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Operationalising Luxury In The Premium Automotive Industry
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Book Synopsis The Oxford Handbook of Luxury Business by : Pierre-Yves Donzé
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Book Synopsis The Mobility Revolution in the Automotive Industry by : Dr. Sebastian Wedeniwski
Download or read book The Mobility Revolution in the Automotive Industry written by Dr. Sebastian Wedeniwski and published by Springer. This book was released on 2015-11-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet of Things, cloud computing, connected vehicles, Big Data, analytics — what does this have to do with the automotive industry? This book provides information about the future of mobility trends resulting from digitisation, connectedness, personalisation and data insights. The automotive industry is on the verge of undergoing a fundamental transformation. Large, traditional companies in particular will have to adapt, develop new business models and implement flexibility with the aid of appropriate enterprise architectures. Transforming critical business competencies is the key concept. The vehicle of the digital future is already here — who will shape it?
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Book Synopsis Logistics Management and Strategy by : Alan Harrison
Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Data Engineering with Google Cloud Platform by : Adi Wijaya
Download or read book Data Engineering with Google Cloud Platform written by Adi Wijaya and published by Packt Publishing Ltd. This book was released on 2022-03-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build and deploy your own data pipelines on GCP, make key architectural decisions, and gain the confidence to boost your career as a data engineer Key Features Understand data engineering concepts, the role of a data engineer, and the benefits of using GCP for building your solution Learn how to use the various GCP products to ingest, consume, and transform data and orchestrate pipelines Discover tips to prepare for and pass the Professional Data Engineer exam Book DescriptionWith this book, you'll understand how the highly scalable Google Cloud Platform (GCP) enables data engineers to create end-to-end data pipelines right from storing and processing data and workflow orchestration to presenting data through visualization dashboards. Starting with a quick overview of the fundamental concepts of data engineering, you'll learn the various responsibilities of a data engineer and how GCP plays a vital role in fulfilling those responsibilities. As you progress through the chapters, you'll be able to leverage GCP products to build a sample data warehouse using Cloud Storage and BigQuery and a data lake using Dataproc. The book gradually takes you through operations such as data ingestion, data cleansing, transformation, and integrating data with other sources. You'll learn how to design IAM for data governance, deploy ML pipelines with the Vertex AI, leverage pre-built GCP models as a service, and visualize data with Google Data Studio to build compelling reports. Finally, you'll find tips on how to boost your career as a data engineer, take the Professional Data Engineer certification exam, and get ready to become an expert in data engineering with GCP. By the end of this data engineering book, you'll have developed the skills to perform core data engineering tasks and build efficient ETL data pipelines with GCP.What you will learn Load data into BigQuery and materialize its output for downstream consumption Build data pipeline orchestration using Cloud Composer Develop Airflow jobs to orchestrate and automate a data warehouse Build a Hadoop data lake, create ephemeral clusters, and run jobs on the Dataproc cluster Leverage Pub/Sub for messaging and ingestion for event-driven systems Use Dataflow to perform ETL on streaming data Unlock the power of your data with Data Studio Calculate the GCP cost estimation for your end-to-end data solutions Who this book is for This book is for data engineers, data analysts, and anyone looking to design and manage data processing pipelines using GCP. You'll find this book useful if you are preparing to take Google's Professional Data Engineer exam. Beginner-level understanding of data science, the Python programming language, and Linux commands is necessary. A basic understanding of data processing and cloud computing, in general, will help you make the most out of this book.
Book Synopsis Automobility in Transition? by : Frank W. Geels
Download or read book Automobility in Transition? written by Frank W. Geels and published by Routledge. This book was released on 2024-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the automobility regime experiencing a transition towards sustainability? To answer that question, this book investigates stability and change in contemporary transport systems. It makes a socio-technical analysis of transport systems, exploring the strategies and beliefs of crucial actors such as car manufacturers, local and national governments, citizens, car drivers, transport planners and civil society. Two guiding questions are: Will we see a greening of cars, based on technological innovations that sustain the existing car-based system? Or is something more radical desirable and likely, such as the development of travel regimes in which car use is less dominant?
Book Synopsis Approaches to Class Analysis by : Erik Olin Wright
Download or read book Approaches to Class Analysis written by Erik Olin Wright and published by Cambridge University Press. This book was released on 2005-07-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few themes have been as central to sociology as 'class' and yet class remains a perpetually contested idea. Sociologists disagree not only on how best to define the concept of class but on its general role in social theory and indeed on its continued relevance to the sociological analysis of contemporary society. Some people believe that classes have largely dissolved in contemporary societies; others believe class remains one of the fundamental forms of social inequality and social power. Some see class as a narrow economic phenomenon whilst others adopt an expansive conception that includes cultural dimensions as well as economic conditions. This 2005 book explores the theoretical foundations of six major perspectives of class with each chapter written by an expert in the field. It concludes with a conceptual map of these alternative approaches by posing the question: 'If class is the answer, what is the question?'
Book Synopsis Fad-Free Strategy by : Daniel Deneffe
Download or read book Fad-Free Strategy written by Daniel Deneffe and published by Routledge. This book was released on 2019-09-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book’s core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School.
Book Synopsis Industrial Excellence by : Christoph H. Loch
Download or read book Industrial Excellence written by Christoph H. Loch and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does "excellent manufacturing management" mean? Management texts to date have emphasized that it is, above methods such as SPC or TQM, a matter of "intangibles" and "culture". This book takes the myth out of management excellence; it can be learned and practiced. First, manage the three core processes, strategy deployment, product and process development, and the supply chain. And secondly, pay attention to the dimension of management quality, direction setting, integration and delegation, communication, participation, measurement, and employee development. This book explains management quality and demonstrates how it is implemented, with ten plant tours through world-class factories from different industries.
Book Synopsis Enterprise Risk and Opportunity Management by : Allan S. Benjamin
Download or read book Enterprise Risk and Opportunity Management written by Allan S. Benjamin and published by John Wiley & Sons. This book was released on 2017-02-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk management strategy for the pioneering technological sector Enterprise Risk and Opportunity Management provides much-needed guidance tailored specifically to the technological sector. While most enterprise risk management guides are written for traditional businesses and finance firms, this book translates effective enterprise risk and opportunity management (EROM) principles into strategies and practices that work for government, nonprofit, and for-profit organizations in the technological space. Originally designed for noncommercial pioneering enterprises like NASA, an entire chapter is now devoted toward applying the methods to profit-making technological enterprises. A 40-year veteran of the tech sector, Dr. Allan Benjamin outlines risk management strategies for organizations in which the advancement and integration of science and technology within complex systems is necessary for accomplishment of the mission. Commercial EROM strategies do not translate directly when the development and implementation of risky technologies is the organization's primary objective, and clumsy or near-sighted implementation can easily cripple progress. This book provides authoritative guidance tailored to the sector's specialized needs. Maximize opportunity while effectively managing risk Understand the core principles of the technological EROM approach and its interfaces with the management of the organization Comprehend the intricacies of aggregating risks and opportunities from lower to higher levels of the organization Gain expert insights specific to the technology sector Mitigate and control the risk that comes with pursuing discovery In practice, EROM in this sector involves working with mostly qualitative data, and is characterized by high uncertainty. Managing risk without handicapping the organization requires a specific set of adjustments to traditional EROM, and a more nuanced approach to the idea of "acceptable risk. Balance is key in technological EROM, and Enterprise Risk and Opportunity Management provides foundational guidance, real-world strategy, and enlightening examples for getting it right.
Book Synopsis Basic Methods of Policy Analysis and Planning by : Carl Patton
Download or read book Basic Methods of Policy Analysis and Planning written by Carl Patton and published by Routledge. This book was released on 2015-08-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
Book Synopsis What Great Brands Do by : Denise Lee Yohn
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Book Synopsis The Second Automobile Revolution by : M. Freyssenet
Download or read book The Second Automobile Revolution written by M. Freyssenet and published by Springer. This book was released on 2009-04-30 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. This book analyses the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.
Book Synopsis Resilience and Digital Disruption by : Aldo Geuna
Download or read book Resilience and Digital Disruption written by Aldo Geuna and published by Springer Nature. This book was released on 2021-12-01 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how digital technologies and rapid developments in artificial intelligence are shaping a new generation of cyber-physical systems based on the convergence among robots, sensors, and 3D printing. The book tells a story based on data and indicators to compare the resilience to this transformation in some key manufacturing regions. As a specific case study, the book discusses in length the transformation of the manufacturing processes in the Italian automotive industry. The authors conclude the book by providing policy implications for regions and cities.
Book Synopsis Landscape Resilience Framework by : Erin Beller
Download or read book Landscape Resilience Framework written by Erin Beller and published by . This book was released on 2015-08-21 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Landscape Resilience Framework is designed to facilitate application of resilience principles to ecosystem management by detailing the seven dimensions of a landscape that contribute to resilience. It represents a synthesis of thinking across empirical ecological studies and social-ecological resilience theory, and was reviewed by a team of expert advisors. Our goal was to create a concise and comprehensive set of key considerations that could be integrated into identifying on-the-ground actions across urban design, conservation planning, and ecosystem management that would contribute to resilient future landscapes.
Book Synopsis Principles of Management by : David S. Bright
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Book Synopsis Your Brand, the Next Media Company by : Michael Brito
Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
