Ounces of Philosophy in a World of Ads

Download Ounces of Philosophy in a World of Ads PDF Online Free

Author :
Publisher : Max Milo
ISBN 13 : 2315012856
Total Pages : 113 pages
Book Rating : 4.3/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Ounces of Philosophy in a World of Ads by : Gilles Vervisch

Download or read book Ounces of Philosophy in a World of Ads written by Gilles Vervisch and published by Max Milo. This book was released on 2023-10-12 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: “That’s the game my dear Lucette!” (What is happiness?) “Beef, the taste of being together.” (What is religion?) “Because you’re worth it.” (Who am I?) The “creators” of ads seem to be teaching us to live through the great “concepts” of philosophy, such as happiness, freedom, nature, the self or religion. But how many ounces of philosophy are there in this world of ads? That’s the question this book asks, without forgetting to include a dose of humor in its ingredients. Born in Rouen in 1974, Gilles Vervisch is an associate professor of philosophy, a high school teacher and a radio host. He is the author of Comment ai-je pu croire au Père Noël? (2009), De la tête aux pieds (2010), and Tais-toi et double! (2011).

Paid Attention

Download Paid Attention PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

The Ad-free Brand

Download The Ad-free Brand PDF Online Free

Author :
Publisher : Que Publishing
ISBN 13 : 0789748029
Total Pages : 299 pages
Book Rating : 4.7/5 (897 download)

DOWNLOAD NOW!


Book Synopsis The Ad-free Brand by : Chris Grams

Download or read book The Ad-free Brand written by Chris Grams and published by Que Publishing. This book was released on 2012 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.

In Defense of Advertising

Download In Defense of Advertising PDF Online Free

Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis In Defense of Advertising by : Jerry Kirkpatrick

Download or read book In Defense of Advertising written by Jerry Kirkpatrick and published by Greenwood. This book was released on 1994 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appeals to the self-interest of consumers and promotes the profit-making gains of the capitalists.

The Medical World

Download The Medical World PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.A/5 ( download)

DOWNLOAD NOW!


Book Synopsis The Medical World by :

Download or read book The Medical World written by and published by . This book was released on 1894 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Making of a Confederate

Download The Making of a Confederate PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0198042892
Total Pages : 262 pages
Book Rating : 4.1/5 (98 download)

DOWNLOAD NOW!


Book Synopsis The Making of a Confederate by : William L. Barney

Download or read book The Making of a Confederate written by William L. Barney and published by Oxford University Press. This book was released on 2007-11-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the advances of the civil rights movement, many white southerners cling to the faded glory of a romanticized Confederate past. In The Making of a Confederate, William L. Barney focuses on the life of one man, Walter Lenoir of North Carolina, to examine the origins of southern white identity alongside its myriad ambiguities and complexities. Born into a wealthy slaveholding family, Lenoir abhorred the institution, opposed secession, and planned to leave his family to move to Minnesota, in the free North. But when the war erupted in 1860, Lenoir found another escape route--he joined the Confederate army, an experience that would radically transform his ideals. After the war, Lenoir, like many others, embraced the cult of the Lost Cause, refashioning his memory and beliefs in an attempt to make sense of the war, its causes, and its consequences. While some Southerners sank into depression, aligned with the victors, or fiercely opposed the new order, Lenoir withdrew to his acreage in the North Carolina mountains. There, he pursued his own vision of the South's future, one that called for greater self-sufficiency and a more efficient use of the land. For Lenoir and many fellow Confederates, the war never really ended. As he tells this compelling story, Barney offers new insights into the ways that (selective) memory informs history; through Lenoir's life, readers learn how individual choices can transform abstract historical processes into concrete actions.

Issues in Philosophy

Download Issues in Philosophy PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 0230376584
Total Pages : 361 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Issues in Philosophy by : C. Pinchin

Download or read book Issues in Philosophy written by C. Pinchin and published by Springer. This book was released on 2004-12-17 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This substantially revised and updated edition of Calvin Pinchin's balanced and lucid introductory guide to philosophy is organized around the key areas students will cover, including: Theory of Knowledge; Ethics; Social and Political Philosophy; Philosophy of Religion; Philosophy of Mind; and - new for this edition - Philosophy of Science.

The Advertising Age Encyclopedia of Advertising

Download The Advertising Age Encyclopedia of Advertising PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)

DOWNLOAD NOW!


Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Magical Worlds of the Wizard of Ads

Download Magical Worlds of the Wizard of Ads PDF Online Free

Author :
Publisher : Wizard of Ads
ISBN 13 : 9781885167538
Total Pages : 0 pages
Book Rating : 4.1/5 (675 download)

DOWNLOAD NOW!


Book Synopsis Magical Worlds of the Wizard of Ads by : Roy H. Williams

Download or read book Magical Worlds of the Wizard of Ads written by Roy H. Williams and published by Wizard of Ads. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

A World of Becoming

Download A World of Becoming PDF Online Free

Author :
Publisher : Duke University Press
ISBN 13 : 0822348799
Total Pages : 225 pages
Book Rating : 4.8/5 (223 download)

DOWNLOAD NOW!


Book Synopsis A World of Becoming by : William E. Connolly

Download or read book A World of Becoming written by William E. Connolly and published by Duke University Press. This book was released on 2011-01-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent political theorist William E. Connolly outlines a political philosophy for the contemporary world: a world whose powers of creative evolution include and exceed the human estate.

Steven Spielberg and Philosophy

Download Steven Spielberg and Philosophy PDF Online Free

Author :
Publisher : University Press of Kentucky
ISBN 13 : 0813138701
Total Pages : 254 pages
Book Rating : 4.8/5 (131 download)

DOWNLOAD NOW!


Book Synopsis Steven Spielberg and Philosophy by : Dean A. Kowalski

Download or read book Steven Spielberg and Philosophy written by Dean A. Kowalski and published by University Press of Kentucky. This book was released on 2008-11-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This lively collection of essays on the ideas underpinning his films enriches and enlarges our understanding of Spielberg’s complex body of work.” —Joseph McBride, author of Steven Spielberg: A Biography Few directors have had as powerful an influence on the film industry and the movie-going public as Steven Spielberg. Whatever the subject—dinosaurs, war, extra-terrestrials, slavery, the Holocaust, or terrorism—one clear and consistent touchstone is present in all of Spielberg’s films: an interest in the human condition. In movies ranging from Jaws to Schindler’s List to Amistad to Jurassic Park, he has brought to life some of the most popular heroes—and most despised villains—of all time. In Steven Spielberg and Philosophy, Dean A. Kowalski and some of the nation’s most respected philosophers investigate Spielberg’s art to illuminate the nature of humanity. The book explores rich themes such as cinematic realism, fictional belief, terrorism, family ethics, consciousness, virtue and moral character, human rights, and religion in Spielberg’s work. Avid moviegoers and deep thinkers will discover plenty to enjoy in this collection.

The Salt of the Earth

Download The Salt of the Earth PDF Online Free

Author :
Publisher : BRILL
ISBN 13 : 9047421418
Total Pages : 312 pages
Book Rating : 4.0/5 (474 download)

DOWNLOAD NOW!


Book Synopsis The Salt of the Earth by : Anna Marie Roos

Download or read book The Salt of the Earth written by Anna Marie Roos and published by BRILL. This book was released on 2007-08-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consisting of a series of case studies, this book is devoted to the concept and uses of salt in early modern science, which have played a crucial role in the evolution of matter theory from Aristotelian concepts of the elements to Newtonian chymistry. No reliable study on this subject has been previously available. Its exploration of natural history’s and medicine’s intersection with chemical investigation in early modern England demonstrates the growing importance of the senses and experience as causes of intellectual change from 1650-1750. It demonstrates that an understanding of the changing definitions of “salt” is also crucial to a historical comprehension of the transition between alchemy and chemistry.

Life's Philosophy

Download Life's Philosophy PDF Online Free

Author :
Publisher : University of Georgia Press
ISBN 13 : 0820336394
Total Pages : 216 pages
Book Rating : 4.8/5 (23 download)

DOWNLOAD NOW!


Book Synopsis Life's Philosophy by : Arne Naess

Download or read book Life's Philosophy written by Arne Naess and published by University of Georgia Press. This book was released on 2010-01-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in English for the first time, Norwegian philosopher Arne Naess's meditation on the art of living is an exhortation to preserve the environment and biodiversity. As Naess approaches his ninetieth year, he offers a bright and bold perspective on the power of feelings to move us away from ecological and cultural degradation toward sound, future-focused policy and action. Naess acknowledges the powerlessness of the intellect without the heart, and, like Thoreau before him, he rejects the Cartesian notion of mind-body separation. He advocates instead for the integration of reason and emotion--a combination Naess believes will inspire us to make changes for the better. Playful and serious, this is a guidebook for finding our way on a planet wrecked by the harmful effects of consumption, population growth, commodification, technology, and globalization. It is sure to mobilize today's philosophers, environmentalists, policy makers, and the general public into seeking--with whole hearts rather than with superficial motives--more effective and timelier solutions. Naess's style is reflective and anecdotal as he shares stories and details from his rich and long life. With characteristic goodwill, wit, and wisdom, he denounces our unsustainable actions while simultaneously demonstrating the unsurpassed wonder, beauty, and possibility our world offers, and ultimately shows us that there is always reason for hope, that everyone is a potential ally in our fight for the future.

24 and Philosophy

Download 24 and Philosophy PDF Online Free

Author :
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!


Book Synopsis 24 and Philosophy by : Jennifer Hart Weed

Download or read book 24 and Philosophy written by Jennifer Hart Weed and published by Wiley-Blackwell. This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 and Philosophy is a book you just can't do without. It's all here, folks: the reason Presidents trust him; how Jack cuts through the lies and ambiguities; why he puts his life on the line for others; and how he knows which knee cap to blow out to get that all-important next lead. With the help of twenty "24 crazed" philosophers, you'll figure out what makes this guy tick, and much much more. A witty, but philosophical exploration of the popular television series 24, now in its sixth season Addresses pressing ethical issues relating to torture, terrorism and warfare Raises fascinating questions about knowledge, loyalty, and suspicion Explores in-depth the character and behaviour of Jack Bauer Written by philosophers who are all serious fans of the show

Maori Philosophy

Download Maori Philosophy PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350101680
Total Pages : 146 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!


Book Synopsis Maori Philosophy by : Georgina Stewart

Download or read book Maori Philosophy written by Georgina Stewart and published by Bloomsbury Publishing. This book was released on 2020-09-03 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the symbolic systems and worldviews of the Indigenous peoples of Aotearoa, New Zealand, this book is a concise introduction to Maori philosophy. It addresses core philosophical issues including Maori notions of the self, the world, epistemology, the form in which Maori philosophy is conveyed, and whether or not Maori philosophy has a teleological agenda. Introducing students to key texts, thinkers and themes, the book includes: - A Maori-to-English glossary and an index - Accessible interpretations of primary source material - Teaching notes, and reflections on how the studied material engages with contemporary debates - End-of-chapter discussion questions that can be used in teaching - Comprehensive bibliographies and guided suggestions for further reading. Maori Philosophy is an ideal text for students studying World Philosophies, or anyone who wishes to use Indigenous philosophies or methodologies in their own research and scholarship.

History of White Wave, Inc. (1977-2022): America's Most Creative and Successful Soyfoods Maker (Boulder, Colorado)

Download History of White Wave, Inc. (1977-2022): America's Most Creative and Successful Soyfoods Maker (Boulder, Colorado) PDF Online Free

Author :
Publisher : Soyinfo Center
ISBN 13 : 1948436825
Total Pages : 365 pages
Book Rating : 4.9/5 (484 download)

DOWNLOAD NOW!


Book Synopsis History of White Wave, Inc. (1977-2022): America's Most Creative and Successful Soyfoods Maker (Boulder, Colorado) by : William Shurtleff; Akiko Aoyagi

Download or read book History of White Wave, Inc. (1977-2022): America's Most Creative and Successful Soyfoods Maker (Boulder, Colorado) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2022-09-09 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographic index. 84 photographs and illustrations - mostly color. Free of charge in digital PDF format.

The Kaleidoscope; Or, Literary and Scientific Mirror

Download The Kaleidoscope; Or, Literary and Scientific Mirror PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.6/5 (555 download)

DOWNLOAD NOW!


Book Synopsis The Kaleidoscope; Or, Literary and Scientific Mirror by :

Download or read book The Kaleidoscope; Or, Literary and Scientific Mirror written by and published by . This book was released on 1823 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: