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Satisfaction: A Behavioral Perspective on the Consumer

Author : Richard L. Oliver
Publisher : Routledge
ISBN 13 : 1317460219
Total Pages : 740 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Satisfaction: A Behavioral Perspective on the Consumer by : Richard L. Oliver

Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

EBOOK: Basic Marketing

Author : William Perreault
Publisher : McGraw Hill
ISBN 13 : 0077173554
Total Pages : 783 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Basic Marketing by : William Perreault

Download or read book EBOOK: Basic Marketing written by William Perreault and published by McGraw Hill. This book was released on 2013-04-16 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Introduction to Sales Enablement

Author :
Publisher : Cybellium
ISBN 13 : 1836792220
Total Pages : 263 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Introduction to Sales Enablement by :

Download or read book Introduction to Sales Enablement written by and published by Cybellium . This book was released on with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Marketing Management, 2nd Edition

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

The Morality of Profits

Author : Sanjeev Raman
Publisher : Notion Press
ISBN 13 : 1649838824
Total Pages : 146 pages
Book Rating : 4.6/5 (498 download)

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Book Synopsis The Morality of Profits by : Sanjeev Raman

Download or read book The Morality of Profits written by Sanjeev Raman and published by Notion Press. This book was released on 2021-01-16 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about building a conscious, positive and sustainable organization focusing on creating an individualistic character of the organization. It introduces the concept of Vichaar Aachaar Prachaar (VAP) to construct a universal leadership model with an intent to lay the foundation for a strong and responsible organizational conscience. The concept of Vichaar refers to the organizational thought process and culture, which forms its immune system. The concept of Aachaar expounds the behaviour of the people and their actions, which emanates from culture, both at an individual as well as organizational level. It identifies the importance of managing self as well as money. The concept of Prachaar is about the strong leadership required, to propagate the organizational philosophy both within the organization and to the society, at large. It weighs the importance of building trust with the community in which the organization operates. I call these three aspects as Value Aided Progression (VAP) with the aim that an organizational ecosystem does not degrade its value system, which is pertinent for its sustainability, in the long run. This book explores to rediscover the most important asset, which is YOU. It helps you to enhance your thinking ability, translate your thoughts into value-based actions and propagate the same into the society, to build trust.

MARKETING MANAGEMENT

Author : Dr. Manjusha S. Kadam
Publisher : Thakur Publication Private Limited
ISBN 13 : 9389627915
Total Pages : 222 pages
Book Rating : 4.3/5 (896 download)

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Book Synopsis MARKETING MANAGEMENT by : Dr. Manjusha S. Kadam

Download or read book MARKETING MANAGEMENT written by Dr. Manjusha S. Kadam and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

The Dog Walker's Startup Bible

Author : Maxwell Von Thor
Publisher : eBookIt.com
ISBN 13 : 1456644246
Total Pages : 145 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis The Dog Walker's Startup Bible by : Maxwell Von Thor

Download or read book The Dog Walker's Startup Bible written by Maxwell Von Thor and published by eBookIt.com. This book was released on 2024-01-11 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a Journey That Pawsitively Pays Imagine a life where passion and prosperity walk side by side--a world where your love for dogs transforms into a thriving business. The Dog Walker's Startup Bible: A Complete Guide to Turning Walks into Wealth is your indispensable guide on this exciting path. This comprehensive tome isn't just a walk in the park; it's your atlas to entrepreneurial success in the booming pet care industry. Step into the lucrative world of dog walking with an introduction that lays the groundwork for a profitable and fulfilling venture. Learn not only the why, but the how as you navigate through the essential chapters designed to set you ahead of the pack. From crafting a bark-worthy business plan, branding your budding enterprise, to legal know-hows that ensure a safeguarded future--the foundation of your dream business begins here. What comes next is a deep dive into marketing mastery. It's one thing to believe in your brand; it's another to make the market fall in love with it. Discover innovative strategies that'll have clients lining up at your door. Our expert advice on pricing ensures you're not just breaking even but breaking through to remarkable profitability while keeping the tails wagging. Master walking skills that go beyond the leash with insights into canine behavior and advanced safety protocols, honing your craft into an art as admirable as it is in-demand. Yet, walking dogs is only half the story. In Chapter 6, your people skills get a major leash-up as you learn to navigate the human aspect of dog walking--with tips on fostering trust to dealing with the hairiest of situations. Don't just track mud into the house; pave a path of growth and resilience. Your business is not static, and neither are you. As you leaf through the final chapters, uncover the secrets of scaling, franchising, and transforming a humble passion into a community cornerstone. With added resources, FAQs, and a sample business plan, your entrepreneurial journey won't be a lonely trail. With The Dog Walker's Startup Bible, the leap from dog lover to boss entrepreneur is not just possible, but profitable. Fetch your copy today and turn every step into a stride towards wealth and well-being.

Marketing Management, 3rd Edition

Author : Kumar Arun & Meenakshi N.
Publisher : Vikas Publishing House
ISBN 13 : 9325982404
Total Pages : 690 pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.

Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

People, Preferences and Prices

Author : Eugene Galanter
Publisher : Bentham Science Publishers
ISBN 13 : 1608052494
Total Pages : 302 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis People, Preferences and Prices by : Eugene Galanter

Download or read book People, Preferences and Prices written by Eugene Galanter and published by Bentham Science Publishers. This book was released on 2011 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.

Services Marketing and Management

Author : Balaji B.
Publisher : S. Chand Publishing
ISBN 13 : 9788121921619
Total Pages : 452 pages
Book Rating : 4.9/5 (216 download)

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Book Synopsis Services Marketing and Management by : Balaji B.

Product Lifecycle Management. Green and Blue Technologies to Support Smart and Sustainable Organizations

Author : Osiris Canciglieri Junior
Publisher : Springer Nature
ISBN 13 : 3030943992
Total Pages : 510 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Product Lifecycle Management. Green and Blue Technologies to Support Smart and Sustainable Organizations by : Osiris Canciglieri Junior

Download or read book Product Lifecycle Management. Green and Blue Technologies to Support Smart and Sustainable Organizations written by Osiris Canciglieri Junior and published by Springer Nature. This book was released on 2022-02-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set IFIP AICT 639 and 640 constitutes the refereed post-conference proceedings of the 18th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2021, held in Curitiba, Brazil, during July 11-14, 2021. The conference was held virtually due to the COVID-19 crisis. The 107 revised full papers presented in these proceedings were carefully reviewed and selected from 133 submissions. The papers are organized in the following topical sections: Volume I: Sustainability, sustainable development and circular economy; sustainability and information technologies and services; green and blue technologies; AI and blockchain integration with enterprise applications; PLM maturity, PLM implementation and adoption within industry 4.0; and industry 4.0 and emerging technologies: Volume II: Design, education and management; lean, design and innovation technologies; information technology models and design; and models, manufacturing and information technologies and services.

An American Budget

Author : United States. Office of Management and Budget
Publisher : Government Printing Office
ISBN 13 : 9780160944826
Total Pages : 352 pages
Book Rating : 4.9/5 (448 download)

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Book Synopsis An American Budget by : United States. Office of Management and Budget

Download or read book An American Budget written by United States. Office of Management and Budget and published by Government Printing Office. This book was released on 2018 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Contains analyses that are designed to highlight specified subject areas or provide other significant presentations of budget data that place the budget in perspective. This volume includes economic and accounting analyses; information on Federal receipts and collections; analyses of Federal spending; information on Federal borrowing and debt; baseline or current services estimates; and other technical presentations. The Analytical Perspectives volume also contains supplemental material with several detailed tables, including tables showing the budget by agency and account and by function, subfunction, and program, that is available on the Internet and as a CD-ROM in the printed document."--Provided by publisher.

Improving Marketing Strategies for Private Label Products

Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf

Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Business Performance Excellence

Author : Jeffrey T. Luftig
Publisher : A&C Black
ISBN 13 : 1849300607
Total Pages : 242 pages
Book Rating : 4.8/5 (493 download)

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Book Synopsis Business Performance Excellence by : Jeffrey T. Luftig

Download or read book Business Performance Excellence written by Jeffrey T. Luftig and published by A&C Black. This book was released on 2012-06-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business as profitable as it could be? How can you rise above your competition, and stay there once you have? Most management tools only look at one part of the picture, but Business Performance Excellence (BPE) is the complete model, integrating revolutionary new techniques with tried and tested approaches, covering the strategic, financial, systems, and human factors. The editors are experts in business performance improvement, and this approachable book presents the latest thinking and developments in the BPE model that has been enhanced and refined over the course of 30 years. The comprehensive case studies and worked examples presented can be applied to your business whatever your industry, benefiting your bottom line. Detailed coverage includes: * Strategic planning and hoshin kanri * Customer product rationalization * Restructuring and recalibrating * Customer quality assurance systems * The balanced scorecard * Critical performance measures * Benchmarking * Financial performance turnaround * Lean manufacturing * Creating value through people

The Handbook of Innovation and Services

Author : F. Gallouj
Publisher : Edward Elgar Publishing
ISBN 13 : 1849803307
Total Pages : 823 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis The Handbook of Innovation and Services by : F. Gallouj

Download or read book The Handbook of Innovation and Services written by F. Gallouj and published by Edward Elgar Publishing. This book was released on 2011-11-01 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it approaches its task from a variety of directions.' From the foreword by William J. Baumol, New York University, US 'The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faïz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the "cost disease", services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.' Edward Wolff, New York University, US This Handbook brings together 49 international specialists to address an issue of increasing importance for the world's post-industrial economies; innovation as it relates to services. Contemporary economies have two fundamental characteristics. Firstly, they are service economies in as much as services account for more than 70 per cent of the wealth and jobs in most developed countries. Secondly, they are innovation economies as recent decades have seen an unprecedented development of scientific, technological, organisational and social innovations. This Handbook expertly links these two major characteristics in order to investigate the role of innovation in services, an issue that until now has been inadequately explored and one that poses many theoretical and operational challenges. This comprehensive volume encompasses the views of eminent scholars from a range of disciplines including economics, management, sociology and geography, and draws on a number of different analytical and methodological perspectives. With its multi-disciplinary approach this Handbook will be an invaluable reference source for academics and students in the fields of economics, management and the geography of services and innovation. Public authorities and managers in the service sector will also find this book fascinating.

Tourism Marketing in Bangladesh

Author : Azizul Hassan
Publisher : Routledge
ISBN 13 : 1000193306
Total Pages : 295 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Tourism Marketing in Bangladesh by : Azizul Hassan

Download or read book Tourism Marketing in Bangladesh written by Azizul Hassan and published by Routledge. This book was released on 2020-10-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.

The Evolution of Yield Management in the Airline Industry

Author : Ben Vinod
Publisher : Springer Nature
ISBN 13 : 3030704246
Total Pages : 417 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Evolution of Yield Management in the Airline Industry by : Ben Vinod

Download or read book The Evolution of Yield Management in the Airline Industry written by Ben Vinod and published by Springer Nature. This book was released on 2021-05-28 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.