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Old Advertisements And Popular Culture
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Book Synopsis Old Advertisements and Popular Culture by : Chaonan Chen
Download or read book Old Advertisements and Popular Culture written by Chaonan Chen and published by LONG RIVER PRESS. This book was released on 2004 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to advertising and pop culture posters in China from the early 1900s to the 1950s
Book Synopsis Advertising and Popular Culture by : Jib Fowles
Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
Book Synopsis Advertising and Popular Culture by : Sammy Richard Danna
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Book Synopsis Brought to You By by : Lawrence R. Samuel
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Book Synopsis Selling Culture by : Richard Malin Ohmann
Download or read book Selling Culture written by Richard Malin Ohmann and published by Verso. This book was released on 1996 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR
Book Synopsis Popular Culture in Everyday Life by : Charles Soukup
Download or read book Popular Culture in Everyday Life written by Charles Soukup and published by Taylor & Francis. This book was released on 2023-08-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and engaging introduction to the critical study of popular culture, which provides students with the tools they need to make sense of the popular culture that inundates their everyday lives. This textbook centers on media ecology and equipment for living to introduce students to important theories and debates in the field. Each chapter engages an important facet of popular culture, ranging from the business of popular culture to communities, stories, and identities, to the simulation and sensation of pop culture. The text explains key terms and features contemporary case studies throughout, examining aspects such as memes and trends on social media, cancel culture, celebrities as influencers, gamification, "meta" pop culture, and personalized on-demand music. The book enables students to understand the complexity of power and influence, providing a better understanding of the ways pop culture is embedded in a wide range of everyday activities. Students are encouraged to reflect on how they consume and produce popular culture and understand how that shapes their sense of self and connections to others. Essential reading for undergraduate and postgraduate students of media studies, communication studies, cultural studies, popular culture, and other related subjects.
Book Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen
Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Book Synopsis The Guide to United States Popular Culture by : Ray Broadus Browne
Download or read book The Guide to United States Popular Culture written by Ray Broadus Browne and published by Popular Press. This book was released on 2001 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To understand the history and spirit of America, one must know its wars, its laws, and its presidents. To really understand it, however, one must also know its cheeseburgers, its love songs, and its lawn ornaments. The long-awaited Guide to the United States Popular Culture provides a single-volume guide to the landscape of everyday life in the United States. Scholars, students, and researchers will find in it a valuable tool with which to fill in the gaps left by traditional history. All American readers will find in it, one entry at a time, the story of their lives."--Robert Thompson, President, Popular Culture Association. "At long last popular culture may indeed be given its due within the humanities with the publication of The Guide to United States Popular Culture. With its nearly 1600 entries, it promises to be the most comprehensive single-volume source of information about popular culture. The range of subjects and diversity of opinions represented will make this an almost indispensable resource for humanities and popular culture scholars and enthusiasts alike."--Timothy E. Scheurer, President, American Culture Association "The popular culture of the United States is as free-wheeling and complex as the society it animates. To understand it, one needs assistance. Now that explanatory road map is provided in this Guide which charts the movements and people involved and provides a light at the end of the rainbow of dreams and expectations."--Marshall W. Fishwick, Past President, Popular Culture Association Features of The Guide to United States Popular Culture: 1,010 pages 1,600 entries 500 contributors Alphabetic entries Entries range from general topics (golf, film) to specific individuals, items, and events Articles are supplemented by bibliographies and cross references Comprehensive index
Book Synopsis Popular Culture Theory and Methodology by : Harold E. Hinds
Download or read book Popular Culture Theory and Methodology written by Harold E. Hinds and published by Popular Press. This book was released on 2006 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its birth in the 1960s, the study of popular culture has come a long way in defining its object, its purpose, and its place in academe. Emerging along the margins of a scholarly establishment that initially dismissed anything popular as unworthy of serious study-trivial, formulaic, easily digestible, escapist-early practitioners of the discipline stubbornly set about creating the theoretical and methodological framework upon which a deeper understanding could be founded. Through seminal essays that document the maturation of the field as it gradually made headway toward legitimacy, Popular Culture Theory and Methodology provides students of popular culture with both the historical context and the critical apparatus required for further growth. For all its progress, the study of popular culture remains a site of healthy questioning. What exactly is popular culture? How should it be studied? What forces come together in producing, disseminating, and consuming it? Is it always conformist, or has it the power to subvert, refashion, resist, and destabilize the status quo? How does it differ from folk culture, mass culture, commercial culture? Is the line between "high" and "low" merely arbitrary? Do the popular arts have a distinctive aesthetics? This collection offers a wide range of responses to these and similar questions. Edited by Harold E. Hinds, Jr., Marilyn F. Motz, and Angela M. S. Nelson, Popular Culture Theory and Methodology charts some of the key turning points in the "culture wars" and leads us through the central debates in this fast developing discipline. Authors of the more than two dozen studies, several of which are newly published here include John Cawelti, Russel B. Nye, Ray B. Browne, Fred E. H. Schroeder, John Fiske, Lawrence Mintz, David Feldman, Roger Rollin, Harold Schechter, S. Elizabeth Bird, and Harold E. Hinds, Jr. A valuable bibliography completes the volume.
Book Synopsis Moon Arizona & the Grand Canyon by : Tim Hull
Download or read book Moon Arizona & the Grand Canyon written by Tim Hull and published by Moon Travel. This book was released on 2024-07-30 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast open spaces, dreamy canyons, and colorful culture: experience it all with Moon Arizona & the Grand Canyon. Inside you'll find: Flexible itineraries from a Grand Canyon adventure to two weeks exploring the whole state The best road trips in Arizona, including historic Route 66 and scenic byways The top hikes, whether you're looking for treks near Phoenix or Tucson, a multi-day expedition into the depths of the Grand Canyon, or trails in Red Rock Country, complete with distance, duration, difficulty level, and elevation gain Can't-miss highlights and unique experiences: Discover hidden streams on a hike through high-desert forests or find the best spots to hit the slopes in winter. Visit Ancestral Puebloan cliff cities and learn about Arizona's indigenous cultures or stroll through charming historic towns. Marvel at the red rock cliffs around Sedona, watch your favorite MLB team play during Spring Training, and sample Southwest cuisine from spicy enchiladas to Sonoran hot dogs Expert insight from Arizona local Tim Hull on when to go, where to stay, and how to get around, including detailed coverage of gateway cities to the Grand Canyon and sustainable travel tips Full-color photos and detailed maps throughout Practical background on Arizona's landscape, climate, wildlife, and culture Find your adventure with Moon Arizona & the Grand Canyon. Seeing more of the Southwest? Check out Moon New Mexico or Moon Phoenix, Scottsdale & Sedona. Hitting the road? Try Moon Southwest Road Trip or Moon Route 66 Road Trip. About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. For more inspiration, follow @moonguides on social media.
Book Synopsis The Kaleidoscope of Gender by : Catherine G. Valentine
Download or read book The Kaleidoscope of Gender written by Catherine G. Valentine and published by SAGE Publications. This book was released on 2019-03-07 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors are proud sponsors of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. The Kaleidoscope of Gender: Prisms, Patterns, and Possibilities provides an accessible, timely, and stimulating overview of the cutting-edge literature and theoretical frameworks in sociology and related fields in order to understand the social construction of gender. The kaleidoscope metaphor and its three themes—prisms, patterns, and possibilities—unify topic areas throughout the book. By focusing on the prisms through which gender is shaped, the patterns which gender takes, and the possibilities for social change, the reader gains a deeper understanding of ourselves and our relationships with others, both locally and globally. Editors Catherine Valentine, Mary Nell Trautner, and the work of Joan Spade, focus on the paradigms and approaches to gender studies that are constantly changing and evolving. The Sixth Edition includes incorporation of increased emphasis on global perspectives, updated contemporary social movements, such as #BlackLivesMatter and #MeToo, and an updated focus on gendered violence. Free online resources are available at The SAGE Gender and Sexuality Resource Center. This site is intended to provide you with an array of multimedia resources to enhance your studies of gender and sexuality.
Book Synopsis Popular Culture as Everyday Life by : Dennis D. Waskul
Download or read book Popular Culture as Everyday Life written by Dennis D. Waskul and published by Routledge. This book was released on 2015-11-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Popular Culture and Everyday Life Phillip Vannini and Dennis Waskul have brought together a variety of short essays that illustrate the many ways that popular culture intersects with mundane experiences of everyday life. Most essays are written in a reflexive ethnographic style, primarily through observation and personal narrative, to convey insights at an intimate level that will resonate with most readers. Some of the topics are so mundane they are legitimately universal (sleeping, getting dressed, going to the bathroom, etc.), others are common enough that most readers will directly identify in some way (watching television, using mobile phones, playing video games, etc.), while some topics will appeal more-or-less depending on a reader’s gender, interests, and recreational pastimes (putting on makeup, watching the Super Bowl, homemaking, etc.). This book will remind readers of their own similar experiences, provide opportunities to reflect upon them in new ways, as well as compare and contrast how experiences relayed in these pages relate to lived experiences. The essays will easily translate into rich and lively classroom discussions that shed new light on a familiar, taken-for-granted everyday life—both individually and collectively. At the beginning of the book, the authors have provided a grid that shows the topics and themes that each article touches on. This book is for popular culture classes, and will also be an asset in courses on the sociology of everyday life, ethnography, and social psychology.
Book Synopsis Advertising in Contemporary Society by : Kim B. Rotzoll
Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
Book Synopsis Exemplary Instruction in the Middle Grades by : Diane Lapp
Download or read book Exemplary Instruction in the Middle Grades written by Diane Lapp and published by Guilford Press. This book was released on 2012-01-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering fresh alternatives to common instructional practices that fail to get results, this accessible, highly practical guide highlights ways to motivate middle school students while enhancing content-area learning. Each chapter features an enlightening case study of a teacher whose current strategies are not supported by research; describes effective instructional alternatives, illustrated with concrete examples; and lists online resources and lesson examples. Emphasis is given to supporting critical engagement with texts and drawing on technology and new literacies. The book covers specific content areas—including science, social studies, math, and literature—as well as ways to teach oral literacy and writing across the curriculum.
Book Synopsis Rethinking Advertising as Paratextual Communication by : Hackley, Chris
Download or read book Rethinking Advertising as Paratextual Communication written by Hackley, Chris and published by Edward Elgar Publishing. This book was released on 2022-04-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
Author :Katherine Toland Frith Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 : Total Pages :276 pages Book Rating :4.3/5 (91 download)
Book Synopsis Undressing the Ad by : Katherine Toland Frith
Download or read book Undressing the Ad written by Katherine Toland Frith and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1997 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.
Book Synopsis Mass Media Revolution by : J. Charles Sterin
Download or read book Mass Media Revolution written by J. Charles Sterin and published by Routledge. This book was released on 2017-11-22 with total page 1071 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
