Ontological Branding

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Ontological Branding

Author : Bonard Iván Molina García
Publisher : Rowman & Littlefield
ISBN 13 : 1666902365
Total Pages : 151 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Ontological Branding by : Bonard Iván Molina García

Download or read book Ontological Branding written by Bonard Iván Molina García and published by Rowman & Littlefield. This book was released on 2022-09-14 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Heideggerian tool ontology to investigate antiblack racism in the United States, Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World provides a novel account of race and racial justice. Bonard Iván Molina García argues that race is best understood as a tool to brand persons of color, particularly Black persons, as subordinate in order to privilege whiteness as the proper state of persons in a world created by and for persons and in which all (and only) persons are equal. Persons of color, particularly Black persons, are thus excluded from full participation in the rights and privileges of personhood and instead relegated to ways of being in service to the white world. This white supremacist system was created through law, and despite significant changes, U.S. law’s current approach to racial justice through colorblindness only serves to safeguard white supremacy. Racial justice instead requires a critical race consciousness that accounts for the ontology of race. Racial justice requires ontological justice.

Brand Culture

Author : Jonathan E. Schroeder
Publisher : Taylor & Francis
ISBN 13 : 9780415355995
Total Pages : 246 pages
Book Rating : 4.3/5 (559 download)

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Book Synopsis Brand Culture by : Jonathan E. Schroeder

Download or read book Brand Culture written by Jonathan E. Schroeder and published by Taylor & Francis. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Ontology Theory, Management and Design: Advanced Tools and Models

Author : Gargouri, Faiez
Publisher : IGI Global
ISBN 13 : 1615208607
Total Pages : 384 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis Ontology Theory, Management and Design: Advanced Tools and Models by : Gargouri, Faiez

Download or read book Ontology Theory, Management and Design: Advanced Tools and Models written by Gargouri, Faiez and published by IGI Global. This book was released on 2010-04-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The focus of this book is on information and communication sciences, computer science, and artificial intelligence and provides readers with access to the latest knowledge related to design, modeling and implementation of ontologies"--Provided by publisher.

The Ontology of Design Research

Author : Miguel Ángel Herrera Batista
Publisher : Routledge
ISBN 13 : 1000219593
Total Pages : 143 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Ontology of Design Research by : Miguel Ángel Herrera Batista

Download or read book The Ontology of Design Research written by Miguel Ángel Herrera Batista and published by Routledge. This book was released on 2020-11-23 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to establish the meaning of design research, its role in the field, and the characteristics that differentiate research in design from research in other fields. The author introduces a model to explain the relationship between the components of the ontological reality of design: the designed object, the designer, and the user. Addressing design research across disciplines, the author establishes a foundational understanding of research, and research paradigms, for the design disciplines. This will be crucial for the emerging field of design research to find its own identity and move forward, building its own knowledge base as it finds its positioning between science and art. The book will be of interest to scholars working in design history, design studies, graphic design, industrial design, interior design, architecture, fashion design, and service design.

Applications and Practices in Ontology Design, Extraction, and Reasoning

Author : G. Cota
Publisher : IOS Press
ISBN 13 : 1643681435
Total Pages : 244 pages
Book Rating : 4.6/5 (436 download)

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Book Synopsis Applications and Practices in Ontology Design, Extraction, and Reasoning by : G. Cota

Download or read book Applications and Practices in Ontology Design, Extraction, and Reasoning written by G. Cota and published by IOS Press. This book was released on 2020-12-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semantic Web technologies enable people to create data stores on the Web, build vocabularies, and write rules for handling data. They have been in use for several years now, and knowledge extraction and knowledge discovery are two key aspects investigated in a number of research fields which can potentially benefit from the application of semantic web technologies, and specifically from the development and reuse of ontologies. This book, Applications and Practices in Ontology Design, Extraction, and Reasoning, has as its main goal the provision of an overview of application fields for semantic web technologies. In particular, it investigates how state-of-the-art formal languages, models, methods, and applications of semantic web technologies reframe research questions and approaches in a number of research fields. The book also aims to showcase practical tools and background knowledge for the building and querying of ontologies. The first part of the book presents the state-of-the-art of ontology design, applications and practices in a number of communities, and in doing so it provides an overview of the latest approaches and techniques for building and reusing ontologies according to domain-dependent and independent requirements. Once the data is represented according to ontologies, it is important to be able to query and reason about them, also in the presence of uncertainty, vagueness and probabilities. The second part of the book covers some of the latest advances in the fields of ontology, semantics and reasoning, without losing sight of the book’s practical goals.

Formal Ontologies Meet Industry

Author : Roberta Ferrario
Publisher : IOS Press
ISBN 13 : 1607500477
Total Pages : 144 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Formal Ontologies Meet Industry by : Roberta Ferrario

Download or read book Formal Ontologies Meet Industry written by Roberta Ferrario and published by IOS Press. This book was released on 2009 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of papers addressing the multi-shaped character of knowledge, studies and applications in the field of ontology and semantic technology.

Design and Agency

Author : John Potvin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350063800
Total Pages : 337 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Design and Agency by : John Potvin

Download or read book Design and Agency written by John Potvin and published by Bloomsbury Publishing. This book was released on 2020-05-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and Agency brings together leading international design scholars and practitioners to address the concept of agency in relation to objects, organisations and people. The authors set out to expand the scope of design history and practice, avoiding the heroic narratives of a typical modernist approach. They consider both how the agents of design construct and express their identities and subjectivities through practice, while also investigating the distinctive contribution of design in the construction of individual identity and subjectivity. Individual chapters explore notions of agency in a range of design disciplines and historical periods, including the agency of women in effecting changes to the design of offices and working practices; the role of Jeffrey Lindsay and Buckminster Fuller in developing the design of a geodesic dome; Le Corbusier's 'Casa Curutchet'; a re-consideration of the gendered historiography of the 'Jugendstil' movement, and Bruce Mau's design exhibitions. Taken together, the essays in Design and Agency provide a much-needed response to the traditional texts which dominate design history. With a broad chronological span from 1900 to the present, and an equally broad understanding of the term 'design', it expands how we view the discipline, and shows how design itself can be an agent for social, cultural and economic change.

Design in the Borderlands

Author : Eleni Kalantidou
Publisher : Routledge
ISBN 13 : 1317697847
Total Pages : 208 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Design in the Borderlands by : Eleni Kalantidou

Download or read book Design in the Borderlands written by Eleni Kalantidou and published by Routledge. This book was released on 2014-05-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes a significant contribution to advancing post-geographic understandings of physical and virtual boundaries. It brings together the emergent theory of ‘border thinking’ with innovative thinking on design, and explores the recent discourse on decoloniality and globalism. From a variety of viewpoints, the topics engaged show how design was historically embedded in the structures of colonial imposition, and how it is implicated in more contemporary settings in the extension of ‘epistemological colonialism’. The essays draw on perspectives from diverse geo-cultural and theoretical positions including architecture, design theory and history, sociology, critical theory and cultural studies. The authors are leading and emergent figures in their fields of study and practice, and the geographic scope of the chapters ranges across Europe, the Middle East, Africa, South America, Asia, and the Pacific. In recognition of the complexity of challenges that are now determining the future security of humanity, Design in the Borderlands aims to contribute to ‘thinking futures’ by adding to the increasingly significant debate between design, in the context of the history of Western modernity, and decolonial thought.

Instructional Design: Concepts, Methodologies, Tools and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1609605047
Total Pages : 2074 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis Instructional Design: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources

Download or read book Instructional Design: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-03-31 with total page 2074 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful educational programs are often the result of pragmatic design and development methodologies that take into account all aspects of the educational and instructional experience. Instructional Design: Concepts, Methodologies, Tools and Applications presents a complete overview of historical perspectives, new methods and applications, and models in instructional design research and development. This three-volume work covers all fundamental strategies and theories and encourages continued research in strengthening the consistent design and reliable results of educational programs and models.

Educating Citizen Designers in South Africa

Author : Elmarie Costandius
Publisher : AFRICAN SUN MeDIA
ISBN 13 : 1928357733
Total Pages : 205 pages
Book Rating : 4.9/5 (283 download)

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Book Synopsis Educating Citizen Designers in South Africa by : Elmarie Costandius

Download or read book Educating Citizen Designers in South Africa written by Elmarie Costandius and published by AFRICAN SUN MeDIA. This book was released on 2018-09-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educating Citizen Designers in South Africa is the first book of its kind to appear in post-apartheid South Africa and it is therefore both overdue and extremely welcome. The book aims at sharing critical citizenship design teaching and learning pedagogies by including contributions from a range of design educators, and one student, who work in different design disciplines, such as architecture, graphic and product design. Critical citizenship education is explicated in relation to a range of theories and new and existing models. Numerous contemporary case studies and examples of design projects from a range of South African Higher Education Institutions are included. As such, a variety of perspectives emerge, including the consensual, where the aim of critical citizenship education is viewed as promoting social justice, shared values and critical thinking, to the conflicting - where critiques are levelled against conceptions of critical citizenship education. Contentious, contesting and contradictory views are inevitable and necessary given the South African context as it is only in open debate that the one point of agreement among the authors, the need for social change, can be worked towards. - Prof Deirdre Pretorius, Univeristy of Johannesburg

The Routledge Companion to Design Research

Author : Paul A. Rodgers
Publisher : Taylor & Francis
ISBN 13 : 100089746X
Total Pages : 680 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Routledge Companion to Design Research by : Paul A. Rodgers

Download or read book The Routledge Companion to Design Research written by Paul A. Rodgers and published by Taylor & Francis. This book was released on 2023-07-31 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The Routledge Companion to Design Research offers an updated, comprehensive examination of design research, celebrating a plurality of voices and range of conceptual, methodological, technological and theoretical approaches evident in contemporary design research. This volume comprises thirty-eight original and high-quality design research chapters from contributors around the world, with offerings from the vast array of disciplines in and around modern design praxis, including areas such as industrial and product design, visual communication, interaction design, fashion design, service design, engineering and architecture. The Companion is divided into four distinct sections with chapters that examine the nature and process of design research, the purpose of design research and how one might embark on design research. They also explore how leading design researchers conduct their design research through formulating and asking questions in novel ways, and the creative methods and tools they use to collect and analyse data. The Companion also includes a number of case studies that illustrate how one might best communicate and disseminate design research through contributions that offer techniques for writing and publicising research. The Routledge Companion to Design Research has a wide appeal to researchers and educators in design and design-related disciplines such as engineering, business, marketing, and computing, and will make an invaluable contribution to state-of-the-art design research at postgraduate, doctoral and post-doctoral levels and teaching across a wide range of different disciplines.

Critical by Design?

Author : Claudia Mareis
Publisher : transcript Verlag
ISBN 13 : 3839461049
Total Pages : 333 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Critical by Design? by : Claudia Mareis

Download or read book Critical by Design? written by Claudia Mareis and published by transcript Verlag. This book was released on 2022-02-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its constructive and speculative nature, design has the critical potential to reshape prevalent socio-material realities. At the same time, design is inevitably normative, if not often violent, as it stabilises the past, normalises the present, and precludes just and sustainable futures. The contributions rethink concepts of critique that influence the field of design, question inherent blind spots of the discipline, and expand understandings of what critical design practices could be. With contributions from design theory, practice and education, art theory, philosophy, and informatics, »Critical by Design?« aims to question and unpack the ambivalent tensions between design and critique.

Handbook of Research on Human Performance and Instructional Technology

Author : Song, Holim
Publisher : IGI Global
ISBN 13 : 1605667838
Total Pages : 658 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Human Performance and Instructional Technology by : Song, Holim

Download or read book Handbook of Research on Human Performance and Instructional Technology written by Song, Holim and published by IGI Global. This book was released on 2009-10-31 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the connection between human performance and instructional technology with teaching and learning, offering innovative ideas for instructional technology applications and elearning"--Provided by publisher.

Design for Behaviour Change

Author : Kristina Niedderer
Publisher : Routledge
ISBN 13 : 1317152522
Total Pages : 354 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Design for Behaviour Change by : Kristina Niedderer

Download or read book Design for Behaviour Change written by Kristina Niedderer and published by Routledge. This book was released on 2017-08-23 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite design’s omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.

The Routledge Companion to Criticality in Art, Architecture, and Design

Author : Chris Brisbin
Publisher : Routledge
ISBN 13 : 1317225945
Total Pages : 424 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Routledge Companion to Criticality in Art, Architecture, and Design by : Chris Brisbin

Download or read book The Routledge Companion to Criticality in Art, Architecture, and Design written by Chris Brisbin and published by Routledge. This book was released on 2018-08-23 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Criticality in Art, Architecture, and Design presents an in-depth exploration of criticism and criticality in theory and practice across the disciplines of art, architecture, and design. Professional criticism is a vital part of understanding the cultural significance of designed objects and environments that we engage with on a daily basis, yet there is evidence to show that this practice is changing. This edited volume investigates how practitioners, researchers, educators, and professionals engage with, think about, and value the practice of critique. With contributions from a multi-disciplinary authorship from nine countries - the UK, USA, Australia, India, Netherlands, Switzerland, South Africa, Belgium, and Denmark - this companion provides a wide range of leading perspectives evaluating the landscape of criticality and how it is being shaped by technological and social advances. Illustrated with over 60 black and white images and structured into five sections, The Routledge Companion to Criticality in Art, Architecture, and Design is a comprehensive volume for researchers, educators, and students exploring the changing role of criticism through interdisciplinary perspectives.

Becoming Human by Design

Author : Tony Fry
Publisher : A&C Black
ISBN 13 : 0857853562
Total Pages : 272 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Becoming Human by Design by : Tony Fry

Download or read book Becoming Human by Design written by Tony Fry and published by A&C Black. This book was released on 2013-07-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last in Tony Fry's celebrated trilogy of books continues his radical rethinking of design. Becoming Human by Design's provocative argument presents a revised reading of human 'evolution' centred on ontological design. Examining the relation of design to the nature of the human species - where the species came from, how it was created, what it became and its likely future - Fry asserts that current biological and social models of evolution are an insufficient explanation of how 'we humans' became what we are. Making a case for ontological design as an evolutionary agency, the book posits the relation between the formation of the world of human fabrication and the making of mankind itself as indivisible. It also functions as a provocation to rethink the fate of Homo sapiens, recognising that all species are finite and that the fate of humankind turns on a fundamental Darwinian principle - adapt or die. Fry considers the nature of adaptation, arguing that it will depend on an ability to think and design in new ways.

Cross-Cultural Design

Author : P.L.Patrick Rau
Publisher : Springer
ISBN 13 : 3319073087
Total Pages : 811 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Cross-Cultural Design by : P.L.Patrick Rau

Download or read book Cross-Cultural Design written by P.L.Patrick Rau and published by Springer. This book was released on 2014-06-02 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 6th International Conference on Cross-Cultural Design, CCD 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, held in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: cross-cultural product and service design; cross-cultural issues in interaction; social aspects and implications of cross-cultural design; cross-cultural issues in e-commerce, marketing and branding; cross-cultural design for knowledge sharing and learning; cross-cultural design for the smart city and cross-cultural design for creativity.