Odyssey in International Markets

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Publisher : Inter-American Development Bank
ISBN 13 : 1597821233
Total Pages : 288 pages
Book Rating : 4.5/5 (978 download)

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Book Synopsis Odyssey in International Markets by : Christian Volpe Martincus

Download or read book Odyssey in International Markets written by Christian Volpe Martincus and published by Inter-American Development Bank. This book was released on 2010-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite progress in communication technologies, lack of information still severely handicaps companies seeking to operate in international markets. Furthermore, the investments that these companies must make to gather the information required to trade with foreign markets may yield reduced returns and may consequently be low from a social point of view as third parties may derive benefits from this same information. Thus, lack of information may negatively affect trade, and thereby productivity and economic growth. For these reasons, firms carrying out export projects may require support to overcome information barriers. This is precisely the service that export promotion organizations provide. But, there is little evidence on how well these organizations perform this task. Export promotion is costly, and the resources used might be better employed elsewhere. In order to ascertain that these resources are, in fact, being well invested, it must be first determined whether the policy initiatives they finance have an impact on those variables that are supposed to affect, in this case, exports. Making this determination is the aim of this report. This study first makes a comprehensive analysis of export promotion organizations in some three dozens of countries and regions; and second, it provides robust evaluations, using state-of-the-art econometrics and original data sets purposely compiled, of the impacts that policies have had on export outcomes of countries and firms. Findings reported in this study suggest that trade promotion has been effective in facilitating export expansion, especially along the extensive margin. At the same time, the report points the need for further research to gain deeper insights into its relative merits.

International Marketing in the Fast Changing World

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1785602322
Total Pages : 304 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis International Marketing in the Fast Changing World by :

Download or read book International Marketing in the Fast Changing World written by and published by Emerald Group Publishing. This book was released on 2015-11-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

International Marketing in the Network Economy

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Author :
Publisher : Springer
ISBN 13 : 0230288367
Total Pages : 275 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis International Marketing in the Network Economy by : F. Kohlbacher

Download or read book International Marketing in the Network Economy written by F. Kohlbacher and published by Springer. This book was released on 2007-10-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

International Business: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1466698152
Total Pages : 2393 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis International Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book International Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-03-17 with total page 2393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.

Entry Strategies for International Markets

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Entry Strategies for International Markets by : Franklin R. Root

Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by Prentice Hall. This book was released on 1994 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Research Handbook on Economic Diplomacy

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Publisher : Edward Elgar Publishing
ISBN 13 : 1784710849
Total Pages : 415 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Research Handbook on Economic Diplomacy by : Peter A.G. van Bergeijk

Download or read book Research Handbook on Economic Diplomacy written by Peter A.G. van Bergeijk and published by Edward Elgar Publishing. This book was released on 2018-06-29 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook positions economic diplomacy as a multidisciplinary field and presents state of the art research relevant to policy makers and academia around the globe focusing on four themes: the role of economic diplomats, the impact and evaluation of economic diplomacy, politics and trade and emerging markets. It offers academic, business and policy perspectives taking stock of knowledge produced with qualitative and quantitative research on Northern America, Europe, Africa, Asia and Latin America.

Handbook of Research on Entrepreneurial Success and its Impact on Regional Development

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Author :
Publisher : IGI Global
ISBN 13 : 1466695684
Total Pages : 1056 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Entrepreneurial Success and its Impact on Regional Development by : Carvalho, Luísa

Download or read book Handbook of Research on Entrepreneurial Success and its Impact on Regional Development written by Carvalho, Luísa and published by IGI Global. This book was released on 2015-11-24 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: ###############################################################################################################################################################################################################################################################

Business Development Opportunities and Market Entry Challenges in Latin America

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Publisher : IGI Global
ISBN 13 : 1466688211
Total Pages : 375 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Business Development Opportunities and Market Entry Challenges in Latin America by : Garita, Mauricio

Download or read book Business Development Opportunities and Market Entry Challenges in Latin America written by Garita, Mauricio and published by IGI Global. This book was released on 2015-09-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market Entry Challenges in Latin America provides a practical, in-depth look at the different challenges and opportunities present in the Latin American economy. This text is of use to policymakers, managers, academicians, researchers, advanced-level students, technology developers, and government officials in furthering their research exposure to pertinent topics in market entry and business development in the region. This publication guides the reader to an understanding of the Latin American region both theoretically and practically through a collection of chapters concerning microfinance, political trust, opportunities and challenges for entrepreneurial activity, public-private academic cooperation, and poverty in Latin America.

Encyclopedia of Networked and Virtual Organizations

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Author :
Publisher : IGI Global
ISBN 13 : 1599048868
Total Pages : 2048 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Encyclopedia of Networked and Virtual Organizations by : Putnik, Goran D.

Download or read book Encyclopedia of Networked and Virtual Organizations written by Putnik, Goran D. and published by IGI Global. This book was released on 2008-03-31 with total page 2048 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique] ; informatique].

Strategic Sales and Strategic Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317982282
Total Pages : 147 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Strategic Sales and Strategic Marketing by : Nikala Lane

Download or read book Strategic Sales and Strategic Marketing written by Nikala Lane and published by Routledge. This book was released on 2013-10-18 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

Marketing Research

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Publisher : Pearson UK
ISBN 13 : 1292308761
Total Pages : 1658 pages
Book Rating : 4.2/5 (923 download)

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Book Synopsis Marketing Research by : Daniel Nunan

Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

Embedded Librarianship

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610694147
Total Pages : 214 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Embedded Librarianship by : Alice L. Daugherty

Download or read book Embedded Librarianship written by Alice L. Daugherty and published by Bloomsbury Publishing USA. This book was released on 2013-09-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ongoing evolution of the academic library, embedded librarianship has become an important topic of debate across levels and departments. This book delves into the concept, examining everything from theory to best practices. Is the embedded librarian an equal partner in the course, or is the librarian perceived as a "value-added" extra? What is the place of technology in this effort? Is there a line librarians should not cross? Taking into account both theory and practice to discuss multiple facets of the subject, Embedded Librarianship: What Every Academic Librarian Should Know thoroughly examines these questions and more from the perspectives of experienced embedded librarian contributors who have worked in higher education settings. The chapters illuminate the benefits and challenges of embedding, explain the planning required to set up an embedded course, identify the different forms of embedding, and consider information literacy instruction in various contexts. Readers who will benefit from this work include not only academic librarians but any professor who wants their students to be able to do better research in their fields.

International Business Strategy in Complex Markets

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Publisher : Edward Elgar Publishing
ISBN 13 : 1839101822
Total Pages : 384 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis International Business Strategy in Complex Markets by : Hans Jansson

Download or read book International Business Strategy in Complex Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.

The Routledge Companion to Critical Management Studies

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Publisher : Routledge
ISBN 13 : 1134511302
Total Pages : 660 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Routledge Companion to Critical Management Studies by : Anshuman Prasad

Download or read book The Routledge Companion to Critical Management Studies written by Anshuman Prasad and published by Routledge. This book was released on 2015-08-14 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a number of new and exciting directions and, at times, challenged older critical voices. Novel theoretical frameworks and diverse research interests mark the CMS field as never before. Interrogating conventional critiques of management and arguing for fresh approaches, The Routledge Companion to Critical Management Studies captures this intellectual ferment and new spirit of inquiry within CMS, and showcases the pluralistic generation of CMS scholars that has emerged in recent years. Setting the scene for a crucial period for the discipline, this insightful volume covers new ground and essential areas grouped under the following themes: Critique and its (dis-)contents Difference, otherness, marginality Knowledge at the crossroads History and discourse Global predicaments. Drawing on the expertise of an international team of contributing scholars, The Routledge Companion to Critical Management Studies is a rich resource and the perfect reference tool for students and researchers of management and organization.

Proceedings of the 4th International Conference on Decision Support System Technology – ICDSST 2018 & PROMETHEE DAYS 2018

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Author :
Publisher : EWG-DSS
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4./5 ( download)

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Book Synopsis Proceedings of the 4th International Conference on Decision Support System Technology – ICDSST 2018 & PROMETHEE DAYS 2018 by : Panagiota Digkoglou

Download or read book Proceedings of the 4th International Conference on Decision Support System Technology – ICDSST 2018 & PROMETHEE DAYS 2018 written by Panagiota Digkoglou and published by EWG-DSS. This book was released on 2018-05-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Management in Emerging Markets: Theories and Practices

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Author :
Publisher : IGI Global
ISBN 13 : 1466662433
Total Pages : 353 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Brand Management in Emerging Markets: Theories and Practices by : Wang, Cheng Lu

Download or read book Brand Management in Emerging Markets: Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Key Success Factors of SME Internationalisation

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Publisher : Emerald Group Publishing
ISBN 13 : 1787542785
Total Pages : 272 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Key Success Factors of SME Internationalisation by : Noémie Dominguez

Download or read book Key Success Factors of SME Internationalisation written by Noémie Dominguez and published by Emerald Group Publishing. This book was released on 2018-08-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.