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Author : International Olympic Committee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (48 download)
Download or read book Olympic Marketing Guide written by International Olympic Committee and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Olympic Committee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (48 download)
Download or read book Olympic Marketing Guide written by International Olympic Committee and published by . This book was released on 1998* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide de la Commission marketing du Comité International Olympique pour les Comités Nationaux Olympiques. Le guide de référence pour le programme marketing TOP (The Olympic Programme). Annexes.
Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)
Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Author : Stedman Graham
Publisher : McGraw Hill Professional
ISBN 13 : 9780071381130
Total Pages : 344 pages
Book Rating : 4.3/5 (811 download)
Download or read book The Ultimate Guide to Sports Marketing written by Stedman Graham and published by McGraw Hill Professional. This book was released on 2001-05-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (271 download)
Download or read book Olympic Marketing written by and published by . This book was released on 1999 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (123 download)
Download or read book IOC Marketing Media Guide written by and published by . This book was released on 2016 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of the Olympic marketing programme is to ensure the independent financial stability of the Olympic Movement. By creating and maintaining long-term marketing programmes, the IOC is able to ensure the financial security of both the Olympic Movement and the Olympic Games. The Olympic marketing programme also ensures that the Olympic Games can be experienced by the maximum number of people throughout the world, principally via broadcast to television and digital media platforms.
Author : International Olympic Committee
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (127 download)
Download or read book IOC Marketing written by International Olympic Committee and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Olympic Committee (IOC) is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the operations of every organisation within the Olympic Movement. This guide provides medias with an overview of the IOC Olympic marketing policies, including broadcasting, Olympic partnerships, fan engagement, licensing and merchandise, and the Olympic brand.
Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (123 download)
Download or read book IOC Marketing written by and published by . This book was released on 2018 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IOC is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the operations of every organisation within the Olympic Movement. This guide provides medias with an overview of the IOC Olympic marketing policies, including broadcasting, the Olympic Channel, sponsorship, ticketing, licensing, management and finally protection of the Olympic brand.
Author : International Olympic Committee
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (131 download)
Download or read book IOC Marketing written by International Olympic Committee and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Olympic Committee (IOC) is entirely privately funded and therefore operates Olympic marketing programmes to attract commercial partners, which are crucial to the continued success of the Olympic Games and the operations of every organisation within the Olympic Movement. This guide provides medias with an overview of the IOC Olympic marketing policies, including broadcasting, Olympic partnerships, fan engagement, licensing and merchandise, and the Olympic brand. It is published on the occasion of the Beijing 2022 Olympic Winter Games.
Author : Allsport (Firm)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (328 download)
Download or read book Olympic Marketing Partners' Photography Manual written by Allsport (Firm) and published by . This book was released on 1992* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Guides for photographers covering the Olympic Games; photographic guidelines for advertising.
Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (222 download)
Download or read book Olympic Marketing written by and published by . This book was released on 1999 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vassil Girginov
Publisher : Psychology Press
ISBN 13 : 9780415346047
Total Pages : 292 pages
Book Rating : 4.3/5 (46 download)
Download or read book The Olympic Games Explained written by Vassil Girginov and published by Psychology Press. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.
Author : Ernst & Young LLP
Publisher : John Wiley & Sons
ISBN 13 : 9780471549086
Total Pages : 338 pages
Book Rating : 4.5/5 (49 download)
Download or read book The Complete Guide to Special Event Management written by Ernst & Young LLP and published by John Wiley & Sons. This book was released on 1992-08-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Author : Greg Everett
Publisher : Catalyst Athletics, LLC
ISBN 13 : 9780990798545
Total Pages : 0 pages
Book Rating : 4.7/5 (985 download)
Download or read book Olympic Weightlifting written by Greg Everett and published by Catalyst Athletics, LLC. This book was released on 2016-01-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since shortly after its original release in 2008, Olympic Weightlifting: A Complete Guide for Athletes & Coaches has been the most popular book on the sport of weightlifting in the world and has become the standard text for learning and teaching the snatch and clean & jerk. The book presents a complete progression for athletes and coaches starting with foundational elements such as breath control and trunk stabilisation, squatting, balance and weight distribution, warming-up, and individual variation. It moves on to complete learning and teaching progressions for the snatch, clean and jerk; covering training program design extensively, including assessment for recruiting and new lifters, and 16 sample training programs; technical error correction, supplemental exercises, nutrition, bodyweight manipulation, and mobility. It includes a thorough section on competition to prepare both lifters and coaches."--Provided by publisher.
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (124 download)
Download or read book The Playbook Marketing Partners written by and published by . This book was released on 2021 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This playbook, dedicated to the marketing partners, has been developed jointly by the International Olympic Committee, the International Paralympic Committee and the Tokyo 2020 Organising Committee. It is the basis of the collective game plan to ensure that all Olympic and Paralympic Games participants and the people of Tokyo and Japan are safe and healthy this summer. It also outlines a typical journey, beginning with measures starting 14 days before arriving in Japan, testing before departure and upon arrival in the country. The measures outlined in this first version of the playbook will be gradually built on over the coming weeks, as and when circumstances change and subsequent decisions are made. Updates are expected by April and June, providing more details that will allow people to progress to the next stage of planning.
Author : Dikaia Chatziefstathiou
Publisher : Routledge
ISBN 13 : 0429802641
Total Pages : 562 pages
Book Rating : 4.4/5 (298 download)
Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2020-07-12 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.
