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Oracle Business Intelligence With Machine Learning
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Book Synopsis Oracle Business Intelligence with Machine Learning by : Rosendo Abellera
Download or read book Oracle Business Intelligence with Machine Learning written by Rosendo Abellera and published by Apress. This book was released on 2017-12-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use machine learning and Oracle Business Intelligence Enterprise Edition (OBIEE) as a comprehensive BI solution. This book follows a when-to, why-to, and how-to approach to explain the key steps involved in utilizing the artificial intelligence components now available for a successful OBIEE implementation. Oracle Business Intelligence with Machine Learning covers various technologies including using Oracle OBIEE, R Enterprise, Spatial Maps, and machine learning for advanced visualization and analytics. The machine learning material focuses on learning representations of input data suitable for a given prediction problem. This book focuses on the practical aspects of implementing machine learning solutions using the rich Oracle BI ecosystem. The primary objective of this book is to bridge the gap between the academic state-of-the-art and the industry state-of-the-practice by introducing you to machine learning with OBIEE. What You Will Learn See machine learning in OBIEE Master the fundamentals of machine learning and how it pertains to BI and advanced analytics Gain an introduction to Oracle R Enterprise Discover the practical considerations of implementing machine learning with OBIEE Who This Book Is For Analytics managers, BI architects and developers, and data scientists.
Book Synopsis Oracle Business Intelligence with Machine Learning by : Rosendo Abellera
Download or read book Oracle Business Intelligence with Machine Learning written by Rosendo Abellera and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Use machine learning and Oracle Business Intelligence Enterprise Edition (OBIEE) as a comprehensive BI solution. This book follows a when-to, why-to, and how-to approach to explain the key steps involved in utilizing the artificial intelligence components now available for a successful OBIEE implementation. Oracle Business Intelligence with Machine Learning covers various technologies including using Oracle OBIEE, R Enterprise, Spatial Maps, and machine learning for advanced visualization and analytics. The machine learning material focuses on learning representations of input data suitable for a given prediction problem. This book focuses on the practical aspects of implementing machine learning solutions using the rich Oracle BI ecosystem. The primary objective of this book is to bridge the gap between the academic state-of-the-art and the industry state-of-the-practice by introducing you to machine learning with OBIEE. You will: See machine learning in OBIEE Master the fundamentals of machine learning and how it pertains to BI and advanced analytics Gain an introduction to Oracle R Enterprise Discover the practical considerations of implementing machine learning with OBIEE.
Book Synopsis Oracle Business Intelligence Enterprise Edition 12c by : Adrian Ward
Download or read book Oracle Business Intelligence Enterprise Edition 12c written by Adrian Ward and published by Packt Publishing Ltd. This book was released on 2017-04-20 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide from Oracle experts, that will act as your single point of reference for building an Oracle BI 12c system that turns data in actionable insight. About This Book Come, start your first Oracle Business intelligence system and excel in BI with this exhaustive guide An all-encompassing guide for your Oracle business intelligence needs Learn from the self-paced professional guidance and implement Oracle business intelligence using this easy-to-follow guide by our experts Who This Book Is For If your job includes working on data, improving the financial or operational performance of your organization or you are a consultant for the above, then this book is for you. If you have been placed on a business intelligence project, then this book is for you. If you are the Project Manager, Business Analyst or Data Scientist then this book is for you. If you are an end user of Oracle Business Intelligence, then this book is for you too. Having a basic understanding of databases and the use of Business Intelligence is expected, but no knowledge of Oracle BI is required. What You Will Learn Install OBIEE in Windows, including how to create the underlying Weblogic Application server and the required database Build the BI system repository, the vital engine connecting your data to the front end of Oracle BI Develop effective analysis, draw out meaning from the data, and present it to end users on interactive dashboards Build pixel-perfect, printable reports using the embedded BI Publisher feature Build agents for actionable insight and enable your users to act on Business Intelligence at their desktop or on the move Understand the various aspects of securing the Oracle BI system, from data restrictions to whole dashboard access rights Get acquainted with the system management tools and methods available for the continuous improvement of your system In Detail Oracle Business Intelligence Enterprise Edition (OBIEE) 12c is packed full of features and has a fresh approach to information presentation, system management, and security. OBIEE can help any organization to understand its data, to make useful information from data, and to ensure decision-making is supported by facts. OBIEE can focus on information that needs action, alerting users when conditions are met. OBIEE can be used for data analysis, form production, dashoarding, and workflow processes. We will introduce you to OBIEE features and provide a step-by-step guide to build a complete system from scratch. With this guide, you will be equipped with a good basic understanding of what the product contains, how to install and configure it, and how to create effective Business Intelligence. This book contains the necessary information for a beginner to create a high-performance OBIEE 12c system. This book is also a guide that explains how to use an existing OBIEE 12c system, and shows end users how to create. Style and approach This book will take you from one feature to another in a step-by-step manner and will teach how you can create effective business intelligence using Oracle Business Intelligence Enterprise Edition. You will be taught how to create BI solutions and dashboards from scratch. There will be multiple modules in the book, each module spread in chapters, that will cover one aspect of business intelligence in a systematic manner.
Book Synopsis Oracle Data Warehousing and Business Intelligence Solutions by : Robert Stackowiak
Download or read book Oracle Data Warehousing and Business Intelligence Solutions written by Robert Stackowiak and published by John Wiley & Sons. This book was released on 2007-01-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up-to-date, comprehensive coverage of the Oracle database and business intelligence tools Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools. You'll learn how to leverage Oracle features and how those features can be used to provide solutions to a variety of needs and demands. Plus, you'll get valuable tips and insight based on the authors' real-world experiences and their own implementations. Avoid many common pitfalls while learning best practices for: Leveraging Oracle technologies to design, build, and manage data warehouses Integrating specific database and business intelligence solutions from other vendors Using the new suite of Oracle business intelligence tools to analyze data for marketing, sales, and more Handling typical data warehouse performance challenges Uncovering initiatives by your business community, security business sponsorship, project staffing, and managing risk
Book Synopsis Machine Learning for Oracle Database Professionals by : Heli Helskyaho
Download or read book Machine Learning for Oracle Database Professionals written by Heli Helskyaho and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database developers and administrators will use this book to learn how to deploy machine learning models in Oracle Database and in Oracle's Autonomous Database cloud offering. The book covers the technologies that make up the Oracle Machine Learning (OML) platform, including OML4SQL, OML Notebooks, OML4R, and OML4Py. The book focuses on Oracle Machine Learning as part of the Oracle Autonomous Database collaborative environment. Also covered are advanced topics such as delivery and automation pipelines. Throughout the book you will find practical details and hand-on examples showing you how to implement machine learning and automate deployment of machine learning. Discussion around the examples helps you gain a conceptual understanding of machine learning. Important concepts discussed include the methods involved, the algorithms to choose from, and mechanisms for process and deployment. Seasoned database professionals looking to make the leap into machine learning as a growth path will find much to like in this book as it helps you step up and use your current knowledge of Oracle Database to transition into providing machine learning solutions. You will: Use the Oracle Machine Learning (OML) Notebooks for data visualization and machine learning model building and evaluation Understand Oracle offerings for machine learning Develop machine learning with Oracle database using the built-in machine learning packages Develop and deploy machine learning models using OML4SQL and OML4R Leverage the Oracle Autonomous Database and its collaborative environment for Oracle Machine Learning Develop and deploy machine learning projects in Oracle Autonomous Database Build an automated pipeline that can detect and handle changes in data/model performance.
Book Synopsis Oracle Business Intelligence and Essbase Solutions Guide by : Rosendo Abellera
Download or read book Oracle Business Intelligence and Essbase Solutions Guide written by Rosendo Abellera and published by CRC Press. This book was released on 2016-11-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the practical aspects of using Oracle Essbase and Oracle Business Intelligence Enterprise Edition (OBIEE) as a comprehensive BI solution. It explains the key steps involved in Oracle Essbase and OBIEE implementations. Using case studies, the book covers Oracle Essbase for analytical BI and data integration, using OBIEE for operational BI including presentation services and BI Publisher for real-time reporting services, Self-service BI– in terms of VLDB, scalability, high performance, stability, long-lasting and ease of use that saves time, effort, and costs, while maximizing ROI.
Book Synopsis Oracle Business Intelligence Enterprise Edition 12c by : Adrian Ward
Download or read book Oracle Business Intelligence Enterprise Edition 12c written by Adrian Ward and published by . This book was released on 2017-04-20 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide from Oracle experts, that will act as your single point of reference for building an Oracle BI 12c system that turns data in actionable insight.About This Book- Come, start your first Oracle Business intelligence system and excel in BI with this exhaustive guide- An all-encompassing guide for your Oracle business intelligence needs- Learn from the self-paced professional guidance and implement Oracle business intelligence using this easy-to-follow guide by our expertsWho This Book Is ForIf your job includes working on data, improving the financial or operational performance of your organization or you are a consultant for the above, then this book is for you. If you have been placed on a business intelligence project, then this book is for you. If you are the Project Manager, Business Analyst or Data Scientist then this book is for you. If you are an end user of Oracle Business Intelligence, then this book is for you too.Having a basic understanding of databases and the use of Business Intelligence is expected, but no knowledge of Oracle BI is required.What You Will Learn- Install OBIEE in Windows, including how to create the underlying Weblogic Application server and the required database- Build the BI system repository, the vital engine connecting your data to the front end of Oracle BI- Develop effective analysis, draw out meaning from the data, and present it to end users on interactive dashboards- Build pixel-perfect, printable reports using the embedded BI Publisher feature- Build agents for actionable insight and enable your users to act on Business Intelligence at their desktop or on the move- Understand the various aspects of securing the Oracle BI system, from data restrictions to whole dashboard access rights- Get acquainted with the system management tools and methods available for the continuous improvement of your systemIn DetailOracle Business Intelligence Enterprise Edition (OBIEE) 12c is packed full of features and has a fresh approach to information presentation, system management, and security. OBIEE can help any organization to understand its data, to make useful information from data, and to ensure decision-making is supported by facts. OBIEE can focus on information that needs action, alerting users when conditions are met. OBIEE can be used for data analysis, form production, dashoarding, and workflow processes.We will introduce you to OBIEE features and provide a step-by-step guide to build a complete system from scratch. With this guide, you will be equipped with a good basic understanding of what the product contains, how to install and configure it, and how to create effective Business Intelligence.This book contains the necessary information for a beginner to create a high-performance OBIEE 12c system.This book is also a guide that explains how to use an existing OBIEE 12c system, and shows end users how to create.Style and approachThis book will take you from one feature to another in a step-by-step manner and will teach how you can create effective business intelligence using Oracle Business Intelligence Enterprise Edition. You will be taught how to create BI solutions and dashboards from scratch. There will be multiple modules in the book, each module spread in chapters, that will cover one aspect of business intelligence in a systematic manner.
Book Synopsis Artificial Intelligence and Machine Learning for Business for Non-Engineers by : Stephan S. Jones
Download or read book Artificial Intelligence and Machine Learning for Business for Non-Engineers written by Stephan S. Jones and published by CRC Press. This book was released on 2019-11-22 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next big area within the information and communication technology field is Artificial Intelligence (AI). The industry is moving to automate networks, cloud-based systems (e.g., Salesforce), databases (e.g., Oracle), AWS machine learning (e.g., Amazon Lex), and creating infrastructure that has the ability to adapt in real-time to changes and learn what to anticipate in the future. It is an area of technology that is coming faster and penetrating more areas of business than any other in our history. AI will be used from the C-suite to the distribution warehouse floor. Replete with case studies, this book provides a working knowledge of AI’s current and future capabilities and the impact it will have on every business. It covers everything from healthcare to warehousing, banking, finance and education. It is essential reading for anyone involved in industry.
Book Synopsis Data Visualization for Oracle Business Intelligence 11g by : Dan Vlamis
Download or read book Data Visualization for Oracle Business Intelligence 11g written by Dan Vlamis and published by McGraw Hill Professional. This book was released on 2015-02-13 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only Oracle Press guide to creating effective visual presentations of business intelligence data quickly and easily Data Visualization for Oracle Business Intelligence 11g reveals the best practices for creating graphs, tables, maps, and other methodologies for presenting data-driven insights using one of the most common business intelligence front-end systems in the world, Oracle Business Intelligence 11g. This information-rich guide offers clear instructions for building top-quality dashboards, analyses, and visualizations from real-world implementers and respected data visualization experts. You’ll learn everything from improving the readability of your tables to implementing the latest Advanced Trellis Chart features and from adding native map views of BI data to designing optimal dashboard layout strategies. You’ll see how to produce accurate, compelling, and professional graphics that will immediately enhance corporate decision making. Shows proven steps for extracting maximum impact from native features that are little known to the majority of BI users Covers dashboard strategy, including layout, design, navigation, master detail linking, action links, and prompts Addresses how to extend Oracle Business Intelligence 11g with advanced languages and visualization systems such as JavaScript-based D3 and JQuery, R, and Oracle Application Development Framework Includes an associated web gallery showcasing the colors and graphics that render best digitally
Book Synopsis Oracle Business Intelligence Applications by : Simon Miller
Download or read book Oracle Business Intelligence Applications written by Simon Miller and published by McGraw Hill Professional. This book was released on 2013-06-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implement Oracle Business Intelligence Applications Provide actionable business intelligence across the enterprise to enable informed decision-making and streamlined business processes. Oracle Business Intelligence Applications: Deliver Value Through Rapid Implementations shows how to justify, configure, customize, and extend this complete package of BI solutions. You'll get a technical walkthrough of Oracle Business Intelligence Applications architecture--from the dashboard to the data source--followed by best practices for maximizing the powerful features of each application. You will also find out about stakeholders critical to project approval and success. Optimize performance using Oracle Exalytics In-Memory Machine Deliver timely financial information to managers with Oracle Financial Analytics Enable a streamlined, demand-driven supply chain via Oracle Supply Chain and Order Management Analytics Provide end-to-end visibility into manufacturing operations with Oracle Manufacturing Analytics Optimize supply-side performance through Oracle Procurement and Spend Analytics Use Oracle Human Resources Analytics to provide key workforce information to managers and HR professionals Track the costs and labor required to maintain and operate assets with Oracle Enterprise Asset Management Analytics Maintain visibility into project performance via Oracle Project Analytics Provide actionable insight into sales opportunities using Oracle Sales Analytics Enable superior customer service with Oracle Service Analytics
Book Synopsis Oracle Business Intelligence by : Yuli Vailiev
Download or read book Oracle Business Intelligence written by Yuli Vailiev and published by Packt Publishing Ltd. This book was released on 2010-10-12 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast track guide to uncovering the analytical power of Oracle Business Intelligence: Analytic SQL, Oracle Discoverer, Oracle Reports, and Oracle Warehouse Builder with this book and eBook.
Book Synopsis Oracle Business Intelligence Enterprise Edition 11g by : C. Screen
Download or read book Oracle Business Intelligence Enterprise Edition 11g written by C. Screen and published by Packt Publishing Ltd. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oracle Business Intelligence Enterprise Edition 11g (OBIEE) suite delivers a full range of analytic and reporting capabilities, coupled with powerful user experience for creating reports, dashboards and more with your business data. "Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial" will have you unleashing that power in no time, helping you to take action and make the right decisions ataglance. "Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial" provides you with valuable insight and the step-by-step know-how you need to take advantage of everything the Oracle BI suite has to offer you, all utilizing real world case studies for a true implementation in action. "Oracle Business Intelligence Enterprise Edition 11g: A Hands- on Tutorial" takes you on a journey right from inception to a full working OBI 11g System. Using a real-world data walkthrough you’ll explore topics like architecture, reporting and leveraging Essbase as a data source, as well as building the Oracle BI 11g metadata repository (RPD), and developing reports and dashboards in the new Fusion Middleware interface. This practical implementation guide equips you with from the coalface advice which will help you achieve a successful working application by journey’s end. Approach "Oracle Business Intelligence Enterprise Edition 11g: A Hands- On Tutorial" is a practical, from the coalface tutorial for beginner to intermediate readers. You’ll benefit from plenty of emphasis on the introduction of new features of the suite and go further with step by step instructions from the experts. Who this book is for If you are a BI developer or analyst who wants to get practical with your OBIEE 11g knowledge, "Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial" is for you. You will also find it helpful as a technical administrator, consultant or end user. You should already have a good command of general BI practices and Oracle database, but no knowledge of Oracle BI 11g is required.
Book Synopsis AI-Powered Business Intelligence by : Tobias Zwingmann
Download or read book AI-Powered Business Intelligence written by Tobias Zwingmann and published by "O'Reilly Media, Inc.". This book was released on 2022-06-10 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use business intelligence to power corporate growth, increase efficiency, and improve corporate decision making. With this practical book featuring hands-on examples in Power BI with basic Python and R code, you'll explore the most relevant AI use cases for BI, including improved forecasting, automated classification, and AI-powered recommendations. And you'll learn how to draw insights from unstructured data sources like text, document, and image files. Author Tobias Zwingmann helps BI professionals, business analysts, and data analytics understand high-impact areas of artificial intelligence. You'll learn how to leverage popular AI-as-a-service and AutoML platforms to ship enterprise-grade proofs of concept without the help of software engineers or data scientists. Learn how AI can generate business impact in BI environments Use AutoML for automated classification and improved forecasting Implement recommendation services to support decision-making Draw insights from text data at scale with NLP services Extract information from documents and images with computer vision services Build interactive user frontends for AI-powered dashboard prototypes Implement an end-to-end case study for building an AI-powered customer analytics dashboard
Download or read book AI Meets BI written by Lakshman Bulusu and published by CRC Press. This book was released on 2020-11-03 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. BI developers and practitioners now have tools and technologies to create systems and solutions to guide effective decision making. Decisions can be made on the basis of more reliable and accurate information and intelligence, which can lead to valuable, actionable insights for business. Previously, BI professionals were stymied by bad or incomplete data, poorly architected solutions, or even just outright incapable systems or resources. With the advent of AI, BI has new possibilities for effectiveness. This is a long-awaited phase for practitioners and developers and, moreover, for executives and leaders relying on knowledgeable and intelligent decision making for their organizations. Beginning with an outline of the traditional methods for implementing BI in the enterprise and how BI has evolved into using self-service analytics, data discovery, and most recently AI, AI Meets BI first lays out the three typical architectures of the first, second, and third generations of BI. It then takes an in-depth look at various types of analytics and highlights how each of these can be implemented using AI-enabled algorithms and deep learning models. The crux of the book is four industry use cases. They describe how an enterprise can access, assess, and perform analytics on data by way of discovering data, defining key metrics that enable the same, defining governance rules, and activating metadata for AI/ML recommendations. Explaining the implementation specifics of each of these four use cases by way of using various AI-enabled machine learning and deep learning algorithms, this book provides complete code for each of the implementations, along with the output of the code, supplemented by visuals that aid in BI-enabled decision making. Concluding with a brief discussion of the cognitive computing aspects of AI, the book looks at future trends, including augmented analytics, automated and autonomous BI, and security and governance of AI-powered BI.
Book Synopsis Machine Learning and Cognition in Enterprises by : Rohit Kumar
Download or read book Machine Learning and Cognition in Enterprises written by Rohit Kumar and published by Apress. This book was released on 2017-11-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the emergence and evolution of IT in the enterprise, see how machine learning is transforming business intelligence, and discover various cognitive artificial intelligence solutions that complement and extend machine learning. In this book, author Rohit Kumar explores the challenges when these concepts intersect in IT systems by presenting detailed descriptions and business scenarios. He starts with the basics of how artificial intelligence started and how cognitive computing developed out of it. He'll explain every aspect of machine learning in detail, the reasons for changing business models to adopt it, and why your business needs it. Along the way you'll become comfortable with the intricacies of natural language processing, predictive analytics, and cognitive computing. Each technique is covered in detail so you can confidently integrate it into your enterprise as it is needed. This practical guide gives you a roadmap for transformin g your business with cognitive computing, giving you the ability to work confidently in an ever-changing enterprise environment. What You'll Learn See the history of AI and how machine learning and cognitive computing evolved Discover why cognitive computing is so important and why your business needs it Master the details of modern AI as it applies to enterprises Map the path ahead in terms of your IT-business integration Avoid common road blocks in the process of adopting cognitive computing in your business Who This Book Is For Business managers and leadership teams.
Book Synopsis Data Science Using Oracle Data Miner and Oracle R Enterprise by : Sibanjan Das
Download or read book Data Science Using Oracle Data Miner and Oracle R Enterprise written by Sibanjan Das and published by Apress. This book was released on 2016-12-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automate the predictive analytics process using Oracle Data Miner and Oracle R Enterprise. This book talks about how both these technologies can provide a framework for in-database predictive analytics. You'll see a unified architecture and embedded workflow to automate various analytics steps such as data preprocessing, model creation, and storing final model output to tables. You'll take a deep dive into various statistical models commonly used in businesses and how they can be automated for predictive analytics using various SQL, PLSQL, ORE, ODM, and native R packages. You'll get to know various options available in the ODM workflow for driving automation. Also, you'll get an understanding of various ways to integrate ODM packages, ORE, and native R packages using PLSQL for automating the processes. Data Science Automation Using Oracle Data Miner and Oracle R Enterprise starts with an introduction to business analytics, covering why automation is necessary and the level of complexity in automation at each analytic stage. Then, it focuses on how predictive analytics can be automated by using Oracle Data Miner and Oracle R Enterprise. Also, it explains when and why ODM and ORE are to be used together for automation. The subsequent chapters detail various statistical processes used for predictive analytics such as calculating attribute importance, clustering methods, regression analysis, classification techniques, ensemble models, and neural networks. In these chapters you will also get to understand the automation processes for each of these statistical processes using ODM and ORE along with their application in a real-life business use case. What you'll learn Discover the functionality of Oracle Data Miner and Oracle R Enterprise Gain methods to perform in-database predictive analytics Use Oracle's SQL and PLSQL APIs for building analytical solutions Acquire knowledge of common and widely-used business statistical analysis techniques Who this book is for IT executives, BI architects, Oracle architects and developers, R users and statisticians.
Book Synopsis Artificial Intelligence and Machine Learning for Business for Non-Engineers by : Stephan S. Jones
Download or read book Artificial Intelligence and Machine Learning for Business for Non-Engineers written by Stephan S. Jones and published by CRC Press. This book was released on 2019-11-22 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next big area within the information and communication technology field is Artificial Intelligence (AI). The industry is moving to automate networks, cloud-based systems (e.g., Salesforce), databases (e.g., Oracle), AWS machine learning (e.g., Amazon Lex), and creating infrastructure that has the ability to adapt in real-time to changes and learn what to anticipate in the future. It is an area of technology that is coming faster and penetrating more areas of business than any other in our history. AI will be used from the C-suite to the distribution warehouse floor. Replete with case studies, this book provides a working knowledge of AI’s current and future capabilities and the impact it will have on every business. It covers everything from healthcare to warehousing, banking, finance and education. It is essential reading for anyone involved in industry.
