani and published by SAE International. This book was released on 2000-02-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's automotive industry, developing new products and systems is more important than ever before. Central to the creation of innovative products is technology development. However, managing technology development has often proven to be a difficult task for many American firms. This book provides instruction on how to make technology management more effective and efficient. It discusses several ways to leverage technology development to get more value with fewer resources. Alignment, globalization, centralization/decentralization, sourcing, co-development, technology intelligence, and intellectual property are all extensively covered. Advice is provided on how to ease implementation of these solutions, and several examples of the successes enjoyed by best-practice companies are detailed. Chapters cover: Global Trends in Automotive Systems Management of Technology Challenges in Automotive Technology Management Meeting Technology Management Challenges Best Practice Case Studies
Book Synopsis Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies by : Wynn, Martin George
Download or read book Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies written by Wynn, Martin George and published by IGI Global. This book was released on 2021-10-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.
Book Synopsis Industrial Digital Transformation by : Shyam Varan Nath
Download or read book Industrial Digital Transformation written by Shyam Varan Nath and published by Packt Publishing Ltd. This book was released on 2020-11-27 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delve into industrial digital transformation and learn how to implement modern business strategies powered by digital technologies as well as organization and cultural optimization Key FeaturesIdentify potential industry disruptors from various business domains and emerging technologiesLeverage existing resources to identify new avenues for generating digital revenueBoost digital transformation with cloud computing, big data, artificial intelligence (AI), and the Internet of Things (IoT)Book Description Digital transformation requires the ability to identify opportunities across industries and apply the right technologies and tools to achieve results. This book is divided into two parts with the first covering what digital transformation is and why it is important. The second part focuses on how digital transformation works. After an introduction to digital transformation, you will explore the transformation journey in logical steps and understand how to build business cases and create productivity benefit statements. Next, you'll delve into advanced topics relating to overcoming various challenges. Later, the book will take you through case studies in both private and public sector organizations. You'll explore private sector organizations such as industrial and hi-tech manufacturing in detail and get to grips with public sector organizations by learning how transformation can be achieved on a global scale and how the resident experience can be improved. In addition to this, you will understand the role of artificial intelligence, machine learning and deep learning in digital transformation. Finally, you'll discover how to create a playbook that can ensure success in digital transformation. By the end of this book, you'll be well-versed with industrial digital transformation and be able to apply your skills in the real world. What you will learnGet up to speed with digital transformation and its important aspectsExplore the skills that are needed to execute the transformationFocus on the concepts of Digital Thread and Digital TwinUnderstand how to leverage the ecosystem for successful transformationGet to grips with various case studies spanning industries in both private and public sectorsDiscover how to execute transformation at a global scaleFind out how AI delivers value in the transformation journeyWho this book is for This book is for IT leaders, digital strategy leaders, line-of-business leaders, solution architects, and IT business partners looking for digital transformation opportunities within their organizations. Professionals from service and management consulting firms will also find this book useful. Basic knowledge of enterprise IT and some intermediate knowledge of identifying digital revenue streams or internal transformation opportunities are required to get started with this book.
Book Synopsis Digital Transformation of Business by : Everlin Piccinini
Download or read book Digital Transformation of Business written by Everlin Piccinini and published by Cuvillier Verlag. This book was released on 2016-08-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: History of corporations is replete with stories of fundamental organizational change in the face of breakthroughs in technology and significant economic changes. Yet pervasive digitalization, i.e., a socio-technical process whereby digital technology capabilities are embedded into everyday artifacts and life, altering everyday experiences and interactions, brings about substantial changes in environmental conditions not seen before. The fast-paced, unbounded, ongoing, and potentially disruptive nature of change in today’s digitized world is fueled by the generativity of digital innovation, forcing incumbents across industries to transform and adapt. This cumulative dissertation presents five studies that provide a comprehensive understanding on the emerging phenomenon of digital transformation of business. With the help of primary data collected from more than 40 industry experts as well as secondary data, it aimed at explaining through a configurational perspective how, in certain contextual conditions, a combination of particular mechanisms, may lead automotive manufacturing organizations to embark on a sustainable digital transformation of their business. Overall, the findings derive a holistic view of the investigated phenomenon, indicating that it stems from socio-technical developments in the macro, meso, and micro levels of business, fostering incumbents to build new mechanisms that activate digital transformation capabilities to rapidly respond to such socio-technical developments, fundamentally altering their traditional business logics. Nevertheless, research on the phenomenon of digital transformation is in its infancy in both information systems and organizational science research, therefore more in-depth empirical accounts are still needed.
Download or read book The Digital Twin written by Noel Crespi and published by Springer Nature. This book was released on 2023-06-02 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Twin book is about harnessing the power of technology, business practices, and the digital infrastructure to make revolutionary improvements for the benefit of society. Ninety experts from around the world contributed to summarize four decades of digital advances and successes, and to define the Digital Twin’s potential for the decades ahead. The book describes how Digital Twins will play a key role in specific applications and across important sectors of the global economy, making it a must-read for executives, policymakers, technical leaders, researchers, and students alike. The book consists of thirty-eight chapters that cover Digital Twin concepts, supporting technologies, practices, and specific implementation strategies for various production and service sectors. Digital Twins are about creating faster, less expensive, and error-free manufacturing, products, processes, and services. This includes engineering of systems for energy, communications, construction, transportation, and food processing. It also covers solutions for making human existence better and more enjoyable through the life sciences, smart cities, and artistic creations. The Digital Twin’s functionality addresses the entire lifecycle of products and services. Importantly, the book describes the journey required for businesses and public organizations to embrace Digital Twins as part of their tool kit. The Digital Twin is the ideal starting point for teaching and research in all application domains.
Book Synopsis Supply Network Dynamics and Control by : Alexandre Dolgui
Download or read book Supply Network Dynamics and Control written by Alexandre Dolgui and published by Springer Nature. This book was released on 2022-10-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of recent developments in network dynamics and control with applications to supply chains, manufacturing and logistics systems. It systemizes these developments in the form of new taxonomies and methodological principles to shape the research domain of supply network dynamics control. Uniquely, the book links the fundamentals of control and system theories and artificial intelligence with supply chain and operations management. It addresses the needs of researchers and practitioners alike, revealing the challenges and opportunities of supply chain and operations management by means of dynamic system analysis.
Book Synopsis Marketing Innovations in the Automotive Industry by : Elena Candelo
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Book Synopsis Digital Marketplaces Unleashed by : Claudia Linnhoff-Popien
Download or read book Digital Marketplaces Unleashed written by Claudia Linnhoff-Popien and published by Springer. This book was released on 2017-09-14 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.
Book Synopsis Advances in Digital Manufacturing Systems by : R. K. Amit
Download or read book Advances in Digital Manufacturing Systems written by R. K. Amit and published by Springer Nature. This book was released on 2023-01-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contemporary discussions on technology, business models, and the adoption of digital manufacturing systems. The book's initial chapters cover technological details underpinning the digital manufacturing systems, for example, cyber-physical systems and digital twins. Next, the book discusses how organizations modify their business models using concepts such as servitization and platforms to leverage digital manufacturing. The latter chapters focus on how a country's unique economic and infrastructural context influences digital manufacturing adoption in terms of technology and business models and frameworks to evaluate readiness for digital manufacturing. With perspectives from different continents, the book appeals to academic researchers and industry alike.
Book Synopsis The Digital Twin Paradigm for Smarter Systems and Environments: the Industry Use Cases by : Preetha Evangeline
Download or read book The Digital Twin Paradigm for Smarter Systems and Environments: the Industry Use Cases written by Preetha Evangeline and published by Academic Press. This book was released on 2020-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Twin Paradigm for Smarter Systems and Environments: The Industry Use Cases, Volume 117, the latest volume in the Advances in Computers series, presents detailed coverage of new advancements in computer hardware, software, theory, design and applications. Chapters vividly illustrate how the emerging discipline of digital twin is strategically contributing to various digital transformation initiatives. Specific chapters cover Demystifying the Digital Twin Paradigm, Digital Twin Technology for "Smarter Manufacturing", The Fog Computing/ Edge Computing to leverage Digital Twin, The industry use cases for the Digital Twin idea, Enabling Digital Twin at the Edge, The Industrial Internet of Things (IIOT), and much more. Provides in-depth descriptions of digital transformation technologies and tools Covers various research accomplishments in this flourishing field of relevance Includes many detailed industry use cases with all the right information
