Omnichannel Approach To Co Creating Customer Experiences Through Metaverse Platforms

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Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms

Author : Babita Singla
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms by : Babita Singla

Download or read book Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms written by Babita Singla and published by . This book was released on 2024-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.

Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms

Author : Singla, Babita
Publisher : IGI Global
ISBN 13 :
Total Pages : 239 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms by : Singla, Babita

Download or read book Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms written by Singla, Babita and published by IGI Global. This book was released on 2024-03-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.

Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach

Author : Singla, Babita
Publisher : IGI Global
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach by : Singla, Babita

Download or read book Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach written by Singla, Babita and published by IGI Global. This book was released on 2024-02-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of the metaverse, a big challenge permeates the digital landscapea challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.

Author :
Publisher : Springer Nature
ISBN 13 : 9464634332
Total Pages : 650 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis by :

Download or read book written by and published by Springer Nature. This book was released on with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Technologies in Modeling and Management: Insights in Education and Industry

Author : Prakasha, G. S.
Publisher : IGI Global
ISBN 13 : 1668495783
Total Pages : 427 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Digital Technologies in Modeling and Management: Insights in Education and Industry by : Prakasha, G. S.

Download or read book Digital Technologies in Modeling and Management: Insights in Education and Industry written by Prakasha, G. S. and published by IGI Global. This book was released on 2024-04-04 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Technologies in Modeling and Management: Insights in Education and Industry explores the use of digital technologies in the modeling and control of complex systems in various fields, such as social networks, education, technical systems, and their protection and security. The book consists of two parts, with the first part focusing on modeling complex systems using digital technologies, while the second part deals with the digitalization of economic processes and their management. The book results from research conducted by leading universities' teaching staff and contains the results of many years of scientific experiments and theoretical conclusions. The book is for a wide range of readers, including the teaching staff of higher educational institutions, graduate students, students in computer science and modeling, and management technologies, including economics. It is also a valuable resource for IT professionals and business analysts interested in using digital technologies to model and control complex systems.

Advancing Software Engineering Through AI, Federated Learning, and Large Language Models

Author : Sharma, Avinash Kumar
Publisher : IGI Global
ISBN 13 :
Total Pages : 375 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Advancing Software Engineering Through AI, Federated Learning, and Large Language Models by : Sharma, Avinash Kumar

Download or read book Advancing Software Engineering Through AI, Federated Learning, and Large Language Models written by Sharma, Avinash Kumar and published by IGI Global. This book was released on 2024-05-02 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid evolution of software engineering demands innovative approaches to meet the growing complexity and scale of modern software systems. Traditional methods often need help to keep pace with the demands for efficiency, reliability, and scalability. Manual development, testing, and maintenance processes are time-consuming and error-prone, leading to delays and increased costs. Additionally, integrating new technologies, such as AI, ML, Federated Learning, and Large Language Models (LLM), presents unique challenges in terms of implementation and ethical considerations. Advancing Software Engineering Through AI, Federated Learning, and Large Language Models provides a compelling solution by comprehensively exploring how AI, ML, Federated Learning, and LLM intersect with software engineering. By presenting real-world case studies, practical examples, and implementation guidelines, the book ensures that readers can readily apply these concepts in their software engineering projects. Researchers, academicians, practitioners, industrialists, and students will benefit from the interdisciplinary insights provided by experts in AI, ML, software engineering, and ethics.

Serverless Computing Concepts, Technology and Architecture

Author : Aluvalu, Rajanikanth
Publisher : IGI Global
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Serverless Computing Concepts, Technology and Architecture by : Aluvalu, Rajanikanth

Download or read book Serverless Computing Concepts, Technology and Architecture written by Aluvalu, Rajanikanth and published by IGI Global. This book was released on 2024-04-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serverless computing has emerged as a transformative technology, gaining prominence over traditional cloud computing. It is characterized by reduced costs, lower latency, and the elimination of server-side management overhead, and is driven by the increasing adoption of containerization and microservices architectures. However, there is a significant lack of comprehensive resources for academic research purposes in this field. Serverless Computing Concepts, Technology, and Architecture addresses this gap and provides a comprehensive exploration of the fundamental concepts, characteristics, challenges, applications, and futuristic approaches of serverless computing. This book serves as a valuable reference for doctorate and post-doctorate research scholars, undergraduates, and postgraduates in fields such as computer science, information technology, electronics engineering, and other related disciplines. Serverless Computing Concepts, Technology, and Architecture is poised to be a one-stop reference point for those seeking to understand and harness the potential of serverless computing. It will serve as a prominent guide for researchers in this field for years to come, enriching their knowledge and advancing the study of serverless computing.

Big Data Quantification for Complex Decision-Making

Author : Zhang, Chao
Publisher : IGI Global
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Big Data Quantification for Complex Decision-Making by : Zhang, Chao

Download or read book Big Data Quantification for Complex Decision-Making written by Zhang, Chao and published by IGI Global. This book was released on 2024-04-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professionals are facing a monumental challenge: navigating the intricate landscape of information to make impactful choices. The sheer volume and complexity of big data have ushered in a shift, demanding innovative methodologies and frameworks. Big Data Quantification for Complex Decision-Making tackles this challenge head-on, offering a comprehensive exploration of the tools necessary to distill valuable insights from datasets. This book serves as a tool for professionals, researchers, and students, empowering them to not only comprehend the significance of big data in decision-making but also to translate this understanding into real-world decision making. The central objective of the book is to examine the relationship between big data and decision-making. It strives to address multiple objectives, including understanding the intricacies of big data in decision-making, navigating methodological nuances, managing uncertainty adeptly, and bridging theoretical foundations with real-world applications. The book's core aspiration is to provide readers with a comprehensive toolbox, seamlessly integrating theoretical frameworks, practical applications, and forward-thinking perspectives. This equips readers with the means to effectively navigate the data-rich landscape of modern decision-making, fostering a heightened comprehension of strategic big data utilization. Tailored for a diverse audience, this book caters to researchers and academics in data science, decision science, machine learning, artificial intelligence, and related domains.

The Convergence of Self-Sustaining Systems With AI and IoT

Author : Rajappan, Roopa Chandrika
Publisher : IGI Global
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Convergence of Self-Sustaining Systems With AI and IoT by : Rajappan, Roopa Chandrika

Download or read book The Convergence of Self-Sustaining Systems With AI and IoT written by Rajappan, Roopa Chandrika and published by IGI Global. This book was released on 2024-04-26 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picture a world where autonomous systems operate continuously and intelligently, utilizing real-time data to make informed decisions. Such systems have the potential to revolutionize agriculture, urban infrastructure, and industrial automation. This transformation, often termed the Internet of Self-Sustaining Systems (IoSS), is a pivotal topic that demands academic attention and exploration. Addressing this critical issue head-on is The Convergence of Self-Sustaining Systems With AI and IoT, which offers an in-depth examination of this transformative convergence. It serves as a guiding light for academic scholars seeking to unravel the vast potential of self-sustaining systems coupled with AI and IoT. Inside its pages, readers will delve into AI-driven autonomous agriculture, eco-friendly transportation solutions, and intelligent energy management. Moreover, the book explores emerging technologies, security concerns, ethical considerations, and governance frameworks. Join us on this intellectual journey and position yourself at the forefront of the AI and IoT revolution that promises a sustainable, autonomous future.

Technological Advancements in Data Processing for Next Generation Intelligent Systems

Author : Sharma, Shanu
Publisher : IGI Global
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Technological Advancements in Data Processing for Next Generation Intelligent Systems by : Sharma, Shanu

Download or read book Technological Advancements in Data Processing for Next Generation Intelligent Systems written by Sharma, Shanu and published by IGI Global. This book was released on 2024-03-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological Advancements in Data Processing for Next Generation Intelligent Systems presents an in-depth exploration of cutting-edge data processing technologies that drive the development of next-generation intelligent systems in the context of the digital transformation era. This comprehensive book delves into the role data plays as a critical asset for organizations across diverse industries, and how recent technological breakthroughs have unlocked unprecedented potential for handling vast data volumes and real-time analysis. The book begins by providing a thorough overview of novel technologies such as artificial intelligence (AI) or machine learning (ML), edge computing, federated learning, quantum computing, and more. These revolutionary technologies, when integrated with big data frameworks, in-memory computing, and AI/ML algorithms, have transformed data processing capabilities, enabling the creation of intelligent systems that fuel innovation, optimize operations, and deliver personalized experiences. The ultimate aim of this integration is to empower devices with the ability to make autonomous intelligent decisions, maximizing computing power. This book serves as a valuable resource for research scholars, academicians, and industry professionals working towards the future advancement of optimized intelligent systems and intelligent data processing approaches. The chapters encompass a wide range of topics, including architecture and frameworks for intelligent systems, applications in diverse domains, cloud-based solutions, quantum processing, federated learning, in-memory data processing, real-time stream processing, trustworthy AI for Internet of Things (IoT) sensory data, and more.

Advancements, Applications, and Foundations of C++

Author : Al Ajrawi, Shams
Publisher : IGI Global
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Advancements, Applications, and Foundations of C++ by : Al Ajrawi, Shams

Download or read book Advancements, Applications, and Foundations of C++ written by Al Ajrawi, Shams and published by IGI Global. This book was released on 2024-04-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many undergraduate students in computer science, engineering, and related disciplines struggle to master the complexities of the C++ programming language. Existing textbooks often need more depth and breadth to provide a comprehensive understanding, leaving students with fragmented knowledge and hindering their ability to tackle real-world programming challenges effectively. Advancements, Applications, and Foundations of C++ is a compelling solution to this problem, offering a comprehensive and accessible approach to learning C++. With eight carefully structured chapters covering fundamental and advanced topics, the book provides a scaffolded learning experience that guides students from basic concepts to more complex programming techniques. This book’s target audience includes undergraduate students, professionals seeking to improve their programming skills, and educators teaching programming courses. By offering a thorough and well-rounded education in C++, this textbook aims to empower students to succeed in their programming endeavors and contribute meaningfully to the field.

Developments Towards Next Generation Intelligent Systems for Sustainable Development

Author : Sharma, Shanu
Publisher : IGI Global
ISBN 13 :
Total Pages : 347 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Developments Towards Next Generation Intelligent Systems for Sustainable Development by : Sharma, Shanu

Download or read book Developments Towards Next Generation Intelligent Systems for Sustainable Development written by Sharma, Shanu and published by IGI Global. This book was released on 2024-04-04 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid proliferation of connected devices in our daily lives, from smart homes to industrial sensors, has led to an explosion of data that requires processing before it is useful to experts. However, modern devices often have limited resources, making it challenging to decode and utilize this data effectively. Additionally, the need for real-time decision-making further complicates this issue, as traditional data processing methods take far too long to be able to keep up with the required volume and speed. Developments Towards Next Generation Intelligent Systems for Sustainable Development offers a comprehensive solution to these challenges by integrating novel technologies such as AI, edge computing, federated learning, quantum computing, and more. The book shows how intelligent systems can maximize computing power by leveraging these technologies to process large volumes of data efficiently and autonomously and make real-time decisions. The proposed architectures and frameworks focus on real-time analysis, faster decision-making, enhanced privacy, and efficient data processing.

Harnessing High-Performance Computing and AI for Environmental Sustainability

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Harnessing High-Performance Computing and AI for Environmental Sustainability by : Naim, Arshi

Download or read book Harnessing High-Performance Computing and AI for Environmental Sustainability written by Naim, Arshi and published by IGI Global. This book was released on 2024-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.

Practical Applications of Data Processing, Algorithms, and Modeling

Author : Whig, Pawan
Publisher : IGI Global
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Practical Applications of Data Processing, Algorithms, and Modeling by : Whig, Pawan

Download or read book Practical Applications of Data Processing, Algorithms, and Modeling written by Whig, Pawan and published by IGI Global. This book was released on 2024-04-29 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's data-driven era, the persistent gap between theoretical understanding and practical implementation in data science poses a formidable challenge. As we navigate through the complexities of harnessing data, deciphering algorithms, and unleashing the potential of modeling techniques, the need for a comprehensive guide becomes increasingly evident. This is the landscape explored in Practical Applications of Data Processing, Algorithms, and Modeling. This book is a solution to the pervasive problem faced by aspiring data scientists, seasoned professionals, and anyone fascinated by the power of data-driven insights. From the web of algorithms to the strategic role of modeling in decision-making, this book is an effective resource in a landscape where data, without proper guidance, risks becoming an untapped resource. The objective of Practical Applications of Data Processing, Algorithms, and Modeling is to address the pressing issue at the heart of data science – the divide between theory and practice. This book seeks to examine the complexities of data processing techniques, algorithms, and modeling methodologies, offering a practical understanding of these concepts. By focusing on real-world applications, the book provides readers with the tools and knowledge needed to bridge the gap effectively, allowing them to apply these techniques across diverse industries and domains. In the face of constant technological advancements, the book highlights the latest trends and innovative approaches, fostering a deeper comprehension of how these technologies can be leveraged to solve complex problems. As a practical guide, it empowers readers with hands-on examples, case studies, and problem-solving scenarios, aiming to instill confidence in navigating data challenges and making informed decisions using data-driven insights.

[ ] With Design: Reinventing Design Modes

Author : Gerhard Bruyns
Publisher : Springer Nature
ISBN 13 : 9811944725
Total Pages : 3580 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis [ ] With Design: Reinventing Design Modes by : Gerhard Bruyns

Download or read book [ ] With Design: Reinventing Design Modes written by Gerhard Bruyns and published by Springer Nature. This book was released on 2022-11-05 with total page 3580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection stems from the International Association of Societies of Design Research (IASDR) congress in 2021, promoting the research of design in its many fields of application. Today's design finds itself at a critical moment where the conventional ‘modes’ of doing, thinking and application are increasingly challenged by the troubled ideology of globalisation, climate change, migration patterns and the rapid restructuring of locally driven manufacturing sectors. The volume presents a selection of papers on state-of-the-art design research work. As rapid technological development has been pushing and breaking new ground in society, the broad field of design is facing many unprecedented changes. In combination with the environmental, cultural, technological, and, crucially, pandemic transitions, design at large is called to fundamentally alter its modes of practice. Beyond the conventional models of conducting research, or developing solutions to ‘wicked’ problems, the recoupling of design with different modes should be seen as an expression to embrace other capacities of thinking, criticisms and productions. This selection of proceedings papers delivers the latest insights into design from a multitude of perspectives, as reflected in the eight thematic modes of the congress ; i.e., [social] , [making] , [business] , [critical], [historical/projective], [impact], [pandemic], and [alternative] with design modes. The book benefits design researchers from both academia and industry who are interested in the latest design research results, as well as in innovative design research methods. In presenting an interesting corpus of design case studies as well as studies of design impact, this comprehensive collection is of relevance to design theorists and students, as well as scholars in related fields seeking to understand how design plays a critical role in their respective domains.

Navigating the Shifting Landscape of Consumer Behavior

Author : Sahin, Fatih
Publisher : IGI Global
ISBN 13 :
Total Pages : 359 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Navigating the Shifting Landscape of Consumer Behavior by : Sahin, Fatih

Download or read book Navigating the Shifting Landscape of Consumer Behavior written by Sahin, Fatih and published by IGI Global. This book was released on 2024-02-07 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

Management and Marketing for Improved Retail Competitiveness and Performance

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668485761
Total Pages : 476 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : Santos, José Duarte

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.