Only The Strongest Women Become Marketing Managers

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Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Marketing Management

Author : S.H.H. Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174465429
Total Pages : 728 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Marketing Management by : S.H.H. Kazmi

Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

Marketing Management, 3rd Edition

Author : Kumar Arun & Meenakshi N.
Publisher : Vikas Publishing House
ISBN 13 : 9325982404
Total Pages : 690 pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.

Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

Global Marketing Management

Author : Masaaki (Mike) Kotabe
Publisher : John Wiley & Sons
ISBN 13 : 111988876X
Total Pages : 802 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe

Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

Handbook of Research on Mobile Marketing Management

Author : Pousttchi, Key
Publisher : IGI Global
ISBN 13 : 1605660752
Total Pages : 582 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key

Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Marketing Management, 2nd Edition

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Author :
Publisher :
ISBN 13 :
Total Pages : 1078 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1896 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Macro Talent Management in Emerging and Emergent Markets

Author : Vlad Vaiman
Publisher : Routledge
ISBN 13 : 0429891016
Total Pages : 235 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Macro Talent Management in Emerging and Emergent Markets by : Vlad Vaiman

Download or read book Macro Talent Management in Emerging and Emergent Markets written by Vlad Vaiman and published by Routledge. This book was released on 2018-07-04 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macro Talent Management in Emerging and Emergent Markets is the first book to focus specificially on country-level activities that are aimed at attracting, developing, mobilizing, and retaining top talent for economic success in emerging or emergent markets. The book serves as a guide that orients the reader toward activities that increase their country’s global competitiveness, attractiveness, and economic development through strategic talent management. This book brings together leading experts from around the world to address such issues as cross-border flows of talent, diaspora mobility, knowledge flows, global labour markets, and policies. The book is structured in three parts: Part I covers emerging markets, Part II emergent markets, and Part III pan-national themes such as migration and clusters. Bringing together research from the fields of human resource management, international business, economic geography, comparative international development, and political economy, this is a definitive, comprehensive treatment of the topic aimed at advanced students and practitioners.

Women in Management Worldwide

Author : Ronald J. Burke
Publisher : CRC Press
ISBN 13 : 1134775555
Total Pages : 369 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Women in Management Worldwide by : Ronald J. Burke

Download or read book Women in Management Worldwide written by Ronald J. Burke and published by CRC Press. This book was released on 2016-08-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations today are facing unprecedented challenges, including an ageing workforce, potential talent shortages, an increasingly competitive international environment and the need to utilize the talents of the best qualified people, regardless of gender. More women than men, in many cases, are graduating from universities and gaining the requisite experience to qualify for advancement to higher levels of management. In this expanded and revised third edition, Professors Burke and Richardsen, together with a list of international contributors, address women’s progression in the workforce and into the upper echelons of management. They cover a range of professions and a geographically dispersed territory, thereby advancing the understanding of women in management within a traditional context, and making a substantial contribution to the literature for both an academic and practitioner audience. The broader regional perspective offers a comprehensive overview of the challenges and opportunities facing women in the workplace, and promotes the ongoing analysis of the interface between women's career aspirations and societal and organizational norms, assumptions and values. Following the same format as the previous edition, the country by country analysis allows for the data between countries and regions to be compared, for the differences to be addressed and a more holistic picture of the situation in a given country to be assessed. Women in Management Worldwide will appeal to researchers, policy-makers in a range of countries interested in workforce issues, talent management and gender equality, as well as consultants working with international organizations on HRM and organizational effectiveness challenges.

Marketing Management

Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121932440
Total Pages : 560 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Marketing Management by : R S N Pillai

Download or read book Marketing Management written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Marketing Management

Author : Alain Jolibert
Publisher : Bloomsbury Publishing
ISBN 13 : 0230363679
Total Pages : 464 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing Management by : Alain Jolibert

Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

The Handbook of Board Governance

Author : Richard Leblanc
Publisher : John Wiley & Sons
ISBN 13 : 1119536995
Total Pages : 1207 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Handbook of Board Governance by : Richard Leblanc

Download or read book The Handbook of Board Governance written by Richard Leblanc and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 1207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised new edition of the must-read guide for executives—provides comprehensive coverage of topics in corporate governance by leading subject-matter experts The Handbook of Board Governance is the marketing-leading text on public, nonprofit, and private board governance. Providing comprehensive, in-depth coverage, this unique text represents a collaboration of internationally-recognized academics and prominent organization directors, executives, managers, and advisors. Contributors include Ariel Fromer Babcock, Robert Eccles, Alice Korngold, Ellie Mulholland, Michael Useem, Elizabeth Valentine and John Zinkin. Practical, expert guidance enables readers to understand value creation and the strategic role of the board, risk governance and oversight, audit and compensation committee effectiveness, CEO succession planning, and other diverse board duties and responsibilities. Now in its second edition, the Handbook offers substantial updates and revisions reflecting contemporary trends, practices, and developments in board governance. New content includes discussions of pressing issues related to climate change, examination of information technology and cybersecurity challenges, and recent tax legislation that will impact executive compensation. Editor Dr. Richard Leblanc—an award-winning teacher, professor, lawyer, management consultant, and specialist on boards of directors—integrates practical experience and academic rigor to assist readers: Build and strengthen engaged and collaborative leadership in the boardroom Recognize the role and responsibilities of a well-functioning governing board Risk governance, assurance, and the duties of directors Keep pace with new trends in board governance and shareholder responsibility Measure performance and align performance measurement to executive pay Understand information technology governance, sustainability governance, and the different forms of governance Highly relevant to board and committee members regardless of sector or industry, The Handbook of Board Governance, 2nd Edition is an invaluable source of knowledge on all aspects of corporate and organization governance.

Strategic Marketing Management and Tactics in the Service Industry

Author : Sood, Tulika
Publisher : IGI Global
ISBN 13 : 1522524762
Total Pages : 415 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Stand Up and Shout Out

Author : Joan Steidinger
Publisher : Rowman & Littlefield
ISBN 13 : 1538125986
Total Pages : 233 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Stand Up and Shout Out by : Joan Steidinger

Download or read book Stand Up and Shout Out written by Joan Steidinger and published by Rowman & Littlefield. This book was released on 2020-03-11 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, women have greater opportunities to participate in sport than ever before, particularly due to the passage of Title IX in 1972. Yet, despite all this growth, women still struggle to hold leadership positions, become coaches of both girls and boys teams, receive equal pay, and get even adequate coverage in the media. In Stand Up and Shout Out: Women's Fight for Equality in Sports, Joan Steidinger explores the three crucial areas in sport that remain huge concerns for women: leadership, money, and media. Steidinger looks at the number of ways in which women experience vast inequalities by examining topics such as the politics of sport, sexual assault, the #MeToo movement, pay equity, women in coaching positions, and the experiences of women of color and LGBTQ athletes. Interviews with leading authorities in the field and prominent female athletes are interwoven throughout to add both expert and personal perspectives to the conversation. Stand Up and Shout Out does more than justinform readers about these important issues; its purpose is to create enlightened discussions around the unequal treatment of women and present readers with “action steps” so we can all become active contributors toward improving this situation. This is an ideal time to fight for women’s equality in sport, as it draws attention to the growing need for advocacy for girls and women around the world in all areas of life.

Marketing Management

Author : Dr.Madeswaran a
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805593
Total Pages : pages
Book Rating : 4.3/5 (888 download)

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Book Synopsis Marketing Management by : Dr.Madeswaran a

Download or read book Marketing Management written by Dr.Madeswaran a and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Best 373 Colleges, 2011

Author : Tom Meltzer
Publisher : Princeton Review
ISBN 13 : 0375429875
Total Pages : 850 pages
Book Rating : 4.3/5 (754 download)

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Book Synopsis The Best 373 Colleges, 2011 by : Tom Meltzer

Download or read book The Best 373 Colleges, 2011 written by Tom Meltzer and published by Princeton Review. This book was released on 2010 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of life on the nation's campuses offers detailed profiles of the best colleges and rankings of colleges in sixty-two different categories, along with a wealth of information and applications tips.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2005-06-11 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.