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Thinking, Fast and Slow

Author : Daniel Kahneman
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Thinking, Fast and Slow by : Daniel Kahneman

Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Applied Economics

Author : Thomas Sowell
Publisher : Basic Books
ISBN 13 : 0786722703
Total Pages : 352 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Applied Economics by : Thomas Sowell

Download or read book Applied Economics written by Thomas Sowell and published by Basic Books. This book was released on 2008-12-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of economics to major contemporary real world problems -- housing, medical care, discrimination, the economic development of nations -- is the theme of this new book that tackles these and other issues head on in plain language, as distinguished from the usual jargon of economists. It examines economic policies not simply in terms of their immediate effects but also in terms of their later repercussions, which are often very different and longer lasting. The interplay of politics with economics is another theme of Applied Economics, whose examples are drawn from experiences around the world, showing how similar incentives and constraints tend to produce similar outcomes among very disparate peoples and cultures.

Critical Thinking

Author : Anita Harnadek
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (816 download)

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Book Synopsis Critical Thinking by : Anita Harnadek

Download or read book Critical Thinking written by Anita Harnadek and published by . This book was released on 1976 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Trouble with Thinking

Author : Lauren Powers
Publisher : iUniverse
ISBN 13 : 193623629X
Total Pages : 253 pages
Book Rating : 4.9/5 (362 download)

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Book Synopsis The Trouble with Thinking by : Lauren Powers

Download or read book The Trouble with Thinking written by Lauren Powers and published by iUniverse. This book was released on 2010-10-18 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a communication expert who explains the deep reason that we dont understand each other. Powers shows how we are stuck in our own private realities, and how our very perception s are keeping us there! Randi Voss, PhD, Department of Biomedical Engineering, University of Texas at Austin The human brain produces approximately 70,000 thoughts on an average day. And most of those thoughts are negative. Happily, Lauren Powers shows us how to turn our automatic thinking on its head, in this entertaining and thought-provoking guide to the rat-maze of the human mind. An international executive coach, who has taught thousands of others to reach their highest potential, Powers has proven that it's entirely possible to overcome unconscious patterns and take charge of our thoughts and lives. By turns funny, irreverent, and poignant, The Trouble with Thinking blends neurological science with engaging stories of historical and interpersonal gaffes to reveal how our interpretations affect us deeply. Autopilot thinking leads to all kinds of unhappiness--misunderstandings, self-doubt and unsatisfying relationships. Fortunately, as Powers details, a few simple shifts in attention changes our thinking and our realities for the better.

Thinking in Bets

Author : Annie Duke
Publisher : Penguin
ISBN 13 : 0735216371
Total Pages : 289 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Thinking in Bets by : Annie Duke

Download or read book Thinking in Bets written by Annie Duke and published by Penguin. This book was released on 2019-05-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions. Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes, and bad decisions don't always lead to bad outcomes. By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate, and successful in the long run.

Winning the War in Your Mind

Author : Craig Groeschel
Publisher : Zondervan
ISBN 13 : 0310362733
Total Pages : 254 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Winning the War in Your Mind by : Craig Groeschel

Download or read book Winning the War in Your Mind written by Craig Groeschel and published by Zondervan. This book was released on 2021-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.

Thinking Theory Book Two (American Edition)

Author : Nicola Cantan
Publisher :
ISBN 13 : 9781913000035
Total Pages : 48 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Thinking Theory Book Two (American Edition) by : Nicola Cantan

Download or read book Thinking Theory Book Two (American Edition) written by Nicola Cantan and published by . This book was released on 2016-11 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate your early intermediate students' learning with the Thinking Theory Book Two! This book covers basic time signatures, note values, note names, markings, and scales; with plenty of review to reinforce these essential concepts. This book is designed with the student in mind. All concepts are revisited in different ways throughout the book, and the flashcard games provide a fun way to reinforce learning. Students can start in any book, there is no need to go back to Thinking Theory Book One if your student is already at an intermediate level. Thinking Theory avoids giving students "busywork" and keeps layouts clean. If a student does need extra review after finishing this book they can move to Book Two Plus for lateral work to really cement the concepts. CONCEPTS COVERED Note Values: Semiquaver, Quaver, Dotted Quaver, Crotchet, Dotted Crotchet, Minim, Dotted Minim & Semibreve (USA terms are used in the USA version) Rest Values: Semiquaver, Quaver, Crotchet, Minim & Semibreve (USA terms are used in the USA version) Time Signatures: 2:4, 3:4 & 4:4 Landmark Notes: Low C, Bass C, Bass F, Middle C, Treble G, Treble C & High C Note stem rules Grouping Semiquavers, Quavers & Rests in Simple Time (USA terms are used in the USA version) Dynamics: Pianissimo, Piano, Mezzo Piano, Mezzo Forte, Forte, Fortissimo, Crescendo & Diminuendo Tempo Marks: Ritenuto, Ritardando, Rallentando, Allegro, Allegretto, Moderato, Andante Expression Marks: Dolce, Grazioso & Cantabile Markings/Symbols: Accidentals, Staccato, Slurs, Repeat Marks, Fermata, Accent, Stress, 1st and 2nd Endings, 8va & 8vb Solfa: Do, Re, Mi, Fa, So, La & Ti Scales: C Major, G Major, D Major & F Major Triads: C Major, G Major, D Major & F Major Tones, Semitones & Enharmonics (USA terms are used in the USA version) WHAT IS THINKING THEORY? Thinking Theory is a series of music theory workbooks, designed to accelerate learning while providing plenty of reinforcement of each concept. All concepts are presented in a clear and concise way and page layouts are clean and consistent. No topic is introduced without being revisited several times later in the book. Thinking Theory is designed so you can start anywhere in the series. Concepts are not left out of later books, just covered more quickly. The flashcard games provide a unique way to learn away from the page, and make learning and teaching more secure and more fun. The "Level Up!" tests at the end of each chapter and book allow you to evaluate student learning and plan their next step. The Thinking Theory Plus books provide a lateral move for students who had finished one book but are not quite ready for the next. Singing with solfa (moveable do) is integrated into the theory books. Solfa helps students with ear training, transposing, sight reading and composition.

One Thinking

Author : Aeon Downey
Publisher : Covenant Books, Inc.
ISBN 13 : 1643004190
Total Pages : 278 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis One Thinking by : Aeon Downey

Download or read book One Thinking written by Aeon Downey and published by Covenant Books, Inc.. This book was released on 2019-02-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: I AM THAT I AM. I am The LORD Jesus Christ who was born of blood and water through a chosen virgin. I am Jesus who was crucified, died, and risen from the grave. I am alive forever and I have the keys. I have the power to forgive sins. I AM GOD alone and there is none else. Therefore, by my name, I forgive you of all your sins. You are forgiven. I love you, and nothing or anyone will never change the truth that I am love. Know in your heart right now, that I Jesus love you, accept you, and forgive you. Believe and receive my mercy which endureth forever. By my mercy, grace, and goodness you are forgiven. It does not matter what you have done, who you did it to, who you did it with, how dark the deed, or how many times you have done it. All that matters right now is that you believe in me, The LORD God. It is I, the Holy One of Israel who forgives you of all your wrongs, sins, and shortcomings. You will never be able to "work your way into heaven, work your way into eternal life, or work your sins away." You enter into my rest only by my Son, Jesus Christ whom I sent to earth to be the atonement Lamb in your place. My Word and blood shed upon the cross at Calvary, Jerusalem is washing over you right now and cleansing you; making you right with me, thus making peace with me the Father. Know and understand that it is I, the Holy Spirit who will keep you in my grace because I live and dwell in you when you believe in me. Trust in me the LORD God. I am meek and think good thoughts towards you whom I love, accept, and forgive. Come unto me, and I will give your thirsty souls rest. 1 John 2:12.; Daniel 9:9; Luke 7:47-48; Ephesians 4:32; Matthew 6:12-15; 2 Corinthians 2:7; Colossians 2:13 and Colossians 3:13; 2 Chronicles 714; Psalm 130:4; Psalm 86:5; Psalm 32:1; Romans 4:7; Luke 6:37; and Ephesians 1:7.

One Billion Americans

Author : Matthew Yglesias
Publisher : Penguin
ISBN 13 : 0593190211
Total Pages : 290 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis One Billion Americans by : Matthew Yglesias

Download or read book One Billion Americans written by Matthew Yglesias and published by Penguin. This book was released on 2020-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by keeping our population static or letting it diminish, or with our crumbling transit and unaffordable housing. The winner in the future world is going to have more—more ideas, more ambition, more utilization of resources, more people. Exactly how many Americans do we need to win? According to Matthew Yglesias, one billion. From one of our foremost policy writers, One Billion Americans is the provocative yet logical argument that if we aren’t moving forward, we’re losing. Vox founder Yglesias invites us to think bigger, while taking the problems of decline seriously. What really contributes to national prosperity should not be controversial: supporting parents and children, welcoming immigrants and their contributions, and exploring creative policies that support growth—like more housing, better transportation, improved education, revitalized welfare, and climate change mitigation. Drawing on examples and solutions from around the world, Yglesias shows not only that we can do this, but why we must. Making the case for massive population growth with analytic rigor and imagination, One Billion Americans issues a radical but undeniable challenge: Why not do it all, and stay on top forever?

Think Big

Author : Grace Lordan
Publisher : Penguin UK
ISBN 13 : 0241987768
Total Pages : 336 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Think Big by : Grace Lordan

Download or read book Think Big written by Grace Lordan and published by Penguin UK. This book was released on 2021-03-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant, bestselling author of Think Again and Originals 'A practical and accessible guide to using behavioural science in your career.' Caroline Criado Perez, author of Invisible Women ________________ We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small. Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day. Focusing on six key areas - your time, goal planning, self-narratives, other people, your environment, and resilience - Dr Lordan reveals practical, science-backed hacks that will help you get ahead. Each chapter introduces us to behavioural science concepts like the 'halo effect', 'confirmation bias', 'affect heuristic' and the 'ostrich effect', to help you better understand yourself and others, so that you can get the most out of your career. Whether you fantasise about changing industry, landing that big promotion, writing a screenplay or setting up your own company, Think Big creates a clear pathway to the future you want now. Some of the things you'll learn include how to: · Overcome a fear of failure and throw yourself at opportunity · Craft the optimum environment for work and give yourself ample time for tasks · Rewrite self-narratives and tackle imposter syndrome · Watch out for other people's biases and stop them from holding you back Think Big provides a practical framework to keep you moving in the right direction towards any goal. It will help you get out of your own way and propel you on the path to success, transforming you from dreamer to doer!

Thinking in Systems

Author : Donella Meadows
Publisher : Chelsea Green Publishing
ISBN 13 : 1603581480
Total Pages : 242 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Thinking in Systems by : Donella Meadows

Download or read book Thinking in Systems written by Donella Meadows and published by Chelsea Green Publishing. This book was released on 2008-12-03 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic book on systems thinking—with more than half a million copies sold worldwide! "This is a fabulous book... This book opened my mind and reshaped the way I think about investing."—Forbes "Thinking in Systems is required reading for anyone hoping to run a successful company, community, or country. Learning how to think in systems is now part of change-agent literacy. And this is the best book of its kind."—Hunter Lovins In the years following her role as the lead author of the international bestseller, Limits to Growth—the first book to show the consequences of unchecked growth on a finite planet—Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life. Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking. While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner. In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

Changing One's Thinking Changes Ones' Life

Author : Thomas Troward
Publisher : DigiCat
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis Changing One's Thinking Changes Ones' Life by : Thomas Troward

Download or read book Changing One's Thinking Changes Ones' Life written by Thomas Troward and published by DigiCat. This book was released on 2022-11-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to indicate the Natural Principles governing the relation between Mental Action and Material Conditions. Mental Science is one of the earliest New Thought paths. It emphasizes personal development as the vehicle to awaken ones' latent abilities. The New Thought movement is a movement which developed in the United States in the 19th century. It holds that Infinite Intelligence, or God, is everywhere, spirit is the totality of real things, true human selfhood is divine, divine thought is a force for good, sickness originates in the mind, and "right thinking" has a healing effect.

Changing One's Thinking Changes Ones' Life: Lectures on Mental Science

Author : Thomas Troward
Publisher : Good Press
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis Changing One's Thinking Changes Ones' Life: Lectures on Mental Science by : Thomas Troward

Download or read book Changing One's Thinking Changes Ones' Life: Lectures on Mental Science written by Thomas Troward and published by Good Press. This book was released on 2023-12-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to indicate the Natural Principles governing the relation between Mental Action and Material Conditions. Mental Science is one of the earliest New Thought paths. It emphasizes personal development as the vehicle to awaken ones' latent abilities. The New Thought movement is a movement which developed in the United States in the 19th century. It holds that Infinite Intelligence, or God, is everywhere, spirit is the totality of real things, true human selfhood is divine, divine thought is a force for good, sickness originates in the mind, and "right thinking" has a healing effect.

Organizing Thinking

Author : Sandra Parks
Publisher : Critical Thinking Company
ISBN 13 : 9780894553547
Total Pages : 307 pages
Book Rating : 4.5/5 (535 download)

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Book Synopsis Organizing Thinking by : Sandra Parks

Download or read book Organizing Thinking written by Sandra Parks and published by Critical Thinking Company. This book was released on 1992 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide variety of complete, easy-to-use graphic organizer activities help students apply thinking skills to lessons in language arts, writing, social studies, math, science, music, art, and personal problem solving. Includes lesson plans and reproducible organizer activities.

Reading and Thinking

Author : Arthur J. Evans
Publisher : Teachers College Press
ISBN 13 : 9780807725634
Total Pages : 60 pages
Book Rating : 4.7/5 (256 download)

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Book Synopsis Reading and Thinking by : Arthur J. Evans

Download or read book Reading and Thinking written by Arthur J. Evans and published by Teachers College Press. This book was released on 1979 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This consumable book containing easy-to-read stories is designed to encourage critical thinking in the elementary grades and with olders students in need of remedial instruction. The material was designed to show that we apply deductive reasoning skills in every aspect of communication. After each story, children are asked to write in answers that are not only based on memory, they are asked to to deduce and infer the answer and give a reasong for it. Book I is for children whose reading skills would place them approximately in the second to third grades.

The Big Book of Independent Thinking

Author : Ian Gilbert
Publisher : Crown House Publishing
ISBN 13 : 1845905547
Total Pages : 254 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis The Big Book of Independent Thinking by : Ian Gilbert

Download or read book The Big Book of Independent Thinking written by Ian Gilbert and published by Crown House Publishing. This book was released on 2006-06-11 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1992 Ian Gilbert, author of the highly acclaimed Essential Motivation in the Classroom founded Independent Thinking Ltd (ITL). His aim was to 'enrich young people's lives by changing the way they think and so to change the world'. He has done this by gathering together a disparate group of associates specialists in the workings of the brain, discipline, emotional intelligence, ICT, motivation, using music in learning, creativity and dealing with the disaffected. ITL achieve their objective by 'doing what no one else does or doing what everyone else does in a way no one else does'. With a chapter from each of the associates plus an introduction and commentary by Ian Gilbert, this is the definitive guide for anyone wishing to understand and use some of the thinking that makes ITL such a unique and successful organisation. If you're looking for a quick 'How to'guide and a series of photocopiable worksheets you can knock out for a last minute PSHE lesson or because the INSET provider you had booked has let you down at the last minute and you're the only member of the middle management team who didn't attend the last planning meeting so you've ended up with the job of stepping in to fill in the gap, then this is the book for you. As befitting a disparate group of people brought together under the banner of Independent Thinking, these chapters are to get you thinking for yourself thinking about what you do, why you do what you do and whether doing it that way is the best thing at all. This book is meant to be dipped into, with not every chapter being relevant for everybody all of the time. Some chapters are written with the classroom practitioner very much in mind, others with the students in mind, other still with an eye on school leaders. That said, there is something here for everyone so we encourage you to dip into it with a highlighter pen in one hand and a notebook in the other to capture the main messages and ideas that resonate with you. So, does the assembly you're about to give, or that lesson on 'forcesyou're about to deliver or that staff meeting you're about to lead or that new intake parents evening you're planning look like everyone else's anywhere else? If so, then what about sitting down with your independent thinking hat on and identifying how you can make it so that we couldn't drop you into a totally different school on the other side of the country without anyone noticing the difference. Have the confidence to be memorable the world of education needs you to be great.

One Plus One Equals Three

Author : Dave Trott
Publisher : Pan Macmillan
ISBN 13 : 1447283864
Total Pages : 256 pages
Book Rating : 4.4/5 (472 download)

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Book Synopsis One Plus One Equals Three by : Dave Trott

Download or read book One Plus One Equals Three written by Dave Trott and published by Pan Macmillan. This book was released on 2015-06-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.