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Author : Deborah M. King
Publisher : Phoenix Communications
ISBN 13 : 9781877581014
Total Pages : 152 pages
Book Rating : 4.5/5 (81 download)
Download or read book On Target Exhibit Marketing written by Deborah M. King and published by Phoenix Communications. This book was released on 1990-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margit B. Weisgal
Publisher : Sextant Communications
ISBN 13 : 9780974261102
Total Pages : 336 pages
Book Rating : 4.2/5 (611 download)
Download or read book Show and Sell written by Margit B. Weisgal and published by Sextant Communications. This book was released on 2003-06-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show and Sell gives you the tools and techniques you need to make your trade show exhibits an overwhelming success. And it's the only book that completely covers the key areas of promotion, advertising, and in-booth dialogue. From pre-show promotions to on-site selling skills to follow-up mailings, Show and Sell helps you plan a total, synergistic promotion that gets results.
Author : Barry Siskind
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (2 download)
Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2005-02-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of this text is arguably the world's leading trade and consumer show expert. Here are an expert's inside secrets for succeeding at trade and consumer shows.
Author : David L. Rogers
Publisher : FT Press
ISBN 13 : 0132704072
Total Pages : 370 pages
Book Rating : 4.1/5 (327 download)
Download or read book There's No Business That's Not Show Business written by David L. Rogers and published by FT Press. This book was released on 2003-06-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
Author : Manuel Garber - Esmond Frank
Publisher : Lulu.com
ISBN 13 : 1105725332
Total Pages : 126 pages
Book Rating : 4.1/5 (57 download)
Download or read book The Trade Show Bible written by Manuel Garber - Esmond Frank and published by Lulu.com. This book was released on 2012-08-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides organisations with the full understanding on why, how and when to exhibit at Trade Shows. There are tens of thousands of Trade Shows every year, offering businesses a unique opportunity to market their products and services successfully. In today's world of electronic commerce and social media, a Trade Show has become a valuable opportunity to meet face to face with your customer. This book was written by experts in the field and it includes sections covering planning, promoting, generating leads, following up, and much more. An appendix with additional useful resources is also included. The latest updates and additional current information is made available through www.tradeshowbible.com
Author : The Planning Shop
Publisher :
ISBN 13 : 9780974080178
Total Pages : 204 pages
Book Rating : 4.0/5 (81 download)
Download or read book Trade Show in a Day written by The Planning Shop and published by . This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and attracting potential customers. This handy guide shows readers how to manage logistics and get the most out of their trade show dollars. A step-by-step timeline covers selecting and designing a winning booth, saving money on trade show services, developing promotions that drive attendees to the booth, detailed logistics planning including preparing budgets, and sample scripts for talking to people who visit the booth. From the PublisherTrade shows are the single best form of marketing for many businesses in the US. They provide an outstanding way to find new customers, secure leads, make sales, check out the competition, and reconnect with current customers.But a successful trade show experience doesn't just happen. It takes planning. And planning a trade show can be confusing, expensive, and time-consuming. Trade Show In A Day walks you through the process, showing you how to choose the right show, select the best booth, merchandise your products or services, and most importantly, how to secure leads and turn them into customers.Before you spend thousands--if not tens of thousands--on your trade show exhibit, use this complete guide to ensure you make the most of your trade show experience and succeed in reaching your goals!
Author : Mark S. A. Smith
Publisher : Trinadigm
ISBN 13 : 9781890427009
Total Pages : 244 pages
Book Rating : 4.4/5 (27 download)
Download or read book Secrets of Successful Exhibiting written by Mark S. A. Smith and published by Trinadigm. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth Rentschler
Publisher : Routledge
ISBN 13 : 1136377433
Total Pages : 287 pages
Book Rating : 4.1/5 (363 download)
Download or read book Museum Marketing written by Ruth Rentschler and published by Routledge. This book was released on 2009-11-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
Author : Edward A. Chapman
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070112322
Total Pages : 407 pages
Book Rating : 4.1/5 (123 download)
Download or read book Exhibit Marketing written by Edward A. Chapman and published by McGraw-Hill Companies. This book was released on 1995-01-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance for picking the right shows, setting exhibit goals, and managing a budget. This all-new edition of the professional's classic resource is a must have for first-time exhibitors, marketing managers, and trade show pros.
Author : Linda Musgrove
Publisher : Penguin
ISBN 13 : 1101014474
Total Pages : 340 pages
Book Rating : 4.1/5 (1 download)
Download or read book The Complete Idiot's Guide to Trade Shows written by Linda Musgrove and published by Penguin. This book was released on 2009-03-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
Author : Margot A. Wallace
Publisher : Rowman Altamira
ISBN 13 : 0759118108
Total Pages : 187 pages
Book Rating : 4.7/5 (591 download)
Download or read book Consumer Research for Museum Marketers written by Margot A. Wallace and published by Rowman Altamira. This book was released on 2010-01-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
Author : Neil G. Kotler
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 (91 download)
Download or read book Museum Marketing and Strategy written by Neil G. Kotler and published by Jossey-Bass. This book was released on 2008-08-11 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
Author : Tony Alessandra
Publisher : Morgan James Publishing
ISBN 13 : 9781600373299
Total Pages : 236 pages
Book Rating : 4.3/5 (732 download)
Download or read book The Platinum Rule for Trade Show Mastery written by Tony Alessandra and published by Morgan James Publishing. This book was released on 2007-11-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
Author : Steve Miller
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.0/5 ( download)
Download or read book How to Get the Most Out of Trade Shows written by Steve Miller and published by N T C Business Books. This book was released on 1996 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend -- Set show objectives -- Generate booth traffic ahead of time -- Add interest to booths with electronic and interactive marketing -- Close sales and follow up on leads for future sales -- Work a show even when you're not exhibiting
Author : Yuting He
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (11 download)
Download or read book Why Am I Here written by Yuting He and published by . This book was released on 2019 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: For art exhibitions in small and mid-scale organizations, the audience is often limited to a relatively small circle of artists and friends. To increase the visibility of exhibitions, spaces need more visitors and artists need larger audiences. Marketing for exhibitions serves as a crucial step to make such connections. The questions then, include how to market and communicate specifically for art exhibitions in non-institutional spaces, and how to take advantage of social media to minimize the cost. This project-based thesis derives from the experience of building and managing an Instagram account named “whyamihereart” which is designed as a platform to share marketing strategies for art exhibitions. Incorporating field observations, literature research, and expert opinions gathered from interviews, the account enables the research process to be accessible online, and serves as an archive for developing the Exhibition Marketing Toolkit. The Toolkit consists of systematic marketing strategies and accompanying hands-on worksheets. Going through six steps -- statement, target, resource, message, timeline, recap, exhibition-makers can customize a marketing plan for their own project. This thesis aims to bring attention to the marketing aspect of art exhibitions, to reflect on the development of the Exhibition Marketing Toolkit, and contributes a tool to help make the work of art administrators more accessible and impactful.
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1446297659
Total Pages : 949 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 949 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author : Edward A. Chapman
Publisher : New York : McGraw-Hill
ISBN 13 : 9780070106697
Total Pages : 309 pages
Book Rating : 4.1/5 (66 download)
Download or read book Exhibit Marketing written by Edward A. Chapman and published by New York : McGraw-Hill. This book was released on 1987 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
