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Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137035
Total Pages : 368 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Social Network Analysis for Startups

Author : Maksim Tsvetovat
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449306462
Total Pages : 191 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Social Network Analysis for Startups by : Maksim Tsvetovat

Download or read book Social Network Analysis for Startups written by Maksim Tsvetovat and published by "O'Reilly Media, Inc.". This book was released on 2011-10-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available. Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas. Discover how internal social networks affect a company’s ability to perform Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising Learn how a single special-interest group can control the outcome of a national election Examine relationships between companies through investment networks and shared boards of directors Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook

Zero to One

Author : Blake Masters
Publisher : Random House
ISBN 13 : 075355030X
Total Pages : 198 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Zero to One by : Blake Masters

Download or read book Zero to One written by Blake Masters and published by Random House. This book was released on 2014-09-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Managing Startups: Best Blog Posts

Author : Thomas Eisenmann
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449370497
Total Pages : 342 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Managing Startups: Best Blog Posts by : Thomas Eisenmann

Download or read book Managing Startups: Best Blog Posts written by Thomas Eisenmann and published by "O'Reilly Media, Inc.". This book was released on 2013-05-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and Ben Yoskovitz. They cover a wide range of topics essential to your startup’s success, including: Management tasks: Engineering, product management, marketing, sales, and business development Organizational issues: Cofounder tensions, recruiting, and career planning Funding: The latest developments in capital markets that affect startups Divided into 13 areas of focus, the book’s contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. And that’s just for starters.

Lean AI

Author : Lomit Patel
Publisher : O'Reilly Media
ISBN 13 : 1492059285
Total Pages : 237 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean AI by : Lomit Patel

Download or read book Lean AI written by Lomit Patel and published by O'Reilly Media. This book was released on 2020-01-30 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Funding Options for Startups

Author : K.S.V. Menon & Garima Malik
Publisher : Notion Press
ISBN 13 : 1945400803
Total Pages : 549 pages
Book Rating : 4.9/5 (454 download)

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Book Synopsis Funding Options for Startups by : K.S.V. Menon & Garima Malik

Download or read book Funding Options for Startups written by K.S.V. Menon & Garima Malik and published by Notion Press. This book was released on 2016-06-10 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a pioneering effort to provide in one place, alternative sources of funding, professionally structured business plan and other related aspects of raising start-up funds. Beginning with a detailed analysis of the Startup Ecosystem, the role of Incubators, Mentors & Accelerators (IMA) from the stage of ideation to the actual setting up of a project, principal players in this process like Universities, IITs, IIMs, Indian Business Houses, Multinational Corporations and reputed professionals and intrapreneurs have been identified and listed. Pros and cons of angel finance, seed capital, venture capital, crowdfunding, impact investment, hedge fund, debt fund, private equity, valuation, recent deals & exits, emerging trends and ideas in the startup scenario are some of the areas discussed in detail in the publication. Existing success stories and the government’s thrust on creating India as a hub of startups is drawing many students to entrepreneurship. B-schools and IITs are rolling out enthusiastic professionals, accelerators etc. A unique feature of the publication is a section on case studies, which demonstrate bird’s eye view of their birth pain, how they traversed the thorny path, faced failure after failure, changed their ideas and strategies and finally how they reached their destination successfully.

Ecosystem Dynamics and Strategies for Startups Scalability

Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Ecosystem Dynamics and Strategies for Startups Scalability by : Baporikar, Neeta

Download or read book Ecosystem Dynamics and Strategies for Startups Scalability written by Baporikar, Neeta and published by IGI Global. This book was released on 2023-12-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Those who venture into the realm of ecosystem advantage will discover a complex web of relationships, interfaces, and processes designed to efficiently deliver customer value. One important factor in the process of building an enterprise that is often overlooked is that a business's success is inevitably entwined with the performance of its surrounding ecosystem. Spanning a tapestry of firms, institutions, and individuals, this ecosystem forms the linchpin of success. However, the journey to prosperity demands more than the mere existence of a thriving ecosystem; it necessitates adept management and cultivation of relationships within it. Ecosystem Dynamics and Strategies for Startups Scalability uncovers the nuances of connecting complementary participants, navigating uncertainty among diverse partners, and securing a substantial share of the created value. As a testament to its academic rigor, the book discerns that fostering an ecosystem often hinges upon a "lead firm" orchestrating key value-contributing elements, or that the government enacting conducive policies. The book also extends far into diverse facets of resource management, ecosystem construction, and startup scalability, all rooted in comprehensive theoretical analysis. Bridging theory and practice, it furnishes case studies and best practices to accentuate these concepts. As economies worldwide reset post-pandemic, the book assumes greater relevance, illuminating the path for startups to thrive in emerging markets. Scholars, postgraduates, practitioners, and policymakers alike stand to gain a wealth of knowledge, from the evolution of resource management and ecosystems to their pivotal roles in startup success.

HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633694399
Total Pages : 154 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2018-01-23 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great business plan Adopt lean startup practices such as business model experimentation Be prepared for the race for scale in Silicon Valley Better understand the world of venture capital--and know what you'll get along with VC funding Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani's Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder's Dilemma," by Noam Wasserman.

The INSURTECH Book

Author : Sabine L.B VanderLinden
Publisher : John Wiley & Sons
ISBN 13 : 1119362210
Total Pages : 328 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The INSURTECH Book by : Sabine L.B VanderLinden

Download or read book The INSURTECH Book written by Sabine L.B VanderLinden and published by John Wiley & Sons. This book was released on 2018-07-02 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive compendium for the Insurance Digital Revolution From slow beginnings in 2014, InsurTech has captured US$7billion in investment since 2010 — a 10% annual compound growth rate is predicted until at least 2020. Three in four insurance companies believe some part of their business is at risk of disruption and understanding the trends, drivers and emerging technologies behind Insurance’s Digital Revolution is a business-critical priority for all growth-minded firms. The InsurTech Book offers essential updates, critical thinking and actionable insight — globally — from start-ups, incumbents, investors, tech companies, advisors and other partners in this evolving ecosystem, in one volume. For some, Insurance is either facing an existential threat; for others, it is a sector on the brink of transforming itself. Either way, business models, value chains, customer understanding and engagement, organisational structures and even what Insurance is for, is never going to be the same. Be informed, be part of it. Learn from diverse experiences, mindsets and applications of technologies Discover new ways of defining and grasping growth opportunities Get the inside track from innovators, disruptors and incumbents Be updated on the evolution of InsurTech, why it is happening and how it will evolve Explore visions of the future of Insurance to help shape yours The InsurTech Book is your indispensable guide to a sector in transformation.

The Essential HR Guide for Small Businesses and Startups

Author : Marie Carasco
Publisher :
ISBN 13 : 9781586445898
Total Pages : 238 pages
Book Rating : 4.4/5 (458 download)

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Book Synopsis The Essential HR Guide for Small Businesses and Startups by : Marie Carasco

Download or read book The Essential HR Guide for Small Businesses and Startups written by Marie Carasco and published by . This book was released on 2020 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides easy an easy-to-use practitioner-based reference guide to build, expand, and improve fundamental human resource practices to integrate HR as a strategic component in the success of small businesses and start-up companies. Features include: HR essential policies and practices with adaptable tools and templates Talent management strategies for small companies/start-ups. Change management strategies during expansion and growth. A supplemental professional development assessment for leaders/managers"--

Fundamentals of Software Startups

Author : Anh Nguyen-Duc
Publisher : Springer
ISBN 13 : 9783030359829
Total Pages : 343 pages
Book Rating : 4.3/5 (598 download)

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Book Synopsis Fundamentals of Software Startups by : Anh Nguyen-Duc

Download or read book Fundamentals of Software Startups written by Anh Nguyen-Duc and published by Springer. This book was released on 2020-03-13 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering, and managerial approaches to successfully develop software products in startup companies. The book covers a wide range of software startup phenomena, and includes the knowledge, skills, and capabilities required for startup product development; team capacity and team roles; technical debt; minimal viable products; startup metrics; common pitfalls and patterns observed; as well as lessons learned from startups in Finland, Norway, Brazil, Russia and USA. All results are based on empirical findings, and the claims are backed by evidence and concrete observations, measurements and experiments from qualitative and quantitative research, as is common in empirical software engineering. The book helps entrepreneurs and practitioners to become aware of various phenomena, challenges, and practices that occur in real-world startups, and provides insights based on sound research methodologies presented in a simple and easy-to-read manner. It also allows students in business and engineering programs to learn about the important engineering concepts and technical building blocks of a software startup. It is also suitable for researchers at different levels in areas such as software and systems engineering, or information systems who are studying advanced topics related to software business.

The Emergence of Start-ups

Author : David Heller
Publisher : John Wiley & Sons
ISBN 13 : 1786304503
Total Pages : 188 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Emergence of Start-ups by : David Heller

Download or read book The Emergence of Start-ups written by David Heller and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In France, the number of young start-ups has soared since the beginning of the 2010s, leading the government to encourage their development and make France the “start-up nation”. This book contributes to a better understanding of the emergence of these companies by studying the influence of the ecosystem on their development and the modes of financing that they use. The financing of start-ups remains a major challenge insofar as they are often faced with refusal from the banks. Successful financing depends largely on the geopolitical and economic environment. Through a comparative study of models from both France and English-speaking countries, the authors explore possible financing solutions for France. The book concludes with a discussion of equity crowdfunding, which proves to be a successful financing alternative. Including theoretical and empirical studies, this book provides concrete solutions aimed at developing innovative entrepreneurship in France.

Scrappy Startups

Author : Melanie Keveles
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313365121
Total Pages : 273 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Scrappy Startups by : Melanie Keveles

Download or read book Scrappy Startups written by Melanie Keveles and published by Bloomsbury Publishing USA. This book was released on 2009-11-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifteen successful female entrepreneurs tell their stories—stories that will inspire other women to follow through on their dreams of starting a business. In Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses, acclaimed author and highly successful career coach Melanie Keveles presents the stories women looking to start their own businesses need to hear—stories of women just like them who realized their entrepreneurial dreams while discovering their own greater creative capacities. Scrappy Startups is more than a book—it is mentorship in print—in which highly successful women entrepreneurs share their best advice in an utterly inspiring way. Representing a wide range of business fields, with enterprises ranging in age from newly begun to a couple of decades old, these women explain their thinking, their alliances, and the singular creative impulses that led to a viable and meaningful commercial endeavor. As presented here, each woman represents a part of the "Dream, Courage, Action" model that Melanie Keveles developed to demonstrate the process of bringing an idea to fruition.

ICoSMI 2020

Author : Eko Ruddy Cahyadi
Publisher : European Alliance for Innovation
ISBN 13 : 1631902997
Total Pages : 1335 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICoSMI 2020 by : Eko Ruddy Cahyadi

Download or read book ICoSMI 2020 written by Eko Ruddy Cahyadi and published by European Alliance for Innovation. This book was released on with total page 1335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the proceeding of the International Conference on Sustainable Management and Innovation (ICoSMI 2020) that was successfully held on 14-16 September 2020 using an online platform. The conference was mainly organized by the Department of Management IPB University in collaboration with Leibniz University of Hannover, Universiti Putera Malaysia, Kasetsart University, Tun Hussein Onn University of Malaysia, Tamil Nadu Teachers Education University, Deakin University, University of Adelaide, Forum Manajemen Indonesia, FE Pakuan University, FE Gajah Mada University FEB University of North Sumatra and FEB Andalas University, SBM Bandung Institute of Technology, FEB Lampung University, Perbanas Institute Jakarta, FE Bina Nusantara University, and SBE Prasetiya Mulya University. This conference has brought academic researchers, business practitioners as well as graduate students together to exchange their experiences and research results about most aspects of innovation and sustainability, and discuss the practical challenges encountered and the solutions adopted. About 402 delegates across the world including Indonesia, Malaysia, Thailand, Spain, China, and India have attended and presented their research works in the conference. The proceeding consists of 80 high-quality papers that were selected from more than 250 submitted papers. The papers are classified into 12 themes, namely Finance for Sustainability, Industry 4.0 and Future Business Sustainability, Policy and Strategy for Sustainable Innovation and Supply Chain, Smart Agriculture Management for Environmental Sustainability, and Sustainable Human Resources. Finally, we would like to express the greatest thanks to all colleagues in the steering and organizing committee for their cooperation in administering and arranging the conference as well as reviewers for their academic works and commitment to reviewing papers.

The Sound of Success: How to Invest in Startups for Maximum Returns.: A Startup Investor's Guide to Making a Big Impact. Amplify ROI

Author : Nicholas Dantes
Publisher : Nicholas Dantes
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Sound of Success: How to Invest in Startups for Maximum Returns.: A Startup Investor's Guide to Making a Big Impact. Amplify ROI by : Nicholas Dantes

Download or read book The Sound of Success: How to Invest in Startups for Maximum Returns.: A Startup Investor's Guide to Making a Big Impact. Amplify ROI written by Nicholas Dantes and published by Nicholas Dantes. This book was released on 2023-11-07 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investing in startups can be a daunting task, but it doesn't have to be. If you're ready to make a big impact with your investments, "The Sound of Success" is the ultimate guide to achieving maximum returns. Inside this comprehensive guide, you'll find expert advice and practical strategies that will help you identify high-potential startups and navigate the fast-paced world of investing. You'll learn how to make informed decisions that will amplify your ROI and take your investments to the next level. Written by a seasoned startup investor, "The Sound of Success" is packed with real-world examples, insider tips, and proven techniques that will give you the edge you need to succeed. Whether you're a seasoned pro or just starting out, this book is a must-read for anyone looking to make a big impact with their investments. So why wait? Order your copy of "The Sound of Success" today and start making a big impact in the world of startup investing!

Financing Startups

Author : Carlos Lassala
Publisher : Springer Nature
ISBN 13 : 3030940586
Total Pages : 187 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Financing Startups by : Carlos Lassala

Download or read book Financing Startups written by Carlos Lassala and published by Springer Nature. This book was released on 2022-03-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that the proliferation of entrepreneurial activity is a current trend. Start-ups enable an effective transformation of knowledge, generating high added value to society. The objective of this book is to address the financing of the entrepreneurial process as a necessary element to articulate a solid business fabric, based on taking advantage of new opportunities. The book is structured in two parts. The first part takes as a reference the lack of financing in the entrepreneurship process and analyses different sources of financing available to entrepreneurs depending on the phase in which the project is located. The second part of the book analyses innovation and its links to the financing of start-ups, addressing the impact of emerging technologies and fintech services and the support of artificial intelligence. Finally, the book concludes with an examination of decentralized finance (DeFi), as an idea that is changing the financial world, giving rise to new financial paradigms.

The Digital Mystique

Author : Sarah Granger
Publisher : Seal Press
ISBN 13 : 158005515X
Total Pages : 258 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis The Digital Mystique by : Sarah Granger

Download or read book The Digital Mystique written by Sarah Granger and published by Seal Press. This book was released on 2014-08-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Digital Mystique, Sarah Granger—a nationally recognized expert on online culture and social technology—shows us how digital media is shaping our lives in real time. Whether it's how we raise our children, communicate in love and partnerships, support causes, or establish friendships and trust, Granger pinpoints the best ways to seize digital opportunities to make our lives richer and fuller. While the Internet era is one that is frequently criticized as undermining our health, privacy, concentration, and ability to sustain real-world relationships, Granger takes a more optimistic and empowering view. She shares real-life stories and surprising facts about our lives—both online and off—to shed new and fascinating light on the positive effects of the digital media revolution, showing us how we can personally learn, grow, and thrive by engaging in our digitized world. The Digital Mystique includes the following chapters: Connecting Is Just the Beginning .YOU Friending Is Trending Love in the Time of Messaging The Kids Are Online The Senior Moment The Passion of the Web There’s No Business Like E-Business Community Is the Key The Difference a Tweet Makes What We Leave Behind A Stitch in Digital Time