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On The Conduct Of In Store Field Experiments
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Book Synopsis Field Experiments by : Alan S. Gerber
Download or read book Field Experiments written by Alan S. Gerber and published by W W Norton & Company Incorporated. This book was released on 2012 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, authoritative introduction to field experimentation in the social sciences. Written by two leading experts on experimental methods, this concise text covers the major aspects of experiment design, analysis, and interpretation in clear language. Students learn how to design randomized experiments, analyze the data, and interpret the findings. Beyond the authoritative coverage of the basic methodology, the authors include numerous features to help students achieve a deeper understanding of field experimentation, including rich examples from the social science literature, problem sets and discussions, data sets, and further readings.
Book Synopsis Handbook of Economic Field Experiments by : Abhijit Vinayak Banerjee
Download or read book Handbook of Economic Field Experiments written by Abhijit Vinayak Banerjee and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Shopper Marketing and the Role of In-Store Marketing by : Dhruv Grewal
Download or read book Shopper Marketing and the Role of In-Store Marketing written by Dhruv Grewal and published by Emerald Group Pub Limited. This book was released on 2014-08-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing: Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many points along the path to purchase which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed.
Book Synopsis Handbook of Field Experiments by : Esther Duflo
Download or read book Handbook of Field Experiments written by Esther Duflo and published by Elsevier. This book was released on 2017-03-21 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Field Experiments provides tactics on how to conduct experimental research, also presenting a comprehensive catalog on new results from research and areas that remain to be explored. This updated addition to the series includes an entire chapters on field experiments, the politics and practice of social experiments, the methodology and practice of RCTs, and the econometrics of randomized experiments. These topics apply to a wide variety of fields, from politics, to education, and firm productivity, providing readers with a resource that sheds light on timely issues, such as robustness and external validity. Separating itself from circumscribed debates of specialists, this volume surpasses in usefulness the many journal articles and narrowly-defined books written by practitioners. - Balances methodological insights with analyses of principal findings and suggestions for further research - Appeals broadly to social scientists seeking to develop an expertise in field experiments - Strives to be analytically rigorous - Written in language that is accessible to graduate students and non-specialist economists
Book Synopsis Television and Antisocial Behavior: Field Experiments by : Stanley Milgram
Download or read book Television and Antisocial Behavior: Field Experiments written by Stanley Milgram and published by . This book was released on 1973 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do antisocial acts portrayed on television lead to antisocial acts in viewers? The long-standing debate on this important questions has, up to now, been conducted in something of a vacuum- a vacuum caused by the lack of crucial experimental evidence. This book reports a pioneering study in which the experimental variable- the content of television programming itself. Through the cooperation of a major television network, the investigators were able to produce and air three versions- with differing antisocial content- of an episode of the popular prime time program, Medical Center. They then carried out a series of highly original field experiments designed to assess the effects of the antisocial elements in the programs on the subject population. This book is a clear and reasoned report of the history, design, and results of this research. The book will be of great interest and value to social psychologists, sociologists, mass communications and media researchers, those professionally involved in broadcasting, and many others.
Book Synopsis Handbook of Research Methods and Applications in Experimental Economics by : Arthur Schram
Download or read book Handbook of Research Methods and Applications in Experimental Economics written by Arthur Schram and published by Edward Elgar Publishing. This book was released on 2019 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a comprehensive review of experimental methods in economics. Its 21 chapters cover theoretical and practical issues such as incentives, theory and policy development, data analysis, recruitment, software and laboratory organization. The Handbook includes separate parts on procedures, field experiments and neuroeconomics, and provides the first methodological overview of replication studies and a novel set-valued equilibrium concept. As a whole, the combination of basic methods and current developments will aid both beginners and advanced experimental economists.
Book Synopsis Failing in the Field by : Dean Karlan
Download or read book Failing in the Field written by Dean Karlan and published by Princeton University Press. This book was released on 2018-12-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at the common causes of failures in randomized control experiments during field reseach—and how to avoid them All across the social sciences, from development economics to political science, researchers are going into the field to collect data and learn about the world. Successful randomized controlled trials have brought about enormous gains, but less is learned when projects fail. In Failing in the Field, Dean Karlan and Jacob Appel examine the taboo subject of failure in field research so that researchers might avoid the same pitfalls in future work. Drawing on the experiences of top social scientists working in developing countries, this book describes five common categories of failures, reviews six case studies in detail, and concludes with reflections on best (and worst) practices for designing and running field projects, with an emphasis on randomized controlled trials. Failing in the Field is an invaluable “how-not-to” guide to conducting fieldwork and running randomized controlled trials in development settings.
Book Synopsis Social Psychology of Dress by : Sharron J. Lennon
Download or read book Social Psychology of Dress written by Sharron J. Lennon and published by Bloomsbury Publishing USA. This book was released on 2017-03-09 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Psychology of Dress presents and explains the major theories and concepts that are important to understanding relationships between dress and human behavior. These concepts and theories are derived from such disciplines as sociology, psychology, anthropology, communication, and textiles and clothing. Information presented will provide summaries of empirical research, as well as examples from current events or popular culture. The book provides a broad-based and inclusive discussion of the social psychology of dress, including: - The study of dress and how to do it - Cultural topics such as cultural patterns including technology, cultural complexity, normative order, aesthetics, hygiene, ethnicity, ritual - Societal topics such as family, economy-occupation, social organizations and sports, fraternal organizations - Individual-focused theories on deviance, personality variables, self, values, body image and social cognition - Coverage of key theories related to dress and identity provide a strong theoretical foundation for further research Unique chapter features bring in industry application and current events. The end-of-chapter summaries, discussion questions and activities give students opportunities to study and research dress. Teaching resources including an instructor's guide, test bank and PowerPoint presentations with full-color versions of images from the textbook. Social Psychology of Dress STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary - Download worksheets to complete chapter activities
Book Synopsis Agricultural Field Experiments by : Roger G. Petersen
Download or read book Agricultural Field Experiments written by Roger G. Petersen and published by CRC Press. This book was released on 1994-02-11 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides statistical and biometrical procedures for designing, conducting, analyzing and interpreting field experiments. It addresses the most important research topics in agriculture, including agronomy, breeding and pasture trials; farming systems research; and intercropping research.
Book Synopsis How to Design and Report Experiments by : Andy Field
Download or read book How to Design and Report Experiments written by Andy Field and published by SAGE. This book was released on 2002-12-20 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Design and Report Experiments is the perfect textbook and guide to the often bewildering world of experimental design and statistics. It provides a complete map of the entire process beginning with how to get ideas about research, how to refine your research question and the actual design of the experiment, leading on to statistical procedure and assistance with writing up of results. While many books look at the fundamentals of doing successful experiments and include good coverage of statistical techniques, this book very importantly considers the process in chronological order with specific attention given to effective design in the context of likely methods needed and expected results. Without full assessment of these aspects, the experience and results may not end up being as positive as one might have hoped. Ample coverage is then also provided of statistical data analysis, a hazardous journey in itself, and the reporting of findings, with numerous examples and helpful tips of common downfalls throughout. Combining light humour, empathy with solid practical guidance to ensure a positive experience overall, How to Design and Report Experiments will be essential reading for students in psychology and those in cognate disciplines with an experimental focus or content in research methods courses.
Book Synopsis Running Randomized Evaluations by : Rachel Glennerster
Download or read book Running Randomized Evaluations written by Rachel Glennerster and published by Princeton University Press. This book was released on 2013-11-24 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to running randomized impact evaluations of social programs in developing countries This book provides a comprehensive yet accessible guide to running randomized impact evaluations of social programs. Drawing on the experience of researchers at the Abdul Latif Jameel Poverty Action Lab, which has run hundreds of such evaluations in dozens of countries throughout the world, it offers practical insights on how to use this powerful technique, especially in resource-poor environments. This step-by-step guide explains why and when randomized evaluations are useful, in what situations they should be used, and how to prioritize different evaluation opportunities. It shows how to design and analyze studies that answer important questions while respecting the constraints of those working on and benefiting from the program being evaluated. The book gives concrete tips on issues such as improving the quality of a study despite tight budget constraints, and demonstrates how the results of randomized impact evaluations can inform policy. With its self-contained modules, this one-of-a-kind guide is easy to navigate. It also includes invaluable references and a checklist of the common pitfalls to avoid. Provides the most up-to-date guide to running randomized evaluations of social programs, especially in developing countries Offers practical tips on how to complete high-quality studies in even the most challenging environments Self-contained modules allow for easy reference and flexible teaching and learning Comprehensive yet nontechnical
Download or read book The Why Axis written by Uri Gneezy and published by PublicAffairs. This book was released on 2013-10-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can economics be passionate? Can it center on people and what really matters to them day-in and day-out. And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior -- or at least get a better deal. But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List's pioneering approach is to embed themselves in the factories, schools, communities, and offices where people work, live, and play. Then, through large-scale field experiments conducted "in the wild," Gneezy and List observe people in their natural environments without them being aware that they are observed. Their randomized experiments have revealed ways to close the gap between rich and poor students; to stop the violence plaguing inner-city schools; to decipher whether women are really less competitive than men; to correctly price products and services; and to discover the real reasons why people discriminate. To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. In The Why Axis, they take us along for the ride, and through engaging and colorful stories, present lessons with big payoffs. Their revelatory, startling, and urgent discoveries about how incentives really work are both revolutionary and immensely practical. This research will change both the way we think about and take action on big and little problems. Instead of relying on assumptions, we can find out, through evidence, what really works. Anyone working in business, politics, education, or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper, nuanced understanding of human behavior, and a better understanding of what motivates people and why.
Book Synopsis Shopper Marketing by : Markus Ståhlberg
Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Book Synopsis EBOOK: Business Research Methods by : Boris Blumberg
Download or read book EBOOK: Business Research Methods written by Boris Blumberg and published by McGraw Hill. This book was released on 2014-03-16 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to begin your dissertation or a research project, but don’t know what topic to choose?Are you unsure of what research methods to use and how they should be applied to your project?Are you worried about how to write up your research project?Then this is the book for you! A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project. Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations. The Online Learning Centre contains a vast amount of extra resources to help you create a superior project: Six statistical chapters are available to help you prepare, test and analyse your hypotheses and data. Extra cases, appendices and dataset exercises help you to take your study further. Check out the Research Skills Centre for free chapters of Study Skills books, examples of good and bad proposals, and templates for questionnaires and surveys. All of this and more can be found at www.mcgraw-hill.co.uk/textbooks/blumberg
Book Synopsis eBook: Business Research Methods 5e by : Boris Blumberg
Download or read book eBook: Business Research Methods 5e written by Boris Blumberg and published by McGraw Hill. This book was released on 2024-06-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. Now in its much anticipated fifth edition, Business Research Methods has been revised and updated to reflect all the latest trends in research methodology. The integration of statistical issues, as well as coverage of web-based surveys, qualitative interviews, big data, and content analysis of social media, aims to support the current student experience. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included to help students consider the issues and decisions involved, and how these might be applied to their own project. Deeper Insight into Research Methods boxes delve further into particular research issues, offering a detailed description to increase understanding of these areas, whilst Real Life examples put research methods into context, by showing how they have been applied in real world situations. New pedagogy features include: Research in Practice boxes provide an insight into situations and research decisions that students may encounter in real life projects. They contain hints, tips and sometimes questions to help think through a project. Theory Explained highlights key theories and demonstrates how these can be applied in practical research examples. Statistics in Action provides practical alternatives to qualitative research methods and gives examples of how statistical data can be presented, analyzed and interpreted to improve students data insights skills. The Online Learning Centre contains a vast amount of extra resources to support lecturers and student, including power points, instructor manuals, and a question bank. New to this edition are short case studies with teaching notes covering current topics and key theories, and worked examples and videos with associated questions for further practical exercises and real world examples. Boris F. Blumberg is Senior Lecturer and Executive Director of UMIO, the postgraduate unit at the Maastricht University School of Business and Economics, the Netherlands. Boris has supervised hundreds of dissertations and teaches courses in strategic management, entrepreneurship and innovation. His research focuses mainly on entrepreneurship, networks and methodology. Claire MacRae is Senior Lecturer in Public Policy at the Centre for Public Policy, University of Glasgow. Claire has taught courses on research methods for undergraduate, masters and Professional Doctorate students. Her research focuses mainly on policymaking, risk and resilience, and the impact of policy design and implementation on society.
Book Synopsis The Field Study in Social Psychology by : Tomasz Grzyb
Download or read book The Field Study in Social Psychology written by Tomasz Grzyb and published by Routledge. This book was released on 2021-09-08 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book offers a comprehensive introduction to field studies as a research method in social psychology, demonstrating that field studies are an important element of contemporary social psychology, and encourages its usage in a methodologically correct and ethical manner. The authors demonstrate that field studies are an important and a much-needed element of contemporary social psychology and that abandoning this method would be at a great loss for the field. Examining successful examples of field studies, including those by Sherif and Sherif, studies of obedience by Hofling, or the studies of stereotypes of the Chinese by LaPiere, they explore the advantages and limitations of the field study method, whilst offering practical guidance on how it can be used in experiments now and in the future. Covering the history and decline of the field study method, particularly in the wake of the replication crisis, the text argues for the revival the field study method by demonstrating the importance of studying the behaviour of subjects in real life, rather than laboratory conditions. In fact, the results point to certain variables and research phenomena that can only be captured using field studies. In the final section, the authors also explain the methods to follow when conducting field studies, to make sure they are methodologically correct and meet the criteria of contemporary expectations regarding statistical calculations, while also ensuring that they are conducted ethically. This is an essential reading for graduate and undergraduate students and academics in social psychology taking courses on methodology, and researchers looking to use field study methods in their research.
Book Synopsis Handbook of Agricultural Economics by :
Download or read book Handbook of Agricultural Economics written by and published by Elsevier. This book was released on 2022-06-29 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Agricultural Economics, Volume Six highlights new advances in the field, with this new release exploring comprehensive chapters written by an international board of authors who discuss topics such as The Economics of Food Loss and Waste, Empowering Communities Using an Integrated Design of Food Networks, Concentration in Food and Agricultural Markets, Agriculture and trade, Producers, Consumers, and Value Chains in Developing Countries, The Multiple Burdens of Malnutrition: Dietary Transition and Food System Transformation in Economic Development, Psychophysiological Measures and Consumer Food Choice, and The Economics of Health and Nutrition Related Food Policies: The Effects on the Public Health and Malnutrition. - Presents the latest release in the Handbook of Agricultural Economics - Written and contributed by leaders in the field - Covers topics such as Economics on Food Loss and Waste, Integrated Design of Food Networks, Agriculture and Trade, and more
