Optimizing Digital Solutions For Hyper Personalization In Tourism And Hospitality

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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

Author : Gustavo, Nuno
Publisher : IGI Global
ISBN 13 : 1799883086
Total Pages : 379 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality by : Gustavo, Nuno

Download or read book Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality written by Gustavo, Nuno and published by IGI Global. This book was released on 2022-02-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.

Intelligent Systems in Digital Transformation

Author : Cengiz Kahraman
Publisher : Springer Nature
ISBN 13 : 3031165985
Total Pages : 626 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Intelligent Systems in Digital Transformation by : Cengiz Kahraman

Download or read book Intelligent Systems in Digital Transformation written by Cengiz Kahraman and published by Springer Nature. This book was released on 2022-11-14 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book states that intelligent digital transformation is the process of using artificial intelligence techniques in digital technologies such as machine learning, natural language processing, automation and robotics to transform existing non-digital business processes and services to meet with the evolving market and customer expectations. This book including 26 chapters, each written by their experts, focuses on revealing the reflection of digital transformation in our business and social life under emerging conditions through intelligent systems. Intelligent digital transformation examples from almost all sectors including health, education, manufacturing, tourism, insurance, smart cities, banking, energy and transportation are introduced by theory and applications. The intended readers are managers responsible for digital transformation, intelligent systems researchers, lecturers, and MSc and PhD students studying digital transformation.

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9811990999
Total Pages : 799 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2023-05-11 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era

Author : Marko Mihić
Publisher : Springer Nature
ISBN 13 : 3031186451
Total Pages : 703 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era by : Marko Mihić

Download or read book Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era written by Marko Mihić and published by Springer Nature. This book was released on 2022-11-11 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers high-quality peer-reviewed research papers presented at the 18th International Symposium of Organizational Sciences (SymOrg 2022) held in Belgrade, Serbia, from 11 to 14 June 2022. The aim of the book is providing stimulative framework for readers to explore viable alternatives and indicate implications for the post-pandemic world. Researchers from academia and industry present their original work focusing on different aspects of sustainable management and digital transformation including blockchain technology, business analytics, e-business, innovation, digital operations and logistics management, financial industry, public administration, lean business systems, digital transformation projects, human resources, marketing and communication, and quality and standardization. The chapters could be useful for industry experts, research institutions, universities, and all others who share a common interest in contemporary organizational sciences.

Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives

Author : Pinto Borges, Ana
Publisher : IGI Global
ISBN 13 : 179989150X
Total Pages : 322 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives by : Pinto Borges, Ana

Download or read book Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives written by Pinto Borges, Ana and published by IGI Global. This book was released on 2022-03-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive. Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. Concretely, it constitutes a timely and relevant compendium of chapters that offers its readers relevant issues in gastronomy and management strategies in the hospitality industry. Covering topics such as food tourism, organic food production, and restaurant communication, this book is an essential resource for managers, business owners, entrepreneurs, consultants, marketing specialists, government officials, libraries, researchers, academicians, educators, and students.

Digitalization and the Impacts of COVID-19 on the Aviation Industry

Author : Kurnaz, Salim
Publisher : IGI Global
ISBN 13 : 1668423219
Total Pages : 339 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Digitalization and the Impacts of COVID-19 on the Aviation Industry by : Kurnaz, Salim

Download or read book Digitalization and the Impacts of COVID-19 on the Aviation Industry written by Kurnaz, Salim and published by IGI Global. This book was released on 2022-04-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, digital technologies have become an indispensable part of our lives due to the speed and convenience they provide. The digitalization trend has accelerated after the initial outbreak of the COVID-19 pandemic. Many businesses are taking measures to adapt and do business in a world where everything from teamwork, teaching, sales, and customer service is done remotely. Aviation companies, hit particularly hard by the pandemic due to huge declines in passenger and freight demand, must focus on the use of digital technologies to regain organizational success. Digitalization and the Impacts of COVID-19 on the Aviation Industry presents the relationship between the aviation industry and digitalization. It studies the effects of digitalization and the COVID-19 pandemic on the aviation industry. This publication offers both empirical and theoretical information to analyze the future of the aviation industry. Covering topics such as aviation education, corporate communication, and marketing challenges, this book is an essential resource for researchers, academicians, students and educators of higher education, government officials, leaders in the aviation industry, marketing managers, and communications specialists.

Inventive Systems and Control

Author : V. Suma
Publisher : Springer Nature
ISBN 13 : 9819916240
Total Pages : 876 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Inventive Systems and Control by : V. Suma

Download or read book Inventive Systems and Control written by V. Suma and published by Springer Nature. This book was released on 2023-06-14 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers from the 7th International Conference on Inventive Systems and Control (ICISC 2023), held on January 30–31, 2023, at JCT College of Engineering and Technology, Coimbatore, India. The conference proceedings of ICISC 2023 include an analysis of the class of intelligent systems and control techniques that utilizes various artificial intelligence technologies, where there are no mathematical models and system available to make them remain controlled. Inspired by various existing intelligent techniques, the primary goal of ICISC 2023 proceedings is to present the emerging innovative models to tackle the challenges faced by the existing computing and communication technologies.

Handbook of Research on Cultural Tourism and Sustainability

Author : Ribeiro de Almeida, Claudia
Publisher : IGI Global
ISBN 13 : 1799892182
Total Pages : 482 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cultural Tourism and Sustainability by : Ribeiro de Almeida, Claudia

Download or read book Handbook of Research on Cultural Tourism and Sustainability written by Ribeiro de Almeida, Claudia and published by IGI Global. This book was released on 2022-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Leveraging AI and Emotional Intelligence in Contemporary Business Organizations

Author : Sharma, Dipanker
Publisher : IGI Global
ISBN 13 :
Total Pages : 471 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Leveraging AI and Emotional Intelligence in Contemporary Business Organizations by : Sharma, Dipanker

Download or read book Leveraging AI and Emotional Intelligence in Contemporary Business Organizations written by Sharma, Dipanker and published by IGI Global. This book was released on 2023-12-18 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are facing an array of complex challenges that demand innovative solutions. From managing a diverse workforce and harnessing the power of data analytics to adapting to remote work and the pressing need for emotionally intelligent leaders, the demands on modern businesses are constantly evolving and increasing. Staying ahead of these challenges is not only essential for survival but also for thriving in an ever-changing environment. Leveraging AI and Emotional Intelligence in Contemporary Business Organizations is a compass that guides academic scholars, students, and practitioners through the turbulent seas of modern business management. It dissects the problems and offers clear, well-researched solutions. With a team of respected researchers, academicians, and professionals at the helm, this book is a beacon of knowledge, illuminating the path to success in today's business landscape.

Handbook on Sustainable Urban Tourism

Author : Cristina Maxim
Publisher : Edward Elgar Publishing
ISBN 13 : 1803926740
Total Pages : 643 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Handbook on Sustainable Urban Tourism by : Cristina Maxim

Download or read book Handbook on Sustainable Urban Tourism written by Cristina Maxim and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this multidisciplinary and multi-jurisdictional account of sustainability in urban tourist destinations, the Handbook on Sustainable Urban Tourism draws together the latest academic research and provides key practical insights on this developing area of study. It not only considers the importance of cities as ideal tourist destinations due to their complex characteristics and the variety of attractions they offer, but also the challenges they are confronted with, most notably sustainability.

Smart Cities for Sustainability

Author : Mohammed El Amine Abdelli
Publisher : Emerald Group Publishing
ISBN 13 : 1804559040
Total Pages : 286 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis Smart Cities for Sustainability by : Mohammed El Amine Abdelli

Download or read book Smart Cities for Sustainability written by Mohammed El Amine Abdelli and published by Emerald Group Publishing. This book was released on 2023-12-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: As decision-makers apply digitalization in global cities to achieve their SDG goals, contributors from around the world here shed light on forthcoming developments in Smart Cities, and set out how to plan for increasingly rapid changes,

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668455404
Total Pages : 324 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Implementing Automation Initiatives in Companies to Create Better-Connected Experiences by : Remondes, Jorge

Download or read book Implementing Automation Initiatives in Companies to Create Better-Connected Experiences written by Remondes, Jorge and published by IGI Global. This book was released on 2022-06-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.

Global Perspectives on the Strategic Role of Marketing Information Systems

Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Author : Ammari, Nedra Bahri
Publisher : IGI Global
ISBN 13 : 1799895556
Total Pages : 317 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by : Ammari, Nedra Bahri

Download or read book Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 written by Ammari, Nedra Bahri and published by IGI Global. This book was released on 2022-06-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Indigenous Archives in Postcolonial Contexts

Author : Mpho Ngoepe
Publisher : Taylor & Francis
ISBN 13 : 1003851924
Total Pages : 107 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Indigenous Archives in Postcolonial Contexts by : Mpho Ngoepe

Download or read book Indigenous Archives in Postcolonial Contexts written by Mpho Ngoepe and published by Taylor & Francis. This book was released on 2023-12-06 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indigenous Archives in Postcolonial Contexts revisits the definition of a record and extends it to include memory, murals, rock art paintings and other objects. Drawing on five years of research and examples from Zimbabwe, Botswana and South Africa, the authors analyse archives in the African context. Considering issues such as authentication, ownership and copyright, the book considers how murals and their like can be used as extended or counter archives. Arguing that extended archives can reach people in a way that traditional archives cannot and that such archives can be used to bridge the gaps identified within archival repositories, the authors also examine how such archives are managed and authenticated using traditional archival principles. Presenting case studies from organisations such as Gay and Lesbian Memory in Action Archives (GALA) and heritage projects such as the Makgabeng Open Cultural Museum, the authors also analyse Indigenous family praises and songs and explore how such records are preserved and transmitted to the next generation. Indigenous Archives in Postcolonial Contexts demonstrates how the voices of the marginalised can be incorporated into archives. Making an important contribution to the effort to decolonise African archives, the book will be essential reading for academics and students working in archival studies, library and information science, Indigenous studies, African studies, cultural heritage, history and anthropology.

Artificial Intelligence Trends in Systems

Author : Radek Silhavy
Publisher : Springer Nature
ISBN 13 : 3031090764
Total Pages : 627 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Artificial Intelligence Trends in Systems by : Radek Silhavy

Download or read book Artificial Intelligence Trends in Systems written by Radek Silhavy and published by Springer Nature. This book was released on 2022-07-07 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers themes related to artificial intelligence in systems and networks application. Selected papers explore modern neural networks application, optimization and hybrid and bio-inspired algorithms are covered too. The refereed proceedings of the Artificial Intelligence Trends in Systems part of the 11th Computer Science On-line Conference 2022 (CSOC 2022), conducted online in April 2022, are included in this volume.

HOSPITALITY 2.0: Digital Revolution in the Hotel Industry

Author : Ira Vouk
Publisher : Ira Vouk Hospitality Technology and Revenue Management Consulting
ISBN 13 : 1716137780
Total Pages : pages
Book Rating : 4.7/5 (161 download)

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Book Synopsis HOSPITALITY 2.0: Digital Revolution in the Hotel Industry by : Ira Vouk

Download or read book HOSPITALITY 2.0: Digital Revolution in the Hotel Industry written by Ira Vouk and published by Ira Vouk Hospitality Technology and Revenue Management Consulting. This book was released on 2022-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the past, present, and future of hospitality. It presents a comprehensive study on the state of the industry by describing the challenges it has been dealing with, major disruptions in the recent years, effects of tech evolution, cloud computing, alternative accommodations and COVID-19, with a glimpse into what the future holds in the next 5-10 years and how we can get there faster and more efficiently. It contains exclusive interviews with industry leaders and technology founders who share their stories about what inspired them to start their companies, how they overcame the challenges presented by the hospitality industry, and how they developed their products into key elements of the hospitality ecosystem. You will also find interviews with companies like Google and AWS where they share their vision on how to move the industry forward through technology and what they are already doing in that area. This book is best suited for: hotel owners and managers, executives of hospitality companies, technology founders, investors, hospitality professors and students as well as anyone else who has an interest in the hospitality industry and shares my passion for its evolution. Regardless of your current experience and knowledge level, you will learn many new things about the industry. At least one ‘Aha!’ moment per chapter is guaranteed.