Online Game Advertising And Chinese College Students

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The Effects of Social Media Advertising in China

Author : Changchun Xuan
Publisher : Taylor & Francis
ISBN 13 : 1000646475
Total Pages : 149 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Effects of Social Media Advertising in China by : Changchun Xuan

Download or read book The Effects of Social Media Advertising in China written by Changchun Xuan and published by Taylor & Francis. This book was released on 2022-09-30 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Cultural Policy and East Asian Rivalry

Author : Anthony Y. H. Fung
Publisher : Rowman & Littlefield
ISBN 13 : 1783486260
Total Pages : 170 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Cultural Policy and East Asian Rivalry by : Anthony Y. H. Fung

Download or read book Cultural Policy and East Asian Rivalry written by Anthony Y. H. Fung and published by Rowman & Littlefield. This book was released on 2018-05-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hong Kong was once an established hub of creativity in Asia recognized internationally for its cinema, Bruce Lee and Kung Fu. Cantopop, its particular form of pop music, was popular throughout China and East Asia from the 1970s. So why is Hong Kong’s creative industry today in a state of stagnation? Cultural Policy and East Asian Rivalry unravels the challenges faced by the creative industries in Hong Kong in relation to the wider East Asian context in countries including Singapore, Japan, Korea, Vietnam, Malaysia and China. Based on a four-year study of the gaming industry in Hong Kong, this book explores the barriers that creative industries face in the region. Fung argues that a lack of cultural policy in Hong Kong has damaged the gaming industry and by extension all creative industries in the region by rendering them uncompetitive. Conversely, the growing strength of cultural policy in other countries across the region has created further barriers for the industry.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Human Interface and the Management of Information. Information and Knowledge Design

Author : Sakae Yamamoto
Publisher : Springer
ISBN 13 : 3319206125
Total Pages : 707 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Human Interface and the Management of Information. Information and Knowledge Design by : Sakae Yamamoto

Download or read book Human Interface and the Management of Information. Information and Knowledge Design written by Sakae Yamamoto and published by Springer. This book was released on 2015-07-20 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 9172 and 9173 constitutes the refereed proceedings of the Human Interface and the Management of Information thematic track, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, held in Los Angeles, CA, USA, in August 2015, jointly with 15 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: information visualization; information presentation; knowledge management; haptic, tactile and multimodal interaction; service design and management; user studies.

BDEIM 2022

Author : Paulo Batista
Publisher : European Alliance for Innovation
ISBN 13 : 1631904043
Total Pages : 1107 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis BDEIM 2022 by : Paulo Batista

Download or read book BDEIM 2022 written by Paulo Batista and published by European Alliance for Innovation. This book was released on 2023-06-14 with total page 1107 pages. Available in PDF, EPUB and Kindle. Book excerpt: BDEIM 2022 created an academic platform for academic communication and scientific innovation, brought together experts, scholars, and scientists in the fields of big data economy and information management from all over the world to present their research results and to exchange information, promoted the industrial cooperation of academic achievements, and facilitated the collaboration in the future among all the participants. The scope of the conference covered all areas of research in big data economy and information management, including Big Data Mining, Economic Statistics under Big Data, Sensor Network and Internet of Things, Computer Science and Internet, Network and Information Security, Database Technology, etc. The conference brought together about 150 participants, primarily from China, but also from USA, France, Portugal, and other countries. This volume contains the papers presented at the 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022), held during December 2nd-3rd, 2023 in Zhengzhou, China.

Online Chinese Nationalism and China's Bilateral Relations

Author : Simon Shen
Publisher : Lexington Books
ISBN 13 : 0739132490
Total Pages : 312 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Online Chinese Nationalism and China's Bilateral Relations by : Simon Shen

Download or read book Online Chinese Nationalism and China's Bilateral Relations written by Simon Shen and published by Lexington Books. This book was released on 2010-03-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the Chinese were officially plugged into the virtual community in 1994, the usage of the internet in the country has developed at an incredible rate. By the end of 2008, there were approximately 298 million netizens in China, a number which surpasses that of the U.S. and ranks China the highest user in the world. The rapid development of the online Chinese community has not only boosted the information flow among citizens across the territory, but has also created a new form of social interaction between the state, the media, various professionals and intellectuals, as well as China's ordinary citizens. Although the subject of this book is online Chinese nationalism, which to a certain extent is seen as a pro-regime phenomenon, the emergence of an online civil society in China intrinsically provides some form of supervision of state power-perhaps even a check on it. The fact that the party-state has made use of this social interaction, while at the same time remaining worried about the negative impact of the same netizens, is a fundamental characteristic of the nature of the relationship between the state and the internet community. Many questions arise when considering the internet and Chinese nationalism. Which are the most important internet sites carrying online discussion of nationalism related to the author's particular area of study? What are the differences between online nationalism and the conventional form of nationalism, and why do these differences exist? Has nationalist online expression influenced actual foreign policy making? Has nationalist online expression influenced discourse in the mainstream mass media in China? Have there been any counter reactions towards online nationalism? Where do they come from? Online Chinese Nationalism and China's Bilateral Relations seeks to address these questions.

A Dictionary of Marketing

Author : Charles Doyle
Publisher : Oxford University Press
ISBN 13 : 0191059609
Total Pages : 543 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Mobile Gaming in Asia

Author : Dal Yong Jin
Publisher : Springer
ISBN 13 : 9402408266
Total Pages : 245 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis Mobile Gaming in Asia by : Dal Yong Jin

Download or read book Mobile Gaming in Asia written by Dal Yong Jin and published by Springer. This book was released on 2016-07-29 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes mobile gaming in the Asian context and looks into a hitherto neglected focus of inquiry – a localized mobile landscape, with particular reference to young Asians’ engagement with mobile gaming. This edition focuses not only on the remarkable success of local mobile games, but also on the significance of social milieu in the development of Asian mobile technologies and gaming culture. It analyzes the growth of the current mobile technologies and mobile gaming not as separate but as continuous developments in tandem with the digital economy. It is of interest to both academics and a broader readership from the business, government, and information technology sectors

Contemporary Business

Author : Louis E. Boone
Publisher : John Wiley & Sons
ISBN 13 : 1119812631
Total Pages : 674 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Contemporary Business by : Louis E. Boone

Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2021-08-10 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.

Culture, Creativity, and Music Education in China

Author : Wai-Chung Ho
Publisher : Taylor & Francis
ISBN 13 : 1000863697
Total Pages : 266 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Culture, Creativity, and Music Education in China by : Wai-Chung Ho

Download or read book Culture, Creativity, and Music Education in China written by Wai-Chung Ho and published by Taylor & Francis. This book was released on 2023-04-07 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ho's book explores music education in China, and how creativity, education reforms, and social transformation can be enabled through music. The essential elements of music discussed include perception and creativity, sources and stimulation, and the integration of musical creativity in diverse cultures and participation. It focuses on three Chinese cities; Changsha and Hong Kong Special Administrative Region of China, which have creative industries, and Shijiazhuang, which has cultural industries. Readers will gain insights into the introduction of creativity into the Chinese education system through music, particularly during the pandemic. The author analyses official documents, selected music textbooks adopted by schools, questionnaire surveys, and in-depth interviews with both students and teachers. These interviews reveal the underbelly of the dilemmas of introducing creativity into schools through music education. The volume will be of interest to those keen to increase creativity in teaching through music, and researchers in the fields of creativity and music education. It will also interest students undertaking Chinese, teacher education, or music.

Asian Popular Culture

Author : Anthony Y.H. Fung
Publisher : Routledge
ISBN 13 : 1134089953
Total Pages : 289 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Asian Popular Culture by : Anthony Y.H. Fung

Download or read book Asian Popular Culture written by Anthony Y.H. Fung and published by Routledge. This book was released on 2013-05-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines different aspects of Asian popular culture, including films, TV, music, comedy, folklore, cultural icons, the Internet and theme parks. It raises important questions such as – What are the implications of popularity of Asian popular culture for globalization? Do regional forces impede the globalizing of cultures? Or does the Asian popular culture flow act as a catalyst or conveying channel for cultural globalization? Does the globalization of culture pose a threat to local culture? It addresses two seemingly contradictory and yet parallel processes in the circulation of Asian popular culture: the interconnectedness between Asian popular culture and western culture in an era of cultural globalization that turns subjects such as Pokémon, Hip Hop or Cosmopolitan into truly global phenomena, and the local derivatives and versions of global culture that are necessarily disconnected from their origins in order to cater for the local market. It thereby presents a collective argument that, whilst local social formations, and patterns of consumption and participation in Asia are still very much dependent on global cultural developments and the phenomena of modernity, yet such dependence is often concretized, reshaped and distorted by the local media to cater for the local market.

Social Networks in China

Author : Xianhui Che
Publisher : Chandos Publishing
ISBN 13 : 0081019351
Total Pages : 176 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Social Networks in China by : Xianhui Che

Download or read book Social Networks in China written by Xianhui Che and published by Chandos Publishing. This book was released on 2017-09-29 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Networks in China provides an in-depth guide to Chinese social networks, covering behaviors, usage, key issues, and future developments. Chinese scholarship and cultural idiosyncrasies in technology remain a relatively under-researched area. While such issues may be sporadically reported in popular media, it is often difficult to obtain a true understanding of authentic Chinese behaviors and practices. One such study area delves into whether Chinese users utilize technology to socialize in the same ways as people from western societies. As no book currently exists to address issues concerning Chinese social networks, this book takes on that shortage and opportunity. - Offers an exploration of Chinese social networks and Chinese online social behavior - Addresses issues concerning Chinese social networks and their development - Presented by authors with extensive experience working in China

Innovation and Strategy of Online Games

Author : H. Wi Jong
Publisher : Imperial College Press
ISBN 13 : 1848163576
Total Pages : 241 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Innovation and Strategy of Online Games by : H. Wi Jong

Download or read book Innovation and Strategy of Online Games written by H. Wi Jong and published by Imperial College Press. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business.

Regional Innovation Systems and Sustainable Development: Emerging Technologies

Author : Ord¢¤ez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1616928484
Total Pages : 276 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Regional Innovation Systems and Sustainable Development: Emerging Technologies by : Ord¢¤ez de Pablos, Patricia

Download or read book Regional Innovation Systems and Sustainable Development: Emerging Technologies written by Ord¢¤ez de Pablos, Patricia and published by IGI Global. This book was released on 2010-08-31 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The regional development of society and economy are closely related with innovative capacities. As the benefits of Regional information systems in establishing innovative regional planning are more widely recognized, there is a greater demand for a definitive text on the nascent subject. Regional Innovation Systems and Sustainable Development: Emerging Technologies promotes scientific discussion on standards and practices of regional development, while also covering emerging research topics in regional innovation systems and sustained development. A leading source of information from experts in the field, this text demonstrates the capacity of regional innovation systems, information technology, management and sustainable development for the mutual understanding, prosperity and well being of all the citizens in the world.

Cross-Cultural Marketing

Author : Vescovi, Tiziano
Publisher : Edward Elgar Publishing
ISBN 13 : 1800889755
Total Pages : 352 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Cross-Cultural Marketing by : Vescovi, Tiziano

Download or read book Cross-Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.

Wanghong as Social Media Entertainment in China

Author : David Craig
Publisher : Springer Nature
ISBN 13 : 3030653765
Total Pages : 204 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Wanghong as Social Media Entertainment in China by : David Craig

Download or read book Wanghong as Social Media Entertainment in China written by David Craig and published by Springer Nature. This book was released on 2021-02-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.