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Author : autor
Publisher :
ISBN 13 : 9788418914560
Total Pages : 0 pages
Book Rating : 4.9/5 (145 download)
Download or read book Nuevas tendencias en comunicación especializada y en educación written by autor and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joaquín Sánchez Herrera
Publisher : ESIC Editorial
ISBN 13 : 8473568125
Total Pages : 340 pages
Book Rating : 4.4/5 (735 download)
Download or read book Nuevas tendencias en comunicación written by Joaquín Sánchez Herrera and published by ESIC Editorial. This book was released on 2012-01-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aunque hace menos de dos años que se publicó la primera edición de Nuevas Tendencias en Comunicación, la dinámica extraordinaria del mercado y el interés que suscitan los fenómenos emergentes relacionados con la comunicación, han hecho que fuera necesario presentar la Segunda Edición del texto. Son muchas las novedades que el lector encontrará en esta edición, pero por encima de todo, se ha hecho especial hincapié en la actualización de los casos prácticos, las cifras asociadas y en la inclusión de un nuevo capítulo dedicado a la comunicación interna, subrayando el papel protagonista que está teniendo esta función en muchas organizaciones. De todas las áreas implicadas en la comercialización de productos y servicios, la comunicación es la que está experimentando los cambios más rápidos y drásticos. La fragmentación de medios y soportes de comunicación, la aparición de nuevas tecnologías y los cambios en el comportamiento del consumidor hacen que sea necesario actualizar su contexto, y exponer las tendencias más importantes. Realizar un seguimiento de esos cambios, e intentar comprender su utilidad y conveniencia, se convierte en algo crucial para agencias, anunciantes, e incluso consumidores, más activos que nunca en sus “diálogos” con las marcas. Este libro pretende servir de guía a estudiantes, profesores y profesionales, para que puedan estar al día de las nuevas corrientes en comunicación, a través de casos y experiencias prácticas de las compañías que más han evolucionado en este aspecto. A través de estas experiencias, los estudiantes podrán ver plasmada la teoría y los profesionales encontrar estímulos e ideas que les permitan implementar las últimas estrategias de comunicación. Desde esta perspectiva, se analizan no sólo la comunicación on-line, sino también el buzz marketing, el advergaming, la comunicación sensorial y muchas otras tendencias, puestas en práctica por empresas como Apple, BMW, Coca Cola, Adidas o Starbucks. En definitiva, un completo estudio de cómo evoluciona la comunicación y qué es lo que podemos esperar en el futuro del área más compleja y apasionante del marketing. Autores: Juan Carlos Alcaide; Sonia Carcelén García; Angel Luis Cervera Fantoni; Pedro Cuesta Valiño; Pablo Gutiérrez Rodríguez; Belén López Vázquez; Gema Martínez Navarro; José Manuel Mas Iglesias; Ma Jesús Merino Sanz; Teresa Pintado Blanco; Joaquín Sánchez Herrera; Ana Sebastián Morillas. Índice Comunicción 360o.- Comunicación Online.- Técnicas de comunicación en la Web 2.0.- Comunicación viral y buzz marketing.- La comunicación móvil.- Nuevas tendencias en comunicación interna.- Advertaintment.- Advergaming.- Street Marketing y Ambient Marketing.- Comunicación experiencial y sensorial.- Otras tendencias de comunicación.
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Publisher :
ISBN 13 : 9788418914546
Total Pages : 0 pages
Book Rating : 4.9/5 (145 download)
Download or read book Nuevas tendencias en la comunicación y en la investigación written by and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julio-César Mateus
Publisher : Routledge
ISBN 13 : 0429534671
Total Pages : 293 pages
Book Rating : 4.4/5 (295 download)
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
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ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.A/5 ( download)
Download or read book Ceiba written by and published by . This book was released on 1996 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María-José Varela Salinas
Publisher : Frank & Timme GmbH
ISBN 13 : 3865963676
Total Pages : 266 pages
Book Rating : 4.8/5 (659 download)
Download or read book Translating and Interpreting Healthcare Discourses/Traducir e interpretar en el ámbito sanitario written by María-José Varela Salinas and published by Frank & Timme GmbH. This book was released on 2015-12-23 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of the increasing number of patients with limited language proficiency due to immigration in many countries, the need for healthcare interpreters and translators has grown swiftly in the last decade. This book gathers contributions by outstanding researchers, practitioners and trainers in translation and interpreting in healthcare situations.
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ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Boletin Internacional de Bibliografia Sobre Educacion written by and published by . This book was released on 1995 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : IICA
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by IICA. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Javier Tarango
Publisher : Chandos Publishing
ISBN 13 : 0128112239
Total Pages : 150 pages
Book Rating : 4.1/5 (281 download)
Download or read book The Role of Information Professionals in the Knowledge Economy written by Javier Tarango and published by Chandos Publishing. This book was released on 2017-05-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Role of Information Professionals in the Knowledge Economy: Skills, Experiences, Practices and Strategies presents the tools that are necessary for the acquisition and development of a scientific culture. The work and profile of the information professional is no longer limited to the world of libraries. In countries with developing and peripheral economies that are seeking to reduce dependence on knowledge generated by rich countries it is necessary to develop and foster new professional profiles with high expertise in knowledge generation and management in order to support such paradigm shifts. This comprehensive book presents the case for this paradigm shift and is an ideal resource for information professionals who are interested in new avenues of exploration. Promotes the idea that an information professional is the right person to offer support in the knowledge economy Provides guidance on how to provide and develop a scientific culture in an institution Identifies information competencies that are important for information managers in scientific communication Redefines the profile of professional information graduates and identifies this new skillset as a job opportunity
Author : D. Randy Garrison
Publisher : Routledge
ISBN 13 : 1134574525
Total Pages : 188 pages
Book Rating : 4.1/5 (345 download)
Download or read book E-Learning in the 21st Century written by D. Randy Garrison and published by Routledge. This book was released on 2003-08-29 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is currently a technological revolution taking place in higher education. The growth of e-learning is being described as explosive, unprecedented, and above all, disruptive. This timely and comprehensive book provides a coherent framework for understanding e-learning in higher education. The authors draw on their extensive research in the area to explore the technological, pedagogical and organisational implications of e-learning, and more importantly, they provide practical models for educators to use to realise the full potential of e-learning. A unique feature of the book is that the authors focus less on the ever-evolving technologies and more on the search for an understanding of these technologies from an educational perspective. This book will be invaluable for researchers, practitioners and senior administrators looking for guidance on how to successfully adopt e-learning in their institutions. It will also appeal to anyone with an interest in the impact of e-learning on higher education and society.
Author : Luis Bonilla-Molina
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.F/5 ( download)
Download or read book Educación, Ruralidad Y Cambios written by Luis Bonilla-Molina and published by . This book was released on 2001 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fernando M. Reimers
Publisher : Springer Nature
ISBN 13 : 3030821595
Total Pages : 352 pages
Book Rating : 4.0/5 (38 download)
Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Author : Jessica T. DeCuir-Gunby
Publisher : SAGE Publications
ISBN 13 : 1483365778
Total Pages : 244 pages
Book Rating : 4.4/5 (833 download)
Download or read book Developing a Mixed Methods Proposal written by Jessica T. DeCuir-Gunby and published by SAGE Publications. This book was released on 2016-08-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a Mixed Methods Proposal by Jessica T. DeCuir-Gunby and Paul A. Schutz is a practical, hands-on guide helps beginning researchers create a mixed methods research proposal for their dissertations, grants, or general research studies. The book intertwines descriptions of the components of a research proposal (introduction, literature review, research methods, etc.) with discussions of the essential elements and steps of mixed methods research. Examples from a real-world, interdisciplinary, mixed methods research study demonstrate concepts in action throughout the book, and an entire sample proposal appears at the end of the book, giving readers insight into every step up to completion. Readers who complete the exercises in each chapter will have an individualized, detailed template for their own mixed methods research proposal. Developing a Mixed Methods Proposal is Volume 5 in the SAGE Mixed Methods Research Series.
Author : Unesco
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (319 download)
Download or read book Unesco List of Documents and Publications written by Unesco and published by . This book was released on 1979 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth G. Creamer
Publisher : SAGE Publications
ISBN 13 : 1483350924
Total Pages : 430 pages
Book Rating : 4.4/5 (833 download)
Download or read book An Introduction to Fully Integrated Mixed Methods Research written by Elizabeth G. Creamer and published by SAGE Publications. This book was released on 2017-02-09 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Fully Integrated Mixed Methods Research by Elizabeth G. Creamer provides the tools needed to design, execute, and evaluate fully integrated mixed methods research studies. A uniting metaphor of the architectural arch helps students understand the benefits of a mixed methods approach as they consider ways to integrate the qualitative and quantitative strands at all stages of design and execution. With use of examples from popular media and published research, this text also includes a detailed discussion of ways to accomplish mixing methods during data collection and analysis and a separate chapter on designing and executing a realistic mixed methods dissertation.
Author : Pinheiro, Margarida M.
Publisher : IGI Global
ISBN 13 : 1522500405
Total Pages : 535 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Engaging Digital Natives in Higher Education Settings written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2016-03-29 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technology has become so deeply rooted into modern society that the upcoming generation of students has never known a world without such innovations. This defining trait calls for an examination of effective methods in which to support and motivate these learners. The Handbook of Research on Engaging Digital Natives in Higher Education Settings focuses on the importance of educational institutions implementing technology into the learning and teaching process in order to prepare for students born into a digital world. Highlighting relevant issues on teaching strategies and virtual education, this book is a pivotal reference source for academicians, upper-level students, practitioners, and researchers actively involved in higher education.
Author : Olaf Zawacki-Richter
Publisher : Athabasca University Press
ISBN 13 : 1927356628
Total Pages : 520 pages
Book Rating : 4.9/5 (273 download)
Download or read book Online Distance Education written by Olaf Zawacki-Richter and published by Athabasca University Press. This book was released on 2014-06-01 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Distance Education: Towards a Research Agenda offers a systematic overview of the major issues, trends, and areas of priority in online distance education research. In each chapter, an international expert or team of experts provides an overview of one timely issue in online distance education, summarizing major research on the topic, discussing theoretical insights that guide the research, posing questions and directions for future research, and discussing the implications for distance education practice as a whole. Intended as a primary reference and guide for distance educators, researchers, and policymakers, Online Distance Education addresses aspects of distance education practice that have often been marginalized, including issues of cost and economics, concerns surrounding social justice, cultural bias, the need for faculty professional development, and the management and growth of learner communities. At once soundly empirical and thoughtfully reflective, yet also forward-looking and open to new approaches to online and distance teaching, this text is a solid resource for researchers in a rapidly expanding discipline.
