Operation Moonglow

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Publisher :
ISBN 13 : 9781541619258
Total Pages : 367 pages
Book Rating : 4.6/5 (192 download)

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Book Synopsis Operation Moonglow by : Teasel E. Muir-Harmony

Download or read book Operation Moonglow written by Teasel E. Muir-Harmony and published by . This book was released on 2020 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: "On July 20th, 1969, over half of the world's population tuned in to witness the first lunar landing, waiting with bated breath as Neil Armstrong ventured outside the cabin door of Apollo 11 and declared "that's one small step for [a] man, one giant leap for mankind." As the most expensive civilian scientific and technological program in American history, Project Apollo symbolized the unmatched prestige of American space exploration. Yet despite appearances, the project was never just about winning the Space Race, advancing scientific progress, or even conquering the final frontier. Instead, the ambitions of Project Apollo would ultimately reveal that the American government was more interested in establishing its superiority much closer to home. In Operation Moonglow, Smithsonian curator Teasel Muir-Harmony explores how and why the moon landing became one of the most decisive geopolitical events of the 20th century. In the wake of the Soviet Union's pioneering launch of Sputnik in 1957 and a humiliating defeat at the Bay of Pigs four years later, President John F. Kennedy approached a budget-wary Congress with Project Apollo, an unconventional proposal that had the potential to restore America's tarnished geopolitical standing. With Cold War tensions between the Soviet Union and the United States approaching an all-time high, Kennedy argued that ramping up the space program would inspire global confidence in American excellence -- and might even persuade people in developing countries to pick American "freedom" over Soviet "tyranny." Following the successful return of Apollo 11, its illustrious crew embarked on a diplomatic tour around the world, celebrating the mission as an accomplishment for all of humanity. Meanwhile, the accompanying American officials used the trip as an opportunity to conduct secret meetings with influential heads of state, leveraging the space program's global popularity to advance American values and interests. More than just a history of spaceships, astronauts, and moon rocks, Operation Moonglow is a history of geopolitical maneuvering, of propaganda and public diplomacy, and -- above all -- of the intricate relationship between scientific innovation and national identity. Featuring first-hand accounts by Apollo astronauts, original interviews with USIA and NASA staff, and never-before-seen archival materials, Operation Moonglow is the definitive account of the Apollo mission -- and a fascinating look at how the Space Race shaped the contours of globalization and global interdependence"--

Operation Moonglow

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Publisher : Basic Books
ISBN 13 : 1541699866
Total Pages : 327 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Operation Moonglow by : Teasel Muir-Harmony

Download or read book Operation Moonglow written by Teasel Muir-Harmony and published by Basic Books. This book was released on 2020-11-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The moon landing was an important moment in history, but many forget what was happening behind the scenes -- discover the groundbreaking political history of the Apollo program in this riveting exploration of America's space missions. Since July 1969, Neil Armstrong's first step on the Moon has represented the pinnacle of American space exploration and a grand scientific achievement. Yet, as Smithsonian curator Teasel Muir-Harmony argues in Operation Moonglow, its primary purpose wasn't advancing science. Rather, it was part of a political strategy to build a global coalition. Starting with President John F. Kennedy's 1961 decision to send astronauts to the Moon to promote American "freedom" over Soviet "tyranny," Project Apollo was central to American foreign relations. From that perspective, the critical event did not just take place on the lunar surface, it took place in homes, public squares, palaces, and schools around the world, as Apollo captured global attention like never before. After the Moon landing, the Apollo astronauts and President Richard Nixon traveled the world to amplify the sense of participation and global unity shared by billions of people who followed the flight. Drawing on a rich array of untapped archives and firsthand interviews with Apollo astronauts, Operation Moonglow paints a riveting picture of the intersection of spaceflight, geopolitics, propaganda, and diplomacy during the Cold War.

The Shape of Inner Space

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Publisher : Il Saggiatore
ISBN 13 : 0465020232
Total Pages : 398 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Shape of Inner Space by : Shing-Tung Yau

Download or read book The Shape of Inner Space written by Shing-Tung Yau and published by Il Saggiatore. This book was released on 2010-09-07 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading mind behind the mathematics of string theory discusses how geometry explains the universe we see. Illustrations.

Apollo to the Moon

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Publisher : National Geographic Society
ISBN 13 : 1426219938
Total Pages : 312 pages
Book Rating : 4.4/5 (262 download)

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Book Synopsis Apollo to the Moon by : Teasel E. Muir-Harmony

Download or read book Apollo to the Moon written by Teasel E. Muir-Harmony and published by National Geographic Society. This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A celebration of the 50th anniversary of NASA's Apollo missions to the moon, this narrative uses 50 key artifacts from the Smithsonian archives to tell the story of the groundbreaking space exploration program. Bold photographs, fascinating graphics, and engaging stories commemorate the 20th century's most important space endeavor: NASA's Apollo program to reach the moon. From the lunar rover and an emergency oxygen mask to space food and moon rocks, it's a carefully curated array of objects--complete with intriguing back stories and profiles of key participants. This book showcases the historic space exploration program that landed humans on the moon, advanced the world's capabilities for space travel, and revolutionized our sense of humanity's place in the universe. Each historic accomplishment is symbolized by a different object, from a Russian stamp honoring Yuri Gagarin and plastic astronaut action figures to the Apollo 11 command module, piloted by Michael Collins as Armstrong and Aldrin made the first moonwalk, together with the monumental art inspired by these moon missions. Throughout, Apollo to the Moon also tells the story of people who made the journey possible: the heroic astronauts as well as their supporters, including President John F. Kennedy, newsman Walter Cronkite, and NASA scientists such as Margaret Hamilton."--Publisher's website.

Moonglow

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Publisher : HarperCollins
ISBN 13 : 006222557X
Total Pages : 414 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Moonglow by : Michael Chabon

Download or read book Moonglow written by Michael Chabon and published by HarperCollins. This book was released on 2016-11-22 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER Winner of the Sophie Brody Medal • An NBCC Finalist for 2016 Award for Fiction • ALA Carnegie Medal Finalist for Excellence in Fiction • Wall Street Journal’s Best Novel of the Year • A New York Times Notable Book of the Year • A Washington Post Best Book of the Year • An NPR Best Book of the Year • A Slate Best Book of the Year • A Christian Science Monitor Top 15 Fiction Book of the Year • A New York Magazine Best Book of the Year • A San Francisco Chronicle Book of the Year • A Buzzfeed Best Book of the Year • A New York Post Best Book of the Year iBooks Novel of the Year • An Amazon Editors' Top 20 Book of the Year • #1 Indie Next Pick • #1 Amazon Spotlight Pick • A New York Times Book Review Editors’ Choice • A BookPage Top Fiction Pick of the Month • An Indie Next Bestseller "This book is beautiful.” — A.O. Scott, New York Times Book Review, cover review Following on the heels of his New York Times bestselling novel Telegraph Avenue, Pulitzer Prize-winning author Michael Chabon delivers another literary masterpiece: a novel of truth and lies, family legends, and existential adventure—and the forces that work to destroy us. In 1989, fresh from the publication of his first novel, The Mysteries of Pittsburgh, Michael Chabon traveled to his mother’s home in Oakland, California, to visit his terminally ill grandfather. Tongue loosened by powerful painkillers, memory stirred by the imminence of death, Chabon’s grandfather shared recollections and told stories the younger man had never heard before, uncovering bits and pieces of a history long buried and forgotten. That dreamlike week of revelations forms the basis for the novel Moonglow, the latest feat of legerdemain from Pulitzer Prize-winning author Michael Chabon. Moonglow unfolds as the deathbed confession of a man the narrator refers to only as “my grandfather.” It is a tale of madness, of war and adventure, of sex and marriage and desire, of existential doubt and model rocketry, of the shining aspirations and demonic underpinnings of American technological accomplishment at midcentury, and, above all, of the destructive impact—and the creative power—of keeping secrets and telling lies. It is a portrait of the difficult but passionate love between the narrator’s grandfather and his grandmother, an enigmatic woman broken by her experience growing up in war-torn France. It is also a tour de force of speculative autobiography in which Chabon devises and reveals a secret history of his own imagination. From the Jewish slums of prewar South Philadelphia to the invasion of Germany, from a Florida retirement village to the penal utopia of New York’s Wallkill prison, from the heyday of the space program to the twilight of the “American Century,” the novel revisits an entire era through a single life and collapses a lifetime into a single week. A lie that tells the truth, a work of fictional nonfiction, an autobiography wrapped in a novel disguised as a memoir, Moonglow is Chabon at his most moving and inventive.

Want Not

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544114639
Total Pages : 475 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis Want Not by : Jonathan Miles

Download or read book Want Not written by Jonathan Miles and published by Houghton Mifflin Harcourt. This book was released on 2013-11-05 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “shrewd, funny, and sometimes devastating” novel about the things we desire and the things we throw away (Entertainment Weekly). A New York Times Notable Book A highly inventive, corrosively funny story of our times, Want Not exposes three different worlds in various states of disrepair—a young freegan couple living off the grid in New York City; a once-prominent linguist, sacked at midlife by the dissolution of his marriage and his father’s losing battle with Alzheimer’s; and a self-made debt-collecting magnate, whose brute talent for squeezing money out of unlikely places has yielded him a royal existence, trophy wife included. Want and desire propel these characters forward toward something, anything, more, until their worlds collide, briefly, randomly, yet irrevocably, in a shattering ending that will haunt readers long after the last page is turned. “Its pleasures are endless."—Joshua Ferris, author of Then We Came to the End “Terrific…The novel may begin with prickly satire, it may dig deep into America’s disposable lifestyle, but it ultimately pivots to scenes of surprising tenderness…a novel to hoard.”—The Washington Post “Leaps nimbly from topic to topic…from freeganism to conspicuous consumption; from Manhattan's Alphabet City to residential New Jersey to the backwoods of Tennessee; and from neighbors with nothing but geographical location in common to sisters who share nothing but blood….Sitting down with Want Not is like finding yourself opposite the most interesting person at a dinner party. It pulls you in immediately; makes you shake your head in wonder and delight at your new companion's wit, originality, and compelling turns of phrase; and, best of all, surprises you into laughter.”—Pittsburgh Post-Gazette “For readers who relish extravagant language, scathing wit and philosophical heft, Want Not wastes nothing.”—Kirkus Reviews (starred review)

Laika's Window

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Publisher : Trinity University Press
ISBN 13 : 1595348638
Total Pages : 154 pages
Book Rating : 4.5/5 (953 download)

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Book Synopsis Laika's Window by : Kurt Caswell

Download or read book Laika's Window written by Kurt Caswell and published by Trinity University Press. This book was released on 2018-09-18 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laika began her life as a stray dog on the streets of Moscow and died in 1957 aboard the Soviet satellite Sputnik II. Initially the USSR reported that Laika, the first animal to orbit the earth, had survived in space for seven days, providing valuable data that would make future manned space flight possible. People believed that Laika died a painless death as her oxygen ran out. Only in recent decades has the real story become public: Laika died after only a few hours in orbit when her capsule overheated. Laika’s Window positions Laika as a long overdue hero for leading the way to human space exploration. Kurt Caswell examines Laika’s life and death and the speculation surrounding both. Profiling the scientists behind Sputnik II, he studies the political climate driven by the Cold War and the Space Race that expedited the satellite’s development. Through this intimate portrait of Laika, we begin to understand what the dog experienced in the days and hours before the launch, what she likely experienced during her last moments, and what her flight means to history and to humanity. While a few of the other space dog flights rival Laika’s in endurance and technological advancements, Caswell argues that Laika’s flight serves as a tipping point in space exploration “beyond which the dream of exploring nearby and distant planets opened into a kind of fever from which humanity has never recovered.” Examining the depth of human empathy—what we are willing to risk and sacrifice in the name of scientific achievement and our exploration of the cosmos, and how politics and marketing can influence it—Laika’s Windowis also about our search to overcome loneliness and the role animals play in our drive to look far beyond the earth for answers.

You Are Here

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Publisher : Pan Macmillan
ISBN 13 : 1447278615
Total Pages : 320 pages
Book Rating : 4.4/5 (472 download)

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Book Synopsis You Are Here by : Chris Hadfield

Download or read book You Are Here written by Chris Hadfield and published by Pan Macmillan. This book was released on 2014-10-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In You Are Here, celebrated astronaut Chris Hadfield gives us the really big picture: this is our home, as seen from space. The millions of us who followed Hadfield's news-making Twitter feed from the International Space Station thought we knew what we were looking at when we first saw his photos. But we may have caught the beauty and missed the full meaning. Now, through photographs – many of which have never been shared – Hadfield unveils a fresh and insightful look at our planet. He sees astonishing detail and importance in these images, not just because he's spent months in space but because his in-depth knowledge of geology, geography and meteorology allows him to reveal the photos' mysteries. Featuring Hadfield's favourite images, You Are Here is divided by continent and represents one (idealized) orbit of the ISS. Surprising, thought-provoking and visually delightful, it opens a singular window on our planet, using remarkable photographs to illuminate the history and consequences of human settlement, the magnificence of never-before-noticed landscapes, and the power of the natural forces shaping our world and the future of our species.

Werewolves in Their Youth

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Publisher : Open Road Media
ISBN 13 : 1453234128
Total Pages : 260 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis Werewolves in Their Youth by : Michael Chabon

Download or read book Werewolves in Their Youth written by Michael Chabon and published by Open Road Media. This book was released on 2011-12-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the New York Times–bestselling author of Moonglow: “When you read these stories, it may strike you how seldom you come across really beautiful writing” (USA Today). Cherished by readers and critics alike for such extraordinary novels as The Amazing Adventures of Kavalier & Clay, The Mysteries of Pittsburgh, and Wonder Boys, Michael Chabon is at the height of his considerable powers in this striking and bittersweet collection of short stories. An anxious young misfit does nothing to protect his best friend from the scorn of their teachers and classmates. A kleptomaniac real estate agent leads an unhappy couple on a disastrous house tour. A heartbroken grifter finds his ex-girlfriend’s grandmother to be an easy mark—and an unexpected source of redemption. Throughout these stories, Chabon’s characters, suffused with yearning but crippled by broken love, often find themselves at a crossroads—and faced with sudden insight. Michael Chabon is “Updike without the condescension,” wrote James Hynes in the Washington Post Book World, “Cheever without the self-pity, a young American Nabokov who writes with a rueful joie de vivre.” In this darkly funny, achingly delicate collection, he renders the compromises of adulthood and the vivid fantasies of childhood with clarity and warmth. This ebook features a biography of the author.

Tiny Planetarium

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Publisher : RP Minis
ISBN 13 : 9780762494859
Total Pages : 48 pages
Book Rating : 4.4/5 (948 download)

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Book Synopsis Tiny Planetarium by : Nick Perilli

Download or read book Tiny Planetarium written by Nick Perilli and published by RP Minis. This book was released on 2019-09-17 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: View your favorite constellations anytime, anywhere with the Tiny Planetarium! Bring the mystery and wonder of the night sky to your office or home with this charming miniature constellation projector! This kit includes: a 3" star projector with a disk including 12 Hellenistic constellations a 48-page illustrated mini book about the mythology and lore behind each constellation

Goodnight Moon

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Publisher : HarperCollins
ISBN 13 : 0062662899
Total Pages : 34 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Goodnight Moon by : Margaret Wise Brown

Download or read book Goodnight Moon written by Margaret Wise Brown and published by HarperCollins. This book was released on 2016-11-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this classic of children's literature, beloved by generations of readers and listeners, the quiet poetry of the words and the gentle, lulling illustrations combine to make a perfect book for the end of the day. In a great green room, tucked away in bed, is a little bunny. "Goodnight room, goodnight moon." And to all the familiar things in the softly lit room—to the picture of the three little bears sitting on chairs, to the clocks and his socks, to the mittens and the kittens, to everything one by one—the little bunny says goodnight. One of the most beloved books of all time, Goodnight Moon is a must for every bookshelf and a time-honored gift for baby showers and other special events.

Earth-Shattering

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Publisher : Little, Brown
ISBN 13 : 9780316511353
Total Pages : 0 pages
Book Rating : 4.5/5 (113 download)

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Book Synopsis Earth-Shattering by : Bob Berman

Download or read book Earth-Shattering written by Bob Berman and published by Little, Brown. This book was released on 2019-02-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A heart-pumping exploration of the biggest explosions in history, from the Big Bang to mysterious activity on Earth and everything in between The overwhelming majority of celestial space is inactive and will remain forever unruffled. Similarly, more than 90 percent of the universe's 70 billion trillion suns had non-attention-getting births and are burning through their nuclear fuel in steady, predictable fashion. But when cosmic violence does unfold, it changes the very fabric of the universe, with mega-explosions and ripple effects that reach the near limits of human comprehension. From colliding galaxies to solar storms, and gamma ray bursts to space-and-time-warping upheavals, these moments are rare yet powerful, often unseen but consequentially felt. Likewise, here on Earth, existence as we know it is fragile, always vulnerable to hazards both natural and manufactured. As we've learned from textbooks and witnessed in Hollywood blockbusters, existential threats such as biological disasters, asteroid impacts, and climate upheavals have the all-too-real power to instantaneously transform our routine-centered lives into total chaos, or much worse. While we might be helpless to stop these catastrophes-whether they originate on our own planet or in the farthest reaches of space-the science behind such cataclysmic forces is as fascinating as their results can be devastating. In Earth-Shattering, astronomy writer Bob Berman guides us through an epic, all-inclusive investigation into these instances of violence both mammoth and microscopic. From the sudden creation of dazzling "new stars" to the furiously explosive birth of our moon, from the uncomfortable truth about ultra-high-energy cosmic rays bombarding us to the incredible ways in which humanity has harnessed cataclysmic energy for its gain, Berman masterfully synthesizes some of our worst fears into an astonishing portrait of the universe that promises to transform the way we look at the world(s) around us. In the spirit of Neil deGrasse Tyson and Carlo Rovelli, what emerges is a rollicking, profound, and even humbling exploration of all the things that can go bump in the night.

The Last of the Seven

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Publisher : Harlequin
ISBN 13 : 148805911X
Total Pages : 309 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Last of the Seven by : Steven Hartov

Download or read book The Last of the Seven written by Steven Hartov and published by Harlequin. This book was released on 2022-08-09 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spellbinding novel of World War II based on the little-known history of the X Troop—a team of European Jews who escaped the Continent only to join the British Army and return home to exact their revenge on Hitler’s military. A lone soldier wearing a German uniform stumbles into a British military camp in the North African desert with an incredible story to tell. He is the only survivor of an undercover operation meant to infiltrate a Nazi base, trading on the soldiers’ perfect fluency in German. However, this man is not British-born but instead a German Jew seeking revenge for the deaths of his family back home in Berlin. As the Allies advance into Europe, the young lieutenant is brought to recover in Sicily. There he is recruited by a British major to join the newly formed X Troop, a commando unit composed of German and Austrian Jews training for a top secret mission at a nearby camp in the Sicilian hills. They are all “lost boys,” driven not by patriotism but by vengeance. Drawing on meticulous research into this unique group of soldiers, The Last of the Seven is a lyrical, propulsive historical novel perfect for readers of Mark Sullivan, Robert Harris and Alan Furst.

The Emperor's Soul

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Publisher : Dragonsteel, LLC
ISBN 13 : 1938570022
Total Pages : 128 pages
Book Rating : 4.9/5 (385 download)

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Book Synopsis The Emperor's Soul by : Brandon Sanderson

Download or read book The Emperor's Soul written by Brandon Sanderson and published by Dragonsteel, LLC. This book was released on 2012-11-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER, 2013 Hugo Award for Best Novella! From #1 New York Times bestselling author Brandon Sanderson, The Emperor’s Soul showcases a fascinating magic system as the clock ticks down for a condemned criminal. When Shai is caught replacing the Moon Scepter with her nearly flawless forgery, she must bargain for her life. An assassin has left the Emperor Ashravan without consciousness, a circumstance concealed only by the death of his wife. If the emperor does not emerge after his hundred-day mourning period, the rule of the Heritage Faction will be forfeit and the empire will fall into chaos. Shai is given an impossible task: to create—to Forge—a new soul for the emperor in less than one hundred days. But her soul-Forgery is considered an abomination by her captors. She is confined to a tiny, dirty chamber, guarded by a man who hates her, spied upon by politicians, and trapped behind a door sealed in her own blood. Shai’s only possible ally is the emperor’s most loyal councillor, Gaotona, who struggles to understand her true talent. Time is running out for Shai. Forging, while deducing the motivations of her captors, she needs a perfect plan to escape… -------------------- “Sanderson proves to be an exceptionally talented writer in the pages of this book. Complex as some of the background is, he never gets bogged down filling in details for the reader. Instead we learn everything we need seamlessly as the story unfolds. His prose is lyrical without ever getting in its own way … His characters are fascinating and fully realized. … The Emperor’s Soul is one of those rare high fantasies that feels fresh and is filled with a sense of wonder.” —Charles de Lint, Fantasy & Science Fiction -------------------- A note from the publisher: Brandon will send a free copy of this ebook to anyone who purchased the Tachyon Publications trade paperback. See the title page in the ebook preview for details.

The Train of Tomorrow

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Author :
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Train of Tomorrow by : Ric Morgan

Download or read book The Train of Tomorrow written by Ric Morgan and published by . This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete history of the Train Of Tomorrow from concept to rescue

Media and Events in History

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Publisher : John Wiley & Sons
ISBN 13 : 1509545425
Total Pages : 157 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Media and Events in History by : Espen Ytreberg

Download or read book Media and Events in History written by Espen Ytreberg and published by John Wiley & Sons. This book was released on 2022-10-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most intense hopes and fears of our collective lives centre around large-scale events – from competitions, celebrations and festivals to environmental disasters, pandemics and terror attacks. The media are a crucial part of this process: they enable the planning, resource allocation and circulation of the vital information needed to mount major events. They are also where traces of events are stored for history. In short, large-scale and collective events have been, and still are, mediated. Starting from nineteenth-century industrialisation, Media and Events in History explains how contemporary life has become saturated with events. It discusses how they have come to involve extensive infrastructures, forms of control and anticipation, attention and participation, contingency and transformation, and articulations of the past and the future. Synthesising and developing insights from history, media studies, philosophy and the social sciences, Ytreberg surveys the rise of event-planning via mediation, and exposes the historical driving forces behind ‘media events’, global ‘mega-events’ and ‘pseudo-events’. Revealing the importance of events in history, this eye-opening book will be of interest to students of media studies, history, historical sociology and cultural history, as well as the general reader.

Marketing the Moon

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Author :
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.