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Author : Bárbara Roldán de Haro
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book Nuevos medios y soportes publicitarios: social media y el fenómeno blog written by Bárbara Roldán de Haro and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Enrique Burgos García
Publisher : Netbiblo
ISBN 13 : 8497453913
Total Pages : 162 pages
Book Rating : 4.4/5 (974 download)
Download or read book Iníciate en el Marketing 2.0 written by Enrique Burgos García and published by Netbiblo. This book was released on 2009-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro presenta los nuevos medios, los nuevos soportes, la nueva manera de acercarse y relacionarse con los consumidores. Se trata de un acercamiento práctico, no centrado en la tecnología, sino en las personas y en la mejor forma de utilizar las nuevas herramientas (los blogs, las redes sociales, los nanoblogs, el RSS o los marcadores sociales) para ayudar a las empresas a entender y moverse en estos nuevos entornos. En primer lugar se presenta el concepto de marketing relacional, para continuar detallando qué son, cómo funcionan y cómo se le puede sacar partido a las nuevas herramientas que ofrece Internet. El libro acaba con un Social Media Plan, la guía para la puesta en marcha de un modelo de presencia en la red. Estamos en un momento en que la gente toma posesión de Internet y ésta se convierte en social: los consumidores opinamos, conversamos, nos quejamos o recomendamos. Y las marcas empiezan a entender que es necesario estar atentas a lo que se dice, a lo que se cuenta, aunque los medios son nuevos y las estrategias y prácticas de marketing o comunicación tradicionales ya no sirven, de ahí la importancia del libro que tienes en tus manos. www.marketingdospuntocero.com
Download or read book New Media Cultures written by and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tova Benski
Publisher : Routledge
ISBN 13 : 1135055467
Total Pages : 251 pages
Book Rating : 4.1/5 (35 download)
Download or read book Internet and Emotions written by Tova Benski and published by Routledge. This book was released on 2013-11-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.
Author : John T. Molloy
Publisher : Grand Central Publishing
ISBN 13 : 9780446385862
Total Pages : 198 pages
Book Rating : 4.3/5 (858 download)
Download or read book The Woman's Dress for Success Book written by John T. Molloy and published by Grand Central Publishing. This book was released on 1977 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leah A. Lievrouw
Publisher : Taylor & Francis
ISBN 13 : 0415431603
Total Pages : 463 pages
Book Rating : 4.4/5 (154 download)
Download or read book New Media written by Leah A. Lievrouw and published by Taylor & Francis. This book was released on 2009 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Blackmore
Publisher : OUP Oxford
ISBN 13 : 0191574619
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)
Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Author : Alan T. Belasen
Publisher : SAGE
ISBN 13 : 141295035X
Total Pages : 305 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Theory and Practice of Corporate Communication written by Alan T. Belasen and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.
Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Miller
Publisher :
ISBN 13 : 9781474215701
Total Pages : 217 pages
Book Rating : 4.2/5 (157 download)
Download or read book The Internet written by Daniel Miller and published by . This book was released on 2003 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This path breaking book is the first to provide a rigorous and comprehensive examination of Internet culture and consumption. A rich ethnography of Internet use, the book offers a sustained account not just of being online, but of the social, political and cultural contexts which account for the contemporary Internet experience. From cyber cafes to businesses, from middle class houses to squatters settlements, from the political economy of Internet provision to the development of ecommerce, the authors have gathered a wealth of material based on fieldwork in Trinidad. Looking at the full range of Internet media -- including websites, email and chat -- the book brings out unforeseen consequences and contradictions in areas as varied as personal relations, commerce, nationalism, sex and religion. This is the first book-length treatment of the impact of the Internet on a particular region. By focusing on one place, it demonstrates the potential for a comprehensive approach to new media. It points to the future direction of Internet research, proposing a detailed agenda for comparative ethnographic study of the cultural significance and effects of the Internet in modern society. Clearly written for the non-specialist reader, it offers a detailed account of the complex integration between on-line and off-line worlds. An innovative tie-in with the book's own website provides copious illustrations amounting to over 2,000 web-pages that bring the material right to your computer."--Bloomsbury Publishing.
Author : Limbu, Marohang
Publisher : IGI Global
ISBN 13 : 1466647582
Total Pages : 352 pages
Book Rating : 4.4/5 (666 download)
Download or read book Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization written by Limbu, Marohang and published by IGI Global. This book was released on 2013-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies. Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information- and knowledge-based economies.
Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)
Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author : Claudia Elena Stoian
Publisher :
ISBN 13 : 9781443882194
Total Pages : 0 pages
Book Rating : 4.8/5 (821 download)
Download or read book The Discourse of Tourism and National Heritage written by Claudia Elena Stoian and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites â " institutional and commercial â " from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Author : Aaron Barlow
Publisher : Praeger
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Rise of the Blogosphere written by Aaron Barlow and published by Praeger. This book was released on 2007-03-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985 The WELL, a dial-up discussion board, began with the phrase: You own your own words. Though almost everything else about online discussion has changed in the two decades since, those words still describe its central premise, and this basic idea underlies both the power and the popularity of blogging today. Appropriately enough, it also describes American journalism as it existed a century and a half before The WELL was organized, before the concept of popular involvement in the press was nearly swept away on the rising tide of commercial and professional journalism. In this book, which is the first to provide readers with a cultural/historical account of the blog, as well as the first to analyze the different aspects of this growing phenomenon in terms of its past, Aaron Barlow provides lay readers with a thorough history and analysis of a truly democratic technology that is becoming more important to our lives every day. The current popularity of political blogs can be traced back to currents in American culture apparent even at the time of the Revolution. At that time there was no distinct commercial and professional press; the newspapers, then, provided a much more direct outlet for the voices of the people. In the nineteenth century, as the press became more commercial, it moved away from its direct involvement with politics, taking on an observer stance—removing itself from the people, as well as from politics. In the twentieth century, the press became increasingly professional, removing itself once more from the general populace. Americans, however, still longed to voice their opinions with the freedom that the press had once provided. Today, blogs are providing the means for doing just that.
Author : Benedetta Brevini
Publisher : Springer
ISBN 13 : 113727574X
Total Pages : 393 pages
Book Rating : 4.1/5 (372 download)
Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Author : Hanafizadeh, Payam
Publisher : IGI Global
ISBN 13 : 1466608862
Total Pages : 249 pages
Book Rating : 4.4/5 (666 download)
Download or read book Online Advertising and Promotion: Modern Technologies for Marketing written by Hanafizadeh, Payam and published by IGI Global. This book was released on 2012-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
