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Nonprofit Marketing Von Entwicklungshilfe Organisationen
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Book Synopsis Nonprofit-Marketing von Entwicklungshilfe-Organisationen by :
Download or read book Nonprofit-Marketing von Entwicklungshilfe-Organisationen written by and published by Springer-Verlag. This book was released on 2013-03-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Buch entwickelt eine Marketing-Konzeption für Nonprofit-Organisationen. Basis für eine entsprechende Strategie ist die Kenntnis der Dynamik der Spendenmärkte sowie der verhaltenstheoretischen Aspekte des Entscheidungsprozesses der Spender.
Book Synopsis Nonprofit-Marketing von Entwicklungshilfe-Organisationen by :
Download or read book Nonprofit-Marketing von Entwicklungshilfe-Organisationen written by and published by Deutscher Universitätsverlag. This book was released on 1994-03-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Buch entwickelt eine Marketing-Konzeption für Nonprofit-Organisationen. Basis für eine entsprechende Strategie ist die Kenntnis der Dynamik der Spendenmärkte sowie der verhaltenstheoretischen Aspekte des Entscheidungsprozesses der Spender.
Book Synopsis Public and Nonprofit Marketing by : Arthur Barrows
Download or read book Public and Nonprofit Marketing written by Arthur Barrows and published by . This book was released on 2009 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Nonprofit Organizations by : Philip Kotler
Download or read book Marketing for Nonprofit Organizations written by Philip Kotler and published by Prentice Hall. This book was released on 1982 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.
Download or read book Public and Nonprofit Marketing written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Nonprofit Marketing by : Russell W. Belk
Download or read book Advances in Nonprofit Marketing written by Russell W. Belk and published by JAI Press(NY). This book was released on 1987 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-06-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Book Synopsis Strategic Marketing for Nonprofit Organizations by : Philip Kotler
Download or read book Strategic Marketing for Nonprofit Organizations written by Philip Kotler and published by . This book was released on 1991 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
Book Synopsis Marketing in Nonprofit Organizations by :
Download or read book Marketing in Nonprofit Organizations written by and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Workbook for Nonprofit Organizations by : Gary J. Stern
Download or read book Marketing Workbook for Nonprofit Organizations written by Gary J. Stern and published by Turner Publishing Company. This book was released on 1997-08-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!
Book Synopsis Cause Marketing for Nonprofits by : Jocelyne Daw
Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Book Synopsis Successful Marketing Strategies For Nonprofit Organizations by : Barry J. McLeish
Download or read book Successful Marketing Strategies For Nonprofit Organizations written by Barry J. McLeish and published by Wiley. This book was released on 1995-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how. Nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. With the help of dozens of anecdotes and real-life case studies, he shows you: * Techniques for analyzing your market and developing a comprehensive marketing plan * Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility * Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization * Examples of how nonprofits across North America have used the strategies described in this book to grow bigger and better than ever Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know-how, and the confidence you need to succeed.
Book Synopsis Nonprofit-Marketing - Marketing für nicht kommerzielle Organisationen am Beispiel von Krankenhausbetrieben by : Susann Katzinski
Download or read book Nonprofit-Marketing - Marketing für nicht kommerzielle Organisationen am Beispiel von Krankenhausbetrieben written by Susann Katzinski and published by GRIN Verlag. This book was released on 2009-02-17 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Schwerpunktfach, Sprache: Deutsch, Abstract: „Mit dem Gesetz zur Stärkung des Wettbewerbs in der Gesetzlichen Krankenversicherung wird das Gesundheitssystem auf allen Ebenen neu strukturiert, wettbewerblicher ausgerichtet und undurchschaubare Bürokratie abgebaut.“ Mit diesem Zitat kommentierte die Bundesgesundheitsministerin Ulla Schmidt das zum 01.04.2007 in Kraft getretene Gesetz. Schon dieser Aussage kann man entnehmen, dass der Wettbewerb im Gesundheitswesen stetig wächst und dies auch durch den Staat unterstützt wird. Durch den erhöhten Wettbewerbsdruck muss besonders im Bereich der Krankenhäuser umgedacht werden. Ziel dieser Arbeit ist es, die Notwendigkeit von Marketing in nicht kommerziellen Organisationen, insbesondere in Krankenhäusern zu analysieren. Dazu werden durch den Autor verschiedene Grundlagen des Marketings und die Marktsituation zur Betrachtung herangezogen. Auch die Begrifflichkeiten der Nonprofit-Organisation und des Kunden werden im folgenden erörtert.
Book Synopsis Marketing Designs for Nonprofit Organizations by : Jack Christian
Download or read book Marketing Designs for Nonprofit Organizations written by Jack Christian and published by Fund Raising Inst. This book was released on 1992-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ziele und Instrumente des Marketings von Non-Profit-Organisationen by : Andrea Wachter
Download or read book Ziele und Instrumente des Marketings von Non-Profit-Organisationen written by Andrea Wachter and published by GRIN Verlag. This book was released on 2014-07-03 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, AKAD-Fachhochschule Pinneberg (ehem. Rendsburg), Sprache: Deutsch, Abstract: In den letzten Jahrzenten ist die Anzahl und Mitgliederzahl von sogenannten Non-Profit-Organisationen (NPO) beständig gestiegen. Gleichermaßen stagniert oder verringert sich die Finanzierung mittels öffentlicher Gelder. Diese Gelder machen laut der im Jahre 1995 vorgestellten Studie Johns Hopkins Comparative Nonprofit Sector Project, Deutsche Teilstudie knapp 65% aus. Im gesellschaftlichen und politischen System Deutschlands hat der Non-Profit-Sektor eine bedeutende Stellung eingenommen und ist fester Bestandteil in unserer pluralistischen Gesellschaft geworden. Wichtige Aufgaben, mit denen sich NPOs deshalb heute auseinandersetzen müssen, sind u.a. die Spendenbereitschaft zu erhöhen, öffentliche Mittel zu erhalten und die Bereitschaft der Bevölkerung zu ehrenamtlicher Tätigkeit zu fördern. Vielfach liegt die Grundproblematik der NPOs darin, dass hierfür Marketing nicht effektiv genutzt, oder nur sehr begrenzt eingesetzt wird. Bereits in den 1970er Jahren wurde erkannt, dass Marketing als Hilfsmittel nicht mehr nur den erwerbswirtschaftlichen Unternehmen (UN) dient. NPOs müssen sich bewusst werden, dass sie professionelles Marketing praktizieren und aktiv betreiben müssen , um sich gerade für wirtschaftlich schwierigere Zeiten wettbewerbsfähig zu machen und ihr langfristiges Bestehen am Markt zu sichern.
Book Synopsis Public & Nonprofit Marketing by : Christopher H. Lovelock
Download or read book Public & Nonprofit Marketing written by Christopher H. Lovelock and published by Course Technology. This book was released on 1989 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for nonprofit organizations by : Philip Kotler
Download or read book Marketing for nonprofit organizations written by Philip Kotler and published by . This book was released on 1975 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
