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Nuevos Escenarios De La Comunicacion Y De La Opinion Publica
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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Book Synopsis Cultures of the Popular in the Modern Hispanic World by : Alison Sinclair
Download or read book Cultures of the Popular in the Modern Hispanic World written by Alison Sinclair and published by Boydell & Brewer. This book was released on 2024-12-10 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many cassette tapes do you still own? In one hundred years, how many TikTok videos or Instagram posts will still be accessible? Yet much of today's news and mass culture is produced and disseminated via transient means. Just as in previous eras. Hispanic popular cultures of previous centuries, once intended for a broad audience, can now only be glimpsed in fragile, and frequently overlooked, media such as chapbooks, newspapers, journals and early sound recordings. This bilingual collection explores aspects of the ephemeral cultures of Spain and Latin America between the sixteenth and twentieth centuries, taking advantage of the recent digital turn in the humanities. The first section examines the varied audiences for mass literature in Spain and the authorities' attempts to censor and control it. The second looks at pliegos sueltos, songbooks and collections of popular poetry in Argentina, Mexico and Chile. The third section concentrates on questions of performance, studying placards which originally accompanied oral readings of pliegos sueltos, news ballads and zarzuelas. The volume concludes with a focus on three case studies: the travels of an eighteenth-century giant and the reception of his self-fashioning in Spain, the diffusion of the works of a Spanish pulp novelist in Portugal and Brazil and the revival of a Peruvian festival of popular music in the early twentieth century. Throughout, the chapters show how the increasing digitisation of library and archival collections has enabled much of this ephemeral material to be 'discovered', analysed and compared, leading to new understandings of how popular culture developed and migrated and, indeed, what is meant by 'popular'.
Book Synopsis SOCIAL AND ECONOMIC DEVELOPMENT – Volume VII by : Salustiano del Campo ,Tomoko Hamada ,Giancarlo Barbiroli,Saskia Sassen, Eleonora Barbieri-Masini, Paul Nchoji Nkwi, Owen Sichone, Abubakar Momoh
Download or read book SOCIAL AND ECONOMIC DEVELOPMENT – Volume VII written by Salustiano del Campo ,Tomoko Hamada ,Giancarlo Barbiroli,Saskia Sassen, Eleonora Barbieri-Masini, Paul Nchoji Nkwi, Owen Sichone, Abubakar Momoh and published by EOLSS Publications. This book was released on 2010-11-15 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social and Economic Development is a component of Encyclopedia of Development and Economic Sciences in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Social and Economic Development provides the essential aspects and a myriad of issues of great relevance to our world such as: Socioeconomic Developmental Social Work; Perspectives on Contemporary Socioeconomic Development; Sustainable Development of Natural Resource Capital; Sustainable Development Of Human Resource Capital; Intellectual And Knowledge Capital For Sustainable Development At Local, National, Regional, And Global Levels; Economic And Financial System Development Information And Knowledge; Institutional And Infrastructure System Development Information And Knowledge; Basic Principles Of Sustainable Development; Environmental Economics And Sustainable Development; Implementing Sustainable Development In A Changing World; Economic Sociology: Its History And Development; The Socioeconomics Of Agriculture; Agricultural And Rural Geography; Impact Of Global Change On Agriculture; Human Nutrition: An Overview; The Role Of Inter- And Nongovernmental Organizations; Nongovernmental Organizations; Social And Cultural Development Of Human Resources. This 8-volume set contains several chapters, each of size 5000-30000 words, with perspectives, issues on social and Economic Development. These volumes are aimed at the following five major target audiences: University and College students Educators, Professional practitioners, Research personnel and Policy analysts, managers, and decision makers and NGOs.
Book Synopsis COMMUNICATION AND APPLIED TECHNOLOGIES by : Daniel Barredo Ibáñez
Download or read book COMMUNICATION AND APPLIED TECHNOLOGIES written by Daniel Barredo Ibáñez and published by Springer Nature. This book was released on 2024 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Periodismo de marcas by : Carlos J. Campo
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan
Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Book Synopsis Spanish for the IB MYP 4 & 5 (Phases 3-5) by : J. Rafael Angel
Download or read book Spanish for the IB MYP 4 & 5 (Phases 3-5) written by J. Rafael Angel and published by Hodder Education. This book was released on 2015-10-23 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only series for MYP 4 and 5 developed in cooperation with the International Baccalaureate (IB) Develop your skills to become an inquiring learner; ensure you navigate the MYP framework with confidence using a concept-driven and assessment-focused approach presented in global contexts. - Develop conceptual understanding with key MYP concepts and related concepts at the heart of each chapter. - Learn by asking questions with a statement of inquiry in each chapter. - Prepare for every aspect of assessment using support and tasks designed by experienced educators. - Understand how to extend your learning through research projects and interdisciplinary opportunities. This title is also available in two digital formats via Dynamic Learning. Find out more by clicking on the links at the top of the page.
Book Synopsis Contraband Cultures by : Jennifer Cearns
Download or read book Contraband Cultures written by Jennifer Cearns and published by UCL Press. This book was released on 2024-09-17 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contraband Cultures presents narratives, representations, practices and imaginaries of smuggling and extra-legal or informal circulation practices, across and between the Latin American region (including the Caribbean) and its diasporas. Countering a fetishizing and hegemonic imaginary (typically stemming from the Global North) of smuggling activity in Latin America as chaotic, lawless, violent and somehow ‘exotic’, this book reframes such activities through the lenses of kinship, political movements, economic exchange and resistance to capitalist state hegemony. The volume comprises a broad range of chapters from scholars across the social sciences and humanities, using various methodological techniques, theoretical traditions and analytic approaches to explore the efficacy and valence of ‘smuggling’ or ‘contraband’ as a lens onto modes of personhood, materiality, statehood and political (dis)connection across Latin America. This material is presented through a combination of historic documentation and contemporary ethnographic research across the region to highlight the genesis and development of these cultural practices whilst grounding them in the capitalist and colonial refashioning of the entire region from the sixteenth century to the present day.
Book Synopsis Observations on International Tourism Communications: Americas by :
Download or read book Observations on International Tourism Communications: Americas written by and published by . This book was released on 2007 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fabrics that are not only stain resistant but actually clean themselves. Airplane wings that change shape in midair to take advantage of shifts in wind currents. Hypodermic needles that use tiny serrations to render injections virtually pain free. --
Book Synopsis La sociedad civil y los procesos de concertación en Centroamérica by : Mercedes Peñas
Download or read book La sociedad civil y los procesos de concertación en Centroamérica written by Mercedes Peñas and published by Programa de Las Naciones Unidas Para El Desarrollo. This book was released on 1997 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CEPAL Review by : United Nations. Economic Commission for Latin America
Download or read book CEPAL Review written by United Nations. Economic Commission for Latin America and published by . This book was released on 2008 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Antoni Miro written by Ricard Huerta and published by Universitat de València. This book was released on 2005 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: El catálogo presenta al público una completa visión de los trabajos pictóricos del artista de Alcoi Antoni Miró, a raíz de la exposición celebrada en la Sala Martínez Guerricabeitia de la Universitat de València. La treintena de obras exhibidas en la exposición "Antoni Miró. La ciudad y el museo" que recoge el presente volumen, son analizadas a través de los textos críticos del especialista italiano Floriano de Santi sobre Antoni Miró, y del profesor de la Universitat de València Ricard Huerta sobre la ciudad y el museo. El primero indagará en el lenguaje pop de la pintura de este artista, con el que aborda las lacras de nuestra sociedad: la miseria, el racismo, la alienación, la opresión social, el imperialismo americano o, ya en otra dirección, la reivindicación cultural y nacionalista. Ricard Huerta indagará, por otra parte, en el cuestionamiento de las estructuras artísticas y en el concepto de museo a partir de las últimas creaciones de este pintor.
Book Synopsis Territories of Violence by : Lirio Gutiérrez Rivera
Download or read book Territories of Violence written by Lirio Gutiérrez Rivera and published by Springer. This book was released on 2013-05-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the persistence of social violence and public insecurity in Honduras. Using a spatial perspective, the author looks at the Honduran state's security polices - known as Mano Dura - and the challenges authorities face. She points to the state's historical difficulty producing and ordering political territory and space.
Book Synopsis The Journal of American History by : Organization of American Historians
Download or read book The Journal of American History written by Organization of American Historians and published by . This book was released on 1999 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis España ayer y hoy by : Museo Nacional Centro de Arte Reina Sofía
Download or read book España ayer y hoy written by Museo Nacional Centro de Arte Reina Sofía and published by . This book was released on 2000 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Manuel ALCÁNTARA SÁEZ Publisher :Ediciones Universidad de Salamanca ISBN 13 :8490126089 Total Pages :212 pages Book Rating :4.4/5 (91 download)
Book Synopsis Elecciones y cambio de élites en América Latina, 2014 y 2015 by : Manuel ALCÁNTARA SÁEZ
Download or read book Elecciones y cambio de élites en América Latina, 2014 y 2015 written by Manuel ALCÁNTARA SÁEZ and published by Ediciones Universidad de Salamanca. This book was released on 2016-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen aborda el análisis de los procesos electorales de ámbito presidencial y legislativo celebrados en América Latina en el bienio 2014-2105. Se trata de elecciones celebradas en once países cuyo estudio se desarrolla en igual número de capítulos. Se cubren comicios simultáneos a ambas instancias en Argentina, Bolivia, Brasil, Costa Rica, Guatemala, Panamá y Uruguay. En El Salvador y en Colombia, aunque se celebraron en tiempos distintos, ambos tipos de comicios se consideran en el mismo capítulo; allí, las presidenciales precedieron a las legislativas con un año de diferencia en el primer país y las legislativas antecedieron por tres meses a las presidenciales en el segundo. Se recogen también en capítulos independientes las elecciones únicamente legislativas de México y Venezuela. Si bien el criterio temporal siempre puede calificarse de caprichoso en este caso sigue la preocupación iniciada hace ocho años de dar cumplida cuenta del acontecer electoral en la región, en el ámbito de los dos poderes representativos del Estado por excelencia. En efecto, este volumen da continuidad a anteriores trabajos. El bienio aquí analizado da cabida a un nivel promedio de elecciones presidenciales, si se tiene en cuenta el acumulado en la región desde hace 30 años, por lo cual es representativo del quehacer político latinoamericano. Así, la Tabla 1 recoge las 117 elecciones presidenciales que se han llevado a cabo en la región entre 19861 y 2015 cuyo resultado no fue cuestionado; su media es de cuatro procesos electorales por año y aquí el número de elecciones que se recogen son nueve.
Author : Publisher :Editorial Ink ISBN 13 : Total Pages :109 pages Book Rating :4./5 ( download)
Download or read book written by and published by Editorial Ink. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
