Operations In An Omnichannel World

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Operations in an Omnichannel World

Author : Santiago Gallino
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Operations in an Omnichannel World by : Santiago Gallino

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Managing Customer Experiences in an Omnichannel World

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
ISBN 13 : 1800433883
Total Pages : 420 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Managing Customer Experiences in an Omnichannel World by : Taşkın Dirsehan

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Exploring Omnichannel Retailing

Author : Wojciech Piotrowicz
Publisher : Springer
ISBN 13 : 3319982737
Total Pages : 292 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Omni-Channel Retail and the Supply Chain

Author : Paul Myerson
Publisher : CRC Press
ISBN 13 : 1000264440
Total Pages : 173 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Omni-Channel Retail and the Supply Chain by : Paul Myerson

Download or read book Omni-Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Channel Strategies and Marketing Mix in a Connected World

Author : Saibal Ray
Publisher : Springer Nature
ISBN 13 : 3030317331
Total Pages : 282 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Channel Strategies and Marketing Mix in a Connected World by : Saibal Ray

Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

Computer-Human Interaction Research and Applications

Author : Andreas Holzinger
Publisher : Springer Nature
ISBN 13 : 3031220153
Total Pages : 167 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Computer-Human Interaction Research and Applications by : Andreas Holzinger

Download or read book Computer-Human Interaction Research and Applications written by Andreas Holzinger and published by Springer Nature. This book was released on 2022-12-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes selected papers of the Fourth International Conference on Computer-Human Interaction Research and Applications, CHIRA 2020, held virtually, in November 2020. The 8 full papers presented in this book were carefully reviewed and selected from 44 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on computer-human interaction, including Interaction design, human factors, entertainment, cognition, perception, user-friendly software and systems, pervasive technologies and interactive devices.

Handbook of Research on Sustainable Supply Chain Management for the Global Economy

Author : Akkucuk, Ulas
Publisher : IGI Global
ISBN 13 : 1799846024
Total Pages : 409 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Sustainable Supply Chain Management for the Global Economy by : Akkucuk, Ulas

Download or read book Handbook of Research on Sustainable Supply Chain Management for the Global Economy written by Akkucuk, Ulas and published by IGI Global. This book was released on 2020-06-26 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many fields are beginning to implement developing practices that prove to be more efficient and environmentally friendly compared to traditional practices. This holds true for the realm of business, as organizations are redesigning their operations through the incorporation of sustainable methods. Research is needed on the specific techniques companies are using to promote efficiency and improved effectiveness using sustainability. Handbook of Research on Sustainable Supply Chain Management for the Global Economy is an essential reference source that discusses the incorporation of sustainability in various facets of business management. Featuring research on topics such as disruptive logistics, production planning, and renewable energy sources, this book is ideally designed for researchers, practitioners, students, managers, policymakers, academicians, economists, scholars, and educators seeking coverage on sustainable practices in supply chains to ensure a cleaner environment.

World Economy and International Business

Author : Alexander Bulatov
Publisher : Springer Nature
ISBN 13 : 3031203283
Total Pages : 823 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis World Economy and International Business by : Alexander Bulatov

Download or read book World Economy and International Business written by Alexander Bulatov and published by Springer Nature. This book was released on 2023-01-25 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a comprehensive picture of the world economy, the global business environment, and international business. The book is divided into three parts, the first of which introduces readers to the essentials of the world economy, including its typology, key concepts and theories, the dynamics of the world economy, and key actors and institutions. It also addresses macroeconomic and financial indicators for economic growth and forecasting and discusses major modern trends and problems, such as the Fourth Industrial Revolution, patterns of globalization, shifts in global economic power, and developmental, social and environmental challenges. In turn, the second part focuses on the global business environments, presenting country and regional studies. The third part addresses macro and micro aspects of international business, featuring contributions on topics such as global economic governance, global capital flows, multinational corporations, global value chains, international trade and its regulation and practice, international knowledge transfer, international labor migration as well as foreign aid, external debt, and business culture in international business.

Retail 101: The Guide to Managing and Marketing Your Retail Business

Author : Nicole Reyhle
Publisher : McGraw Hill Professional
ISBN 13 : 007184015X
Total Pages : 274 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Retail 101: The Guide to Managing and Marketing Your Retail Business by : Nicole Reyhle

Download or read book Retail 101: The Guide to Managing and Marketing Your Retail Business written by Nicole Reyhle and published by McGraw Hill Professional. This book was released on 2014-07-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Strong Supply Chains Through Resilient Operations

Author : Suketu Gandhi
Publisher : John Wiley & Sons
ISBN 13 : 1394201591
Total Pages : 262 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Strong Supply Chains Through Resilient Operations by : Suketu Gandhi

Download or read book Strong Supply Chains Through Resilient Operations written by Suketu Gandhi and published by John Wiley & Sons. This book was released on 2023-10-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Future-proof your firm’s supply chains with a renewed focus on resilience In Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World, a team of dedicated, veteran operations strategists delivers a practical and hands-on discussion of how to future-proof your company’s supply chains through a relentless focus on resilience. In the book, you’ll discover how to shift your firm’s emphasis from “low-cost” to “low volatility” as you protect your company against the supply and demand shocks associated pandemics, wars, labor disputes, and trade conflicts. You’ll also learn about: Real-world examples of companies realizing long-term competitive advantage by implementing the shifts advocated by the authors Why seeking to build mutually beneficial, long-term relationships with dependable suppliers is preferable to always choosing the cheapest option How a renewed focus on diversity and new ways of working can create resilient operations teams that pass on value to your customers An effective and essential discussion of one of the most prominent challenges facing contemporary companies around the world, Strong Supply Chains Through Resilient Operations is a need-to-read book for managers, executives, business leaders, entrepreneurs, operations and supply chain professionals, and anyone else with a stake in the smooth operation of their firm.

Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics

Author : Omeraki Çekirdekci, ?ahver
Publisher : IGI Global
ISBN 13 : 179988676X
Total Pages : 556 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics by : Omeraki Çekirdekci, ?ahver

Download or read book Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics written by Omeraki Çekirdekci, ?ahver and published by IGI Global. This book was released on 2021-11-26 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic shook the world to its core. After a brief pause, organizations of all kinds had to adapt to the new circumstances given to them with very little time. The presence of the pandemic caused multiple threats that caused several disruptions to the norms, beliefs, and practices in various domains of everyday life. Both from macro and micro perspectives, individuals, households, markets, institutions, and governments developed strategies to respond to the new environment—responses that hope to eliminate or at least decrease the threats of the COVID-19 pandemic. The Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics explores the COVID-19 pandemic from an interdisciplinary perspective and determines how future pandemics may impact society. Beginning as a health threat, the pandemic has led the way to economic, social, psychological, political, and informational crises necessitating the examination of the phenomenon from different academic disciplines. Covering topics such as distance education, human security, and predictions, this handbook of research is an essential resource for scholars, managers, media representatives, governors, health officials, government officials, policymakers, students, professors, researchers, and academicians.

Handbook of Research on Emerging Business Models and the New World Economic Order

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
ISBN 13 : 1799876918
Total Pages : 454 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Emerging Business Models and the New World Economic Order by : Saiz-Alvarez, Jose Manuel

Download or read book Handbook of Research on Emerging Business Models and the New World Economic Order written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2021-10-15 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic is causing a radical change in both the economic and business paradigms that have ruled countries for decades. Emerging models are leading to a new world economic order predictably led by China and the United States. New forms of organization, new ways of working remotely, the strengthening of some industries to the detriment of others, and the supremacy of technology to be able to work are going to change the economies as we know them today. The Handbook of Research on Emerging Business Models and the New World Economic Order offers strategies, economic policies, social, economic, and political trends that will affect organizations to increase their efficiency and labor productivity and change the world’s business and financial structures. This book forecasts future business changes and prospective models, structural or not, for guiding the survival of small and medium enterprises (SMEs), multinationals, family firms, entrepreneurs, and NGOs in the post-COVID-19 era. Covering topics such as business model creation, global sustainable logistics 4.0, and social and solidarity economy, this text is essential for economists, entrepreneurs, managers, executives, family firms, SMEs, business professionals, policymakers, students, researchers, practitioners, and academicians.

Advanced Fashion Technology and Operations Management

Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522518665
Total Pages : 466 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Fashion Technology and Operations Management by : Vecchi, Alessandra

Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Omni-Channel Retailing

Author : Ken Kwong-Kay Wong
Publisher : iUniverse
ISBN 13 : 1663226954
Total Pages : 482 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Omni-Channel Retailing by : Ken Kwong-Kay Wong

Download or read book Omni-Channel Retailing written by Ken Kwong-Kay Wong and published by iUniverse. This book was released on 2021-09-17 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best serves their needs.” -David Markwell, Chief Technology and Analytics Officer, Loblaw Companies Ltd. “Ken Wong has crafted a formidable yet highly approachable guide that every retail business, large, medium and small, should devour. Retailers who want to do more than survive will find Omni-Channel Retailing an indispensable roadmap to winning and keeping customers.” -David Agnew, President, Seneca College “Dr. Ken Wong provides an outlook that is current to today’s Retail industry. His contemporary insights provide relevance to all those interested in learning more about Omni-Channel Retailing.” -Dr. Seung Hwan (Mark) Lee, Director, Professor, Retail Management, TRSM, Ryerson University “There is no space for ‘silos’ or functional borders within the organization. All have to be integrated to deliver the best and consistent customer experience. Omni-Channel Retailing explores this strategy, provides proven examples of success, and delivers practical advice to help today’s retailers.” -Perry Oosting, Former CEO, Clergerie Paris The COVID-19 pandemic is rewriting the rules of retail. A growing number of shoppers now rely on same-day delivery, curbside pickup, in-home/in-car delivery, and AI-powered drive-thru to get their goods. To accommodate such a paradigm shift, retailers must undertake significant changes in their business models to become digitally enabled and data-driven. Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses today’s retailers’ challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts.

Advances in Business and Management Forecasting

Author : Kenneth D. Lawrence
Publisher : Emerald Group Publishing
ISBN 13 : 1787542912
Total Pages : 152 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Advances in Business and Management Forecasting by : Kenneth D. Lawrence

Download or read book Advances in Business and Management Forecasting written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 13 of Advances in Business and Management Forecasting presents state-of-the-art studies in the application of forecasting methodologies to areas such as sales forecasting, retailing, service contracts, bankruptcy prediction, executive compensation, and call center staffing.

The Emerald Handbook of Multi-Stakeholder Communication

Author : Pantea Foroudi
Publisher : Emerald Group Publishing
ISBN 13 : 1800718977
Total Pages : 601 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Emerald Handbook of Multi-Stakeholder Communication by : Pantea Foroudi

Download or read book The Emerald Handbook of Multi-Stakeholder Communication written by Pantea Foroudi and published by Emerald Group Publishing. This book was released on 2022-10-21 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.