Outcomes Over Output

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Publisher : Independently Published
ISBN 13 : 9781091173262
Total Pages : 76 pages
Book Rating : 4.1/5 (732 download)

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Book Synopsis Outcomes Over Output by : Joshua Seiden

Download or read book Outcomes Over Output written by Joshua Seiden and published by Independently Published. This book was released on 2019-04-08 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A project has to have a goal, otherwise, how do you know you're done? In the old days of engineering, setting project goals wasn't that hard. But when you're making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features-but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team"--Publisher's website.

Outcomes Over Output

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)

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Book Synopsis Outcomes Over Output by : Josh Seiden

Download or read book Outcomes Over Output written by Josh Seiden and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A project has to have a goal, otherwise, how do you know you're done? In the old days of engineering, setting project goals wasn't that hard. But when you're making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features-but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team"--Publisher's website.

Outcomes Over Output

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Publisher :
ISBN 13 : 9781393721772
Total Pages : 76 pages
Book Rating : 4.7/5 (217 download)

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Book Synopsis Outcomes Over Output by : Josh Seiden

Download or read book Outcomes Over Output written by Josh Seiden and published by . This book was released on 2019 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A project has to have a goal, otherwise, how do you know you're done? In the old days of engineering, setting project goals wasn't that hard. But when you're making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features-but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team"--Publisher's website.

Sense and Respond

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Publisher : Harvard Business Review Press
ISBN 13 : 1633691896
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Sense and Respond by : Jeff Gothelf

Download or read book Sense and Respond written by Jeff Gothelf and published by Harvard Business Review Press. This book was released on 2017-02-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

Radical Outcomes

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Publisher : John Wiley & Sons
ISBN 13 : 1119524253
Total Pages : 208 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Radical Outcomes by : Juliana Stancampiano

Download or read book Radical Outcomes written by Juliana Stancampiano and published by John Wiley & Sons. This book was released on 2019-01-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create simple, engaging, and effective outputs that actually get results Billions of corporate dollars are spent every year on initiatives to help people succeed in their job, but much of it goes to waste. Across industries, people are scrambling to find what they need to grow and improve at work, and executives are left wondering why these initiatives aren’t effective. Author Juliana Stancampiano has plumbed the depths of this massive disconnect with her team. With this book, she bridges the gap. Radical Outcomes is a blueprint for a new way of working. Instead of taking old methods and retrofitting them for new technology, Stancampiano unveils a collaborative, fast, and effective way of working that avoids randomness and organizational drag. The book offers a new way of working—the future of the way people and teams will work together. Find out how to get tangible results through a structured process Cut through noise and information overload to give people what they really need Design the right output for the right outcome Improve and succeed no matter where you are in the organization Find out how to create radical outcomes through high performing teams—and get started today.

Measure What Matters

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Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Continuous Discovery Habits

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Publisher : Product Talk LLC
ISBN 13 : 1736633317
Total Pages : 201 pages
Book Rating : 4.7/5 (366 download)

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Book Synopsis Continuous Discovery Habits by : Teresa Torres

Download or read book Continuous Discovery Habits written by Teresa Torres and published by Product Talk LLC. This book was released on 2021-05-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

Lean UX

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491953578
Total Pages : 205 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Lean UX by : Jeff Gothelf

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2016-09-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Escaping the Build Trap

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Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Outcome Harvesting

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Author :
Publisher : IAP
ISBN 13 : 1641133945
Total Pages : 247 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Outcome Harvesting by : Ricardo Wilson-Grau

Download or read book Outcome Harvesting written by Ricardo Wilson-Grau and published by IAP. This book was released on 2018-11-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a grant maker, manager or evaluator who must assess your work to improve as well as be accountable for the use of resources and results? Does the project, program or organization you fund, manage or evaluate contend with substantial uncertainty about what to do and what will be the results? Do you thus experience constant change and unexpected and unforeseeable actors and factors in your intervention? Do you need to know what you are achieving and how in real time? And therefore, do you seek an alternative to conventional monitoring and evaluation of social change results? If yes, then you are the audience for this book. Beginning in 2002, working closely with co-evaluators and commissioners of evaluations, the author developed Outcome Harvesting to enable evaluators, grant makers, and managers to identify, formulate, verify, and make sense of changes that interventions have influenced in a broad range of cutting–edge innovation and development projects and programs around the world. Over these years, he led Outcome Harvesting evaluative exercises involving almost 500 non-governmental organizations, networks, government agencies, funding agencies, community-based organizations, research institutes and university programs. In over fifty evaluations, with forty co-evaluators he has harvested thousands of outcomes on six continents. Outcome Harvesting has proven useful in evaluations of a great diversity of initiatives: human rights advocacy, political, economic and environmental advocacy, arts and culture, health systems, information and communication technology, conflict and peace, water and sanitation, taxonomy for development, violence against women, rural development, organic agriculture, participatory democracy, waste management, public sector reform, good governance, eLearning, social accountability, and business competition, amongst others. In this book, the author explains the steps of Outcome Harvesting and how to customize them according to the nine underlying principles. He shares his experience and gives practical advice on how to work with Outcome Harvesting and remain true to its essential features.

Build What Matters

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Publisher : Lioncrest Publishing
ISBN 13 : 9781544516189
Total Pages : 296 pages
Book Rating : 4.5/5 (161 download)

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Book Synopsis Build What Matters by : Ben Foster

Download or read book Build What Matters written by Ben Foster and published by Lioncrest Publishing. This book was released on 2020-08-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

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Author :
Publisher : Pichler Consulting
ISBN 13 : 1916303021
Total Pages : 216 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together by : Roman Pichler

Download or read book How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together written by Roman Pichler and published by Pichler Consulting. This book was released on 2020-03-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

Atomic Habits

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Publisher : Penguin
ISBN 13 : 0735211299
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 15 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Who Do You Want Your Customers to Become?

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422187853
Total Pages : 77 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Who Do You Want Your Customers to Become? by : Michael Schrage

Download or read book Who Do You Want Your Customers to Become? written by Michael Schrage and published by Harvard Business Press. This book was released on 2012-07-17 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers—thinking of their future state, being the conduit to their evolution—will you transform your business. Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies—Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others—to illustrate just what is possible when you apply “The Ask.” Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’—and turn your innovation efforts on their head. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

High Performance in Hospital Management

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Author :
Publisher : Springer
ISBN 13 : 3662496607
Total Pages : 219 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis High Performance in Hospital Management by : Edda Weimann

Download or read book High Performance in Hospital Management written by Edda Weimann and published by Springer. This book was released on 2017-05-10 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad overview of what is needed to run hospitals and other health care facilities effectively and efficiently. All of the skills and tools required to achieve this aim are elucidated in the book, including business engineering and change management, strategic planning and the Balanced Scorecard, project management, integrative innovation management, social and ethical aspects of human resource management, communication and conflict management, staff development and leadership. The guidance offered is exceptional and applicable in both developed and developing countries. Furthermore, the relevant theoretical background is outlined and instructive case reports are included. Each chapter finishes with a summary and five reflective questions. Excellence can only be achieved when health care professionals show in addition to their medical skills a high level of managerial competence. High performance in Hospital Management assists managers of health care providers as well as doctors and nurses to engage in the successful management of a health care facility.

The Circle of Innovation

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Author :
Publisher : Vintage
ISBN 13 : 0307764745
Total Pages : 546 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Circle of Innovation by : Tom Peters

Download or read book The Circle of Innovation written by Tom Peters and published by Vintage. This book was released on 2010-09-08 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation. The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents here a lifesaving handbook--both provocative and practical--designed to turn any organization into a perpetual innovation machine. In 400 seminars in 47 states and 22 countries in the last five years, Peters has reexamined, refined, and reinvented his views on innovation. Now he brings those seminars--and his passion--to the reader in a landmark book. It is meant, he writes, to both "terrify" and "enlighten." These are "times of matchless peril for those who fail to grasp the nettle...and times of matchless opportunity for those who do." To keep us alert, limber, and ready for action, he provokes and cajoles in chapter after chapter. Among his institutions and revelations: We Are All Michelangelos. He shows how to transform every "jobholder" into a full-fledged businessperson. All Value Comes from the Professional Services. How to convert sluggish staff units into Vital Centers of Intellectual Capital Accumulation. The System is the Solution. How to build great systems--which go far beyond nuts and bolts. Create Waves of Lust. Quality is not the automatic advantage it recently was. There is a pressing need to reverse the rising tide of product and service "commoditization." Tommy Hilfiger Knows. In a crowded marketplace, branding is far more important than ever before. It's a Woman's World. How to capitalize on the fact that women purchase/are purchasing agents for well over half of U.S. commercial and consumer goods. Little Things Are the Only Things. As the Blight of Sameness encroaches on market after market, design is often the best tool in services or manufacturing for sustainable differentiation. We're Here to Live Life Out Loud. Why transformational leaders of the future must have laser-like focus, tell the truth, and live on the lunatic fringe. The hallmarks of Tom Peters legend are an insatiable curiosity, an agile intellect, a pragmatic perspective, and an uncanny ability to gauge the global zeitgeist. These qualities are all brought to bear as Peters sets out to engage, enrage, and ultimately empower his readers, amid forces that are reshaping not only business but every aspect of human experience.

Time Is Money

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491928808
Total Pages : 110 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Time Is Money by : Tammy Everts

Download or read book Time Is Money written by Tammy Everts and published by "O'Reilly Media, Inc.". This book was released on 2016-06-01 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our human neurological need for quick, uncomplicated processes drives these metrics. Ideal for managers, this book’s case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics—and your domain—into a tailspin. You’ll explore: What happens neurologically when people encounter slow or interrupted processes How page speed affects metrics in retail and other industries, from media sites to SaaS providers Why internal applications are often slower than consumer apps, and how this hurts employee morale and productivity Common performance problems and the various technologies created to fight them How to pioneer new metrics, and create an organizational culture of performance