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Author : Valérie Schafer, Fred Pailler
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111311651
Total Pages : 201 pages
Book Rating : 4.1/5 (113 download)
Download or read book Online Virality written by Valérie Schafer, Fred Pailler and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-04-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Veronica Alfano
Publisher : Springer
ISBN 13 : 1137393297
Total Pages : 219 pages
Book Rating : 4.1/5 (373 download)
Download or read book Virtual Victorians written by Veronica Alfano and published by Springer. This book was released on 2016-01-18 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring how scholars use digital resources to reconstruct the 19th century, this volume probes key issues in the intersection of digital humanities and history. Part I examines the potential of online research tools for literary scholarship while Part II outlines a prehistory of digital virtuality by exploring specific Victorian cultural forms.
Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)
Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Author : Karine Nahon
Publisher : Polity
ISBN 13 : 0745671292
Total Pages : 202 pages
Book Rating : 4.7/5 (456 download)
Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Author : Valérie Schafer
Publisher : Walter de Gruyter
ISBN 13 : 9783111310350
Total Pages : 0 pages
Book Rating : 4.3/5 (13 download)
Download or read book Online Virality written by Valérie Schafer and published by Walter de Gruyter. This book was released on 2024-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book Online Virality, edited by Valérie Schafer and Fred Pailler (C2DH, University of Luxembourg), aims to provide a comprehensive examination of online virality. It explores the many ways we can think about this modern phenomenon and analyse the circulation, reception, and evolution of viral born-digital content. Virality and content sharing always intertwine material, infrastructural, visual and discursive elements. This involves various platforms, stakeholders, intermediaries, social groups and communities that are constantly (re)defining themselves. Regulation, curation and content moderation politics, as well as affects and emotions (fears, humour, empathy, hatred...), are also at the core of online virality. The publication offers an interdisciplinary overview on online virality by including different types of scientific inputs, such as precise case studies, various methodological approaches (including close and distant reading, visual studies, discourse analysis, etc.), as well as historical and socio-technical analyses. The book is organised around three main topics: Expressions and Genres; Mobilisations and Engagements; Circulation and Infrastructures. The first part explores the semiotics of virality, the diverse and creative forms of expression, specific genres, the relation to other media, and the affective side of virality, such as using humour or provocation. The second part focuses on the political dimension of memes and viral content and their use in the context of controversy or political and ideological opposition. Finally, the third part delves into the often understudied but essential side of virality, by examining the role of platforms and their curation, in short, the infrastructural dimension of virality. These three parts allow us to question such fundamental notions linked to virality as, among others, circulation, reception, economy of attention, instrumentalisation and affect. This volume brings together authors from various disciplines, including semiotics, history, information and communication sciences, computer science, digital humanities, media studies. In addition, the contributors approach the question via case studies that allow for a perspective that is not exclusively US and European-centred. Some chapters explore virality in Brazil, Chile, while the book also examines a wide variety of platforms (YouTube, Twitter, Instagram, TikTok, video game platforms, etc.).
Author : Gabriella Giannachi
Publisher : Routledge
ISBN 13 : 1134454759
Total Pages : 188 pages
Book Rating : 4.1/5 (344 download)
Download or read book Virtual Theatres written by Gabriella Giannachi and published by Routledge. This book was released on 2004-06-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first full-length book of its kind to offer an investigation of the interface between theatre, performance and digital arts, Virtual Theatres presents the theatre of the twenty-first century in which everything - even the viewer - can be simulated. In this fascinating volume, Gabriella Giannachi analyzes the aesthetic concerns of current computer-arts practices through discussion of a variety of artists and performers including: * blast Theory * Merce Cunningham * Eduardo Kac * forced entertainment * Lynn Hershman * Jodi Orlan * Guillermo Gómez-Peña * Marcel-lí Antúnez Roca * Jeffrey Shaw * Stelarc. Virtual Theatres not only allows for a reinterpretation of what is possible in the world of performance practice, but also demonstrates how 'virtuality' has come to represent a major parameter for our understanding and experience of contemporary art and life.
Author : Adam Penenberg
Publisher : Hachette UK
ISBN 13 : 1848945248
Total Pages : 272 pages
Book Rating : 4.8/5 (489 download)
Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Author : Julie Tower-Pierce
Publisher : American Bar Association
ISBN 13 : 9781604425901
Total Pages : 130 pages
Book Rating : 4.4/5 (259 download)
Download or read book Virtual Incorporation written by Julie Tower-Pierce and published by American Bar Association. This book was released on 2009 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book will introduce lawyers to this new area of law. Examining the developments of the digital LLC/virtual incorporation laws of the state of Vermont, this fully-indexed book covers the nuts and bolts of virtual incorporation. The book examines virtual ethics and corporate responsibility in the digital era; post-incorporation issues; and business formation resources for lawyers and virtual clients.
Author : Bobick, Bryna
Publisher : IGI Global
ISBN 13 : 1799874273
Total Pages : 350 pages
Book Rating : 4.7/5 (998 download)
Download or read book Engaging Communities Through Civic Engagement in Art Museum Education written by Bobick, Bryna and published by IGI Global. This book was released on 2020-12-25 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: As art museum educators become more involved in curatorial decisions and creating opportunities for community voices to be represented in the galleries of the museum, museum education is shifting from responding to works of art to developing authentic opportunities for engagement with their communities. Current research focuses on museum education experiences and the wide-reaching benefits of including these experiences into art education courses. As more universities add art museum education to their curricula, there is a need for a text to support the topic and offer examples of real-world museum education experiences. Engaging Communities Through Civic Engagement in Art Museum Education deepens knowledge on museum and art education and civic engagement and bridges the gap from theory to practice. The chapters focus on various sectors of this research, including diversity and inclusion in museum experiences, engaging communities through new techniques, and museum and university partnerships. As such, it includes coverage on timely topics that include programs and audience engagement with the LGBTQ+, refugee, disability, and senior communities; socially responsive museum pedagogy; and the use of student workers. This book is ideal for museum educators, museum directors, curators, professionals, practitioners, researchers, academicians, and students who are interested in updated knowledge and research in art education, curriculum development, and civic engagement.
Author : Rohit Chopra
Publisher : Harper Collins
ISBN 13 : 9353029589
Total Pages : 240 pages
Book Rating : 4.3/5 (53 download)
Download or read book The Virtual Hindu Rashtra written by Rohit Chopra and published by Harper Collins. This book was released on 2019-05-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From websites devoted to battling a 'Left-liberal' media ecosystem to the formidable internet army of Hindu Right volunteers, from online narratives of Hindu valour to Narendra Modi's impeccably-managed social media presence, new media is an integral part of present-day Hindu nationalism.The Virtual Hindu Rashtra examines the relationship of Hindu nationalism and new media across a range of internet spaces, including Twitter trends in support of the Bharatiya Janata Party's government policies, Facebook pages dedicated to the cultural project of establishing a Hindu state, and WhatsApp groups circulating jokes about Modi's critics. Situating online Hindu nationalism in a historical context, this book analyses the movement with respect to national and global political trends, such as the rise of authoritarian political personalities worldwide and the phenomenon of fake news. The book concludes with a reflection on the implications of the relationship of Hindu nationalism and new media for democracy in India.
Author : Abraham H. Foxman
Publisher : St. Martin's Press
ISBN 13 : 1137356227
Total Pages : 258 pages
Book Rating : 4.1/5 (373 download)
Download or read book Viral Hate written by Abraham H. Foxman and published by St. Martin's Press. This book was released on 2013-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emboldened by anonymity, individuals and organizations from both left and right are freely spewing hateful vitriol on the Internet without worrying about repercussions.Lies, bullying, conspiracy theories, bigoted and racist rants, and calls for violence targeting the most vulnerable circulate openly on the web.And thanks to the guarantees of the First Amendment and the borderless nature of the Internet,governing bodies are largely helpless to control this massive assault on human dignity and safety. Abe Foxman and Christopher Wolf expose the threat that this unregulated flow of bigotry poses to the world.They explore how social media companies like Facebook and YouTube, as well as search engine giant Google, are struggling to reconcile the demands of business with freedom of speech and the disturbing threat posed by today's purveyors of hate. And they explain the best tools available to citizens, parents, educators, law enforcement officers, and policy makers toprotect thetwin values of transparency and responsibility. As Foxman and Wolf show, only an aroused and engaged citizenry can stop the hate contagion before it spirals out of control - with potentially disastrous results.
Author : Katherine Sorrels
Publisher : VT Publishing
ISBN 13 : 9781949373196
Total Pages : 266 pages
Book Rating : 4.3/5 (731 download)
Download or read book Viral Networks written by Katherine Sorrels and published by VT Publishing. This book was released on 2018-12-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the culmination of a unique scholarly initiative located at the dynamic intersection of medical history and the digital humanities. It also represents an important outcome of the longstanding partnership between the National Endowment for the Humanities (NEH) and the National Library of Medicine (NLM) with Virginia Tech (VT) as a key collaborator.The specific initiative which led to this book-Viral Networks: An Advanced Workshop in Digital Humanities and Medical History-was a landmark moment in the NEH/NLM partnership dating from 2012when these agencies signed an agreement to "bring together scholars, scientists, librarians, archivists, curators, technical information specialists, healthcare professionals, cultural heritage professionals, and others in the humanities and biomedical communities in order to share expertise and develop new research agendas representing the commitment of the NLM to supporting scholarship in medical history and digital humanities."Viral Networks represents true collaboration and commitment among a group of dedicated scholars, two federal agencies and their strategic partners, and one of America's most important public, land-grant, research universities. And this book represents such collaboration and commitment even more because it is available from VT Publishing in an open-access format, for all to appreciate as the studies therein engage undiscovered or underappreciated primary sources, push methodological boundaries to define and articulate new arguments, and chart new research trajectories. Indeed, this book defines the scholarly times in which its organizers conceived and published it as much as these times define the book itself.
Author : Paul Richards
Publisher : StreamGeeks
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.6/5 (233 download)
Download or read book The Virtual Ticket written by Paul Richards and published by StreamGeeks. This book was released on 2020-03-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways. If you want to sell virtual access to online experiences, this is the book for you.
Author : Alan Blume
Publisher : Red Wheel/Weiser
ISBN 13 : 160163742X
Total Pages : 241 pages
Book Rating : 4.6/5 (16 download)
Download or read book Your Virtual Success written by Alan Blume and published by Red Wheel/Weiser. This book was released on 2010-06-20 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Your Virtual Success will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional in any service business. Alan Blume's virtual model has resulted in large six-figure deals with people he's never met face to face--and never will-- and small sales that would never be profitable in a traditional business environment. In Your Virtual Success, he demystifies the cost-effective, leading-edge, Internet-based tools that are available to almost everyone, as long as you know what questions to ask and where to look. Your Virtual Success shows any entrepreneur, sole proprietor, partnership, or existing business how to: Leverage new Internet tools to grow your business faster and more profitably. Utilize free or low-cost online resources to hire, manage and expand your business. Rapidly create a new, work-from-home virtual business while minimizing the risks of a traditional startup.
Author : Sameer A Kulkarni
Publisher : Excel Books India
ISBN 13 : 9788174466341
Total Pages : 240 pages
Book Rating : 4.4/5 (663 download)
Download or read book A Text Book of Virtual Marketing written by Sameer A Kulkarni and published by Excel Books India. This book was released on 2008-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written as a courseware for the MBA, MMM, MMS, and PGDM courses where 'Virtual Marketing' is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing.It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable.The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner. Key Features: v Comprehensive glossaryv 'Alt' Codesv Supplemented with figures, tables and Screenshots.Contents Include: Role of the Internet / Internet Strategy / Intranet and Extranet / Consumer Behaviour / Internet Market Research / Internet Retailing / Internet * and Advertising / Website Designing / Modern Developmen
Author : Maureen Orey
Publisher : Association for Talent Development
ISBN 13 : 1952157722
Total Pages : 200 pages
Book Rating : 4.9/5 (521 download)
Download or read book Communication Skills Virtual Training written by Maureen Orey and published by Association for Talent Development. This book was released on 2021-04-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Skills Virtual Training offers the crucial tools you’ll need to help your workshop participants master the skills that drive performance. Providing your participants with a deeper more nuanced understanding of communication will give them a solid foundation upon which to build strong skills and relationships in the workplace. Derived from the first book in the ATD Workshop series, this edition focuses on delivering virtual training and workshops with practical, road-tested strategies and tactics for use at all levels of your organization. New content geared to virtual training is included in presentation materials, agendas, handouts, assessments, and tools. Communication Skills Virtual Training presents two-day, one-day, and half-day communication training programs, along with relevant chapters on needs analysis, design, delivery, facilitation, and evaluation of the training event.
