World War Z

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Publisher : Broadway Books
ISBN 13 : 0770437400
Total Pages : 434 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis World War Z by : Max Brooks

Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

Sun Tzu and the Art of Business

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Publisher : OUP USA
ISBN 13 : 0199782911
Total Pages : 343 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Deciphering Sun Tzu

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190257113
Total Pages : 228 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Deciphering Sun Tzu by : Derek M. C. Yuen

Download or read book Deciphering Sun Tzu written by Derek M. C. Yuen and published by Oxford University Press. This book was released on 2014-01-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the People's Republic's seemingly inexorable rise to economic and military power continues, never has the need for a better grasp of Chinese strategic thought by the West been more acute. In Deciphering Sun Tzu, Derek Yuen seeks to reclaim for the reader the hidden contours and lost Chinese and Taoist contexts of Sun Tzu's renowned treatise The Art of War, a literary classic and arguably one of the most influential books ever written. He also explains its historical, philosophical, strategic, and cross-cultural significance. His comprehensive analysis of Sun Tzu, based on a close reading of the Chinese sources, also reconstructs the philosophy, Taoist methodology and worldview that effectively form the cornerstones of Chinese strategic thinking, which are arguably as relevant today as at any moment in history. Yuen's innovative reading and analysis of Sun Tzu within and from a Chinese context is a new way of approaching the strategic master's main concepts, which he compares with those of Clausewitz, Liddell-Hart and other Western strategists. Deciphering Sun Tzu offers illuminating analysis and contextualization of The Art of War in a manner that has long been sought by Western readers and opens new means of getting to grips with Chinese strategic thought.

Brand Seduction

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Publisher : Red Wheel/Weiser
ISBN 13 : 1632659859
Total Pages : 253 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Brand Seduction by : Daryl Weber

Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

The Shape of Design

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Publisher :
ISBN 13 : 9780985472207
Total Pages : 131 pages
Book Rating : 4.4/5 (722 download)

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Book Synopsis The Shape of Design by : Frank Chimero

Download or read book The Shape of Design written by Frank Chimero and published by . This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Art of War

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Publisher : Tuttle Publishing
ISBN 13 : 1462906265
Total Pages : 134 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Art of War by : Stephen F. Kaufman

Download or read book Art of War written by Stephen F. Kaufman and published by Tuttle Publishing. This book was released on 2012-04-17 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.

The Art of War Landmark Edition

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Author :
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722521961
Total Pages : 94 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis The Art of War Landmark Edition by : Sun Tzu

Download or read book The Art of War Landmark Edition written by Sun Tzu and published by Gildan Media LLC aka G&D Media. This book was released on 2021-07-06 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the True Meaning of Victory The Art of War is one of the most widely read classics of history—and one of the most practical works of philosophy ever written. Now, for the first time, this “landmark edition” presents the unparalleled 1910 translation by British sinologist Lionel Giles (1875-1958) along with Giles’ equally potent 1905 translation of the Tao Te Ching, the work upon which The Art of War stands, for a complete and transformative experience of martial wisdom. PEN Award-winning historian Mitch Horowitz introduces and annotates this volume, highlighting the complementary insights of The Art of War and the Tao Te Ching. Mitch’s footnotes clarify the meaning and context of The Art of War, as his introduction—a compelling study in itself—explores the relevance, history, and authorship of these ageless classics. This volume also features an integrated index of The Art of War and the Tao Te Ching, helping the reader locate commonalities between them. “My hope is that your reading The Art of War alongside Giles’ translation of the Tao Te Ching,” Mitch writes in the introduction, “will provide you—at times joltingly—with a powerful new estimate and measure of personal behavior...The Art of War is a book of ethical power—not force, which dies with its user, but power which is generative and renewable.” "To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting."—Sun Tzu, The Art of War

Sun Tzu - The Art of War for Managers

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440507082
Total Pages : 204 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Sun Tzu - The Art of War for Managers by : Gerald A Michaelson

Download or read book Sun Tzu - The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!

The New Art of War

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Publisher : Cambridge University Press
ISBN 13 : 1108943810
Total Pages : 890 pages
Book Rating : 4.1/5 (89 download)

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Book Synopsis The New Art of War by : Geoffrey F. Weiss

Download or read book The New Art of War written by Geoffrey F. Weiss and published by Cambridge University Press. This book was released on 2021-09-02 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of war's lethal failures are attributable to ignorance caused by a dearth of contemporary, accessible theory to inform warfighting, strategy, and policy. To remedy this problem, Colonel Geoffrey F. Weiss offers an ambitious new survey of war's nature, character, and future in the tradition of Sun Tzu and Clausewitz. He begins by melding philosophical and military concepts to reveal war's origins and to analyze war theory's foundational ideas. Then, leveraging science, philosophy, and the wisdom of war's master theorists, Colonel Weiss presents a genuinely original framework and lexicon that characterizes and clarifies the relationships between humanity, politics, strategy, and combat; explains how and why war changes form; offers a methodology for forecasting future war; and ponders the permanence of war as a human activity. The New Art of War is an indispensable guide for understanding human conflict that will change how we think and communicate about war.

The ARTHASHASTRA

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Publisher : Penguin UK
ISBN 13 : 8184750110
Total Pages : 832 pages
Book Rating : 4.1/5 (847 download)

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Book Synopsis The ARTHASHASTRA by : Kautilya

Download or read book The ARTHASHASTRA written by Kautilya and published by Penguin UK. This book was released on 2000-10-14 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinary detailed manual on statecraft and the science of living by one of classical India's greatest minds; Kautilya; also known as Chanakya and Vishnugupta; wrote the Arthashastra not later than 150 AD though the date has not been conclusively established. Legend has it that he was either a Brahmin from Kerala or from north India; however; it is certain that Kautilya was the man who destroyed the Nanda dynasty and installed Chandragupta Maurya as the King of Magadha. A master strategist who was well-versed in the Vedas and adept at creating intrigues and devising political stratagems; Kautilya's genius is reflected in his Arthashastra which is the most comprehensive treatise of statecraft of classical times. The text contains fifteen books which cover numerous topics viz.; the King; a complete code of law; foreign policy; secret and occult practices and so on. The Arthashastra is written mainly in prose but also incorporates 380 shlokas. Artha; literally wealth; is one of four supreme aims prescribed by Hindu tradition. However; it has a much wider significance and the material well-being of individuals is just a part of it. In accordance with this; Kautilya's Arthashastra maintains that the state or government of a country has a vital role to play in maintaining the material status of both the nation and its people. Therefore; a significant part of the Arthashastra has to do with the science of economics. When it deals with the science of politics; the Arthashastra describes in detail the art of government in its widest sense—the maintenance of law and order as also of an efficient administrative machinery.

The Art of War

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Author :
Publisher : Chartwell
ISBN 13 : 0785829229
Total Pages : 99 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis The Art of War by : Sun Tzu

Download or read book The Art of War written by Sun Tzu and published by Chartwell. This book was released on 2012-04-05 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ancient Chinese treatise on the strategies of war stresses the importance of speed, sound tactics, subterfuge, discipline, appropriate form of attack, and accurate intelligence.

The War of Art

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Publisher : Black Irish Entertainment LLC
ISBN 13 : 1936891042
Total Pages : 195 pages
Book Rating : 4.9/5 (368 download)

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Book Synopsis The War of Art by : Steven Pressfield

Download or read book The War of Art written by Steven Pressfield and published by Black Irish Entertainment LLC. This book was released on 2002-06-03 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself.

The Art of War for Women

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Publisher : Crown Currency
ISBN 13 : 0385519966
Total Pages : 224 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Art of War for Women by : Chin-Ning Chu

Download or read book The Art of War for Women written by Chin-Ning Chu and published by Crown Currency. This book was released on 2008-11-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.

The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz

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Author :
Publisher : Modern Library
ISBN 13 : 0375754776
Total Pages : 1024 pages
Book Rating : 4.3/5 (757 download)

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Book Synopsis The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz by : Sun Tzu

Download or read book The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz written by Sun Tzu and published by Modern Library. This book was released on 2000-02-22 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two classic works of military strategy that shaped the way we think about warfare: The Art of War by Sun Tzu and On War by Karl von Clausewitz, together in one volume “Civilization might have been spared much of the damage suffered in the world wars . . . if the influence of Clausewitz’s On War had been blended with and balanced by a knowledge of Sun Tzu’s The Art of War.”—B. H. Liddel Hart For two thousand years, Sun Tzu’s The Art of War has been the indispensable volume of warcraft. Although his work is the first known analysis of war and warfare, Sun Tzu struck upon a thoroughly modern concept: “The supreme art of war is to subdue the enemy without fighting.” Karl von Clausewitz, the canny military theorist who famously declared that war is a continuation of politics by other means, also claims paternity of the notion “total war.” On War is the magnum opus of the era of the French Revolution and the Napoleonic wars. Now these two great minds come together in a single volume that also features an introduction by esteemed military writer Ralph Peters and the Modern Library War Series introduction by Caleb Carr, New York Times bestselling author of The Alienist. (The cover and text refer to The Art of War as The Art of Warfare, an alternate translation of the title.)

Notes for a War Story

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Author :
Publisher : Macmillan
ISBN 13 : 9781596432611
Total Pages : 180 pages
Book Rating : 4.4/5 (326 download)

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Book Synopsis Notes for a War Story by : Gipi

Download or read book Notes for a War Story written by Gipi and published by Macmillan. This book was released on 2007-08-07 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... an astonishing urban fable of life in a lawless, war-torn nation, heightened by the uncanny artwork of Italy's maestro graphic novel author."--Front inside flap.

Victory at Any Cost

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Publisher : U of Nebraska Press
ISBN 13 : 1640120823
Total Pages : 656 pages
Book Rating : 4.6/5 (41 download)

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Book Synopsis Victory at Any Cost by : Cecil B. Currey

Download or read book Victory at Any Cost written by Cecil B. Currey and published by U of Nebraska Press. This book was released on 2022-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people do not understand why America lost the Viet Nam War. Author Cecil B. Currey makes one primary reason clear: North Viet Nam's Senior Gen. Vo Nguyen Giap. Victory at Any Cost tells the full story of the man who fought three of the world's great powers--and beat them all.

On War

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Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis On War by : Carl von Clausewitz

Download or read book On War written by Carl von Clausewitz and published by . This book was released on 1908 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: