Off The Corporate Bus And Into The Creativity Boat

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Off the Corporate Bus and into the Creativity Boat

Author : Ashoo Khosla
Publisher : Jaico Publishing House
ISBN 13 : 8184956479
Total Pages : 228 pages
Book Rating : 4.1/5 (849 download)

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Book Synopsis Off the Corporate Bus and into the Creativity Boat by : Ashoo Khosla

Download or read book Off the Corporate Bus and into the Creativity Boat written by Ashoo Khosla and published by Jaico Publishing House. This book was released on 2018-01-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Curious. Be Innovative. Be Different. Too often, being innovative and original is considered the forte of a select few. But all of us are born creative. We are born curious. It is the fear of doing something different – and failing at it – that limits our potential. Aditi Singh is a top-notch product manager. Many covet her job but she wants nothing more than to quit. When she finally takes a much-needed vacation from her seemingly perfect corporate life, she meets Dr. Shiv Prakash, an odd little man who is a master storyteller. Through his unusual imaginings, he challenges Aditi to find her true passion. As they spend more time together, Aditi uncannily begins to relate to the characters of his stories. Questions are raised and challenges are set. This time, Aditi has to decide what she really wants. Running away is no more an option. It’s time to write her own story. Through its charming characters, Off the Corporate Bus and Into the Creativity Boat offers a glimpse of what you can truly be. It invites you to pursue your passion and strive for true happiness, all while being unique. Ashoo Khosla is an alumnus of Indian School of Business, Hyderabad, and a gold medalist from Indira Gandhi Medical College, Shimla. She is an entrepreneur and lives currently in Abu Dhabi with her husband and two daughters. She also teaches a course on creativity at Shoolini University, India. Her insights on creativity not only come from her experience in medicine and management, but also from the training in Hindustani music that she has been receiving for the last few years.

Creativity, Innovation, and Entrepreneurship Across Cultures

Author : Igor N. Dubina
Publisher : Springer
ISBN 13 : 1493932616
Total Pages : 163 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Creativity, Innovation, and Entrepreneurship Across Cultures by : Igor N. Dubina

Download or read book Creativity, Innovation, and Entrepreneurship Across Cultures written by Igor N. Dubina and published by Springer. This book was released on 2016-01-22 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this volume is to further develop the relationship between culture and manifold phenomena of creativity, innovation and entrepreneurship in order to promote further and better understanding how, why, and when these phenomena are manifested themselves across different cultures. Currently, cross-cultural research is one of the most dynamically and rapidly growing areas. At the same time, creativity, inventiveness, innovation, and entrepreneurship are championed in the literature as the critical element that is vital not just for companies, but also for the development of societies. A sizable body of research demonstrates that cultural differences may foster or inhibit creative, inventive, innovative and entrepreneurial activities; and each culture has its own strengths and weaknesses in these regards. Better understanding of cultural diversity in these phenomena can help to build on strengths and overcome weaknesses. Cross-cultural studies in this field represent a comparatively new class of interdisciplinary research. This is a field where cultural, sociological, psychological, historical, economic, management, technology and business studies closely intersect. In this book, a global team of researchers representing Europe, Asia, and the Americas review, analyze, structure, systematize and discuss various concepts, assumptions, speculations, theories, and empirical research which focus on the effect of national cultures on creativity, invention, innovation, and entrepreneurship. They argue that national culture is not only an extremely important determinant of innovation and business development, but also demonstrate that some aspects relating to these phenomena may be universal among all cultures, thereby identifying those factors that may easily be transferred across cultures from those that are unique to their specific context.

The Rough Guide to Myanmar (Burma) (Travel Guide eBook)

Author : Rough Guides
Publisher : Rough Guides UK
ISBN 13 : 0241332133
Total Pages : 418 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis The Rough Guide to Myanmar (Burma) (Travel Guide eBook) by : Rough Guides

Download or read book The Rough Guide to Myanmar (Burma) (Travel Guide eBook) written by Rough Guides and published by Rough Guides UK. This book was released on 2017-11-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Myanmar with the most incisive and entertaining guidebook on the market. Whether you plan to see Yangon's colonial architecture and absorbing markets, explore Bagan's astonishing profusion of ancient temples or trek to the Golden Rock at Kyaiktiyo, The Rough Guide to Myanmar will show you the ideal places to sleep, eat, drink and shop along the way. Inside The Rough Guide to Myanmar (Burma) - Independent, trusted reviews written in Rough Guides' trademark blend of humour, honesty and insight, to help you get the most out of your visit, with options to suit every budget. - Full-colour maps throughout - find your way amid Mandalay's bustling streets or between Mrauk U's fortress-like temples without needing to get online. - Stunning, inspirational images - Itineraries - carefully planned routes to help you organize your trip. - Detailed regional coverage - whether off the beaten track or in more mainstream tourist destinations, this travel guide has in-depth practical advice for every step of the way. Areas covered include: Bagan, Yangon, Mandalay, Hpa-an, Kalaw, Mrauk U, Maylamyine, Naypyitaw, Myeik Archipelago, Dawei.Attractions include: Kyaiktiyo (Golden Rock), Taung Kalat (Mount Popa), Shwe OO Min Cave, Gokteik Viaduct, Ngapali Beach, Inle Lake, Shwedagon Pagoda, Ngwe Saung, Shwezigon Pagoda, Shwesandaw Pagoda. - Basics - essential pre-departure practical information including getting there, local transport, accommodation, food and drink,health, the media, festivals and events, outdoor activities and sports, responsible travel, culture and etiquette, shopping, travelling with children, travel essentials and more. - Background information - a Contexts chapter devoted to history, books, Myanmar's ethnic groups, Burmese Buddhism and traditional beliefs, Burmese architecture plus a handy language section and glossary. Make the Most of Your Time on Earth with the Rough Guide to Myanmar

The Business of Creativity

Author : Brian Moeran
Publisher : Routledge
ISBN 13 : 1315418835
Total Pages : 297 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The Business of Creativity by : Brian Moeran

Download or read book The Business of Creativity written by Brian Moeran and published by Routledge. This book was released on 2016-06-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

Advertising and Anthropology

Author : Timothy de Waal Malefyt
Publisher : Routledge
ISBN 13 : 100018949X
Total Pages : 193 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Advertising and Anthropology by : Timothy de Waal Malefyt

Download or read book Advertising and Anthropology written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-05-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Group Creativity

Author : R. Keith Sawyer
Publisher : Psychology Press
ISBN 13 : 1135627916
Total Pages : 209 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Group Creativity by : R. Keith Sawyer

Download or read book Group Creativity written by R. Keith Sawyer and published by Psychology Press. This book was released on 2014-04-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Group Creativity explores the unique form of creativity that emerges from collaborating groups. Dr. Sawyer draws on his studies of jazz ensembles and improvisational theater groups to develop a model of creative group processes. He applies this model of group creativity to a wide range of collaborating groups, including group learning in classrooms and innovative teams in organizations. In group creativity, a group comes together to collaboratively create in real time. The creative inspiration emerges from the interaction and communication among the members, and makes the result more than the sum of its parts. The dynamic, moment-to-moment communication among jazz musicians and improvising actors is the primary topic of the book. Sawyer explores performers' close listening and sensitivity, the submerging of the ego to the group mind, and the ways that performers work together to create something better than and different from what one solitary individual could create alone. These explorations provide insight into all forms of group creativity and collaboration.

Creative, Confident Children

Author : Maxine Hancock
Publisher : Regent College Publishing
ISBN 13 : 9781573831369
Total Pages : 252 pages
Book Rating : 4.8/5 (313 download)

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Book Synopsis Creative, Confident Children by : Maxine Hancock

Download or read book Creative, Confident Children written by Maxine Hancock and published by Regent College Publishing. This book was released on 2001 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the idea of raising children in today's hectic world unnerve you? Maxine Hancock, mother of four now-grown children, offers relief and reassurance, noting that since the beginning of time, parenting has been done by amateurs. She discusses discipline, controlling television viewing, sex education, character development, creativity and crafts, a scriptural foundation for the family, and language development. Whether you are a parent, preschool teacher, or daycare worker, this book will help you bring up creative, confident children! Book jacket.

Improve Your Memory Power

Author : VARINDER 'VIREN' AGGARWAL
Publisher : V&S Publishers
ISBN 13 : 9350574381
Total Pages : 127 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Improve Your Memory Power by : VARINDER 'VIREN' AGGARWAL

Download or read book Improve Your Memory Power written by VARINDER 'VIREN' AGGARWAL and published by V&S Publishers. This book was released on 2015-06-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this competitive world of today, one cannot achieve success only by putting in hard work. One has to imbibe and practise various techniques along with hard work to fulfil one's desires or reach the targetted goals.The book precisely deals with the different techniques, one has to inculcate in order to improve and enhance one's memory power. This is because hard work combined with a sharp memory is an ideal combination and can create wonders!The book has been divided into 30 chapters which denote 30 days in which each chapter symbolises a day, and the author aims to improve and sharpen the memory of all its readers in just 30 days! Basically, each chapter contains all the necessary steps and methods, one must practise in one's daily life to increase and strengthen the faculties of one's brain. Some of the salient features of the book are: How to improve one's imaginative powers? How to improve the concentration of mind? How to remember and successfully perform all our daily activities? How to prepare notes and excel in exams? How to remember dates, birthdays, anniversaries, historical dates, incidents, etc.? How to remember telephone numbers, names of persons, places, terms and terminologies?All the above and much more... Hence readers, it is definitely a must read for all of you, particularly the students and young professionals who are striving hard for a bright future ahead!

The Rotarian

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Rotarian by :

Download or read book The Rotarian written by and published by . This book was released on 1988-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.

Owners of the Map

Author : Claudio Sopranzetti
Publisher : Univ of California Press
ISBN 13 : 0520288491
Total Pages : 328 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Owners of the Map by : Claudio Sopranzetti

Download or read book Owners of the Map written by Claudio Sopranzetti and published by Univ of California Press. This book was released on 2018 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: On May 19, 2010, the Royal Thai Army deployed tanks, snipers, and war weapons to disperse the thousands of Red Shirts protesters who had taken over the commercial center of Bangkok to demand democratic elections and an end to inequality. Key to this mobilization were motorcycle taxi drivers, who slowed down, filtered, and severed mobility in the area, claiming a prominent role in national politics and ownership over the city and challenging state hegemony. Four years later, on May 20, 2014, the same army general who directed the dispersal staged a military coup, unopposed by protesters. How could state power have been so fragile and open to challenge in 2010 and yet so seemingly sturdy only four years later? How could protesters who had once fearlessly resisted military attacks now remain silent? Owners of the Map provides answers to these questions—central to contemporary political mobilizations around the globe—through an ethnographic study of motorcycle taxi drivers in Bangkok. Claudio Sopranzetti explores the unresolved tensions in the drivers’ everyday lives, their migration trajectories, consumer desires, and political demands amidst the restructuring of Thai capitalism after the 1997 economic crisis. Reconstructing the entanglements between their everyday mobility and political mobilization, Sopranzetti reveals mobility not just as a strength of contemporary capitalism but also as one of its fragile spots, always prone to disruption by the people who sustain its channels but remain excluded from their benefits. In so doing, Owners of the Map advances an analysis of power that focuses not on the sturdiness of hegemony or the ubiquity of everyday resistance but on its potential fragility as well as the work needed for its maintenance.

Many Threads: the Saga of an Electronics Engineer

Author : Arch Luther
Publisher : Lulu.com
ISBN 13 : 0557021995
Total Pages : 314 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Many Threads: the Saga of an Electronics Engineer by : Arch Luther

Download or read book Many Threads: the Saga of an Electronics Engineer written by Arch Luther and published by Lulu.com. This book was released on 2008-11-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the things a person does over and over during his life can be called "threads". This memoir tells the story of an electrical engineer living through the technology advancements of the latter half of the twentieth century. After a career with RCA that started with the development of color TV broadcasting equipment, he went on to be a distinguished engineer in the video field and a writer of 12 books. He now lives in Sonoma County, CA. His life contains many threads.

Creative You

Author : Otto Kroeger
Publisher : Simon and Schuster
ISBN 13 : 1451669046
Total Pages : 320 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Creative You by : Otto Kroeger

Download or read book Creative You written by Otto Kroeger and published by Simon and Schuster. This book was released on 2013-07-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what your passion is—business, technology, science, or plumbing—this practical guide will enable you to unleash your innate creative skills based on your unique personality type and succeed in everything you do. Whether you can admit it to yourself or not, you are creative. In today’s complex world, creativity is the key to finding and living your passion. Whatever that passion is—cooking, technology, writing, or even plumbing—Creative You reveals your own personal style of creativity to help you build an environment of innovation at work and home. Discover your creative personality type with a simple quiz and detailed descriptions of the sixteen personality types. Plus, tools and techniques show you how to apply creativity to your everyday life. Drop excuses like I’m too old to start being creative and creativity is only for artists. Confidently use creativity to live your passion by using your natural style. Whether you are starting from scratch or enhancing an already developed skill, discover the creative you that you’ve been searching for.

Lonely Planet Europe

Author : Lonely Planet
Publisher : Lonely Planet
ISBN 13 : 1788687116
Total Pages : 2285 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Lonely Planet Europe by : Lonely Planet

Download or read book Lonely Planet Europe written by Lonely Planet and published by Lonely Planet. This book was released on 2019-10-01 with total page 2285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lonely Planet: The world's number one travel guide publisher* Lonely Planet's Europe is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Raise a glass of champagne at the top of the Eiffel Tower in Paris, marvel at the number of masterpieces at the Hermitage in St Petersburg, and explore Prague's neighbourhoods, galleries and bars - all with your trusted travel companion. Get to the heart of Europe and begin your journey now! Inside Lonely Planet's Europe: Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - history, art, food, drink, sport, politics Covers Britain, France, Spain, Italy, the Netherlands, Greece, Portugal, Ireland, Switzerland, Germany, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Montenegro, Poland, Russia, Serbia, Slovakia, Turkey, Scandinavia and more. The Perfect Choice: Lonely Planet's Europe is our most comprehensive guide to Europe, and is perfect for discovering both popular and off-the-beaten-path experiences. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves, it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) *Source: Nielsen BookScan: Australia, UK, USA, 5/2016-4/2017 eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

Belfast In Your Pocket

Author :
Publisher : In Your Pocket
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4./5 ( download)

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Book Synopsis Belfast In Your Pocket by :

Download or read book Belfast In Your Pocket written by and published by In Your Pocket. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lonely Planet Scandinavia

Author : Lonely Planet
Publisher : Lonely Planet
ISBN 13 : 1787019012
Total Pages : 991 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis Lonely Planet Scandinavia by : Lonely Planet

Download or read book Lonely Planet Scandinavia written by Lonely Planet and published by Lonely Planet. This book was released on 2018-06-01 with total page 991 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lonely Planet: The world’s number one travel guide publisher* Lonely Planet Scandinavia is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Sail Norway’s fjords or hike miles and miles of wilderness, stare in wonder at the aurora borealis, and sink back into Iceland’s geothermal pools amidst mind-bending scenery – all with your trusted travel companion. Get to the heart of Scandinavia and begin your journey now! Inside Lonely Planet’s Scandinavia: Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, art, literature, music, architecture, landscapes, wildlife, design Covers Iceland, Reykjavik, the Blue Lagoon and the Golden Circle, Norway, Oslo, Norway’s Fjords, Sweden, Stockholm, Gothenburg, Denmark, Copenhagen, Tallinn, Estonia, Finland, Helsinki, Lakeland (Finland), the Far North and the Arctic Circle, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Scandinavia is our most comprehensive guide to the region, and is perfect for discovering both popular and offbeat experiences. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

Castro's Secrets

Author : Brian Latell
Publisher : Macmillan + ORM
ISBN 13 : 1137000015
Total Pages : 431 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Castro's Secrets by : Brian Latell

Download or read book Castro's Secrets written by Brian Latell and published by Macmillan + ORM. This book was released on 2012-04-24 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: In CASTRO'S SECRETS, highly acclaimed author and intelligence expert Brian Latell offers a strikingly original view of Fidel Castro in his role as Cuba's supreme spymaster. Based on interviews with high level defectors from Cuba's powerful intelligence and security services, long-buried secrets of Fidel's nearly 50-year reign are exposed for the first time. They include numerous assassinations and attempted ones carried out on Castro's orders, some against foreign leaders. More than a dozen ranking Cuban secret agents embraced by the CIA and FBI speak in these pages; some have never told their stories on the record before. Latell also probes dispassionately into the CIA's most deplorable plots against Cuba - including previously obscure schemes to assassinate Castro - and presents shocking new conclusions about what Fidel actually knew of Lee Harvey Oswald prior to the assassination of John F. Kennedy.

Guts!

Author : Kevin Freiberg
Publisher : Crown Currency
ISBN 13 : 0307485749
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Guts! by : Kevin Freiberg

Download or read book Guts! written by Kevin Freiberg and published by Crown Currency. This book was released on 2008-12-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual. Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them: • James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets • Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times • James Goodnight of SAS, a world leader in intelligence software Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture. An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.