Nonprofit Marketing To Millennials

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Marketing to Millennials

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Nonprofit Marketing

Author : Walter Wymer
Publisher : SAGE
ISBN 13 : 9781412909235
Total Pages : 382 pages
Book Rating : 4.9/5 (92 download)

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Book Synopsis Nonprofit Marketing by : Walter Wymer

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Generation Impact

Author : Sharna Goldseker
Publisher : John Wiley & Sons
ISBN 13 : 1119422817
Total Pages : 336 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Generation Impact by : Sharna Goldseker

Download or read book Generation Impact written by Sharna Goldseker and published by John Wiley & Sons. This book was released on 2017-10-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.

Marketing for Nonprofit Organizations

Author : Stacy Landreth Grau
Publisher : Oxford University Press, USA
ISBN 13 : 0190090804
Total Pages : 241 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Marketing for Nonprofit Organizations by : Stacy Landreth Grau

Download or read book Marketing for Nonprofit Organizations written by Stacy Landreth Grau and published by Oxford University Press, USA. This book was released on 2021 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--

Millennials Matter

Author : Danita Bye
Publisher : BroadStreet Publishing Group LLC
ISBN 13 : 1424555590
Total Pages : 182 pages
Book Rating : 4.4/5 (245 download)

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Book Synopsis Millennials Matter by : Danita Bye

Download or read book Millennials Matter written by Danita Bye and published by BroadStreet Publishing Group LLC. This book was released on 2017-12-12 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful business leaders see their experienced leaders retiring soon. Panic strikes when they see how few millennials have the leadership and sale acumen to fuel their business growth or transition. Danita Bye is a business leader who loves millennials and believes they could be the new “greatest generation.” Join her passionate journey and discover how to help young leaders get leadership traction. Learn how to: Identify and tackle real millennial challenges.Tap into millennial strengths and talents.Develop capable next-gen leaders of character.Build a bench of engaged and focused young team players.Leverage millennials’ skills and grow your businessSet the stage for your business transition.Leave a legacy of wisdom and strength. Millennials Matter will provide you with coaching inspiration and practical action steps to harness the strengths of your millennial leaders so they become one of your biggest business assets and a testimony to your leadership legacy.

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Managing the New Workforce

Author : Eddy Ng
Publisher : Edward Elgar Publishing
ISBN 13 : 0857933019
Total Pages : 337 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Managing the New Workforce by : Eddy Ng

Download or read book Managing the New Workforce written by Eddy Ng and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, the latest generation to enter the global workforce, are changing the face of employment. This volume represents the most up-to-date research on the changes and issues from an international cast of generational researchers. Shifting demographics around the world have created a unique historical phenomenon in which a large cohort of employees (i.e., post-war Baby Boomers) are nearing retirement, and a new cadre of younger workers are being recruited to replace them. These twenty-something year-olds, often referred to as ÔGen YÕ or Millennials, represent the workforce of the future and come with their own set of expectations, demands, and work habits. The contributors to this volume, drawn from countries around the world, document the cultural, historical, and social context surrounding this phenomenon. The international perspective makes it possible to examine cross-cultural similarities and differences in HRM practices. This timely book provides an understanding of the new workforce in multiple countries and settings and a valuable reference as scholars and employers seek to understand the values, beliefs, and expectations of the next generation of workers. While scholars and instructors will find this book indispensable, the book will also have implications for domestic and multinational employers, managers, HR practitioners, and career counselors.

Good Is the New Cool

Author : Afdhel Aziz
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Leadership in Nonprofit Organizations

Author : Kathryn A. Agard
Publisher : SAGE Publications
ISBN 13 : 1452266336
Total Pages : 1073 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Leadership in Nonprofit Organizations by : Kathryn A. Agard

Download or read book Leadership in Nonprofit Organizations written by Kathryn A. Agard and published by SAGE Publications. This book was released on 2010-10-19 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders of nonprofit organizations deliver programs and services vital to the quality of life in the United States. All the activities of our religious communities; the vast majority of the arts and culture, human services, and community development pursuits; as well as education and environmental advocacies take root and deliver their services within the nonprofit sector. Welcome to the world of leadership in nonprofit organizations. This sector offers an opportunity to serve as well as to lead. Leadership in Nonprofit Organizations: A Reference Handbook engages voices on issues and leadership topics important to those seeking to understand more about this dynamic sector of society. A major focus of this two-volume reference work is on the specific roles and skills required of the nonprofit leader in voluntary organizations. Key Features Presents contributions from a wide range of authors who reflect the variety, vibrancy, and creativity of the sector itself Provides an overview of the history of nonprofit organizations in our country Describes a robust and diverse assortment of organizations and opportunities for leadership Explores the nature of leadership and its complexity as exemplified in the nonprofit sector Includes topics such as personalities of nonprofit leaders; vision and starting a nonprofit organization; nonprofit law, statutes, taxation, and regulations; strategic management; financial management; collaboration; public relations for promoting a nonprofit organization; and human resource policies and procedures Nonprofit organizations are a large, independent, diverse, and dynamic part of our society. This landmark Handbook tackles issues relevant to leadership in the nonprofit realm, making it a welcome addition to any academic or public library.

Nonprofit Management 101

Author : Darian Rodriguez Heyman
Publisher : John Wiley & Sons
ISBN 13 : 1119585473
Total Pages : 596 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Nonprofit Management 101 by : Darian Rodriguez Heyman

Download or read book Nonprofit Management 101 written by Darian Rodriguez Heyman and published by John Wiley & Sons. This book was released on 2019-08-13 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.

2 Billion Under 20

Author : Jared Kleinert
Publisher : Macmillan
ISBN 13 : 1250067618
Total Pages : 353 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis 2 Billion Under 20 by : Jared Kleinert

Download or read book 2 Billion Under 20 written by Jared Kleinert and published by Macmillan. This book was released on 2015-07-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting look at 75 contributors under age 20 who have done remarkable things, from entrepreneurship to athletics to music and more.

High-Growth Fundraising the Silicon Valley Way

Author : Vance Roush
Publisher : John Wiley & Sons
ISBN 13 : 1394152388
Total Pages : 216 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis High-Growth Fundraising the Silicon Valley Way by : Vance Roush

Download or read book High-Growth Fundraising the Silicon Valley Way written by Vance Roush and published by John Wiley & Sons. This book was released on 2023-03-14 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspire generosity to ignite growth In High-Growth Fundraising the Silicon Valley Way: Unlocking Stock, Crypto, and More for Your Non-Profit, Church, or School, pastor and social benefit fundraising expert Vance Roush delivers an in-depth, hands-on guide to raising money for your church or non-profit through both cash and non-cash donations. You’ll learn new strategies to multiply your fundraising efforts and expand your donations to assets like stock and cryptocurrency. In the book, Roush shows you how to get started building a financial base with early believers and develop a culture of giving by fostering excellence across your organization. You’ll also discover: Strategies for casting a big vision that inspires big donations Ways to build a giving infrastructure that makes generosity frictionless across all types of donated assets Modern and effective fundraising tactics, like building faith and finding efficiencies An essential resource for fundraising professionals, pastors, executive directors of nonprofit organizations, and church leaders, High-Growth Fundraising the Silicon Valley Way will earn a place on the bookshelves of anyone looking to apply exciting new ideas to fund their organizations’ missions and visions.

Hospitality Branding

Author : Chekitan S. Dev
Publisher : Cornell University Press
ISBN 13 : 0801465265
Total Pages : 191 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Hospitality Branding by : Chekitan S. Dev

Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

The Nonprofit Marketing Guide

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470619856
Total Pages : 285 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Millennials Rising

Author : Neil Howe
Publisher : Vintage
ISBN 13 : 0307557944
Total Pages : 428 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Millennials Rising by : Neil Howe

Download or read book Millennials Rising written by Neil Howe and published by Vintage. This book was released on 2009-01-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

When Millennials Take Over

Author : Jamie Notter
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858128
Total Pages : 0 pages
Book Rating : 4.8/5 (581 download)

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Book Synopsis When Millennials Take Over by : Jamie Notter

Download or read book When Millennials Take Over written by Jamie Notter and published by IdeaPress Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consultants Jamie Notter and Maddie Grant discuss four business competencies - in the light of their extensive research about millennials at work - that are crucial in today's turbocharged commercial environment. Your firm must be "digital, clear, fluid" and "fast." The authors explain how to incorporate these elements into your organization and why it matters. These are millennial priorities, and these grown children of the digital age will have an outsized influence on business in the years to come. Notter and Grant parse an important transition in the work world. getAbstract recommends this generational marker to executives and human resource officers, and to the millennials who, sooner or later, will fill those positions.